{"id":1864,"date":"2023-09-20T02:41:44","date_gmt":"2023-09-20T10:41:44","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=1864"},"modified":"2026-04-29T11:11:00","modified_gmt":"2026-04-29T19:11:00","slug":"nonprofit-newsletter","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/nonprofit-newsletter\/","title":{"rendered":"How to Write a Nonprofit Newsletter | Ideas and Examples"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>As a nonprofit, you need to keep an eye out for opportunities to raise awareness and support for your cause\u2014as well as chances to bring in donation revenue to fund projects. To do this, it\u2019s essential to nurture relationships with your audience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While you can use platforms like social media to stay connected, few marketing channels are as effective at relationship-building as email marketing. That\u2019s because an algorithm isn\u2019t controlling who sees your content and when. No matter your organization size, you\u2019re going to get the exact same spot in the inbox.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s no wonder <a href=\"https:\/\/www.nptechforgood.com\/2021\/06\/01\/data-11-must-know-stats-about-how-nonprofits-use-email-for-digital-marketing-and-fundraising\/\">74% of nonprofits<\/a> are already sending fundraising emails. If you want to learn how to write a nonprofit newsletter that wins donors, keep reading. We\u2019re sharing our top nonprofit newsletter ideas and tips to inspire your own.<\/p>\n<\/div>\n\n<div id=\"why-create-a-newsletter-for-your-nonprofit\" name=\"why-create-a-newsletter-for-your-nonprofit\" data-animate data-destination=\"why-create-a-newsletter-for-your-nonprofit\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why create a newsletter for your nonprofit?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A newsletter is a direct line of communication to your stakeholders\u2014including volunteers and potential donors. That makes it a powerful tool for connecting and engaging with some of your biggest supporters on a consistent basis.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead of missing opportunities on social media, you can communicate powerful messages, stay top-of-mind, and track your audience\u2019s response to your messages. By analyzing your open rates, click-through rates (CTR), and your <a href=\"https:\/\/flodesk.com\/blog\/best-time-to-send-newsletter\/\">best time to send a newsletter<\/a>, you can optimize your messages and measure how well your emails are performing over time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A nonprofit newsletter can help you:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Share important news about your organization&nbsp;<\/li>\n\n\n\n<li>Gain more volunteers for your programs<\/li>\n\n\n\n<li>Maximize donations from loyal contributors<\/li>\n\n\n\n<li>Create a stronger connection with your readers<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the best ways to learn how to create great emails is to take inspiration from other nonprofit email examples. This will also give you a sense of what your target audience is already seeing in their inboxes.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But first, let\u2019s explore top newsletter ideas to inspire your own\u2014plus key elements you should include in your emails.<\/p>\n<\/div>\n\n<div id=\"what-to-include-in-your-nonprofit-newsletter-15-ideas\" name=\"what-to-include-in-your-nonprofit-newsletter-15-ideas\" data-animate data-destination=\"what-to-include-in-your-nonprofit-newsletter-15-ideas\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>What to include in your nonprofit newsletter: 15 ideas<\/strong><\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1399\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image47.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image47-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image47-200x140.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image47-450x315.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image47-700x490.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image47-1000x700.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image47-1400x980.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image47-1800x1260.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image47.jpg 1999w\"\n            data-width=\"1999\"\n      data-height=\"1399\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1399\"\n      loading=\"eager\"\n      alt=\"newsletter example\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your newsletter is an ideal place to keep your audience engaged and informed of your organization&#8217;s activities and impact.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can engage your subscribers with these nonprofit newsletter ideas:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><strong>Success stories:<\/strong> Highlight inspirational impact stories from your community partners or introduce some of your project beneficiaries.&nbsp;<\/li>\n\n\n\n<li><strong>Upcoming events:<\/strong> Alert your audience about future fundraisers, volunteering activities, webinars, or other initiatives you&#8217;re planning.<\/li>\n\n\n\n<li><strong>Volunteer spotlights:<\/strong> Showcase dedicated volunteers and how they\u2019re making a contribution. This humanizes your cause and underscores its impact.<\/li>\n\n\n\n<li><strong>Project updates:<\/strong> Keep your supporters in the loop about current initiatives. Share accomplishments and upcoming objectives.<\/li>\n\n\n\n<li><strong>Donor appreciation:<\/strong> Express your gratitude in a donor newsletter. You could feature a &#8220;Donor of the month&#8221; or share testimonials from donors about why they choose to support your cause.<\/li>\n\n\n\n<li><strong>Educational content:<\/strong> Share insightful content that aligns with your mission. For instance, if your work involves environmental issues, you could provide tips for sustainable living.