{"id":1982,"date":"2021-11-12T23:57:01","date_gmt":"2021-11-12T23:57:01","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=1982"},"modified":"2024-07-12T04:41:42","modified_gmt":"2024-07-12T12:41:42","slug":"ecommerce-newsletter-examples","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/","title":{"rendered":"10 Ecommerce Newsletter Examples Packed With Inspo &#038; Ideas"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Email newsletters are an essential component in any ecommerce business\u2019s overall marketing strategy. They communicate effectively, drive sales, increase customer engagement, enrich company branding, and nurture customer relationships, just to name a few benefits.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nevertheless, it can be difficult to get inspired when developing your own ecommerce newsletters. It\u2019s hard to get your message across in a fresh, creative, and effective way that\u2019s true to your brand.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re finding yourself in need of some ecommerce newsletter ideas, you\u2019ve come to the right place. We\u2019ve curated a list of 10 <a href=\"https:\/\/flodesk.com\/blog\/must-have-flodesk-email-templates-from-our-members\/\">great email examples<\/a> to get your creative juices flowing, along with some tips and tricks to keep in mind along the way.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Hair for the Girls&nbsp;<\/li>\n\n\n\n<li>Everything Just Baked<\/li>\n\n\n\n<li>Lilou Jewelry<\/li>\n\n\n\n<li>Burgess Sweaters<\/li>\n\n\n\n<li>Little Whimsy<\/li>\n\n\n\n<li>Cheeks &amp; Co<\/li>\n\n\n\n<li>Fish &amp; Family Seafoods<\/li>\n\n\n\n<li>Go To Bed<\/li>\n\n\n\n<li>Haume<\/li>\n\n\n\n<li>Little Whimsy<\/li>\n<\/ol>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0e136; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0e136;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"our-top-10-best-ecommerce-newsletter-examples\" name=\"our-top-10-best-ecommerce-newsletter-examples\" data-animate data-destination=\"our-top-10-best-ecommerce-newsletter-examples\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Our top 10 best ecommerce newsletter examples<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are tons of different ways to go about putting together a great ecommerce newsletter. Most importantly, it should represent your brand, capture a reader\u2019s attention, and contain genuinely useful information.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>All the below newsletter examples have different stand-out elements, so get ready for some serious inspiration.<\/p>\n<\/div>\n\n<div id=\"1-hair-for-the-girls\" name=\"1-hair-for-the-girls\" data-animate data-destination=\"1-hair-for-the-girls\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Hair for the Girls<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1650\"\n  data-height=\"2325\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/1.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/1-32x45.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/1-200x282.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/1-450x634.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/1-700x986.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/1-1000x1409.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/1-1400x1973.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/1.jpg 1650w\"\n            data-width=\"1650\"\n      data-height=\"2325\"\n      data-fit=\"cover\"\n      width=\"1650\"\n      height=\"2325\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best ecommerce newsletters offer customers something of value, whether that\u2019s a discount code, a special promotion or exclusive information. Add a sense of urgency into the equation, and you\u2019re good to go.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The numbers speak for themselves. An Experian report discovered that emails conveying a sense of urgency had 14% higher click-to-open rates, 59% higher transaction-to-click rates, and 2x higher general transaction rates when compared with average email marketing communications.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip: <\/strong>Limited-time offer emails are especially effective if you convey urgency in your subject lines.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This <a href=\"https:\/\/www.hairforthegirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hair for the Girls<\/a> email does a great job of offering subscribers a great deal that\u2019s only valid for a limited period of time. They\u2019re able to take 15% off by using the code WKNDVIBES, but only until Sunday night at 11:59pm.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love that Hair for the Girls is conveying a sense of urgency in their email newsletter while still keeping things relaxed. Basically, they\u2019re offering a limited-time deal without going over the top and coming off as overly intense or sales-focused.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Their color palette is also calming and the images they included evoke a happy and laid-back atmosphere.&nbsp;<\/p>\n<\/div>\n\n<div id=\"2-everything-just-baked\" name=\"2-everything-just-baked\" data-animate data-destination=\"2-everything-just-baked\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Everything Just Baked<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"546\"\n  data-height=\"698\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/everything-just-baked.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/everything-just-baked-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/everything-just-baked-200x256.