{"id":1592,"date":"2021-10-14T23:10:17","date_gmt":"2021-10-14T23:10:17","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=1592"},"modified":"2026-04-29T10:41:30","modified_gmt":"2026-04-29T18:41:30","slug":"cpa-email-marketing","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/cpa-email-marketing\/","title":{"rendered":"CPA Email Marketing for Accounting Firms"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Building relationships is the key to growing your accounting firm as a certified public accountant (CPA). However, scaling these marketing efforts can be difficult when your firm is strapped for time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you need a more efficient way to generate leads and nurture your customers, CPA email marketing is your solution. It gives you an advantage over other accounting firms, allowing you to share helpful financial information, recommend services and, ultimately, sign new clients.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To ensure you\u2019re getting the most out of your email marketing, let\u2019s talk about how you can set yourself apart from other accountants by getting started with email marketing.<\/p>\n<\/div>\n\n<div id=\"why-email-marketing-is-important-for-cpas-and-accounting-firms\" name=\"why-email-marketing-is-important-for-cpas-and-accounting-firms\" data-animate data-destination=\"why-email-marketing-is-important-for-cpas-and-accounting-firms\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why email marketing is important for CPAs and accounting firms<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Accountants are often in search of digital marketing solutions that can add a personal touch to their business in a competitive marketplace. By creating automated email campaigns and sending consistent email newsletters, you have a unique opportunity to communicate with current and potential clients.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email marketing is an effective communication tool for financial professionals to connect with new clients, re-engage current clients and share news or other relevant events.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s uncover the main benefits of CPA email marketing before you implement the following best practices.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0e136; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0e136;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"build-brand-awareness\" name=\"build-brand-awareness\" data-animate data-destination=\"build-brand-awareness\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Build brand awareness<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To stay top-of-mind, you\u2019ll want to regularly send emails that will attract, nurture and prime your new contacts. The more often your company name appears in their inbox, the more likely they will remember your brand.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s been said that customers need to hear a message <a href=\"http:\/\/storybistro.com\/your-brand-and-the-marketing-rule-of-7\/\" target=\"_blank\" rel=\"noreferrer noopener\">at least seven times<\/a> before they make a purchase from you. When this principle is applied to your email marketing strategy, it will help you determine how often to send emails to your subscribers.<\/p>\n<\/div>\n\n<div id=\"build-trust-with-prospective-clients\" name=\"build-trust-with-prospective-clients\" data-animate data-destination=\"build-trust-with-prospective-clients\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Build trust with prospective clients<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We have all heard of the \u201cknow, like and trust\u201d factor in the sales process. Building brand awareness helps with introducing your brand, so the first step of knowing who you are is complete.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Next, you\u2019ll need to write highly valuable email content your subscribers will love, which will help you build trust. Be sure to share your unique insights so your content stands out among other competitors.<\/p>\n<\/div>\n\n<div id=\"generate-new-leads-on-autopilot\" name=\"generate-new-leads-on-autopilot\" data-animate data-destination=\"generate-new-leads-on-autopilot\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Generate new leads on autopilot&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By strategically using email marketing to generate leads, you can weed out anyone who may not be a good fit for your financial services while attracting those who are. Your email campaigns can be automated, meaning you can schedule a CPA email once and know it will be delivered right on time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s best to regularly <a href=\"https:\/\/university.flodesk.com\/email-workflow-analytics\">monitor your analytics<\/a> to ensure each CPA email is performing well. If you see opportunities for improvement, simply edit the email message in your <a href=\"https:\/\/university.flodesk.com\/what-are-workflows\">Workflow<\/a> and re-publish your email campaign.