<\/li>\n\n\n\n<li><strong>Behind-the-scenes:<\/strong> Offer a sneak peek into your day-to-day operations. This could include interviews with team members or a &#8220;day in the life&#8221; type of story.<\/li>\n\n\n\n<li><strong>Fundraising progress:<\/strong> Show your audience how your fundraising efforts are progressing. Use engaging visuals like charts or infographics to present your fundraising newsletter data in a more digestible format.<\/li>\n\n\n\n<li><strong>Partnership announcements:<\/strong> Announce any collaborations with communities or organizations that are working on similar initiatives.<\/li>\n\n\n\n<li><strong>Seasonal reports:<\/strong> Summarize annual or quarterly achievements, resource allocation, and future plans for your organization.<\/li>\n\n\n\n<li><strong>Media coverage:<\/strong> If your cause has been spotlighted in the press or media, share these clips to demonstrate credibility, inspire trust, and encourage donations.<\/li>\n\n\n\n<li><strong>Advocacy:<\/strong> Engage in discussions about broader issues related to your cause and encourage readers to get involved in spreading the message.<\/li>\n\n\n\n<li><strong>Gift ideas:<\/strong> If you have merchandise for sale or offer gift donations, include a segment in your nonprofit newsletter to promote these items.<\/li>\n\n\n\n<li><strong>Call to action:<\/strong> Regularly remind subscribers of the different ways they can support your efforts, be it through donations, volunteer work, or sharing your content on social media.<\/li>\n\n\n\n<li><strong>Photos from the field:<\/strong> Use visuals to demonstrate your work in action. Share images from your projects to create a powerful connection with your subscribers.<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Remember, the goal of your newsletter is to engage your subscribers. Make it visually appealing, easy to read, and ensure it provides them value.<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #E3A525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Grow your impact with emails people love to get<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Flodesk empowers nonprofits to send compelling newsletters that resonate with your audience<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\t\tTry it free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/08\/image-4.png\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"how-to-create-an-amazing-newsletter-for-nonprofits\" name=\"how-to-create-an-amazing-newsletter-for-nonprofits\" data-animate data-destination=\"how-to-create-an-amazing-newsletter-for-nonprofits\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>How to create an amazing newsletter for nonprofits<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019re working with a content marketing specialist or creating a nonprofit newsletter with an in-house team, this step-by-step guide can help set you up for email marketing success.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s dive in.<\/p>\n<\/div>\n\n<div id=\"craft-bold-headlines-and-subject-lines\" name=\"craft-bold-headlines-and-subject-lines\" data-animate data-destination=\"craft-bold-headlines-and-subject-lines\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Craft bold headlines and subject lines<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The first thing readers will see is your email subject line. It can make or break their decision to open your email. Craft subject lines that are eye-catching, but short and sweet.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With more email opens coming from mobile devices, try to keep your subject line to 25\u201340 characters long. When in doubt, shorten the subject line as much as possible.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For extra personality and eye-catchiness, include an emoji. While their impact on open rates are inconclusive, some testers find that they <a href=\"https:\/\/www.searchenginejournal.com\/emojis-in-subject-lines\/378280\/#close\">raise CTR by over 60%<\/a>. Emojis are not only a great way to convey emotions and make a statement, they can also help keep your subject line brief.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once readers open your email, you need to maintain their attention with a memorable headline.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some of our favorite headlines from nonprofits:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>\u201cTomorrow might be the day you\u2019ve been waiting for\u201d<\/li>\n\n\n\n<li>\u201cNora gave $8.15. Will you?\u201d<\/li>\n\n\n\n<li>\u201cMajor Wendy saves a life\u201d<\/li>\n\n\n\n<li>\u201cWe are stronger together\u201d<\/li>\n\n\n\n<li>\u201cWe\u2019ve got a story for you today\u201d<\/li>\n\n\n\n<li>\u201cCan we be honest with you?\u201d<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"share-compelling-content\" name=\"share-compelling-content\" data-animate data-destination=\"share-compelling-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Share compelling content<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Next, focus on your email content. <a href=\"https:\/\/flodesk.com\/blog\/newsletter-introduction-examples\/\">Newsletter introductions<\/a> should be compelling, and grip the reader with relevant facts and figures, stories from the field, or moving testimonials.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You never know the impact a single story can have on conversions. Sharing this kind of content may increase support for your organization or re-engage inactive subscribers. Compelling content has the power to turn subscribers into volunteers and donors.