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/everything-just-baked-450x575.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/everything-just-baked.png 546w\"\n            data-width=\"546\"\n      data-height=\"698\"\n      data-fit=\"cover\"\n      width=\"546\"\n      height=\"698\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sometimes the best email marketing campaigns let the products do the talking. Instead of relying on flashy graphics, make what you\u2019re actually selling the star of your ecommerce newsletter. <em>Customers love seeing what they\u2019re going to be buying, after all.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The above Everything Just Baked newsletter exemplifies this strategy perfectly. As a bakery based in New Jersey, they\u2019ve got some seriously mouth-watering products to feature. One look at this ecommerce newsletter either leaves you craving cookies or debating whether chocolate chip, oatmeal, sugar or snicker-doodle is your favorite flavor. <em>That\u2019s certainly great news for their cookie sales.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Other than the cookie images, we like that <a href=\"https:\/\/www.everythingjustbaked.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Everything Just Baked<\/a> has kept their <a href=\"https:\/\/flodesk.com\/blog\/newsletter-layout-design-ideas\/\">newsletter layout<\/a> simple and minimal. They provide all the essential information about each kind of cookie and nothing more. They\u2019ve also stayed consistent with their branding colors of white and red.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Furthermore, they\u2019ve done a great job of including a CTA button complete with fun copy beside each cookie, along with a concluding button at the end. Of course, all buttons lead to their online store where customers can browse baked goods to their hearts\u2019 content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Check out our guide to the 22 best <a href=\"https:\/\/flodesk.com\/blog\/email-newsletter-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletter services<\/a>!<\/em><\/p>\n<\/div>\n\n<div id=\"3-lilou-jewellery\" name=\"3-lilou-jewellery\" data-animate data-destination=\"3-lilou-jewellery\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Lilou Jewellery<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"548\"\n  data-height=\"701\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/lilou.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/lilou-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/lilou-200x256.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/lilou-450x576.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/lilou.png 548w\"\n            data-width=\"548\"\n      data-height=\"701\"\n      data-fit=\"cover\"\n      width=\"548\"\n      height=\"701\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s safe to say that we all receive a large number of emails every day. In fact, the average inbox has <a href=\"https:\/\/techjury.net\/blog\/how-many-emails-are-sent-per-day\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">200 emails<\/a> in it at any given time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The large quantity of email marketing communications being sent every day certainly makes the market more competitive. It means that email marketers have to think of creative ways to make their ecommerce newsletters extra readable <em>and <\/em>stand out from the masses.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/byliloujewellery.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Lilou Jewellery<\/a>\u2019s email is one of our best newsletter examples because it gets their message across quickly and effectively. A simple glance informs the reader that they\u2019re having a 30% off sale. Most impressive of all, they don\u2019t even have to read more than a few words to understand the newsletter\u2019s call to action.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then, if the reader wants more information or additional details, they\u2019ll scroll down to read the rest of the message.<\/p>\n<\/div>\n\n<div id=\"4-burgess-sweaters\" name=\"4-burgess-sweaters\" data-animate data-destination=\"4-burgess-sweaters\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Burgess Sweaters<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"612\"\n  data-height=\"701\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/burgess.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/burgess-32x37.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/burgess-200x229.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/burgess-450x515.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/burgess.png 612w\"\n            data-width=\"612\"\n      data-height=\"701\"\n      data-fit=\"cover\"\n      width=\"612\"\n      height=\"701\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want to put together an excellent ecommerce email campaign, images are your best friend. Not only do they allow you to show off your products, but they also contribute to your brand experience, make your emails easier to read, are more memorable than text, and contribute to more successful emails overall.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.burgesssweaters.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burgess Sweaters<\/a> has done a great job of starting off their <a href=\"https:\/\/flodesk.com\/blog\/fashion-newsletter-examples\/\">fashion newsletter<\/a> with some eye-catching images. They\u2019re showing off their new collection for summer, so we love the beachy vibe they\u2019ve chosen. We also love the font they\u2019ve overlaid on top of their images, providing additional context without taking away from the visual impact.