{"id":1745,"date":"2021-11-10T19:44:12","date_gmt":"2021-11-10T19:44:12","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=1745"},"modified":"2024-07-12T04:40:51","modified_gmt":"2024-07-12T12:40:51","slug":"3-steps-send-first-flodesk-email","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/","title":{"rendered":"3 Steps to Send Out Your First Flodesk Email"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"Flodesk's email builder\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you&#8217;re new to Flodesk or email marketing in general, then this detailed guide will help you get started quickly so you can send your first email ASAP. <\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First things first.<\/p>\n<\/div>\n\n<div id=\"what-do-you-need-to-start-email-marketing\" name=\"what-do-you-need-to-start-email-marketing\" data-animate data-destination=\"what-do-you-need-to-start-email-marketing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"h_374538152a\">What do you need to start email marketing?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In essence, you need this bare minimum to start:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>An email (marketing) service provider (ESP)<\/strong>: an email service provider (like Flodesk!) is a company that has the necessary infrastructure and tools to allow you to send out one email to multiple recipients.<br><\/li>\n\n\n\n<li><strong>A sending email address<\/strong>: this will be displayed in your subscriber\u2019s inbox as the sender of your email. Also, all replies you get from your subscribers will be directly delivered to this email address.<br><\/li>\n\n\n\n<li><strong>A list of opted in subscribers to send your emails to<\/strong>: these are people who sign up for your email list via your newsletter opt-in form or via your freebie\/lead magnet offer.<br><\/li>\n\n\n\n<li><strong>An opt-in form<\/strong>: new subscribers will enter their email address to get on your list and will be added to a segment you define for the form.<br><\/li>\n\n\n\n<li><strong>An email to send<\/strong>: use our curated email template gallery and proprietary Layout Blocks to create gorgeous email graphics, add a cursive signature sign-off and make your message pop with a huge variety of specialty fonts\u2014no third-party design software needed.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Selecting Flodesk as your ESP comes with unmatched perks\u2014access to our template galleries of emails, workflows and forms, to name a few. And unlimited emails, subscribers, forms and workflow automations for the lifetime of your subscription. Our flat pricing means that you won&#8217;t pay more no matter how big your email list grows.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #3a77ed; color:#ffffff;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #ffffff; color: #3a77ed;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div data-animate-children class='p-block'>\n<p>After starting a trial or becoming a member, you&#8217;ll want to <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5703259-setting-up-your-flodesk-account\">set up your Flodesk account<\/a>. We created a quick guide to walk you through how to set your sending email address, add your logo and more. Once your account is set up, you&#8217;re ready to send out your first email!<\/p>\n<\/div>\n\n<div id=\"the-3-essential-steps-to-send-out-your-first-flodesk-email\" name=\"the-3-essential-steps-to-send-out-your-first-flodesk-email\" data-animate data-destination=\"the-3-essential-steps-to-send-out-your-first-flodesk-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"3steps\">The 3 essential steps to send out your first Flodesk email<\/h2>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Flodesk Tutorial \u2014 Customize an Email Template\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BAMOGP_vZUo?start=289&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div id=\"step-1-upload-a-csv-of-opted-in-subscribers\" name=\"step-1-upload-a-csv-of-opted-in-subscribers\" data-animate data-destination=\"step-1-upload-a-csv-of-opted-in-subscribers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"step1\">Step 1. Upload a CSV of opted-in subscribers<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your email needs recipients. Upload a CSV of opted-in subscribers so you can keep emailing your existing list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3305401-how-do-i-move-my-subscriber-list-from-my-old-provider-to-flodesk\" target=\"_blank\" rel=\"noreferrer noopener\">how to move your subscriber list from your old provider to Flodesk<\/a><\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you&#8217;re just starting with email marketing and have no subscribers yet, head to <strong>step 2.<\/strong><\/p>\n<\/div>\n\n<div id=\"step-2-create-an-opt-in-form\" name=\"step-2-create-an-opt-in-form\" data-animate data-destination=\"step-2-create-an-opt-in-form\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"step2\">Step 2. Create an opt-in form<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1626\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-32x20.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-200x127.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-450x286.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-700x445.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-1000x635.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-1400x889.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-1800x1143.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-2200x1397.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-2500x1588.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/fullpageform_yellow-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1626\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1626\"\n      loading=\"eager\"\n      alt=\"Full page email form in yellow\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Creating your first form helps you build your list with Flodesk.