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re not sure what to send your supporters, consider sharing:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Relevant news stories your audience may not hear about elsewhere<\/li>\n\n\n\n<li>Upcoming events that you need volunteers for&nbsp;<\/li>\n\n\n\n<li>Updates about your organization or the communities you collaborate with<\/li>\n\n\n\n<li>Stories from people and communities you work with<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"clarify-your-message-and-include-relevant-links\" name=\"clarify-your-message-and-include-relevant-links\" data-animate data-destination=\"clarify-your-message-and-include-relevant-links\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Clarify your message and include relevant links<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By consistently sharing great content, you\u2019ll help drive your nonprofit\u2019s movement forward. Make it easy for your supporters to continue their learning journey or get involved with your brand. Include clear call to actions (CTAs) and relevant links so they know what to do next.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Every time you communicate, you should have a clear message and goal. When you\u2019re planning <a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-newsletter\/\">how to write your newsletter<\/a>, first clarify your message and the next steps the audience should take.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you skip this step, you risk trying to accomplish too many things in one email. This will dilute your message and may leave your audience confused about what they should do next.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Consider including newsletter links to:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Blog posts with new ideas on getting involved<\/li>\n\n\n\n<li>A volunteer signup page for an event or program<\/li>\n\n\n\n<li>Informative podcast interviews with a founder or another team member<\/li>\n\n\n\n<li>Day-to-day videos that demonstrate the work being done by your programs<\/li>\n\n\n\n<li>A fundraising or donations page where they can make a contribution<\/li>\n\n\n\n<li>Your website where supporters can learn more about your mission<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"pay-attention-to-your-email-design\" name=\"pay-attention-to-your-email-design\" data-animate data-destination=\"pay-attention-to-your-email-design\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Pay attention to your email design<\/strong><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"799\"\n  data-height=\"876\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image112.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image112-32x35.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image112-200x219.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image112-450x493.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image112-700x767.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/image112.png 799w\"\n            data-width=\"799\"\n      data-height=\"876\"\n      data-fit=\"cover\"\n      width=\"799\"\n      height=\"876\"\n      loading=\"eager\"\n      alt=\"Marketing Mission newsletter\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To ensure your audience doesn\u2019t simply ignore your emails, be intentional about your email design and <a href=\"https:\/\/flodesk.com\/blog\/newsletter-branding\/\">newsletter branding<\/a>. Include ample white space and make sure your logo is visible.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Maintain a consistent and professional email experience by always following your visual branding guidelines. You can easily stay on-brand by customizing your color palette and<a href=\"https:\/\/help.flodesk.com\/en\/articles\/3184187-customizing-a-template-to-your-brand\" class=\"broken_link\"> selecting up to five signature brand colors in Flodesk<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Also, keep your reader\u2019s screen size in mind. Create a mobile responsive design using Flodesk\u2014ensuring your email looks just as great on a mobile device as it will on a desktop.<\/p>\n<\/div>\n\n<div id=\"strengthen-your-call-to-action\" name=\"strengthen-your-call-to-action\" data-animate data-destination=\"strengthen-your-call-to-action\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Strengthen your call to action<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Lastly, you\u2019ll need a clear CTA to guide readers to what you want them to do next. Drive subscribers to take action by including compelling CTA copy and bolded text or CTA buttons.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ensure your CTA link or button stands out by using contrasting colors to help it pop on the page. Within Flodesk, you can create outlined buttons, filled buttons or customize highlighted link text in your emails.<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #5A71B6; color:#C0DFF5;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Grow your impact with emails people love to get<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Choose from Flodesk\u2019s stunning email templates, make it yours, and send it in minutes.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tTry it free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline08B_Science-Soul-Nutritions-relatable-opening-line.jpg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"10-nonprofit-newsletter-examples-that-get-it-right\" name=\"10-nonprofit-newsletter-examples-that-get-it-right\" data-animate data-destination=\"10-nonprofit-newsletter-examples-that-get-it-right\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">10 nonprofit newsletter examples that get it right&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that we\u2019ve shared which newsletter elements are most important, it\u2019s time to explore some of the best nonprofit newsletters examples\u2014so you can create emails that inspire more people to contribute to your cause.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve compiled a list of nonprofit newsletter examples with strong visuals and content to inspire your emails while helping you raise money, connect with prospective donors, attract more volunteers, or engage your biggest supporters.