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For the best results, avoid using free or stock images in your ecommerce email newsletters. Instead, include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Your brand\u2019s own images<\/li>\n\n\n\n<li>Screenshots<\/li>\n\n\n\n<li>Customer images<\/li>\n\n\n\n<li>Charts and graphics<\/li>\n\n\n\n<li>Cartoons, memes and GIFs<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0e136; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0e136;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"5-little-whimsy\" name=\"5-little-whimsy\" data-animate data-destination=\"5-little-whimsy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Little Whimsy<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"547\"\n  data-height=\"697\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-3.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-3-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-3-200x255.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-3-450x573.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-3.png 547w\"\n            data-width=\"547\"\n      data-height=\"697\"\n      data-fit=\"cover\"\n      width=\"547\"\n      height=\"697\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s not enough to upload new arrivals onto an ecommerce website and leave it at that. Sure, your most loyal customers will probably come across them, but you\u2019ll need to take things a step further in order to reach a wider audience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An ecommerce newsletter is a great way to promote new products as they arrive on your site.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see, <a href=\"https:\/\/littlewhimsy.co.nz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Little Whimsy<\/a> has put together a super cute email that shows off their latest fall arrivals perfectly. Their individual products stand out because they\u2019ve been organized into different color blocks, and they\u2019re all paired with adorable photos. This is also one of our favorite ecommerce newsletter ideas because of how they\u2019ve integrated a cozy fall color palette throughout their entire message.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ecommerce newsletters are also great places to show off your products <em>in action. <\/em>You can see a hint of this in Little Whimsy\u2019s bottom row of photos where you can see children actually using their dough cutters and bubble wands.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip:<\/strong> Boost your bottom line and <a href=\"https:\/\/flodesk.com\/blog\/how-to-make-money-selling-email-templates\/\">turn your top email newsletters into email templates you can sell<\/a> with Flodesk template sharing.<\/p>\n<\/div>\n\n<div id=\"6-cheeks-amp-co\" name=\"6-cheeks-amp-co\" data-animate data-destination=\"6-cheeks-amp-co\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Cheeks &amp; Co<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"464\"\n  data-height=\"580\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/cheeks-co-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/cheeks-co-2-32x40.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/cheeks-co-2-200x250.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/cheeks-co-2-450x563.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/cheeks-co-2.png 464w\"\n            data-width=\"464\"\n      data-height=\"580\"\n      data-fit=\"cover\"\n      width=\"464\"\n      height=\"580\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since ecommerce is all about buying and selling products, it makes sense that ecommerce newsletters typically focus on sales. Nevertheless, ecommerce brands shouldn\u2019t make their communications about sales <em>all <\/em>the time. There are lots of other creative ways to promote your products.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This <a href=\"https:\/\/cheeks.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cheeks &amp; Co<\/a> newsletter does a great job of showcasing one of their products in an unexpected way. Instead of encouraging their customers to simply buy their mineral sunscreen, they\u2019re marketing it through a contest instead.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Put simply, people love contests. Not only are they fun and engaging, but they\u2019ve also been shown to bring in <a href=\"https:\/\/outgrowco.medium.com\/23-mindblowing-statistics-on-giveaways-and-contests-in-2020-2fdaaaf20dc0\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">34% of new customers<\/a> on average.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We also love Cheeks &amp; Co\u2019s image-focused email and the fact that they\u2019re cross-promoting their Instagram page through their contest. <em>Win-win.<\/em><\/p>\n<\/div>\n\n<div id=\"7-fish-amp-family-seafoods\" name=\"7-fish-amp-family-seafoods\" data-animate data-destination=\"7-fish-amp-family-seafoods\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Fish &amp; Family Seafoods<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"547\"\n  data-height=\"482\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/fish-family.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/fish-family-32x28.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/fish-family-200x176.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/fish-family-450x397.