{"id":2116,"date":"2021-11-19T02:41:31","date_gmt":"2021-11-19T02:41:31","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2116"},"modified":"2026-04-29T11:10:13","modified_gmt":"2026-04-29T19:10:13","slug":"restaurant-newsletter","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/restaurant-newsletter\/","title":{"rendered":"How to Write an Appetizing Restaurant Newsletter to Fill Tables"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n    <!-- No Image -->  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1620\"\n  data-height=\"1080\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_restaurant-newsletter-top.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_restaurant-newsletter-top-32x21.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_restaurant-newsletter-top-200x133.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_restaurant-newsletter-top-450x300.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_restaurant-newsletter-top-700x467.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_restaurant-newsletter-top-1000x667.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_restaurant-newsletter-top-1400x933.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_restaurant-newsletter-top.jpg 1620w\"\n            data-width=\"1620\"\n      data-height=\"1080\"\n      data-fit=\"cover\"\n      width=\"1620\"\n      height=\"1080\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a restaurateur, you probably expected to be judged more on your entr\u00e9e than on your online customer engagement. But as a small business owner, sometimes you need to wear more than one hat to maximize your business\u2019 success. We\u2019ll be focusing on the marketing hat in this guide. The marketing hat requires you to think hard about positioning your restaurant favorably against the competition and creating a loyal following of regular customers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is where email newsletters come in. To put it simply, they help you engage with potential restaurant guests via emails. They\u2019re affordable, with a significant return on investment of <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">$42 for every $1 spent<\/a>. Email marketing is also easy to measure, and almost everyone uses email.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this article, we\u2019ll look at how to get started with restaurant newsletters, including templates for the four essential types you need and our top ideas for potential content.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0e136; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0e136;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"getting-started-with-restaurant-newsletters\" name=\"getting-started-with-restaurant-newsletters\" data-animate data-destination=\"getting-started-with-restaurant-newsletters\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Getting started with restaurant newsletters<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By now, you\u2019re probably clearer on why restaurant newsletters are so important. So how exactly do you get started putting an <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">email newsletter campaign<\/a> together? We\u2019ve got six essential tips for you below.<\/p>\n<\/div>\n\n<div id=\"understand-why-youre-sharing-newsletters\" name=\"understand-why-youre-sharing-newsletters\" data-animate data-destination=\"understand-why-youre-sharing-newsletters\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Understand why you\u2019re sharing newsletters<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First things first, you\u2019ve got to understand exactly why you\u2019re sharing your newsletters. Email newsletters are an important way to reach your target audience and get them engaged with your business. There are <a href=\"https:\/\/financesonline.com\/number-of-restaurants-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than a million restaurants<\/a> in the U.S. right now, with an extra 10,000 being added every year.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So you need to stand out from the competition and keep your business top-of-mind when people are choosing where to eat. Email newsletters help you do just that, helping your restaurant stand out and reach your subscribers regularly, keeping them up to date with what\u2019s new and enticing them with seasonal menus and promotions.<\/p>\n<\/div>\n\n<div id=\"pick-an-email-marketing-tool\" name=\"pick-an-email-marketing-tool\" data-animate data-destination=\"pick-an-email-marketing-tool\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Pick an email marketing tool<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It can feel daunting to add email marketing to your already exhausting to-do list. That\u2019s why using an email marketing tool is such a smart move. Platforms like <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a> make creating beautiful, engaging restaurant newsletters simple with drag-and-drop building block design functionality. And with our intuitive automation features, you can avoid the tedium of manual sends and easily segment your subscriber list to personalize your newsletter content.<\/p>\n<\/div>\n\n<div id=\"start-building-your-list\" name=\"start-building-your-list\" data-animate data-destination=\"start-building-your-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Start building your list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To get started with <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-for-smbs-11-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing for SMBs<\/a>, you need to build your subscriber list. There are several ways you can do that, and here are a few of them:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Online reservations<\/strong>: Allowing guests to make a reservation online is a simple way to gather their contact information. You just need to make sure you\u2019re transparent about using their data to sign them up to your newsletter list.