{"id":2065,"date":"2021-11-19T00:47:58","date_gmt":"2021-11-19T00:47:58","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=2065"},"modified":"2024-07-12T04:41:36","modified_gmt":"2024-07-12T12:41:36","slug":"email-marketing-for-photographers","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-marketing-for-photographers\/","title":{"rendered":"Email Marketing for Photographers: How to Boost Your Visibility in Today&#8217;s Competitive Market"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1000\"\n  data-height=\"709\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured-32x23.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured-200x142.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured-450x319.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured-700x496.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Blog_activecampaign-alternatives-featured.jpeg 1000w\"\n            data-width=\"1000\"\n      data-height=\"709\"\n      data-fit=\"cover\"\n      width=\"1000\"\n      height=\"709\"\n      loading=\"eager\"\n      alt=\"Establish an online presence\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a photography business owner, you might be wondering why you need to wrap your head around <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">email marketing<\/a>. But, since <a href=\"https:\/\/www.statista.com\/statistics\/750858\/us-consumers-preferences-brand-contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">61% of people<\/a> say it\u2019s their preferred way for businesses to contact them, it\u2019s pretty crucial to your success.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this article, we\u2019ll explore three main benefits of <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">email marketing for small businesses<\/a>, five simple steps to get started and six top tips for effective <a href=\"https:\/\/flodesk.com\/blog\/targeted-email-marketing\/\">targeted email marketing<\/a> for photographers.<\/p>\n<\/div>\n\n<div id=\"benefits-of-email-marketing-for-photographers\" name=\"benefits-of-email-marketing-for-photographers\" data-animate data-destination=\"benefits-of-email-marketing-for-photographers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Benefits of email marketing for photographers<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So why is email marketing so effective for photographers? Let\u2019s start with a quick look at three key benefits.<\/p>\n<\/div>\n\n<div id=\"1-its-cost-effective\" name=\"1-its-cost-effective\" data-animate data-destination=\"1-its-cost-effective\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. It\u2019s cost-effective<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Creating and sending emails costs pennies, even with a large number of subscribers. This makes email marketing an effective use of your marketing budget, no matter how small it might be. And the return on that investment is significant. Data shows that the <a href=\"https:\/\/www.truconversion.com\/conversion-rate-optimization\/improve-your-email-marketing-15-tips-to-increase-email-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI for email marketing<\/a> is $40 for every $1 spent, which far outweighs any other marketing channel.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ccf1dc; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Design beautiful emails at an affordable price<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create stunning emails with our easy-to-use email builder, all for one flat fee.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ccf1dc;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"2-it-builds-loyalty\" name=\"2-it-builds-loyalty\" data-animate data-destination=\"2-it-builds-loyalty\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. It builds loyalty<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can use email marketing to both attract new photography clients and to keep your current clients engaged, so you\u2019re top-of-mind when they next need a photographer.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It allows you to keep your subscribers updated with your news, promote additional services and create targeted offers to segments of your audience to increase the likelihood of them using your service.<\/p>\n<\/div>\n\n<div id=\"3-it-strengthens-your-credibility\" name=\"3-it-strengthens-your-credibility\" data-animate data-destination=\"3-it-strengthens-your-credibility\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. It strengthens your credibility<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing offers photographers two key ways to boost their professional credibility and stand out from the competition. First, by providing valuable content to your subscribers and including freebies, such as how-to guides, you\u2019re showing them they can trust in your expertise.&nbsp;Not sure where to start with freebies? We&#8217;ve got plenty of <a href=\"https:\/\/flodesk.com\/blog\/lead-magnet-ideas-for-photographers\/\">lead magnet ideas for photographers<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Secondly, you can use email marketing with your current clients to request a testimonial after a shoot. You can then add their positive reviews to your website or ask them to rate your service on a platform like Google Reviews. This feedback proves to potential clients that other people had a positive experience working with you. This is important because <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">87% of consumers read online reviews<\/a> while researching local businesses.<\/p>\n<\/div>\n\n<div id=\"5-steps-to-creating-an-email-marketing-strategy-for-photographers\" name=\"5-steps-to-creating-an-email-marketing-strategy-for-photographers\" data-animate data-destination=\"5-steps-to-creating-an-email-marketing-strategy-for-photographers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">5 steps to creating an email marketing strategy for photographers<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So you\u2019re sold on the benefits of email marketing for your photography business. But how exactly do you get started? Follow our simple five-step guide below, and you\u2019ll be sending your first email campaign in no time.