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s take a look!<\/p>\n<\/div>\n\n<div id=\"1-welcome-email\" name=\"1-welcome-email\" data-animate data-destination=\"1-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>1. Welcome email<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once someone signs up for your list, they don\u2019t want to hear crickets. To ensure they don\u2019t forget about your nonprofit, it\u2019s best to jump into their inbox right away with a welcome email that\u2019ll help them know what to expect.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In your<a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\"> welcome email<\/a>, you may want to:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Thank subscribers for joining your community&nbsp;<\/li>\n\n\n\n<li>Share relevant links, articles, and information about your organization&nbsp;<\/li>\n\n\n\n<li>Set expectations for how often they\u2019ll hear from you&nbsp;&nbsp;<\/li>\n\n\n\n<li>Keep them interested with a \u201cstay tuned\u201d message<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"546\"\n  data-height=\"856\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/franklin-d-roosevelt.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/franklin-d-roosevelt-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/franklin-d-roosevelt-200x314.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/franklin-d-roosevelt-450x705.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/franklin-d-roosevelt.png 546w\"\n            data-width=\"546\"\n      data-height=\"856\"\n      data-fit=\"cover\"\n      width=\"546\"\n      height=\"856\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this welcome email example,<a href=\"https:\/\/www.fdrfourfreedomspark.org\/\"> Four Freedoms Park Conservatory<\/a> expresses their gratitude to their new subscribers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It mentions that they\u2019lll receive a monthly newsletter along with news, updates on upcoming events, and relevant articles. When paired with stunning photography, nonprofit newsletter examples like these make a great first impression.<\/p>\n<\/div>\n\n<div id=\"2-blog-feature-newsletter\" name=\"2-blog-feature-newsletter\" data-animate data-destination=\"2-blog-feature-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>2. Blog feature newsletter<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With a blog feature newsletter, you can make sure your loyal supporters never miss a new article\u2014and learn all about your work on the ground.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Include a captivating image as well as a short write up that demonstrates what the article is about\u2014enticing your audience to keep reading. Lastly, make sure there\u2019s a clear link to where they can view the article in full.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"706\"\n  data-height=\"1020\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Charity-Water.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Charity-Water-32x46.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Charity-Water-200x289.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Charity-Water-450x650.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Charity-Water-700x1011.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Charity-Water.png 706w\"\n            data-width=\"706\"\n      data-height=\"1020\"\n      data-fit=\"cover\"\n      width=\"706\"\n      height=\"1020\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nonprofit newsletter examples like this one from <a href=\"https:\/\/www.charitywater.org\/\">Charity: Water<\/a> illustrate how to do this effectively. This social impact organization invests time and effort in telling powerful stories from the field, emphasizing these stories across all their channels. By featuring these in their donation newsletters, readers can see their contribution within a broader context.<\/p>\n<\/div>\n\n<div id=\"3-annual-report-newsletter\" name=\"3-annual-report-newsletter\" data-animate data-destination=\"3-annual-report-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>3. Annual report newsletter<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When someone donates to your nonprofit organization, they want to see what their dollars are used for.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By using email marketing as an essential communications tool, you\u2019ll be able to share these through an annual report newsletter. It\u2019s a chance to outline achievements from the last year or latest quarter.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This might include a breakdown of how you spent donations, an explanation of your theory of change, and a plan for what you hope to achieve in the coming weeks, months, and years.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also use nonprofit newsletters like this to outline links between project goals and the input of your community\u2019s donations.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"666\"\n  data-height=\"1166\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/care-australia.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/care-australia-32x56.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/care-australia-200x350.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/care-australia-450x788.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/care-australia.png 666w\"\n            data-width=\"666\"\n      data-height=\"1166\"\n      data-fit=\"cover\"\n      width=\"666\"\n      height=\"1166\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example, you\u2019ll see how<a href=\"https:\/\/www.care.org.au\/\"> CARE Australia<\/a> sends a special email to thank all contributors for their generosity, including statistics that showcase the impact of their donations.