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>First, create a segment for your opt-in form<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>For your opt-in form, you need to define a segment where subscribers will be added to.<\/li>\n\n\n\n<li>To create a segment, go to the <strong>Audience dashboard &gt; Segments<\/strong> tab and click create <strong>+New segment<\/strong>.<\/li>\n\n\n\n<li>Give a name to the segment that helps remind you what it stands for or how people joined your list.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about <strong>Segments<\/strong>, visit our <a href=\"https:\/\/help.flodesk.com\/en\/collections\/1859897-segments-and-tags\">Help center collection<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p id=\"h_b999246ab3\"><strong>Next, design your opt-in form<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At Flodesk, you can choose from three different form types:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Popup form<\/strong>: when someone visits your website, the form pops up on the screen. You need to add the popup form\u2019s code to your website or blog.<\/li>\n\n\n\n<li><strong>Inline form<\/strong>: this type of form appears as a natural part of the website as your visitors scroll down the page. You need to embed the inline form\u2019s code to your website or blog.<\/li>\n\n\n\n<li><strong>Full page form<\/strong>: it comes with a unique, shareable URL and can be used if you don\u2019t have a website yet\u2014or if you don\u2019t want to be bothered with embedding codes to your website.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First of all, <strong>decide what kind of form you want to create.<\/strong> Then write the copy in a blank document and edit it until you\u2019re happy with it. Later, you&#8217;ll copy-paste it into your selected form template.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Form images will resize responsively depending on how much copy text you use on the form and whether it\u2019s viewed on a desktop or a mobile device.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When selecting graphics for your forms, our advice is to choose\u2014or create\u2014one where the main elements aren\u2019t too close to the image edges to avoid them being cropped as the image fits into the placeholder area on the form.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2400\"\n  data-height=\"2400\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/9-1.jpg 2400w\"\n            data-width=\"2400\"\n      data-height=\"2400\"\n      data-fit=\"cover\"\n      width=\"2400\"\n      height=\"2400\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After you\u2019ve prepared everything, go to your <strong>Forms dashboard<\/strong> and <strong>click on create <\/strong>+<strong>New form<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Select<\/strong> one of the form categories (popup, inline, full page) and pick <strong>a template to customize.<\/strong><\/li>\n\n\n\n<li>When asked, <strong>choose the segment<\/strong> you previously created from the dropdown list. Subscribers who opt-in to this form will automatically be added to this segment.<\/li>\n\n\n\n<li><strong>Highlight the placeholder text<\/strong> on the form and simply <strong>replace the copy with your own <\/strong>from the document you prepared.<\/li>\n\n\n\n<li>Use the settings panel on the right to <strong>apply a nice font, font color and font size<\/strong>.<\/li>\n\n\n\n<li>If you picked a form template with an image placeholder, <strong>upload your image<\/strong> from your computer.<\/li>\n\n\n\n<li>Remember to <strong>update the form fields<\/strong> and the <strong>submit button<\/strong>, too!<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3305268-how-do-i-create-an-opt-in-form\">how to customize forms for your brand<\/a><\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One thing to note before we move forward to build your first email:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>If you created a <strong>popup form<\/strong> or an <strong>inline\/ribbon form<\/strong>, you would get <strong>code snippets<\/strong> at the end of the form customization steps. You need to embed them on your website.<\/li>\n\n\n\n<li>If you started with a <strong>full page form<\/strong> template, you would get a <strong>shareable URL<\/strong> at the end.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"step-3-build-your-first-email-and-send-it-out\" name=\"step-3-build-your-first-email-and-send-it-out\" data-animate data-destination=\"step-3-build-your-first-email-and-send-it-out\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"firstemail\">Step 3. Build your first email and send it out<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Email_Templates-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro Tip: <\/strong>Draft your email copy in a blank document. This way, you can easily copy-paste your email content into Flodesk. Also, create a folder on your desktop where you can collect images and graphics you want to use in your email designs.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Go to your <strong>Emails dashboard<\/strong> and <strong>click on create <\/strong>+<strong>New email<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can either use one of our templates to start with or start your email from scratch.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Important<\/strong>: Regardless which option you choose, <strong>you can add any available building blocks and layouts to your email<\/strong> to make the design your own.<\/p>\n<\/div>\n\n<div id=\"1-logo-block\" name=\"1-logo-block\" data-animate data-destination=\"1-logo-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_ed0effebbb\">1. Logo block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In many of our email templates, the first block you may see is a <strong>Logo block<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If an email template doesn&#8217;t have a Logo block, you can add one as follows.