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/fish-family.png 547w\"\n            data-width=\"547\"\n      data-height=\"482\"\n      data-fit=\"cover\"\n      width=\"547\"\n      height=\"482\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a>, we\u2019re lovers of great design, clean lines, gorgeous images, and a healthy amount of white space. <em>We think that the best emails contain those same elements.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This might be a matter of personal opinion, but many ecommerce newsletters come off as way too busy. When you open up your inbox and are faced with flashing images, GIFs, lots of bright colors, and pop-ups, it\u2019s easy to get overwhelmed. I don\u2019t know about you, but it certainly doesn\u2019t put me in the mood to shop. It puts me in the mood to turn off my computer and walk away.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Put simply, the old refrain \u2018<em>less is more\u2019 <\/em>certainly holds true in the email marketing world. All you need is your company branding, a captivating graphic, some essential information, and a clear CTA. The Fish &amp; Family Seafoods newsletter above is a great example of that.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.fishandfamily.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fish &amp; Family Seafoods<\/a> is a sustainable, small-scale, family-run fish retailer based in Alaska, which is perfectly reflected in the message above. They\u2019ve got a beautiful photo of one of the company owners working on the boat, their logo, and some short-and-sweet copy promoting the beginning of their summer fish sale. <em>What more do you need?<\/em><\/p>\n<\/div>\n\n<div id=\"8-go-to-bed\" name=\"8-go-to-bed\" data-animate data-destination=\"8-go-to-bed\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Go To Bed<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"574\"\n  data-height=\"697\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/go-to-bed2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/go-to-bed2-32x39.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/go-to-bed2-200x243.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/go-to-bed2-450x546.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/go-to-bed2.png 574w\"\n            data-width=\"574\"\n      data-height=\"697\"\n      data-fit=\"cover\"\n      width=\"574\"\n      height=\"697\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A great way to thank new subscribers and pave the way for loyal customers is by offering them a free gift or discount code when they join your mailing list. It also helps you increase conversion rates, build brand loyalty, and make more sales all around.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is especially pertinent for ecommerce businesses as customers who use online coupons have been shown to spend <a href=\"https:\/\/spendmenot.com\/blog\/coupon-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">24% more than average<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Many companies deliver free gifts and coupon codes to their new subscribers via <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\"><span style=\"text-decoration: underline;\">welcome emails<\/span><\/a>. In <a href=\"https:\/\/www.gotobedthelabel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Go To Bed<\/a>\u2019s above newsletter example, they thank readers for subscribing to their mailing list and give them a 10% off coupon code for their next order.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Go To Bed\u2019s example is also a great first newsletter because it\u2019s so consistent with their branding. They\u2019ve also featured their best-selling product front and center, so customers will know exactly what to look for when they start browsing.<\/p>\n<\/div>\n\n<div id=\"9-haume\" name=\"9-haume\" data-animate data-destination=\"9-haume\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. Haume<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"546\"\n  data-height=\"697\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/haume.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/haume-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/haume-200x255.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/haume-450x574.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/haume.png 546w\"\n            data-width=\"546\"\n      data-height=\"697\"\n      data-fit=\"cover\"\n      width=\"546\"\n      height=\"697\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Newsletters provide a great space for any ecommerce business to introduce themselves and get to know their customers. Nowadays, shoppers are savvier than ever and want in-depth information about the brands they choose to support.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Modern ecommerce goes far beyond the transactional. A <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\" target=\"_blank\" rel=\"noreferrer noopener\">SproutSocial<\/a> report found that customers want to feel connected with their favorite companies, which they defined as:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Trusting a brand (66%)<\/li>\n\n\n\n<li>A brand aligning with their values (53%)<\/li>\n\n\n\n<li>A brand understanding them and their wants (51%)<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to foster that sense of connection, it\u2019s important that you tell your company\u2019s story so that customers can get a real sense of what drives your business and what happens behind the scenes.