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here, they note how individual donations have financed CARE Australia efforts to assist more than 2.1 million people in one year. You can share these numbers in simple bullet points or go the extra mile and include eye-catching icon illustrations.<\/p>\n<\/div>\n\n<div id=\"4-nonprofit-campaign-newsletter\" name=\"4-nonprofit-campaign-newsletter\" data-animate data-destination=\"4-nonprofit-campaign-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>4. Nonprofit campaign newsletter<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To attract more engagement, some nonprofits craft campaign-related newsletters. They\u2019re a great way to raise more money or inspire people to join new initiatives and become a part of a bigger mission.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your campaign could be centered around education and advocacy, linking to relevant articles or project updates. Or it could be a fundraising newsletter campaign with news on donations and fundraising events. Whichever campaign strategy you choose, it\u2019s a great opportunity to get your audience involved in your cause through donations or advocacy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By following this kind of nonprofit newsletter template, you can create a campaign that resonates with your audience and gets them excited to contribute to the conversation across other platforms.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1021\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/unicef.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/unicef-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/unicef-200x313.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/unicef-450x705.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/unicef-700x1097.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/unicef-1000x1567.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/unicef.png 1021w\"\n            data-width=\"1021\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1021\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example, UNICEF created a campaign around the hashtag #WaterIs. This water-themed campaign sought to raise awareness and distribute relevant content. They even partnered with Beyonc\u00e9 to help families gain more access to clean water.<\/p>\n<\/div>\n\n<div id=\"5-donation-match-newsletter\" name=\"5-donation-match-newsletter\" data-animate data-destination=\"5-donation-match-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>5. Donation match newsletter<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another way to amp up your donation newsletters is to offer a donation matching program. Your fundraising newsletter can help you re-engage cold subscribers with an opportunity to double their impact.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This may be extra enticing for those who can only contribute smaller amounts. With a donation match program, they\u2019ll feel like their donation is going further.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can also partner with for-profit businesses to match donations up to a certain amount.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"678\"\n  data-height=\"1248\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/WE.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/WE-32x59.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/WE-200x368.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/WE-450x828.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/WE.png 678w\"\n            data-width=\"678\"\n      data-height=\"1248\"\n      data-fit=\"cover\"\n      width=\"678\"\n      height=\"1248\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example,<a href=\"https:\/\/www.we.org\/en-ca\/\"> WE<\/a> created a donation match newsletter to inspire more subscribers to give to their organization during the holiday season.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With warm imagery, a gorgeous email design and a concise call to action, this newsletter makes a statement.<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #07553B; color:#D1DDD8;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Grow your impact with newsletters people love<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Create engaging, branded newsletters, designed to drive action and showcase all you do.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tTry it free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/09\/flodesk-emails.png\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"6-upcoming-events-newsletter\" name=\"6-upcoming-events-newsletter\" data-animate data-destination=\"6-upcoming-events-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>6. Upcoming events newsletter<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nonprofit organizations often host special events and galas to raise funds for projects or programs. These are excellent opportunities to gain support, educate, and unify your audience by a shared cause.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Keep your community engaged and up to date by sharing your upcoming nonprofit events in your newsletter.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"734\"\n  data-height=\"1160\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/emerge-mothers-academy.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/emerge-mothers-academy-32x51.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/emerge-mothers-academy-200x316.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/emerge-mothers-academy-450x711.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/emerge-mothers-academy-700x1106.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/emerge-mothers-academy.png 734w\"\n            data-width=\"734\"\n      data-height=\"1160\"\n      data-fit=\"cover\"\n      width=\"734\"\n      height=\"1160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example,<a href=\"https:\/\/emergetwincities.org\/\"> Emerge Mothers Academy<\/a> (EMA) created a newsletter to remind subscribers of their last chance to purchase tickets for their annual fundraising event.