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Hover over an existing block in the email and <strong>click on the + (plus) sign<\/strong> to access all the email building blocks.<\/li>\n\n\n\n<li><strong>Select the Logo block<\/strong>.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3323338-how-to-resize-your-logo-or-image-in-an-email\">how to to resize your logo or image in an email<\/a><\/strong>.<\/p>\n<\/div>\n\n<div id=\"2-layout-blocks\" name=\"2-layout-blocks\" data-animate data-destination=\"2-layout-blocks\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_61295b8f76\">2. Layout blocks<\/h4>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1650\"\n  data-height=\"2325\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/5.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/5-32x45.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/5-200x282.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/5-450x634.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/5-700x986.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/5-1000x1409.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/5-1400x1973.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/5.jpg 1650w\"\n            data-width=\"1650\"\n      data-height=\"2325\"\n      data-fit=\"cover\"\n      width=\"1650\"\n      height=\"2325\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Layout blocks are Flodesk&#8217;s proprietary technology that <strong>allow you to use specialty fonts and create custom graphics <\/strong>right within the email builder\u2014without needing third-party software like Canva or Photoshop. Once you send your email, <strong>a layout block will render as an image element<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can work with a <strong>text-only Layout block<\/strong> to <strong>add an attention grabbing headline <\/strong>to your email or even <strong>a script font signature<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Other Layout blocks are a <strong>combination of text, graphics and design elements<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whatever your need, there&#8217;s a pre-designed Layout block for you!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <strong><a href=\"https:\/\/help.flodesk.com\/en\/?q=layout\">Layout blocks<\/a><\/strong>.<\/p>\n<\/div>\n\n<div id=\"3-text-blocks\" name=\"3-text-blocks\" data-animate data-destination=\"3-text-blocks\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_a7539d240a\">3. Text blocks<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Text blocks are optimized for searchability and deliverability in the inbox. Within your email, a text block renders as an HTML element, much like text on a website.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We only offer <strong>web-safe fonts in our Text block<\/strong>. You still have lots of styling options, including color, letter-spacing and line-height, to make your text look legible and elegant.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We recommend <strong>using <\/strong>the Text block <strong>for your email&#8217;s main content<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can simply copy and paste your email copy from your draft document you created earlier.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about the <strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3308393-why-am-i-not-seeing-custom-fonts-in-the-email-builder-text-block\">different fonts that can be used in Layouts and Text blocks<\/a><\/strong>.<\/p>\n<\/div>\n\n<div id=\"4-image-block\" name=\"4-image-block\" data-animate data-destination=\"4-image-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_851ed05183\">4. Image block<\/h4>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"928\"\n  data-height=\"1200\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115.gif\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115-32x41.gif 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115-200x259.gif 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115-450x582.gif 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115-700x905.gif 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/featured-13115.gif 928w\"\n            data-width=\"928\"\n      data-height=\"1200\"\n      data-fit=\"cover\"\n      width=\"928\"\n      height=\"1200\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To add an Image block to your email design, hover over an existing block in the email and <strong>click on the + (plus) sign<\/strong> to access all the email building blocks, and <strong>select the Image block<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can upload photos or graphics from your computer, or grab an image directly from Unsplash or a GIF from Giphy through our handy integrations.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/5342029-adding-photos-and-images-to-your-email\">adding photos and images to your email<\/a><\/strong> here.<\/p>\n<\/div>\n\n<div id=\"5-video-block\" name=\"5-video-block\" data-animate data-destination=\"5-video-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_341f437cc6\">5. Video block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Please note that videos can&#8217;t be directly embedded to emails. What the Video block does is link to your YouTube- or Vimeo-hosted public videos with a play button, prompting your subscribers to click on the image and watch your multimedia content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make your emails more interactive, consider adding a <strong>Video block<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3746764-adding-a-youtube-or-vimeo-video-into-your-email\">adding a YouTube or Vimeo video into your email<\/a><\/strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3746764-adding-a-youtube-or-vimeo-video-into-your-email\">.