<\/li>\n\n\n\n<li><strong>Third-party applications<\/strong>: Using a third-party reservation provider or home delivery service is another way to gather information by using the email addresses people provide when they create an account with the service.<\/li>\n\n\n\n<li><strong>Directly on your website<\/strong>: You can add a pop-up <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">newsletter signup form<\/a> on strategic pages on your website to allow visitors to opt-in to your email newsletter.<\/li>\n\n\n\n<li><strong>In-restaurant promotions<\/strong>: You can use a special offer while guests are dining with you to entice them to share their email addresses. For example, offering them a free drink or discount on their meal for signing up.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"know-what-types-of-newsletters-to-send\" name=\"know-what-types-of-newsletters-to-send\" data-animate data-destination=\"know-what-types-of-newsletters-to-send\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Know what types of newsletters to send<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve built your email list, you\u2019re ready to start sending your restaurant newsletters. But it\u2019s important that your newsletters are relevant to what your customers want and that they meet their expectations.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, did you know that <a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/#:~:text=74%25%20of%20people%20are%20expecting%20to%20receive%20a,revenue%20per%20email%20basis%20than%20other%20promotional%20emails\" target=\"_blank\" rel=\"noreferrer noopener\">74% of subscribers<\/a> expect to receive a welcome email as soon as they sign up to an email list? So if you miss that early opportunity to build trust, it may be significantly harder to engage your subscribers in the future. But don\u2019t worry, we\u2019ve got you covered on precisely what types of newsletters to send below. To learn more about writing amazing newsletters, read <a href=\"https:\/\/university.flodesk.com\/how-to-write-a-newsletter\"><em>How to Write a Newsletter (a Really, Really Good One)<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Besides welcome emails, other types of emails you&#8217;ll need to send include food-related educational content, promotional offers, important announcements, restaurant news they should know and so on.&nbsp;<\/p>\n<\/div>\n\n<div id=\"know-when-to-send-your-emails\" name=\"know-when-to-send-your-emails\" data-animate data-destination=\"know-when-to-send-your-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Know when to send your emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It might surprise you to know there\u2019s an optimum time to send out your restaurant newsletter. According to research, the <a href=\"https:\/\/coschedule.com\/blog\/best-time-to-send-email\" target=\"_blank\" rel=\"noreferrer noopener\">best time to send emails<\/a> to maximize engagement is Tuesday at 10 am. However, it\u2019s important to monitor your own success rate as this may well differ in the restaurant industry.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you know your customers tend to eat out more at weekends, perhaps send your restaurant newsletter out on a Friday morning to persuade them into an impulse reservation.<\/p>\n<\/div>\n\n<div id=\"monitor-your-results\" name=\"monitor-your-results\" data-animate data-destination=\"monitor-your-results\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Monitor your results<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As we mentioned above, it\u2019s crucial to track your results. Some key metrics you should be tracking include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Open rates<\/strong>: The percentage of people who open an email after they receive it.<\/li>\n\n\n\n<li><strong>Click-through rates<\/strong>: The percentage of subscribers who clicked the links within an email.&nbsp;<\/li>\n\n\n\n<li><strong>Bounce rates<\/strong>: The percent of emails that don\u2019t deliver after you send them.<\/li>\n\n\n\n<li><strong>Unsubscribe rates<\/strong>: The percent of subscribers who choose to unsubscribe from future mailings.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s another reason investing in an effective email marketing tool makes sense. Many of them have built-in analytics functionality or integrate with third-party platforms that can provide you with all the metrics above and more.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0e136; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0e136;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"4-successful-restaurant-newsletter-ideas\" name=\"4-successful-restaurant-newsletter-ideas\" data-animate data-destination=\"4-successful-restaurant-newsletter-ideas\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">4 Successful restaurant newsletter ideas&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You may well decide to send a weekly or monthly restaurant newsletter to your email list providing a snapshot of \u201cWhat\u2019s new at [restaurant name].\u201d This is a great way to provide value to your subscribers on a regular basis, but there are also several other occasions when you\u2019ll want to get an email newsletter out to your list.