<\/p>\n<\/div>\n\n<div id=\"nurture-new-customers\" name=\"nurture-new-customers\" data-animate data-destination=\"nurture-new-customers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Nurture new customers&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When a lead becomes a paying customer, you may want to enroll them in another personalized email marketing campaign. These email messages can <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">welcome your new client<\/a>, review your client process or share a relevant article.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Too many accounting firms miss an opportunity to nurture their clients through CPA email marketing when they fail to prioritize the full customer lifecycle. You can differentiate your firm from other accountants by continuing to send helpful emails.<\/p>\n<\/div>\n\n<div id=\"fundamentals-of-a-cpa-email\" name=\"fundamentals-of-a-cpa-email\" data-animate data-destination=\"fundamentals-of-a-cpa-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Fundamentals of a CPA email<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you begin to create your CPA email marketing strategy, it\u2019s important to know exactly what goes into a great CPA email. Since the average open rate for CPA emails is around 16%, you\u2019ll need to include these essential elements to improve your email marketing performance.<\/p>\n<\/div>\n\n<div id=\"quality-content\" name=\"quality-content\" data-animate data-destination=\"quality-content\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Quality content<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This may seem like it would go without saying, but you\u2019ll need well-written, high-quality content to keep prospects on your email list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To build a better relationship with your audience, you can\u2026<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Address common accounting problems<\/li>\n\n\n\n<li>Review important financial information<\/li>\n\n\n\n<li>Share tax saving tips<\/li>\n\n\n\n<li>Invite them to relevant events<\/li>\n\n\n\n<li>Summarize accounting industry news<\/li>\n\n\n\n<li>Share an article link or list of tools<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whenever possible, think about how you might add value to your audience\u2019s lives and use this inspiration to write your CPA email.<\/p>\n<\/div>\n\n<div id=\"memorable-visual-branding\" name=\"memorable-visual-branding\" data-animate data-destination=\"memorable-visual-branding\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Memorable visual branding<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your firm will often be recognized by its <a href=\"https:\/\/university.flodesk.com\/what-is-branding\">visual branding<\/a>. This may include your logo, along with a selection of colors and fonts. We recommend creating email templates you can reuse, saving you time and money when marketing your services.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With an email marketing tool like <a href=\"https:\/\/app.flodesk.com\/sign-up\">Flodesk<\/a>, you can choose from professionally designed email templates that make your brand stand out or start from scratch.<\/p>\n<\/div>\n\n<div id=\"a-strong-call-to-action\" name=\"a-strong-call-to-action\" data-animate data-destination=\"a-strong-call-to-action\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">A strong call-to-action<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As subscribers read through your CPA email, they may want to schedule a consultation call or learn more about a service they\u2019re interested in. It\u2019s good to include a call-to-action that inspires your audience to take action.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You may also want to include your email address or phone number along with easily-accessible links to your website and social media.<\/p>\n<\/div>\n\n<div id=\"tips-when-creating-your-cpa-email-marketing-campaigns\" name=\"tips-when-creating-your-cpa-email-marketing-campaigns\" data-animate data-destination=\"tips-when-creating-your-cpa-email-marketing-campaigns\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Tips when creating your CPA email marketing campaigns<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you prepare to create a CPA email for your accounting firm, you\u2019ll benefit from following these <a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-for-free\">email marketing best practices<\/a>. By strategically creating your email marketing campaign from day one, you\u2019ll put the focus where it belongs: on your client.<\/p>\n<\/div>\n\n<div id=\"1-choose-the-right-email-service-provider\" name=\"1-choose-the-right-email-service-provider\" data-animate data-destination=\"1-choose-the-right-email-service-provider\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Choose the right email service provider&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The key to smart email marketing is choosing the right email platform. At <a href=\"https:\/\/flodesk.com\/blog\/\">Flodesk<\/a>, we help creatives design emails people love to get. With a drag-and-drop builder, you can customize your CPA email content so it reflects your branding and mission.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can <a href=\"https:\/\/app.flodesk.com\/sign-up\">sign up for a 30-day free trial of Flodesk<\/a> or <a href=\"https:\/\/flodesk.com\/blog\/mailchimp-alternatives\/\">compare email service providers<\/a> to see which platform is right fit for your accounting firm.