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-32x43.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-200x267.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-450x600.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-700x933.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01-1000x1333.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Blog_Inline-01.jpg 1200w\"\n            data-width=\"1200\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"1-choose-an-email-marketing-tool\" name=\"1-choose-an-email-marketing-tool\" data-animate data-destination=\"1-choose-an-email-marketing-tool\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Choose an email marketing tool<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing removes the hassle of designing and delivering your emails, meaning you can spend more time doing what you love. Getting started is pretty straightforward, but there are several things to consider that a professional service can help you stay on top of.&nbsp;<\/p>\n<\/div>\n\n<div id=\"key-features-in-a-great-email-marketing-platform\" name=\"key-features-in-a-great-email-marketing-platform\" data-animate data-destination=\"key-features-in-a-great-email-marketing-platform\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features in a great email marketing platform<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, if you\u2019re going to use an email marketing platform, what are the essential features to look out for?<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><strong>Design options<\/strong>: Since aesthetics are important for professional photographers like you, you need a platform that puts high-quality design front and center. If email marketing is new to you, look for a provider that offers a range of templates to get you started. And if you\u2019re ready to level up, look for a provider that lets you build fully-customizable emails from scratch. You can also take your emails to the next level by using <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-graphics\/\">email marketing graphics<\/a>.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><strong>Automation<\/strong>: If you want to minimize the administration associated with running an email marketing campaign, choose a provider that can automate your most common workflows. Setting up automation to complete tasks like sending a welcome email to new subscribers reduces your workload and the length of your to-do list.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><strong>Mobile friendly<\/strong>: It\u2019s essential to choose an email marketing service that creates responsive emails that look good on different devices. <a href=\"https:\/\/www.digitalmarketingcommunity.com\/researches\/inbox-report-consumer-perceptions-email-2018-fluent\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% of Americans who check their email<\/a> do so on their smartphones while they\u2019re out and about. So, it\u2019s essential to choose a provider that produces mobile-friendly emails that offer a good user experience.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><strong>Easy import<\/strong>: If you already have a client contact list stored somewhere in another format and you don\u2019t want to waste time transferring a load of data to a new platform, look for a provider that lets you easily import your contact list.<\/li><\/ul>\n<\/div>\n\n<div id=\"2-start-building-your-email-list\" name=\"2-start-building-your-email-list\" data-animate data-destination=\"2-start-building-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Start building your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So you\u2019ve chosen your provider, and you\u2019re ready to start sending your emails. Your first step is to collect email addresses and build an audience for your email content. But what options do you have to start growing your list?&nbsp;<\/p>\n<\/div>\n\n<div id=\"your-website\" name=\"your-website\" data-animate data-destination=\"your-website\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Your website<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is an easy option for growing your list because you can easily add a popup <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">newsletter opt-in form<\/a> to your website to capture email information from website visitors. Your website is also likely to generate a more targeted and engaged audience than other methods since visitors already have an interest in what you have to offer, otherwise, they wouldn&#8217;t be there. Brand photographer <a href=\"https:\/\/calvinaphotography.com\/about-me\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calvina Nguyen<\/a> adds this sign-up option to her website with an attractive freebie as an added incentive to join her list.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1597\"\n  data-height=\"850\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/calvina-nguyen-photoshoot-checklist.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/calvina-nguyen-photoshoot-checklist-32x17.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/calvina-nguyen-photoshoot-checklist-200x106.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/calvina-nguyen-photoshoot-checklist-450x240.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/calvina-nguyen-photoshoot-checklist-700x373.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/calvina-nguyen-photoshoot-checklist-1000x532.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/calvina-nguyen-photoshoot-checklist-1400x745.