<\/p>\n<\/div>\n\n<div id=\"1-welcome-email\" name=\"1-welcome-email\" data-animate data-destination=\"1-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Welcome email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">welcome email<\/a> sets the tone for your relationship with subscribers. It\u2019s your first opportunity to show off your restaurant and what makes it unique. In your welcome email, you\u2019ll want to thank subscribers for joining your list and give them a few pointers about what they can expect from your upcoming emails. You might also want to add a discount or promotion to encourage them to come visit you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, here\u2019s how <a href=\"https:\/\/www.askitalian.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ask Italian<\/a> restaurants welcome people to their list. They let people know that they can expect regular communications and what to look out for\u2014news, offers and much more. They talk passionately about their Italian connection and introduce their chef, Theo Randall. They hint at future promotions and offer an immediate discount within this first email. They also encourage subscribers to join their other social media platforms, meaning they can reach people across multiple channels.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"474\"\n  data-height=\"675\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ask-italian.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ask-italian-32x46.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ask-italian-200x285.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ask-italian-450x641.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ask-italian.png 474w\"\n            data-width=\"474\"\n      data-height=\"675\"\n      data-fit=\"cover\"\n      width=\"474\"\n      height=\"675\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"2-promotional-email\" name=\"2-promotional-email\" data-animate data-destination=\"2-promotional-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Promotional email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/smallbiztrends.com\/2017\/09\/promotional-email-small-business.html\" target=\"_blank\" rel=\"noreferrer noopener\">61% of subscribers<\/a> prefer receiving a promotional email to any other form of email communication, which isn\u2019t that surprising. After all, most people like free stuff. The promotional email is a great way to encourage potential guests to visit your restaurant for the first time or boost reservations when the restaurant is quieter. That\u2019s why happy hour promotions or mid-week discounts can be so effective.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Offering a 20% discount on its seafood dishes is how Yoot restaurant makes a splash with its subscribers. The promotion amount is large and clear\u2014using a white font really helps it stand out against the background color. Also, the beautiful images and clever use of white space show off the best of their delicious dishes on offer.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about how to use design elements to improve your subscribers\u2019 reading experience, read <a href=\"https:\/\/university.flodesk.com\/accessible-emails\"><em>How to Design Accessible Emails.<\/em><\/a><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"418\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Yoot.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Yoot-32x122.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Yoot-200x766.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Yoot.png 418w\"\n            data-width=\"418\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"418\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"3-online-reviews-email\" name=\"3-online-reviews-email\" data-animate data-destination=\"3-online-reviews-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Online reviews email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/online.wharton.upenn.edu\/blog\/the-importance-of-social-proof-as-a-trust-signal\/\" target=\"_blank\" rel=\"noreferrer noopener\">84% of people<\/a> check out online reviews for local businesses, so customer reviews are important, but they\u2019re even more important for restaurants.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The reason is obvious: new customers want to hear about other people\u2019s experiences with your restaurant before they visit. So you want to use your email newsletters to collect as many reviews as possible from customers. After collecting them, you can place positive testimonials on your website or other available platforms.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, how do you get those reviews? Here\u2019s where the review email comes in handy; it helps you seek feedback from your subscribers that you can use for social proof. You can send it out ad-hoc, but it works best when you can tie it to a recent visit, for example, by linking it to an online reservation.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.nandos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nando\u2019s<\/a> sends this exact type of email after customers have visited one of their locations. Their review email design is clever since, by tying it to a visit, it shows they care about their customers&#8217; personal opinions. They can also use any information gathered to make positive changes specific to that location. They incentivize a response by offering entry to a weekly prize draw and downplay the level of effort required by sharing that the survey will only take a few minutes.