{"id":1606,"date":"2021-10-14T23:36:48","date_gmt":"2021-10-14T23:36:48","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=1606"},"modified":"2026-04-29T10:41:14","modified_gmt":"2026-04-29T18:41:14","slug":"email-marketing-for-lawyers","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-marketing-for-lawyers\/","title":{"rendered":"The Complete Guide to Email Marketing for Lawyers"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>The biggest challenge facing solo attorneys or small legal firms today probably won\u2019t surprise you. <a href=\"https:\/\/store.legal.thomsonreuters.com\/law-products\/ns\/news-views\/small-law-firm\/state-of-small-law-study-2017\" target=\"_blank\" rel=\"noreferrer noopener\">Research consistently finds<\/a> that attracting a steady stream of new clients is the number one difficulty lawyers and law firms face.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People often go years without requiring legal support, and companies advertising services like \u201conline will creation\u201d create more competition for lawyers. This means lawyers have to work harder than ever to remain profitable. So, what strategies can lawyers put in place to overcome this challenge?&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing is one of the best ways to help attract new legal clients; gain referrals; and keep your legal firm in front of potential clients, ready and waiting for when they need you in the future.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this article, we explore why an email marketing strategy is so crucial for law firms and lawyers, share five email marketing approaches you should implement and offer a step-by-step guide to getting started.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #bd91f7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #bd91f7;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"why-should-lawyers-amp-law-firms-use-email-marketing\" name=\"why-should-lawyers-amp-law-firms-use-email-marketing\" data-animate data-destination=\"why-should-lawyers-amp-law-firms-use-email-marketing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why should lawyers &amp; law firms use email marketing?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a legal firm considering getting started with email marketing, you might need a little convincing. So here are three key reasons law firms and lawyers like you should use email marketing.<\/p>\n<\/div>\n\n<div id=\"1-its-cost-effective\" name=\"1-its-cost-effective\" data-animate data-destination=\"1-its-cost-effective\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. It\u2019s cost-effective<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing doesn\u2019t require a significant investment upfront. A good email marketing platform makes it simple to create, design and send emails, and they\u2019re relatively inexpensive for the value they provide.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So all you need to do is carve out a bit of time every week or month to develop engaging content for your emails. And the investment is worth it. 65% of marketers perceived their <a href=\"https:\/\/www.statista.com\/statistics\/959488\/email-marketing-roi-effectiveness-perception\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing ROI to be good or excellen<\/a>t.<\/p>\n<\/div>\n\n<div id=\"2-it-shows-off-your-expertise\" name=\"2-it-shows-off-your-expertise\" data-animate data-destination=\"2-it-shows-off-your-expertise\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. It shows off your expertise<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Legal services and jargon can feel intimidating. Your email newsletter is a way to explain your services in an accessible, easy-to-understand way. When you break down legal jargon and concepts in simple terms, your audience will see your expertise and know you have what it takes to help them with their law-related issues.<\/p>\n<\/div>\n\n<div id=\"3-it-increases-your-competitive-advantage-when-combined-with-free-consults\" name=\"3-it-increases-your-competitive-advantage-when-combined-with-free-consults\" data-animate data-destination=\"3-it-increases-your-competitive-advantage-when-combined-with-free-consults\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. It increases your competitive advantage when combined with free consults<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of the strategies you can use to engage prospective clients is a free consultation. You can use a free consultation to discuss legal matters potential clients are facing and explain how you\u2019d approach it if they engage you.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Offering free consults lets you collect the email addresses of potential clients when they apply for it. That\u2019s a fantastic opportunity to grow your email list. It\u2019s also a great way to build trust with potential clients, which means they\u2019re more likely to choose you for help in the future. Just be sure you ask them to opt into your email list, consenting to receive your marketing emails, while they\u2019re signing up for the free consultation.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In your first follow-up email, you can seek feedback from them about how they found the consultation, whether they\u2019d like to move forward with hiring you, and whether there\u2019s anything you could have done to improve their experience. Asking for and acting on their feedback shows you value them as a potential client, strengthening the relationship and encouraging them to retain your counsel.<\/p>\n<\/div>\n\n<div id=\"5-email-marketing-strategies-for-law-practitioners\" name=\"5-email-marketing-strategies-for-law-practitioners\" data-animate data-destination=\"5-email-marketing-strategies-for-law-practitioners\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">5 email marketing strategies for law practitioners&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By now, hopefully you understand how important&nbsp; email marketing is for you and your firm\u2019s success. But scouring the web for how to do it only offers generic advice. How can you take everything that\u2019s out there and make it work as a legal practitioner? Don\u2019t worry, we\u2019ve got five vital strategies to help you grow your email list and get the most from your email marketing.