{"id":2144,"date":"2021-11-19T03:16:44","date_gmt":"2021-11-19T03:16:44","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2144"},"modified":"2024-07-12T04:41:45","modified_gmt":"2024-07-12T12:41:45","slug":"email-marketing-graphics","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/","title":{"rendered":"How to Use Email Marketing Graphics to Create Attention-Grabbing Emails"},"content":{"rendered":"\n
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Stand-out email marketing graphics are one of the essential pillars of any excellent email campaign. They catch subscribers\u2019 attention, breathe life into your body text, represent your brand, promote your call to action\u2026 and are notoriously tricky to get right.<\/em><\/p>\n<\/div>\n\n

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Crafting the perfect email marketing graphic shouldn\u2019t be that<\/em> difficult, but there\u2019s just so much to take into consideration. Even the best email marketers find themselves fussing over what image to select, what font size to choose, and what colors to integrate.<\/p>\n<\/div>\n\n

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In order to help you on your path to creating the email marketing graphics of your dreams, we\u2019ve put this handy article together. You\u2019ll find out why email marketing graphics are so important, discover some valuable tips to keep in mind when designing them, check out some of our favorite examples, and learn about some of the best tools that can help you create your own. <\/p>\n<\/div>\n\n

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Keep reading and get ready to design your best-ever email marketing graphics.<\/em><\/p>\n<\/div>\n\n

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The importance of email marketing graphics for digital marketing strategy<\/h2>\n<\/div>\n\n\n
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Let\u2019s just come out and say it, it\u2019s hard to nail down just one <\/em>reason why email marketing graphics are so important. Instead, we\u2019ve outlined our top three:<\/p>\n<\/div>\n\n

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Visual content is memorable<\/h3>\n<\/div>\n\n
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Put simply, images are more memorable than text.<\/p>\n<\/div>\n\n

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People retain 80% of what they see, 20% of what they read, and 10% of what they hear. This often-quoted statistic holds a lot of weight when discussing email marketing graphics because of their impressive visual impact. <\/p>\n<\/div>\n\n

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Basically, one of your subscribers might take a look at your email and only remember one <\/em>thing about it\u2026 the graphic that they saw<\/em>. If that\u2019s the case, you definitely want to make sure that you\u2019re including a high-quality graphic that\u2019s stunning, impactful, and truly represents your brand. <\/p>\n<\/div>\n\n

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And if you’re a photographer, visuals are even more important. Don’t worry, we’ve got email marketing for photographers<\/a> tips, so you can build a beautiful, highly-visual email too.<\/p>\n<\/div>\n\n

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Images communicate information quickly & clearly<\/h3>\n<\/div>\n\n
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Not only are email graphics more memorable than written content, but they\u2019re also more effective at communicating information quickly and clearly. In fact, the human brain processes images as much as 60,000 times<\/a> faster than text.<\/p>\n<\/div>\n\n

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People receive so many emails nowadays that it\u2019s important for yours to make an impression on the reader, and fast.<\/em> Excellent email marketing<\/a> graphics is just one tool at your disposal to make that happen. This is especially important when launching a new product<\/a> that you want subscribers to remember and get excited about. <\/p>\n<\/div>\n\n

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Imagine a situation where you\u2019re looking at a series of email campaigns for only a few seconds each. When asked what information you can recall from each email, we\u2019d be willing to bet that a large amount of what you remember would have something to do with the graphics you saw.<\/p>\n<\/div>\n\n

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Graphics enrich your branding<\/h3>\n<\/div>\n\n
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Everything that your company presents to the public contributes to your company branding<\/a>. That extends to email campaigns, social media platforms, websites, marketing materials, advertisements, logos\u2026 the works.<\/em><\/p>\n<\/div>\n\n

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It\u2019s only logical that in order to design an excellent email marketing graphic, it has to be consistent with your company and newsletter branding<\/a>. Basically, you want someone to look at your graphic and easily associate it with your brand. This increases overall brand awareness and provides a unified experience for your customers.<\/p>\n<\/div>\n\n

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Most importantly, email marketing graphics are yet another way you can build brand consistency and make your company more recognizable overall.<\/p>\n<\/div>\n\n

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Learn more about email design best practices<\/a>!<\/em><\/p>\n<\/div>\n\n

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Get inspired with these 9 excellent email marketing graphic examples<\/h2>\n<\/div>\n\n
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If you\u2019re ready to get started creating your very own email marketing graphics, check out the following nine examples. They all stand out in different ways and are sure to get your creative juices flowing.<\/p>\n<\/div>\n\n

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1. Highlight items with a collage<\/h3>\n<\/div>\n\n\n
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Email marketing graphics present a great opportunity to showcase lots of different products at once. When putting together a collage, it works especially well if the photos you include are all of a cohesive style and size so the finished product doesn\u2019t look too busy. <\/p>\n<\/div>\n\n

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There are several different instances when a collage-style graphic would come in handy, for example, if you want to show off new arrivals in your store, new additions to a sale or simply different angles of a specific product. <\/p>\n<\/div>\n\n

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Collages are also great space-savers in emails because they enable you to include a variety of visual content without overwhelming your general newsletter layout<\/a>. Emails with large file sizes also have a higher chance of ending up in spam filters, so you\u2019ll be able to avoid that pitfall as well. <\/p>\n<\/div>\n\n

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We love the collage that Shop Preservation<\/a> included in their recent marketing email. It has a consistent color palette, is very on-brand, contains their own images, and makes use of a generous amount of white space. Overall, it adds visual interest without coming off as too much. <\/p>\n<\/div>\n\n

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If elegant minimalism was a collage, this would be it. <\/em><\/p>\n<\/div>\n\n

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Want to create collages in your emails? With Flodesk’s proprietary Layout blocks, you can create custom graphics and design collages right within the email builder\u2014no third-party design software needed. Once emails are sent, Layout blocks render in a special way to ensure they\u2019ll look great on any device in any inbox.<\/p>\n<\/div>\n\n\n\n\t\n\t\t\t

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Get unlimited email sends & subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t
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We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t