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"474\"\n  data-height=\"709\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nandos.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nandos-32x48.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nandos-200x299.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nandos-450x673.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nandos.png 474w\"\n            data-width=\"474\"\n      data-height=\"709\"\n      data-fit=\"cover\"\n      width=\"474\"\n      height=\"709\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"4-gratitude-email\" name=\"4-gratitude-email\" data-animate data-destination=\"4-gratitude-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Gratitude email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sometimes, you just want to take a moment to say thank you to your subscribers for sticking with you through tricky times. The gratitude email allows you to do just that.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Business therapist <a href=\"https:\/\/linktr.ee\/ashunexpected\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Ashley Cook Adair<\/a> does this perfectly with this gratitude email to her subscribers. It shares how grateful she is for their support as she\u2019s built up her coaching business, and she offers a personal invite for loyal subscribers to join her exclusive new course.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"477\"\n  data-height=\"747\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ashley-cook-adair-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ashley-cook-adair-1-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ashley-cook-adair-1-200x313.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ashley-cook-adair-1-450x705.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/ashley-cook-adair-1.png 477w\"\n            data-width=\"477\"\n      data-height=\"747\"\n      data-fit=\"cover\"\n      width=\"477\"\n      height=\"747\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"4-bonus-restaurant-newsletter-ideas\" name=\"4-bonus-restaurant-newsletter-ideas\" data-animate data-destination=\"4-bonus-restaurant-newsletter-ideas\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">4 bonus restaurant newsletter ideas&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In addition to the email types we\u2019ve shared above, you\u2019ll want to deliver some other types of content that keeps your subscribers engaged and updated with what\u2019s new with your restaurant. If you\u2019re struggling to come up with content, see the four extra ideas below:<\/p>\n<\/div>\n\n<div id=\"1-seasonal-menus\" name=\"1-seasonal-menus\" data-animate data-destination=\"1-seasonal-menus\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Seasonal menus<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Seasonal menu items are a great way for your restaurant to stay relevant and keep your menu feeling fresh. They\u2019re also an opportunity to showcase local produce, and <a href=\"https:\/\/www.bbc.co.uk\/food\/articles\/2020_food_trends\" target=\"_blank\" rel=\"noreferrer noopener\">seasonal eating is currently a big trend<\/a>. Effective seasonal menu newsletters, like the one we\u2019re highlighting below, also major on the fact that they\u2019re time-limited, which generates FOMO or \u201cFear Of Missing Out.\u201d <a href=\"https:\/\/trustpulse.com\/fomo-statistics\/#:~:text=%20FOMO%20Statistics%20%201%2048%25%20of%20millennials,experience%20FOMO%20can%E2%80%99t%20go%20for%20longer...%20More%20\" target=\"_blank\" rel=\"noreferrer noopener\">69% of millennials experience FOMO<\/a> daily, so you\u2019ll want to tap into that psyche.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/www.sweetgreen.com\/\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"426\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/sweetgreen.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/sweetgreen-32x120.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/sweetgreen-200x751.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/sweetgreen.png 426w\"\n            data-width=\"426\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"426\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"2-main-event\" name=\"2-main-event\" data-animate data-destination=\"2-main-event\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Main event<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Special <a href=\"https:\/\/flodesk.com\/blog\/event-invitation-email\/\">event invitations<\/a> are a great way to get email subscribers excited about what your restaurant can offer; you can also tie them into seasonal events or holiday periods, as shown in the newsletter below from corporate events company <a href=\"https:\/\/www.food-la-la.com\/events\" target=\"_blank\" rel=\"noreferrer noopener\">Food La La<\/a>.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"419\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/food-la-la.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/food-la-la-32x122.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/food-la-la-200x764.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/food-la-la.png 419w\"\n            data-width=\"419\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"419\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether it\u2019s delivering a cooking class or hosting a local business group, special events can help engage your subscribers, expand your audience and maximize your marketing efforts.