<\/p>\n<\/div>\n\n<div id=\"1-find-law-related-topics-your-subscribers-care-about\" name=\"1-find-law-related-topics-your-subscribers-care-about\" data-animate data-destination=\"1-find-law-related-topics-your-subscribers-care-about\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Find law-related topics your subscribers care about<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First of all, use your emails to create valuable and relevant content for your subscribers. Consider what you know about them and reflect on the topics that are most important to them. Personalizing your email content to make sure it meets the needs of your audience can result in a 29% increase in open rate, which is crucial for engagement and building effective subscriber relationships.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are a few ideas to find law-related topics that are important to your subscribers:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Think of the most common issues\/topics your clients and subscribers complain or talk about.<\/li><li>Search the web for information on industry trends.&nbsp;<\/li><li>Check out what your competition is doing\u2014sign up for their email mailing lists or read their blog.&nbsp;<\/li><li>Finally, if you already have an email list, ask your existing subscribers themselves. A quick email with a list of potential topics they can choose from or an open-ended question so they can provide their own suggestions is a great way to learn what your subscribers need.<\/li><\/ul>\n<\/div>\n\n<div id=\"2-provide-free-guides-on-topics-that-are-important-to-potential-clients\" name=\"2-provide-free-guides-on-topics-that-are-important-to-potential-clients\" data-animate data-destination=\"2-provide-free-guides-on-topics-that-are-important-to-potential-clients\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Provide free guides on topics that are important to potential clients<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Offering a free guide, worksheet or ebook to potential clients in return for their email address is a classic marketing tactic. It\u2019s a smart one, too, as it means that subscribers immediately get something tangible and valuable in return for providing their contact details. Make sure the topic of your free guide is relevant and likely to solve one of their pain points.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, attorney <a href=\"https:\/\/attorneyginasmith.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gina Smith<\/a> offers free guides to \u201c10 steps to getting started with your estate planning,\u201d a probate ebook and a \u201cSmall Business Quick Start\u201d ebook in her Instagram\u2019s link in bio. These provide the incentives needed for Instagram visitors to part with their email address.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"792\"\n  data-height=\"755\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/gina-smith.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/gina-smith-32x31.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/gina-smith-200x191.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/gina-smith-450x429.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/gina-smith-700x667.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/gina-smith.png 792w\"\n            data-width=\"792\"\n      data-height=\"755\"\n      data-fit=\"cover\"\n      width=\"792\"\n      height=\"755\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about how to market your freebie effectively, read <a href=\"https:\/\/university.flodesk.com\/freebie-download\"><em>The Exact Steps to Create a Lead-Generating Freebie Download<\/em><\/a>.<\/p>\n<\/div>\n\n<div id=\"3-offer-free-consultations\" name=\"3-offer-free-consultations\" data-animate data-destination=\"3-offer-free-consultations\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Offer free consultations<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Like offering free guides, promoting a free consultation opportunity can be a great way to collect email addresses while providing something of value to a prospective client.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can advertise a free consultation on your website, social media channels or through existing clients. For example, say you provided contract negotiation and preparation for a local construction firm. You can ask that client to promote your free consultation to other businesses within their network as a way to grow your email list. <a href=\"https:\/\/financesonline.com\/referral-marketing-statistics\/#:~:text=General%20Referral%20Marketing%20Statistics%201%20Every%20day%2C%20around,brand%20to%20other%20people.%20...%20More%20items...%20\" target=\"_blank\" rel=\"noreferrer noopener\">69% of customers<\/a> who\u2019ve had a positive experience with a service are happy to refer companies to their contact list.<\/p>\n<\/div>\n\n<div id=\"4-create-blog-posts-with-sign-up-forms-in-them\" name=\"4-create-blog-posts-with-sign-up-forms-in-them\" data-animate data-destination=\"4-create-blog-posts-with-sign-up-forms-in-them\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Create blog posts with sign-up forms in them<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Well-written, educational blog posts that create value for website visitors can be a useful tool to grow your email list. They\u2019re a way to share information, increase your online visibility and help your audience connect with your law firm. So it\u2019s not a surprise that <a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">92% of marketers use blogs<\/a> as part of their content marketing strategy.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re addressing the right topics, i.e., topics your potential clients care about, embedding a sign-up form within your blog content or adding one as a sidebar or pop-up helps to encourage potential customers to join your email list.