<\/a><\/p>\n<\/div>\n\n<div id=\"6-button-block\" name=\"6-button-block\" data-animate data-destination=\"6-button-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_f4dd4a9b7a\">6. Button block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Buttons are typically used in emails for emphasizing a call-to-action (CTA), like<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><em>Read latest blog post<\/em><\/li>\n\n\n\n<li><em>Book your discovery call<\/em><\/li>\n\n\n\n<li><em>Shop the latest collection<\/em><\/li>\n\n\n\n<li><em>Reply to me<\/em><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can style both the button and the button text separately on the setting panel. And you can also link a URL or even attach a file to the button.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/3323319-how-to-make-a-link-or-button-reply-to-an-email-address-instead-of-a-url\">how to make a link or button reply to an email address<\/a><\/strong>.<\/p>\n<\/div>\n\n<div id=\"7-divider-block\" name=\"7-divider-block\" data-animate data-destination=\"7-divider-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_dd286845cb\">7. Divider block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With little dividers you can break up the flow of your email design and separate different topic sections visually.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can adjust the divider&#8217;s thickness and width, color, line style, alignment and padding.<\/p>\n<\/div>\n\n<div id=\"8-link-bar-block\" name=\"8-link-bar-block\" data-animate data-destination=\"8-link-bar-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_81015edf94\">8. Link Bar block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The Link bar block allows you to add up to 6 links in a row to your email. Just highlight the placeholder link text and overwrite it as needed. And add the relevant URLs on the settings panel.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can use it to offer quick links to your Blog, Shop or similar.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another use case could be to list your main social channels where your readers can find you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In terms of styling, you can choose from various fonts, colors, font sizes among others.<\/p>\n<\/div>\n\n<div id=\"9-instagram-block\" name=\"9-instagram-block\" data-animate data-destination=\"9-instagram-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_c576a1fc8a\">9. Instagram block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To build upon your know, like, trust factor, consider adding an Instagram block. It will pull in the latest posts from your connected Instagram feed.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First, <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5105411-how-to-turn-the-instagram-integration-on-and-off\">integrate your Instagram account<\/a> under your Account settings. This ensures a connection between Flodesk and Instagram so that they can &#8216;<em>see<\/em>&#8216; each other.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Next, hover over an existing block in your email design, click the plus (+) sign and select the Instagram block.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/5448548-how-to-include-your-instagram-feed-in-your-email\">how to customize the look of your Instagram feed in your email.<\/a><\/strong><\/p>\n<\/div>\n\n<div id=\"10-spacer-block\" name=\"10-spacer-block\" data-animate data-destination=\"10-spacer-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_dbbe012c26\">10. Spacer block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To design emails that look professional and beautiful, consider adding a 20 to 40-pixel spacer between each block in your email. This adds a light and airy feel to your design.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With the Spacer block you can add transparent or colored <em>whitespace<\/em> to your emails.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re designing with mobile users in mind, double-check that your selected spacer width looks nice on mobile screens too, and adjust it if needed.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <strong><a href=\"https:\/\/help.flodesk.com\/en\/articles\/4835117-email-design-best-practices-for-desktop-and-mobile\">email design best practices for desktop and mobile<\/a><\/strong>.<\/p>\n<\/div>\n\n<div id=\"11-social-links-block\" name=\"11-social-links-block\" data-animate data-destination=\"11-social-links-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_946507df51\">11. Social Links block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you set up your social links in your <strong>Account settings &gt; Branding<\/strong>, then by adding a Social block to the email, the relevant social icons will appear and link directly to your social profiles.<\/p>\n<\/div>\n\n<div id=\"12-footer-block\" name=\"12-footer-block\" data-animate data-destination=\"12-footer-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_fce90e2c9f\">12. Footer block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The Footer block contains the mandatory <strong>Unsubscribe<\/strong> link and the option to allow subscribers to <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5499528-how-to-set-up-the-preferences-page\">manage their preferences<\/a> and to opt-out from certain topics.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While you can&#8217;t edit the footer block text, you can select from a variety of pre-written option on the settings panel under the <strong>Message<\/strong> tab.<\/p>\n<\/div>\n\n<div id=\"13-address-block\" name=\"13-address-block\" data-animate data-destination=\"13-address-block\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h_894b82a9fd\">13. Address block<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To comply with email marketing laws and regulations (federal CAN-SPAM Act), you need to enter a valid mailing address that\u2019s accessible to you and where you can receive letters by post.