{"id":1923,"date":"2023-06-20T01:43:00","date_gmt":"2023-06-20T09:43:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=1923"},"modified":"2024-07-12T04:41:40","modified_gmt":"2024-07-12T12:41:40","slug":"win-back-email","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/win-back-email\/","title":{"rendered":"11 Win-back email examples to draw customers back"},"content":{"rendered":"\n
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Experts tell you it\u2019s normal to lose a significant percentage of your customers and email subscribers<\/a> each year. But, normal or not, you\u2019ve got to admit it stings. Especially when statistics are showing that 65% of your revenue will come from existing customers. It\u2019s just logical to want to hold on to them.<\/p>\n<\/div>\n\n

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So, how do you stop customers from leaving? Great question. A well-designed, well-timed win-back customer email is just the ticket.<\/p>\n<\/div>\n\n

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In this article, we\u2019ll look at exactly what a win-back email campaign is when you should think about using one, and six stellar customer email template ideas you can use. <\/p>\n<\/div>\n\n

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We\u2019ll also dive into these effective win-back email examples to target disengaged customers:<\/strong><\/p>\n<\/div>\n\n

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1. Remind customers what they loved about your brand<\/p>\n<\/div>\n\n

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2. Get back on track with a seasonal campaign<\/p>\n<\/div>\n\n

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3. Provide an exciting incentive<\/p>\n<\/div>\n\n

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4. Give exclusive sneak peeks or priority access<\/p>\n<\/div>\n\n

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5. Collect feedback from your customers<\/p>\n<\/div>\n\n

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6. Re-personalize your emails<\/p>\n<\/div>\n\n

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7. Give your customers one last chance <\/p>\n<\/div>\n\n

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8. Highlight product and service updates\u2014even small ones<\/p>\n<\/div>\n\n

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9. Instill a bit of FOMO<\/p>\n<\/div>\n\n

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10. Offer a limited time free-trial or a sample<\/p>\n<\/div>\n\n

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11. Let your customers know they\u2019re unsubscribed<\/p>\n<\/div>\n\n

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What is a win-back email campaign?<\/h2>\n<\/div>\n\n
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A win-back email campaign is a series of emails you create and design to re-engage inactive customers. It typically costs businesses five times more<\/a> to attract new customers than to retain existing ones, which means winning back customers is vital to your business\u2019 success.<\/p>\n<\/div>\n\n

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There are steps you can take to reduce customer churn\u2014the percentage of customers that stop using your product or service during a particular time period\u2014when the perceived value that customers get from your product or service diminishes for reasons that you can do something about. <\/p>\n<\/div>\n\n

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So the win-back email sequence is all about identifying why customers stop using your product or service and sending targeted emails to tempt them back into the fold.<\/p>\n<\/div>\n\n

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Read next: <\/strong><\/em><\/p>\n<\/div>\n\n

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How to Write a Re-Engagement Email to Win Back Lost Subscribers<\/em><\/a><\/p>\n<\/div>\n\n

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Crafting the best email sign-offs<\/a><\/em><\/p>\n<\/div>\n\n

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15 Alternatives to the ‘Just checking in’ email<\/a><\/p>\n<\/div>\n\n

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When is it time to send win-back emails?<\/h2>\n<\/div>\n\n
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So how exactly do you know when it\u2019s worth investing time, effort and cash into a win-back campaign and who should you target with it?<\/p>\n<\/div>\n\n

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Let\u2019s look at three scenarios where win-back email campaigns are a good idea:<\/strong><\/p>\n<\/div>\n\n

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Lapsed customers<\/h3>\n<\/div>\n\n
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The first occasion when you\u2019re going to want to try a win-back campaign is for lapsed customers. They are either those who used to buy frequently but haven\u2019t made a recent purchase<\/strong> or those who made an initial purchase but haven\u2019t become repeat customers<\/strong>.<\/p>\n<\/div>\n\n

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You can attempt to re-engage customers before they become lapsed by following these timeline guidelines: <\/p>\n<\/div>\n\n

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