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019re big fans of the email newsletter above because of how the brand <a href=\"https:\/\/www.thehaume.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Haume<\/a> introduces themselves to their customers. Haume is a luxury home store and space planning company, so they talk about what their namesake means to them as well as offer exclusive access to a new product launch.<\/p>\n<\/div>\n\n<div id=\"10-little-whimsy\" name=\"10-little-whimsy\" data-animate data-destination=\"10-little-whimsy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. Little Whimsy<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"544\"\n  data-height=\"699\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-gift-guide.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-gift-guide-32x41.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-gift-guide-200x257.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-gift-guide-450x578.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/little-whimsy-gift-guide.png 544w\"\n            data-width=\"544\"\n      data-height=\"699\"\n      data-fit=\"cover\"\n      width=\"544\"\n      height=\"699\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sending out relevant gift guides is a great way to showcase your products in a new light in your ecommerce newsletters. They\u2019re also great tools for driving sales as <a href=\"https:\/\/squareup.com\/us\/en\/townsquare\/9-retail-stats-that-will-help-you-dominate-the-holiday-season\" target=\"_blank\" rel=\"noreferrer noopener\">54% of holiday shoppers<\/a> have been shown to use retailer recommendations when purchasing gifts.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Even better, promoting your products as gifts is a great way to bring in new customers. If someone receives a present they love, they\u2019re likely to purchase from that company in the future.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Gift guides aren\u2019t only for <a href=\"https:\/\/flodesk.com\/blog\/holiday-newsletter-examples\/\">holiday season newsletters<\/a> either. As you can see above, <a href=\"https:\/\/littlewhimsy.co.nz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Little Whimsy<\/a> put together a fantastic gift guide for Father\u2019s Day. Some other possibilities include guides for:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Birthdays<\/li>\n\n\n\n<li>Anniversaries<\/li>\n\n\n\n<li>Valentine\u2019s Day<\/li>\n\n\n\n<li>Mother\u2019s Day<\/li>\n\n\n\n<li>Housewarming gifts<\/li>\n\n\n\n<li>Host\/hostess gifts<\/li>\n\n\n\n<li>Thank you gifts<\/li>\n\n\n\n<li>Retirement gifts<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Little Whimsy has done a great job of putting together an informative ecommerce newsletter with tons of different Father\u2019s Day gift options. They\u2019ve showcased their products well and included a lot of variety. We also like that they\u2019ve included gifts for mothers in the same email, which makes it inclusive for those with different family situations.&nbsp;<\/p>\n<\/div>\n\n<div id=\"tips-for-excellent-ecommerce-email-marketing-campaigns\" name=\"tips-for-excellent-ecommerce-email-marketing-campaigns\" data-animate data-destination=\"tips-for-excellent-ecommerce-email-marketing-campaigns\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Tips for excellent ecommerce email marketing campaigns<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"establish-an-objective\" name=\"establish-an-objective\" data-animate data-destination=\"establish-an-objective\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Establish an objective<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It might sound obvious, but establishing an objective is a key step in putting together an excellent ecommerce newsletter. It will provide you with direction and inspiration, as well as ultimately make it easier for you to assess your email\u2019s success.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you haven\u2019t set an objective for an email before, it takes a little bit of practice. Here are a few examples:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>I want to inform the reader about our upcoming sale<\/li>\n\n\n\n<li>I want to reward loyal customers with exclusive access to a <a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">new pr<\/a><a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\">o<\/a><a href=\"https:\/\/flodesk.com\/blog\/product-launch-email-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">duct launch<\/a><\/li>\n\n\n\n<li>I want to introduce our brand to new customers<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"spend-time-on-your-subject-line\" name=\"spend-time-on-your-subject-line\" data-animate data-destination=\"spend-time-on-your-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Spend time on your subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The subject line is one of the most important components of any ecommerce newsletter. Not only is it the first thing most readers see, but it will also help them decide whether they even <em>open <\/em>your email or not.