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By listing all of the important event details in one convenient place, this nonprofit newsletter is easy-to-understand and take swift action through.<\/p>\n<\/div>\n\n<div id=\"7-alumni-relations-newsletter\" name=\"7-alumni-relations-newsletter\" data-animate data-destination=\"7-alumni-relations-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>7. Alumni relations newsletter<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some of the most generous contributors to your organization may be program alumni. This is common at universities and other nonprofits that offer long-term support.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you want to re-engage members who graduated from your program, an alumni relations newsletter may be a powerful tool. That\u2019s why some nonprofits have whole teams devoted to alumni relations efforts.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"786\"\n  data-height=\"1134\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/road-scholar.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/road-scholar-32x46.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/road-scholar-200x289.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/road-scholar-450x649.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/road-scholar-700x1010.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/road-scholar.png 786w\"\n            data-width=\"786\"\n      data-height=\"1134\"\n      data-fit=\"cover\"\n      width=\"786\"\n      height=\"1134\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example,<a href=\"https:\/\/www.roadscholar.org\/\"> Road Scholar<\/a> gives readers an opportunity to join forces with other alumni to fundraise for the program\u2014driving action through a CTA that feels compelling and personal.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"8-holiday-giving-newsletter\" name=\"8-holiday-giving-newsletter\" data-animate data-destination=\"8-holiday-giving-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>8. Holiday giving newsletter<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since 31% of annual giving happens in the last month of the year, it makes sense why so many nonprofits focus their efforts on fundraising around the holidays.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s best to prepare for this seasonal giving by creating multiple email newsletters ahead of the holiday season. Many nonprofits will be sending holiday-related newsletters, so it\u2019s important for yours to stand out. You can also take advantage of the spirit of giving during other holidays throughout the year.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have any items for sale, such as merchandise, you can list these as gift ideas. If you allow for gifted donations, this is the perfect time to promote this.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To increase donations and ensure you reach your fundraising goals:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Share a story that illustrates how readers can support the cause<\/li>\n\n\n\n<li>Focus on your email design as much as your writing&nbsp;<\/li>\n\n\n\n<li>Bring more readers to your website by adding links<\/li>\n\n\n\n<li>Highlight news and updates that are relevant to them<\/li>\n\n\n\n<li>Offer a special bonus to your readers when they make a same-day donation<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"622\"\n  data-height=\"838\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/St.-Baldricks-Foundation.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/St.-Baldricks-Foundation-32x43.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/St.-Baldricks-Foundation-200x269.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/St.-Baldricks-Foundation-450x606.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/St.-Baldricks-Foundation.png 622w\"\n            data-width=\"622\"\n      data-height=\"838\"\n      data-fit=\"cover\"\n      width=\"622\"\n      height=\"838\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this nonprofit newsletter example,<a href=\"https:\/\/www.stbaldricks.org\/\"> St. Baldrick\u2019s Foundation<\/a> demonstrates how holidays can help rally support.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This nonprofit sent a creative email campaign around Mother\u2019s Day. Since the foundation funds cancer treatment and research for kids, it makes sense for them to put more effort into promotions around this holiday.<\/p>\n<\/div>\n\n<div id=\"9-multimedia-newsletter\" name=\"9-multimedia-newsletter\" data-animate data-destination=\"9-multimedia-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>9. Multimedia newsletter<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When possible, go beyond the written word to share your story. In your next nonprofit newsletter, think about adding multimedia content. This could be in the form of a video, podcast interview, infographic, or any other content that will add interest to your newsletter.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You could share video messages from project beneficiaries, or \u201ca day in the life\u201d style videos from some of your volunteers. You could even demonstrate a success story through a photo series or podcast deep dive.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These are all engaging ways to tell your story. By sharing your message in dynamic ways, you\u2019ll be able to meet subscribers where they are and produce the kinds of content they prefer consuming.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"640\"\n  data-height=\"902\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Hennepin-Theatre-Trust.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Hennepin-Theatre-Trust-32x45.