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/calvina-nguyen-photoshoot-checklist.png 1597w\"\n            data-width=\"1597\"\n      data-height=\"850\"\n      data-fit=\"cover\"\n      width=\"1597\"\n      height=\"850\"\n      loading=\"eager\"\n      alt=\"Calvina Nguyen's photoshoot checklist\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For more tips on where to place your opt-in pages or forms on your website, read <a href=\"https:\/\/university.flodesk.com\/email-form\"><em>5 High-Converting Places on Your Website to Add Your Opt-in Email Form<\/em><\/a>.<\/p>\n<\/div>\n\n<div id=\"other-peoples-websites\" name=\"other-peoples-websites\" data-animate data-destination=\"other-peoples-websites\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Other people\u2019s websites&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you don\u2019t have your own website yet, don\u2019t worry. Good email marketing platforms like Flodesk allow you to create an opt-in form without a website. In that case, a great second option is to use your professional knowledge and experience to create guest posts on other people\u2019s websites. This is especially effective if you choose small businesses that offer something complementary to your photography services, for example, guest posting on wedding vendors\u2019 sites if you\u2019re a wedding photographer. Add a link to your sign-up form in your author byline or at the end of the article.&nbsp;<\/p>\n<\/div>\n\n<div id=\"your-social-media\" name=\"your-social-media\" data-animate data-destination=\"your-social-media\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Your social media<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your social media platforms are a great way to drive engagement for your brand. So posting high-value educational content or inspirational images from client shoots can build interest in your business and help you stand out from the competition. You can then leverage your social media following to build your subscriber list. Simply add a link to your sign-up page on your Instagram bio or similar places on other platforms. All the social media platforms also have paid options, such as Facebook Ads, which can help increase traffic to the opt-in page of your website.<\/p>\n<\/div>\n\n<div id=\"events\" name=\"events\" data-animate data-destination=\"events\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Events<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sometimes, nothing beats a bit of face-to-face engagement. For small business service providers, this can be an effective way to build relationships with people in a more personalized way. Consider attending business or social events in your local community to build your brand recognition and encourage email sign-up. For example, you could run a stall with a prize draw to win a luxury photoshoot that people can enter in exchange for their email addresses.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about building your email list, read <a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-without-a-website\"><em>How to Build an Email List Without a Website<\/em><\/a>.<\/p>\n<\/div>\n\n<div id=\"3-find-topics-important-to-potential-photography-clients\" name=\"3-find-topics-important-to-potential-photography-clients\" data-animate data-destination=\"3-find-topics-important-to-potential-photography-clients\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Find topics important to potential photography clients<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Any email you send must deliver valuable content for your subscribers. This means it\u2019s vital to get to know them and work out what types of topics might appeal most. <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3800068-what-is-considered-a-good-open-rate-and-click-rate\">Open rates<\/a>, which reflect the percentage of people who open your emails, increase by 29% when content is personalized for subscriber needs.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To better understand the type of photography-related topics your subscribers might care about:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>Identify relevant trends to your industry on social media or the web.<\/li><li>Look for issues people are complaining about that your service helps solve.<\/li><li>Check out what your competitors are doing\u2014subscribe to their email mailing lists or read their blog.&nbsp;<\/li><li>Ask existing subscribers\u2014a quick email with topics they can choose from or a free text box means you\u2019ll immediately dial into what your audience wants and needs.<\/li><\/ul>\n<\/div>\n\n<div id=\"4-design-amp-send-your-first-email\" name=\"4-design-amp-send-your-first-email\" data-animate data-destination=\"4-design-amp-send-your-first-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Design &amp; send your first email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you\u2019re growing your list, it\u2019s essential you master a particularly important type of email\u2014the <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">welcome email<\/a>. The welcome email is the first interaction subscribers have with your brand, and you want it to be a positive one.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">74% of subscribers<\/a> expect to receive a welcome email immediately after subscribing to an email list. That\u2019s why welcome emails have four times the open rate and generate 320% more revenue than other emails, so they\u2019re pretty critical.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Make sure to thank new subscribers for joining your list and, if they joined your list because you promised them a freebie, make sure you include it. Here\u2019s how photography <a href=\"https:\/\/www.allisonpatelphoto.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Allison Patel<\/a> welcomes new subscribers:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"445\"\n  data-height=\"835\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Allison-Patel-Photography.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Allison-Patel-Photography-32x60.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Allison-Patel-Photography-200x375.