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many different ways to go about crafting the perfect subject line, but here are some of <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a>\u2019s favorites:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Keep it under 50 characters<\/li>\n\n\n\n<li>Only capitalize the first word to keep things personal and casual<\/li>\n\n\n\n<li>Add a relevant emoji <em>(but not too many)<\/em><\/li>\n\n\n\n<li>Avoid too much capitalization or too many exclamation points<\/li>\n\n\n\n<li>Use action words&nbsp;<\/li>\n\n\n\n<li>Create urgency without sounding spammy <em>(last chance or hurry rather than urgent, for example)<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div id=\"keep-your-click-through-rate-in-mind\" name=\"keep-your-click-through-rate-in-mind\" data-animate data-destination=\"keep-your-click-through-rate-in-mind\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Keep your click-through rate in mind<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A variety of metrics are used in order to determine an email\u2019s overall success. One of the most typical is your open rate, which shows the percentage of subscribers who opened your email.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nevertheless, open rates are becoming less reliable metrics due to new privacy measures, especially Apple Mail\u2019s Privacy Protection setting. Basically, these kinds of settings can make open rates appear higher than they really are.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead, you can start to analyze your ecommerce newsletters\u2019 click-through rates, which tell you the amount of subscribers who clicked on a link in your email.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In order to do this effectively, you\u2019ll need to include at least one link in your newsletter <em>and <\/em>establish a benchmark click-through rate for your business.<\/p>\n<\/div>\n\n<div id=\"focus-on-one-call-to-action\" name=\"focus-on-one-call-to-action\" data-animate data-destination=\"focus-on-one-call-to-action\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Focus on one call-to-action<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s important that your ecommerce newsletter has <em>one <\/em>call-to-action, or one action that you want your subscribers to take after reading your email. Emails with multiple calls to action are busy, confusing, and won\u2019t help you reach your email marketing objectives.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your subscribers will end up taking actions you don\u2019t want or losing interest and doing nothing at all.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, if you\u2019re sending out an ecommerce newsletter about the new arrivals in your store, your one call-to-action should be getting customers to visit your online store\u2019s new arrivals page.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Ex: <\/strong>Shop our brand new arrivals here \ud83d\udcab<\/p>\n<\/div>\n\n<div id=\"use-an-email-marketing-template\" name=\"use-an-email-marketing-template\" data-animate data-destination=\"use-an-email-marketing-template\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Use an email marketing template<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s face it, putting together an effective ecommerce newsletter is hard work! It takes a lot of trial, error, testing, and editing. <em>Want to make the process a little more straightforward? <\/em>Try using an email marketing platform that has ready-to-use <a href=\"https:\/\/flodesk.com\/blog\/ecommerce-email-templates\/\">ecommerce templates<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk has a large <a href=\"https:\/\/flodesk.com\/templates\/email\" target=\"_blank\" rel=\"noreferrer noopener\">variety of email templates<\/a> that are absolutely gorgeous and designed for success, will stand out in any inbox, and are perfect for ecommerce businesses. If you\u2019re interested in trying them out for yourself, <a href=\"https:\/\/app.flodesk.com\/sign-up\">click here<\/a> to sign up for our free trial. <em>No strings attached.<\/em><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n    <!-- No Image -->  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For more tips, check out our article on <a href=\"https:\/\/flodesk.com\/blog\/how-to-format-a-newsletter\/\">how to format a perfect newsletter<\/a>!<\/p>\n<\/div>\n\n<div id=\"ecommerce-newsletter-faqs\" name=\"ecommerce-newsletter-faqs\" data-animate data-destination=\"ecommerce-newsletter-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Ecommerce newsletter FAQs<\/h2>\n<\/div>\n\n<div id=\"1-are-ecommerce-newsletters-still-effective\" name=\"1-are-ecommerce-newsletters-still-effective\" data-animate data-destination=\"1-are-ecommerce-newsletters-still-effective\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Are ecommerce newsletters still effective?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The short answer is: <em>absolutely! <\/em>Email marketing has been around for a long time, but it certainly isn\u2019t going anywhere. Billions of emails are sent every day, and it\u2019s one of the most popular marketing channels out there. This is especially the case for <a href=\"https:\/\/flodesk.com\/blog\/small-business-email-marketing\/\">small to medium-sized businesses<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Couple that with the fact that ecommerce is <a href=\"https:\/\/www.the-future-of-commerce.com\/2021\/08\/03\/post-pandemic-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">more popular than ever<\/a> and you\u2019ve got a match made in heaven.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, it\u2019s been shown that as many as <a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/how-customers-want-promo-emails\" target=\"_blank\" rel=\"noreferrer noopener\">91% of people<\/a> want to receive promotional emails from their favorite businesses, so why not give them what they want?