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1108\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/full-page-form.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/full-page-form-32x22.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/full-page-form-200x139.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/full-page-form-450x312.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/full-page-form-700x485.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/full-page-form-1000x693.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/full-page-form-1400x970.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/full-page-form.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1108\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1108\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If they find your blog posts valuable, they\u2019ll sign up for your email list to make sure they receive your future content. To learn more about using your website to grow your email list, read <a href=\"https:\/\/university.flodesk.com\/email-form\"><em>5 High-Converting Places on Your Website to Add Your Opt-in Email Form<\/em><\/a>.<\/p>\n<\/div>\n\n<div id=\"5-nurture-email-subscribers-with-educational-law-related-content\" name=\"5-nurture-email-subscribers-with-educational-law-related-content\" data-animate data-destination=\"5-nurture-email-subscribers-with-educational-law-related-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Nurture email subscribers with educational, law-related content<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you start growing your email list, provide your subscribers with valuable, relevant information that keeps them engaged with your law firm until they&#8217;re ready to commit to using your services.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Use the research you did previously to identify a list of topics that are likely to appeal to your audience and start creating and scheduling content. Putting time and effort into nurturing your subscribers is vital to creating the personal and trusting relationship needed to make you their top choice for legal services in the future.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Research has shown that companies that nurture their subscribers through email <a href=\"https:\/\/www.invespcro.com\/blog\/lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">generate 50% more sales<\/a> than those that target non-nurtured leads.<\/p>\n<\/div>\n\n<div id=\"a-step-by-step-guide-to-getting-started-with-law-firm-email-marketing\" name=\"a-step-by-step-guide-to-getting-started-with-law-firm-email-marketing\" data-animate data-destination=\"a-step-by-step-guide-to-getting-started-with-law-firm-email-marketing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">A step-by-step guide to getting started with law firm email marketing&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What\u2019s the best way to get started with email marketing? Follow our seven steps below to get started with email marketing today.<\/p>\n<\/div>\n\n<div id=\"1-choose-a-great-email-marketing-tool\" name=\"1-choose-a-great-email-marketing-tool\" data-animate data-destination=\"1-choose-a-great-email-marketing-tool\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Choose a great email marketing tool&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Getting started with email marketing doesn\u2019t have to be complicated, but there are several things you\u2019ll need to think about, including the design and content of your emails; how to best schedule them; and how to analyze your email campaigns\u2019 success.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is where your email marketing tool comes in. A professional email marketing service (or tool) helps you do all those things in a single platform, saving you time and effort that could be better spent on billable work.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #bd91f7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #bd91f7;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"key-features-in-a-great-email-marketing-platform\" name=\"key-features-in-a-great-email-marketing-platform\" data-animate data-destination=\"key-features-in-a-great-email-marketing-platform\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Key features in a great email marketing platform<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, if you\u2019re going to use an email marketing platform, what are the essential features to look out for? Well, the best email marketing tool is one that performs the functions you need for your law firm, but these four features are a good place to start.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Visually appealing design: You need a platform that allows you to create beautiful emails that will catch the eye of your email recipients. If you\u2019re just getting started with email marketing, you need a provider that offers a gallery of email templates and an email builder with drag-and-drop functionality. As you gain experience, you might also need a platform with the flexibility to also build personalized emails from scratch. Flodesk includes everything you need to get started quickly and is perfect for beginners and experts alike.&nbsp;<\/li><\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1749\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-32x22.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-200x137.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-450x308.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-700x478.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1000x683.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1400x957.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-1800x1230.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2200x1503.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-2500x1708.