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Allison-Patel-Photography.png 445w\"\n            data-width=\"445\"\n      data-height=\"835\"\n      data-fit=\"cover\"\n      width=\"445\"\n      height=\"835\"\n      loading=\"eager\"\n      alt=\"Allison Patel Photography's welcome email\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip: <\/strong>If you really want to maximize the chance of new subscribers booking their first photo session with you, it might be worth offering a discount, promotion or other special deals within your welcome email. Welcome emails containing special offers can boost revenue by 30% per email compared to those that don\u2019t.<\/p>\n<\/div>\n\n<div id=\"5-set-up-automated-emails-to-share-educational-content\" name=\"5-set-up-automated-emails-to-share-educational-content\" data-animate data-destination=\"5-set-up-automated-emails-to-share-educational-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Set up automated emails to share educational content<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As mentioned earlier, your welcome email should be at the beginning of a series of emails you send to subscribers after they subscribe. This is definitely a task you\u2019ll want to automate. As a <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">small business owner getting started with email marketing<\/a>, with 101 other things to do, you certainly don\u2019t want number 102 to be monitoring email sign-ups and manually sending emails every time someone new subscribes.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your email marketing platform should help you build a workflow that sends a series of automated emails to new subscribers. Educational content or how-to guides are great options to include in your welcome series. These provide your customers with a lot of value and they build your credibility as a professional service whose expertise can be trusted.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once your initial email sequence for new subscribers has finished, you can also use automation to build workflows that send targeted automated emails based on specific behavior. For example, if subscribers don\u2019t respond to your email newsletters for a certain amount of time, your platform might send out a <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\">re-engagement email<\/a>.&nbsp;On the other hand, you may want to send out a <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\"><span style=\"text-decoration: underline;\">new product launch email<\/span><\/a> with discounts for subscribers. <\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about how to use workflows, read <a href=\"https:\/\/university.flodesk.com\/what-are-workflows\"><em>What Are Workflows and When to Use Them in Your Email Marketing<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #ccf1dc; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Automate your email marketing<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Build powerful workflows that help you automate your email sends with Flodesk<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #ccf1dc;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"effective-email-marketing-tips-for-your-photography-business\" name=\"effective-email-marketing-tips-for-your-photography-business\" data-animate data-destination=\"effective-email-marketing-tips-for-your-photography-business\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Effective email marketing tips for your photography business<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now you\u2019re clued up on exactly what email marketing is and itching to get started. Here are six tips to maximize the value of your email marketing efforts.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><a href=\"#value\">Offer value<\/a><\/li><li><a href=\"#segment\">Segment your emails<\/a><\/li><li><a href=\"#sl\">Use powerful subject lines<\/a><\/li><li><a href=\"#spam\">Avoid the spam folder<\/a><\/li><li><a href=\"#branding\">Have consistent branding<\/a><\/li><li><a href=\"#results\">Track results<\/a><\/li><\/ul>\n<\/div>\n\n<div id=\"1-offer-value-in-exchange-for-emails\" name=\"1-offer-value-in-exchange-for-emails\" data-animate data-destination=\"1-offer-value-in-exchange-for-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"value\">1. Offer value in exchange for emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People are more willing to share their personal information if they feel like they get something in return. So you need to carefully consider what value you can offer would-be subscribers in return for their email addresses.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A classic way to do this is by offering a freebie as part of your sign-up process. This could be a free ebook, technical guide or free presets that would be valuable to your target audience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s what photographer and educator <a href=\"https:\/\/risebycamilaurrea.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Camila Urrea<\/a> offers when new subscribers join her list. Her free guide, \u2018<em>6 Shooting Techniques to Add More Meaning to Your Photography<\/em>\u2019, provides immediate value and is delivered as soon as subscribers sign up.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"456\"\n  data-height=\"853\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Camila-Urrea-freebie.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Camila-Urrea-freebie-32x60.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Camila-Urrea-freebie-200x374.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Camila-Urrea-freebie-450x842.