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Hennepin-Theatre-Trust-200x282.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Hennepin-Theatre-Trust-450x634.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/Hennepin-Theatre-Trust.png 640w\"\n            data-width=\"640\"\n      data-height=\"902\"\n      data-fit=\"cover\"\n      width=\"640\"\n      height=\"902\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this nonprofit newsletter example,<a href=\"https:\/\/hennepintheatretrust.org\/\"> Hennepin Theatre Trust<\/a> continues its virtual roundtable video series titled \u201cIt\u2019s the People.\u201d Since<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"> 54% of subscribers<\/a> prefer emails with videos, why not try one in your next newsletter? <a href=\"https:\/\/university.flodesk.com\/video-in-emails\">Find out how<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div id=\"10-informational-newsletter\" name=\"10-informational-newsletter\" data-animate data-destination=\"10-informational-newsletter\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>10. Informational newsletter<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you have a story to share and are looking to educate your readers further, send an informational newsletter. Unlike some of the nonprofit newsletter examples we\u2019ve shared so far, this kind of email isn\u2019t focused on increasing donations. It prioritizes information sharing, education, andthe latest relevant news articles.&nbsp;While not donations-led, this kind of content is a valuable part of any newsletter strategy. Marketers are taught to strike a balance between informational and promotional content with the<a href=\"https:\/\/www.instagram.com\/p\/CU-HXqcsimr\/\"> 80\/20 rule<\/a>\u2014with 80% of content containing educational, valuable and relevant information, and 20% containing promotional content. The same rule applies to nonprofits and fundraising.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"902\"\n  data-height=\"1112\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/generous-giving.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/generous-giving-32x39.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/generous-giving-200x247.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/generous-giving-450x555.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/generous-giving-700x863.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/11\/generous-giving.png 902w\"\n            data-width=\"902\"\n      data-height=\"1112\"\n      data-fit=\"cover\"\n      width=\"902\"\n      height=\"1112\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this example,<a href=\"https:\/\/generousgiving.org\/\"> Generous Giving<\/a> shares an interactive timeline feature that shows readers a variety of stories that have resulted from the organization\u2019s efforts over the last 20 years. This is a great way to show the legacy of your work as a nonprofit organization and the impact of your donor community.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_two_1080x1080.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a nonprofit, you need to keep an eye out for opportunities to raise awareness and support for your cause\u2014as well as chances to bring in donation revenue to fund projects. To do this, it\u2019s essential to nurture relationships with your audience. While you can use platforms like social media to stay connected, few marketing [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[16],"table_tags":[],"class_list":["post-1864","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nonprofit Newsletter Ideas, Examples &amp; Tips<\/title>\n<meta name=\"description\" content=\"Find out how your nonprofit newsletter can nurture relationships, raise awareness and maximize donations, with exciting new ideas &amp; examples\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/nonprofit-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonprofit Newsletter Ideas, Examples &amp; Tips\" \/>\n<meta property=\"og:description\" content=\"Find out how your nonprofit newsletter can nurture relationships, raise awareness and maximize donations, with exciting new ideas &amp; examples\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/nonprofit-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T10:41:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T19:11:00+00:00\" \/>\n<meta name=\"author\" content=\"Kayla Hollatz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kayla Hollatz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/nonprofit-newsletter\/\",\"url\":\"https:\/\/flodesk.com\/blog\/nonprofit-newsletter\/\",\"name\":\"Nonprofit Newsletter Ideas, Examples & Tips\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2023-09-20T10:41:44+00:00\",\"dateModified\":\"2026-04-29T19:11:00+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/0adcc695793e79fadd2d6404010c4347\"},\"description\":\"Find out how your nonprofit newsletter can nurture relationships, raise awareness and maximize donations, with exciting new ideas & examples\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/nonprofit-newsletter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/nonprofit-newsletter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/nonprofit-newsletter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Write a Nonprofit Newsletter | Ideas and Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/0adcc695793e79fadd2d6404010c4347\",\"name\":\"Kayla Hollatz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc60ed657e18b8f5be3912b6954db96a41f0b92e1fe5a53f73adc99af00bd5e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc60ed657e18b8f5be3912b6954db96a41f0b92e1fe5a53f73adc99af00bd5e5?s=96&d=mm&r=g\",\"caption\":\"Kayla Hollatz\"},\"description\":\"Kayla Hollatz is a trusted website copywriter and strategist for entrepreneurs and their favorite SaaS tools. 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