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Email_builder_3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1749\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1749\"\n      loading=\"eager\"\n      alt=\"Flodesk's email builder\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Email automation: Time is money, and a platform that allows you to be hands-off with scheduling your emails will likely be more profitable than one where you have to keep on top of 24\/7. Automation can also improve personalization by sending emails to your list based on subscriber behaviors.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Responsiveness: <a href=\"https:\/\/www.digitalmarketingcommunity.com\/researches\/inbox-report-consumer-perceptions-email-2018-fluent\/\" target=\"_blank\" rel=\"noreferrer noopener\">60% of Americans<\/a> check their email on the go, which means your emails need to be readable on whatever device your subscribers are using. Look for platforms like Flodesk that build emails where the design and content adapt across screens of different sizes so subscribers can read your emails wherever and whenever without impacting their experience.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div id=\"2-use-effective-channels-to-build-your-email-list\" name=\"2-use-effective-channels-to-build-your-email-list\" data-animate data-destination=\"2-use-effective-channels-to-build-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Use effective channels to build your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can use several different channels to build your email list, including your website, other people\u2019s websites, social media and in-person sign-up opportunities. Let\u2019s take a look at a few of these channels in more detail so you can start building your email list.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>New client paperwork: As clients engage you, they\u2019re likely to provide their email addresses as part of their contact details. While technically, you can add them to your email marketing list straight away, you\u2019ll build a more trusting relationship if you seek their permission to send them information. A simple check box on your form will do.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Your website: Your law firm\u2019s website acts as your digital shopfront, and it\u2019s where most of your clients come to find out more about your services. It\u2019s also where they\u2019ll come to book an appointment with your team or request a call-back from you. On your \u201cContact Us\u201d page, or as a pop-up form on popular website pages, include an option to sign up for your email list.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s the tactic used by legal trade publication Vanguard, who use a pop-up form on their website to capture visitors&#8217; contact information as they\u2019re browsing their journal archives or reading their blog.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2048\"\n  data-height=\"1030\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/vanguard.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/vanguard-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/vanguard-200x101.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/vanguard-450x226.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/vanguard-700x352.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/vanguard-1000x503.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/vanguard-1400x704.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/vanguard-1800x905.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/vanguard.png 2048w\"\n            data-width=\"2048\"\n      data-height=\"1030\"\n      data-fit=\"cover\"\n      width=\"2048\"\n      height=\"1030\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Other people\u2019s websites: Set up relationships with other businesses whose services complement yours. Offer to contribute a guest post to their website, using your legal expertise to create content that\u2019s helpful for their target audience. You can add a link to your sign-up form in the article byline.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For more tips on where to place your opt-in page, read <a href=\"https:\/\/university.flodesk.com\/email-form\"><em>5 High-Converting Places on Your Website to Add Your Opt-in Email Form<\/em><\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Social media channels: Your social media platforms provide another opportunity to encourage sign-ups. Using your platforms doesn\u2019t have to require a lot of effort, you can recycle your blog content across multiple channels to help drive engagement. Finish your posts by reminding people that if they don\u2019t want to miss future content from you, it&#8217;s best to sign up for your emails. Then simply pop a link to your sign-up page on your Instagram bio or other similar spots.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Paid ads: As well as organic traffic, you can use paid ads, such as Facebook Ads, to drive traffic to the opt-in page of your website.&nbsp;<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Events: Business or social events in your local community can be a great place to meet prospective clients and encourage them to sign up for your email list. They\u2019re the perfect place to offer free consultations or a freebie like an ebook in exchange for an email sign-up.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about building your email list, read <a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-without-a-website\"><em>How to Build an Email List Without a Website<\/em><\/a>.<\/p>\n<\/div>\n\n<div id=\"3-create-your-welcome-email\" name=\"3-create-your-welcome-email\" data-animate data-destination=\"3-create-your-welcome-email\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Create your welcome email<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">74% of subscribers <\/a>expect to receive a welcome email immediately after subscribing to an email list, which means it\u2019s crucial to getting your subscriber relationship off to a good start. The purpose of a <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">welcome email<\/a> is to introduce yourself and your brand to new subscribers, showcase the benefits of belonging to your email newsletter and begin to build trust.