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Camila-Urrea-freebie.png 456w\"\n            data-width=\"456\"\n      data-height=\"853\"\n      data-fit=\"cover\"\n      width=\"456\"\n      height=\"853\"\n      loading=\"eager\"\n      alt=\"Camila Urrea's free guide to shooting techniques\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"2-segment-your-email\" name=\"2-segment-your-email\" data-animate data-destination=\"2-segment-your-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"segment\">2. Segment your email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Depending on your photography niche, you may have more than one type of email subscriber, so you have to segment them. Segmenting your list means dividing up your subscribers into groups based on certain demographic characteristics or behavior they have. By segmenting your list, you can send more targeted emails with information personalized to each group.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Splitting your list into segments has two main benefits:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><strong>Higher subscriber satisfaction<\/strong>: With segments, subscribers only receive relevant and valuable information, which leads to higher levels of satisfaction.<br><\/li><li><strong>Improves your email performance<\/strong>: When you send emails that provide value (education, entertainment, etc) for your subscribers, they\u2019re more likely to open and engage with your emails. This boosts your open and click-through rates.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><br><\/strong>Open rates are important as email service providers monitor them and, if they are too low, they start funneling those emails to the junk folder. Click-through rates \u2014 which measure the percent of people who click on a link within an email \u2014 are great for monitoring subscriber engagement levels. For more tips on improving your open rates, read <a href=\"https:\/\/university.flodesk.com\/how-to-increase-email-open-rates\"><em>How to Get People to Open Your Emails<\/em><\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Author\u2019s note:<\/em><strong> <\/strong>Segmenting your list is super simple with Flodesk. You can segment subscribers manually, automatically or by filtering them into groups based on specific criteria. Learn more about segmenting, plus how to personalize your email marketing <a href=\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/\">with Flodesk forms<\/a>.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1750\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-2200x1504.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-2500x1709.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Segments-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1750\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1750\"\n      loading=\"eager\"\n      alt=\"Flodesk segments\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"3-make-your-subject-lines-attractive\" name=\"3-make-your-subject-lines-attractive\" data-animate data-destination=\"3-make-your-subject-lines-attractive\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"sl\">3. Make your subject lines attractive<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Possibly the most crucial strategy for improving your open rates is having an enticing subject line. Over <a href=\"https:\/\/www.digitalmarketingcommunity.com\/researches\/inbox-report-consumer-perceptions-email-2018-fluent\/\" target=\"_blank\" rel=\"noreferrer noopener\">50% of Americans<\/a> say they get too many marketing emails, so you need yours to stand out in a crowded inbox.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are three main tips to making subject lines attractive:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><strong>Keep it clear<\/strong>: Your subject line needs to clearly indicate what the content of the email is and, when the recipient clicks on the email, the email <em>must<\/em> match the subject line, or you\u2019ll instantly lose trust.<br><\/li><li><strong>Keep it concise<\/strong>: Most subscribers will only see a certain number of characters of your email subject line, so you need to keep it brief. Put your \u2018power words\u2019 at the beginning. Anything that will excite the reader or hook them into your email content needs to go right at the start, so it\u2019s not lost.<br><\/li><li><strong>Make it personalized<\/strong>: You need to inject your personality and brand voice into your subject line. Make sure it\u2019s consistent with how you typically communicate with subscribers and match what you know about how they like to communicate with you.&nbsp;You can even <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3660375-how-can-i-personalize-my-emails-with-the-subscriber-s-name\">include your subscriber&#8217;s name<\/a>.<\/li><\/ul>\n<\/div>\n\n<div id=\"4-avoid-getting-into-the-spam-folder\" name=\"4-avoid-getting-into-the-spam-folder\" data-animate data-destination=\"4-avoid-getting-into-the-spam-folder\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"spam\">4. Avoid getting into the spam folder<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Service providers like photographers have an average <a href=\"https:\/\/www.statista.com\/statistics\/475394\/email-inbox-placement-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">inbox placement rate of 89%<\/a>. This means over 10% of your emails don\u2019t make it to your subscribers. So what can you do to bring this percentage down?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First, being hyper-focused on providing content that\u2019s valuable and relevant to your subscribers makes it less likely to end up in the spam folder. As we noted above, emails that improve open and click-through rates also signal to inbox providers that subscribers want to receive them and hence avoid the dreaded spam folder.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are two further tips to reduce the number of your emails that head to junk:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><strong>Gain permission<\/strong>: Whatever method you use to build your email list, it\u2019s essential that it&#8217;s clear to subscribers that they are<a href=\"https:\/\/help.flodesk.com\/en\/articles\/4856488-obtaining-permission-from-your-subscribers\"> opting-in to your email list<\/a>. If they don\u2019t want to receive your emails and mark them as spam, future campaigns will also end up in the junk folder. Which signals to email service providers that you\u2019re spamming people.