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Note<\/strong>: you can&#8217;t directly edit the address in the Email builder. To change and update the address, go to <strong>Account settings &gt; Branding &gt; Company address<\/strong>.<\/p>\n<\/div>\n\n<div id=\"send-your-flodesk-email\" name=\"send-your-flodesk-email\" data-animate data-destination=\"send-your-flodesk-email\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"send-flodesk-email\">Send your Flodesk email<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you&#8217;re finished editing and customizing the email to your heart&#8217;s desire, <strong>it&#8217;s time to send it out<\/strong>!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Step 1.<\/strong> Click <strong>Next<\/strong> in the top right corner of the screen.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Step 2. <\/strong>Double-check the<strong> Who&#8217;s this email coming from? <\/strong>section, showing your From name and sending email address. Click on <strong>Continue<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Step 3. <\/strong>Write your <strong>subject line and preview text<\/strong>. Click on <strong>Continue<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Step 4. Choose your recipients.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can send to a CSV upload, a segment or an individual email address.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Click on <strong>Continue<\/strong>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Step 5. Select when the email should be sent.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Send or schedule and you&#8217;re done! No worries if you got too eager and pressed that send button before you were ready. You have 10 seconds to hit <strong>Oops! Undo my send quick<\/strong> and go back to editing.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And that&#8217;s it.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Happy emailing with Flodesk. \ud83d\udc8c<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Note: <\/strong>You can also <strong>test send the email<\/strong> to your personal email address to take a final look at it before sending it to your subscribers. Just <strong>click the Send a test (paper plane) icon<\/strong> in the top left corner and follow the prompts.<\/p>\n<\/div>\n\n<div id=\"lets-sum-it-up\" name=\"lets-sum-it-up\" data-animate data-destination=\"lets-sum-it-up\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"h_cf66fbeee5\">Let\u2019s sum it up!<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To get started with Flodesk and send out your first email, you will need to<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.flodesk.com\/sign-up\">Sign up for a Flodesk account<\/a> and fill in your account and brand details<\/li>\n\n\n\n<li>Upload a CSV of opted-in subscribers<\/li>\n\n\n\n<li>Design an opt-in form to collect new subscribers and embed your form to your website\u2014or share it via its URL in case of full page forms<\/li>\n\n\n\n<li>Build a new email in Flodesk&#8217;s email builder with the available blocks and send it out to your subscribers<\/li>\n<\/ol>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re new to Flodesk or email marketing in general, then this detailed guide will help you get started quickly so you can send your first email ASAP. First things first. What do you need to start email marketing? In essence, you need this bare minimum to start: Selecting Flodesk as your ESP comes with [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[15],"table_tags":[],"class_list":["post-1745","post","type-post","status-publish","format-standard","hentry","category-flodesk","tag-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Steps to Send Out Your First Flodesk Email - Flodesk<\/title>\n<meta name=\"description\" content=\"If you&#039;re new to Flodesk or email marketing in general, then this detailed guide will help you get started quickly so you can send your first email ASAP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps to Send Out Your First Flodesk Email - Flodesk\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re new to Flodesk or email marketing in general, then this detailed guide will help you get started quickly so you can send your first email ASAP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/flodeskmaven\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-10T19:44:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T12:40:51+00:00\" \/>\n<meta name=\"author\" content=\"Petra Molnar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petra Molnar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\",\"url\":\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\",\"name\":\"3 Steps to Send Out Your First Flodesk Email - Flodesk\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2021-11-10T19:44:12+00:00\",\"dateModified\":\"2024-07-12T12:40:51+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a\"},\"description\":\"If you're new to Flodesk or email marketing in general, then this detailed guide will help you get started quickly so you can send your first email ASAP.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/3-steps-send-first-flodesk-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Steps to Send Out Your First Flodesk Email\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a\",\"name\":\"Petra Molnar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g\",\"caption\":\"Petra Molnar\"},\"description\":\"Petra is an email marketing expert and the founder of Flodesk Maven, where she helps small service-based businesses with their email marketing strategy, content marketing ideas, and Flodesk setup. 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