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s look at an example from <a href=\"https:\/\/thelegalpaige.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Legal Paige<\/a>. She welcomes new subscribers with a special discount code as a thank you for joining her list, a photo to introduce herself visually along with a preview of her latest Instagram posts to help people learn more about her and her business.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"730\"\n  data-height=\"1524\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/legal-paige.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/legal-paige-32x67.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/legal-paige-200x418.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/legal-paige-450x939.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/legal-paige-700x1461.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/10\/legal-paige.png 730w\"\n            data-width=\"730\"\n      data-height=\"1524\"\n      data-fit=\"cover\"\n      width=\"730\"\n      height=\"1524\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re not sure what to write in your welcome email, you can start by telling new subscribers about how you started your legal services business and what your law firm can do to create value for them as future clients. You can also share why you\u2019re different from the competition, making sure to address any likely pain points or goals they have.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about explaining how your business started and why you started it, read <a href=\"https:\/\/university.flodesk.com\/founder-story\" target=\"_blank\" rel=\"noreferrer noopener\"><em>3 Steps to Tell Your Founder Story<\/em><\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Subscribers are four times more likely to open welcome emails than other mailings, so if you want to prompt them to take action\u2014such as booking a consultation\u2014this might be the best opportunity you\u2019ll have. A special offer in your welcome email can also increase the chances of them booking a consultation. Research shows a welcome email containing a promotion increases revenue by 30% per email.<\/p>\n<\/div>\n\n<div id=\"4-set-up-an-automation-sequence\" name=\"4-set-up-an-automation-sequence\" data-animate data-destination=\"4-set-up-an-automation-sequence\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Set up an automation sequence<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sending a welcome email is an excellent first step. But you don\u2019t want your interaction to stop there. While some people may have made a purchase after you sent your welcome email (especially if it contained a tempting discount or promotion!), others will take some warming up before they commit to becoming a customer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, you\u2019ll need to set up an automated sequence of emails that deliver immediate value; showcase the benefits of your product or service and how it can address your subscribers\u2019 goals or pain points; and begin to build subscriber interest and loyalty.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using email marketing automation means you can also schedule your emails to send when they have the most chance of prompting your subscribers to take action\u2014without you having to be around to push the send button. <a href=\"https:\/\/coschedule.com\/blog\/best-time-to-send-email#:~:text=While%20many%20of%20the%20studies%20found%20varying%20results%2C,even%20stand%20up%2C%20you%27re%20opening%20emails.%20Good%20morning.\" target=\"_blank\" rel=\"noreferrer noopener\">According to research<\/a>, the best time to send emails is a Tuesday morning so if you want to get the most bang for your buck, schedule your emails to deliver to subscribers then.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once your initial email sequence for new subscribers has finished, you can also use automation to build workflows that send targeted automated emails based on specific triggers. For example, if subscribers become inactive and don\u2019t respond to your email newsletters for a certain amount of time, your platform might send out a <a href=\"https:\/\/flodesk.com\/blog\/re-engagement-email\/\">re-engagement email<\/a>.<\/p>\n<\/div>\n\n<div id=\"5-keep-developing-your-writing-skills\" name=\"5-keep-developing-your-writing-skills\" data-animate data-destination=\"5-keep-developing-your-writing-skills\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Keep developing your writing skills<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re a small law firm, you probably don\u2019t have the resources to outsource creating your email content to someone else. So, what can you do if you\u2019ve never written email marketing content before and it all feels a bit daunting?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First, don\u2019t worry. Writing skills are developed mainly by writing consistently, so if you\u2019re creating a weekly or monthly email newsletter for your subscribers, you\u2019ll naturally get better over time. Also, keep your writing authentic\u2014think about your brand and how you\u2019re trying to position your firm. What are your values and the things that make you unique?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Obviously, you\u2019ll need to keep your writing professional given the nature of your business, but don\u2019t be afraid to use a friendly tone and explain things in a way that\u2019s approachable and tailored to your audience rather than full of legal terms that might make it less accessible.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Look for examples of other emails that you like, whether legal or not. Think about what you like about them and try to use the same strategies in your own writing. If you want, sign up for the email newsletters of other law firms and see how they are approaching things.