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><strong>Clean up your email list<\/strong>. If you have a lot of inactive subscribers, they may well be affecting your inbox placement rate by failing to engage with your emails. Every few months, make sure you clean up your email list and remove subscribers who have been inactive for a specific time frame\u2014say 90 days\u2014to make sure you\u2019re focusing your marketing effort on subscribers who are loving your content.<\/li><\/ul>\n<\/div>\n\n<div id=\"5-make-your-branding-consistent\" name=\"5-make-your-branding-consistent\" data-animate data-destination=\"5-make-your-branding-consistent\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"branding\">5. Make your branding consistent<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Branding is vital to help (potential) customers recognize your product or service and differentiate it from competitors. So it\u2019s important to keep it consistent across every subscriber interaction, whether that\u2019s your website, email newsletters or social media. For photographers, this is even more crucial as the strength of your brand design shows your level of professional creativity capability and approach.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At Flodesk, we appreciate the importance of brand design for photographers, which is why all our email templates are fully customizable to match your brand&#8217;s look and feel. And our proprietary Layout blocks and drag-and-drop functionality help you quickly and easily build emails that have the look and feel you\u2019re after.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"Flodesk's email builder\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"6-track-results-and-improve-on-them\" name=\"6-track-results-and-improve-on-them\" data-animate data-destination=\"6-track-results-and-improve-on-them\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"results\">6. Track results and improve on them<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Running a small business can be all-consuming, so you want to make sure you\u2019re getting the best return for your efforts. You can only do that if you track the key metrics associated with email marketing and take steps to improve them. Open rates and click-through rates are two of the most important metrics to monitor your email campaign performance, and you\u2019ll also want to look at your conversion and unsubscribe rates.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Conversion rates<\/strong> represent the percentage of people who complete a desired action after reading your email\u2014such as booking a photo shoot. <strong>Unsubscribe rates <\/strong>show the percentage of people who choose to unsubscribe from your campaigns. Taken as a set, these metrics should help you identify if you\u2019re meeting your goals for your email marketing strategy and, if not, take action to improve your outcomes.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If your email marketing platform provider has built-in analytics to help you understand how successful your campaigns are, make sure you regularly review the data to help inform your decision-making.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about how to use Flodesk Analytics to track your performance, read <a href=\"https:\/\/university.flodesk.com\/email-workflow-analytics\"><em>Understanding Your Flodesk Email &amp; Workflow Analytics<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n<div id=\"use-email-marketing-to-boost-your-photography-business\" name=\"use-email-marketing-to-boost-your-photography-business\" data-animate data-destination=\"use-email-marketing-to-boost-your-photography-business\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Use email marketing to boost your photography business<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing is essential for attracting subscribers and building and sustaining a relationship with potential clients for your photography business. Using good email marketing software makes getting started easy for photographers, with visually appealing, easy-to-design emails, automated workflows based on schedule or customer behavior and built-in analytics to inform your decision-making.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As the fastest-growing email marketing company, Flodesk can do all this and more. Our high-end designs and stunning templates appeal to professional creatives, and our intuitive platform helps small photographers like you grow their email list and create emails people love to get.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Why not get started with <a href=\"https:\/\/app.flodesk.com\/sign-in\">Flodesk<\/a> today?<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a photography business owner, you might be wondering why you need to wrap your head around email marketing. But, since 61% of people say it\u2019s their preferred way for businesses to contact them, it\u2019s pretty crucial to your success.&nbsp; In this article, we\u2019ll explore three main benefits of email marketing for small businesses, five [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[15,16,17],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing for Photographers: Effective Tips, Steps &amp; Tools<\/title>\n<meta name=\"description\" content=\"In today&#039;s competitive market, it&#039;s become increasingly important for photographers to focus on effective email marketing. Learn our pro tips, strategies and tools!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-marketing-for-photographers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing for Photographers: Effective Tips, Steps &amp; Tools\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s competitive market, it&#039;s become increasingly important for photographers to focus on effective email marketing. 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