&nbsp;<\/p>\n<\/div>\n\n<div id=\"3-meet-the-chefs\" name=\"3-meet-the-chefs\" data-animate data-destination=\"3-meet-the-chefs\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Meet the chefs<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sharing information about your head chef or another staff member helps to personalize the experience of visiting your restaurant. It\u2019s easier for people to connect with your services when they can see real people behind the business facade. This is crucial as <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of people<\/a> who feel better connected to a brand will buy from them over competitors.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s a snippet from the restaurant newsletter from CHEF. By sharing the names of their two main chefs, they personalize the relationship with their subscribers.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"907\"\n  data-height=\"346\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/chef.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/chef-32x12.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/chef-200x76.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/chef-450x172.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/chef-700x267.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/chef.png 907w\"\n            data-width=\"907\"\n      data-height=\"346\"\n      data-fit=\"cover\"\n      width=\"907\"\n      height=\"346\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"4-cook-up-a-storm-at-home\" name=\"4-cook-up-a-storm-at-home\" data-animate data-destination=\"4-cook-up-a-storm-at-home\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Cook up a storm at home<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sharing a well-loved recipe in your email newsletter is a great tactic. It can be a version of a popular restaurant dish or a favorite recipe from one of your team. It feels generous, too\u2014as if you\u2019re passing on the tips of the trade.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, gorgeously shot pictures of food are pretty much guaranteed to make readers hungry, which\u2014if they can\u2019t wait\u2014might just result in them picking up the phone and making a reservation. Take inspiration from plant-based food blog <a href=\"https:\/\/nutriciously.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutriciously<\/a> who put together this beautifully-designed newsletter:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"784\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nutriciously2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nutriciously2-32x65.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nutriciously2-200x408.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nutriciously2-450x918.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nutriciously2-700x1429.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/nutriciously2.png 784w\"\n            data-width=\"784\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"784\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"use-restaurant-newsletters-to-keep-subscribers-hungry-for-more\" name=\"use-restaurant-newsletters-to-keep-subscribers-hungry-for-more\" data-animate data-destination=\"use-restaurant-newsletters-to-keep-subscribers-hungry-for-more\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Use restaurant newsletters to keep subscribers hungry for more<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This article has given you all you need to know about creating restaurant newsletters, including six essential tips for getting started, the four crucial email newsletters you need and four top strategies for creating engaging content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For your campaigns to flow smoothly, though, you need a great email marketing platform. In comes Flodesk, the fastest-growing email marketing company. Flodesk makes email marketing beautiful\u2014and truly easy to use. Combining design with simplicity, Flodesk helps small business owners grow their email lists and create emails people love to get.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk\u2019s curated template gallery and intuitive email builder with drag-and-drop functionality make it easy for members to quickly create and customize their email newsletters. Flodesk\u2019s innovative and proprietary design elements enable members to create custom graphics that align and elevate their brand for maximum engagement and conversion.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/app.flodesk.com\/sign-up\">Try Flodesk free<\/a> for 30 days.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a restaurateur, you probably expected to be judged more on your entr\u00e9e than on your online customer engagement. But as a small business owner, sometimes you need to wear more than one hat to maximize your business\u2019 success. We\u2019ll be focusing on the marketing hat in this guide. The marketing hat requires you to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[16],"table_tags":[],"class_list":["post-2116","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write an Appetizing Restaurant Newsletter to Fill Tables<\/title>\n<meta name=\"description\" content=\"How do you turn hungry subscribers into paying customers? With an irresistible restaurant newsletter. Find out how to write one here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/restaurant-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write an Appetizing Restaurant Newsletter to Fill Tables\" \/>\n<meta property=\"og:description\" content=\"How do you turn hungry subscribers into paying customers? With an irresistible restaurant newsletter. 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