<\/p>\n<\/div>\n\n<div id=\"6-segment-your-email-list\" name=\"6-segment-your-email-list\" data-animate data-destination=\"6-segment-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Segment your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Segmenting your email list just means dividing up your subscribers by their characteristics. This means you can send them more personalized information based on what you know might be interesting to them. Segmenting your email list is important for two main reasons:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Greater subscriber satisfaction: It\u2019s annoying for your subscribers to have their inbox bombarded with irrelevant information that isn\u2019t useful; they\u2019d end up deleting your emails or unsubscribing. So segmentation allows you to send only information that creates value for your subscribers.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\"><li>Boosts open and click-through rates: By sending only information that creates value, you increase the likelihood of your subscribers opening your emails and following links to other relevant articles. Open rates are important if you don\u2019t want inbox providers to filter your emails to the junk folder.<\/li><\/ul>\n<\/div>\n\n<div id=\"7-keep-testing-and-improving\" name=\"7-keep-testing-and-improving\" data-animate data-destination=\"7-keep-testing-and-improving\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Keep testing and improving<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019re up and running with your email marketing campaigns, you need to track your results and look for opportunities to improve them. This is vital so you can maximize the impact of your marketing efforts and make sure you\u2019re spending your time on the things that make the most difference.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are several different ways to monitor how successful you are with email marketing. Besides open rates and click-through rates, you can also track conversion rates\u2014for example, how many subscribers go on to book a consultation\u2014as a measure of success.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using an email marketing platform that has built-in analytics can help you get a clearer understanding of how your emails are performing. Make sure you use your analysis to inform your decision-making and take action based on what the results tell you (even if there\u2019s room for improvement).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more about how to use Flodesk Analytics to improve your decision-making, read <a href=\"https:\/\/university.flodesk.com\/email-workflow-analytics\"><em>Understanding Your Flodesk Email &amp; Workflow Analytics<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n<div id=\"use-email-marketing-campaigns-to-show-the-value-your-services-provide\" name=\"use-email-marketing-campaigns-to-show-the-value-your-services-provide\" data-animate data-destination=\"use-email-marketing-campaigns-to-show-the-value-your-services-provide\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Use email marketing campaigns to show the value your services provide<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing is an essential tool for attracting interest in your business and building and sustaining a relationship with prospective clients. A good email marketing software makes the process incredibly straightforward, with eye-catching, easy-to-design emails; automated workflows based on schedule or customer behavior; and built-in analytics to inform your decision making.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As the fastest growing email marketing company, Flodesk can do all this and more. Combining design with simplicity, we help small business owners grow their email lists and create emails people love to get.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our stunning templates and intuitive email builder make it easy for members to quickly customize their emails and forms, elevating their brand for maximum engagement and conversion.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk also stands out from the crowd by encouraging its members\u2019 success and list growth, offering unlimited email sends, unlimited subscribers and unlimited access to all features for a flat fee of $38\/month.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Try Flodesk free<\/a> for 30 days.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-32x32.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-200x200.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-450x450.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-700x700.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1000x1000.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1-1400x1400.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Re-engaging_Ads_Image_one_1080x1080-1.jpeg 1600w\"\n            data-width=\"1600\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Flodesk template editing\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The biggest challenge facing solo attorneys or small legal firms today probably won\u2019t surprise you. Research consistently finds that attracting a steady stream of new clients is the number one difficulty lawyers and law firms face.&nbsp; People often go years without requiring legal support, and companies advertising services like \u201conline will creation\u201d create more competition [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,16],"table_tags":[],"class_list":["post-1606","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-content-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete Guide to Email Marketing for Lawyers<\/title>\n<meta name=\"description\" content=\"Email marketing is an effective way to grow your law firm. Check out this complete guide to email marketing for lawyers to get you started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-marketing-for-lawyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Guide to Email Marketing for Lawyers\" \/>\n<meta property=\"og:description\" content=\"Email marketing is an effective way to grow your law firm. 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