<\/p>\n<\/div>\n\n<div id=\"2-whats-the-best-time-to-send-out-an-ecommerce-newsletter\" name=\"2-whats-the-best-time-to-send-out-an-ecommerce-newsletter\" data-animate data-destination=\"2-whats-the-best-time-to-send-out-an-ecommerce-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. What\u2019s the best time to send out an ecommerce newsletter?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There\u2019s a lot of debate about the best time to send out ecommerce newsletters. You may have to do some testing with your specific audience to figure out the best strategy for your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nevertheless, there are a few general rules you can follow:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Avoid sending ecommerce newsletters on the weekend. Stick to weekdays, ideally Tuesday, Wednesday, and Thursday.<\/li>\n\n\n\n<li>In terms of the time of day, aim for around 8am<em> (those who check their emails first thing), <\/em>1pm<em> (lunch break),<\/em> and between 4pm-6pm <em>(after work). <\/em>These times are roughly based on a typical 9am to 5pm schedule, but can vary depending on where you are in the world.<\/li>\n\n\n\n<li>Don\u2019t send ecommerce newsletters on holidays.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-how-can-i-get-started-sending-my-own-ecommerce-newsletters\" name=\"3-how-can-i-get-started-sending-my-own-ecommerce-newsletters\" data-animate data-destination=\"3-how-can-i-get-started-sending-my-own-ecommerce-newsletters\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. How can I get started sending my own ecommerce newsletters?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First things first, you\u2019ll need to find an email marketing platform that can help make your ecommerce newsletter dreams a reality.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We don\u2019t mean to be biased, but Flodesk is a perfect solution for you. We\u2019ve got beautiful templates you won\u2019t find anywhere else, a flat rate plan you can rely on, and a platform that\u2019s easy for anyone to use.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve also got a <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">30-day free trial<\/a>, so what are you waiting for?<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1707\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-32x21.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-200x133.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-450x300.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-700x467.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-1000x667.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-1400x933.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-1800x1200.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-2200x1467.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-2500x1667.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Flodesk_Holiday_Campaign_Blog_Graphics_1000x1500px_REVISED_2-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1707\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1707\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Email newsletters are an essential component in any ecommerce business\u2019s overall marketing strategy. They communicate effectively, drive sales, increase customer engagement, enrich company branding, and nurture customer relationships, just to name a few benefits. Nevertheless, it can be difficult to get inspired when developing your own ecommerce newsletters. It\u2019s hard to get your message across [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26,7],"table_tags":[],"class_list":["post-1982","post","type-post","status-publish","format-standard","hentry","category-design","tag-design-tips","tag-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Ecommerce Newsletter Examples Packed with Inspo &amp; Ideas<\/title>\n<meta name=\"description\" content=\"Check out these real-life ecommerce newsletter examples and handy tips to inspire your next newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ecommerce Newsletter Examples Packed with Inspo &amp; Ideas\" \/>\n<meta property=\"og:description\" content=\"Check out these real-life ecommerce newsletter examples and handy tips to inspire your next newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-12T23:57:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T12:41:42+00:00\" \/>\n<meta name=\"author\" content=\"Sydney Triggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sydney Triggs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\",\"url\":\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\",\"name\":\"10 Ecommerce Newsletter Examples Packed with Inspo & Ideas\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2021-11-12T23:57:01+00:00\",\"dateModified\":\"2024-07-12T12:41:42+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\"},\"description\":\"Check out these real-life ecommerce newsletter examples and handy tips to inspire your next newsletter.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/ecommerce-newsletter-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Ecommerce Newsletter Examples Packed With Inspo &#038; Ideas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6a323d3394284d6f44231b3bf2124561\",\"name\":\"Sydney Triggs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/951722469b924e6cdcadae1f6a582fd61fafe2c122d7ee225b2ae63d80abe2ba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/951722469b924e6cdcadae1f6a582fd61fafe2c122d7ee225b2ae63d80abe2ba?s=96&d=mm&r=g\",\"caption\":\"Sydney Triggs\"},\"description\":\"Sydney Triggs is a [content] writer, editor &amp; educator from Vancouver, Canada currently settled in Barcelona, Spain. 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