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0e136; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0e136;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"2-send-consistent-emails\" name=\"2-send-consistent-emails\" data-animate data-destination=\"2-send-consistent-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Send consistent emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While we recommend sending weekly email newsletters when possible, it matters more that you send them consistently. If you only have the capacity to send biweekly or monthly emails, then put your efforts into creating high-quality emails that can be sent regularly with this schedule in mind.<\/p>\n<\/div>\n\n<div id=\"3-set-expectations\" name=\"3-set-expectations\" data-animate data-destination=\"3-set-expectations\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Set expectations<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When someone joins your email list, you\u2019ll want to set expectations early. This includes when they\u2019ll hear from your accounting firm, what topics you frequently cover and how they can get in touch with you. A consistent email marketing strategy will help with this step.&nbsp;<\/p>\n<\/div>\n\n<div id=\"4-reward-client-loyalty\" name=\"4-reward-client-loyalty\" data-animate data-destination=\"4-reward-client-loyalty\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Reward client loyalty&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a financial professional, it\u2019s important to prioritize your current clients and build trust with them over time. It might make sense to offer long-standing clients an opportunity to sign up for referral programs if they\u2019re helping you with word-of-mouth marketing. You can also give them special discounts for being a loyal client.<\/p>\n<\/div>\n\n<div id=\"5-use-email-marketing-strategies\" name=\"5-use-email-marketing-strategies\" data-animate data-destination=\"5-use-email-marketing-strategies\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Use email marketing strategies&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Why reinvent the wheel when you can use proven strategies? If you are new to CPA email marketing or need a refresher, your accounting firm can take advantage of these high-performing email marketing strategies.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/university.flodesk.com\/good-email-subject-lines\">Write click-worthy subject lines<\/a> to increase your open rates<\/li>\n\n\n\n<li><a href=\"https:\/\/university.flodesk.com\/freebie-download\">Create a lead-generating freebie<\/a> to grow your email list<\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/\">Personalize content based on subscriber preferences<\/a> to ensure high engagement<\/li>\n\n\n\n<li><a href=\"https:\/\/university.flodesk.com\/creating-content\">Create content from everyday experiences<\/a> to humanize your accounting firm<\/li>\n\n\n\n<li><a href=\"https:\/\/university.flodesk.com\/brand-voice\">Define your brand voice<\/a> to create consistent messaging<\/li>\n\n\n\n<li><a href=\"https:\/\/university.flodesk.com\/video-tips\">Add quality video content<\/a> to educate or entertain your audience<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In addition, you may want to <a href=\"https:\/\/university.flodesk.com\/marketing-funnel\">create marketing funnels<\/a> and automate your emails so you can get back to personally working with your clients. Make sure you start with a strategy so your CPA email marketing is as effective as possible.<\/p>\n<\/div>\n\n<div id=\"6-send-on-brand-emails\" name=\"6-send-on-brand-emails\" data-animate data-destination=\"6-send-on-brand-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Send on-brand emails&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With CPA email marketing, your emails need to look on-brand. This will help you manage your brand reputation and ensure your accounting firm is easily recognizable in the industry.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk\u2019s intuitive email builder gives you limitless opportunities to write and design on-brand emails. You can <a href=\"http:\/\/help.flodesk.com\/en\/articles\/3184187-customizing-a-template-to-your-brand\" class=\"broken_link\">customize our email templates<\/a> or create your own CPA email from scratch. Make sure you select your brand colors, upload your logo and choose your signature font before you begin to design!<\/p>\n<\/div>\n\n<div id=\"boost-your-cpa-email-marketing\" name=\"boost-your-cpa-email-marketing\" data-animate data-destination=\"boost-your-cpa-email-marketing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Boost your CPA email marketing<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p> Stand out from other accounting firms when you design emails with Flodesk.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/app.flodesk.com\/sign-up\">Start your free 30-day trial.<\/a><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/09\/Re-engaging_Ads_Image_two_1080x1080-1.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Building relationships is the key to growing your accounting firm as a certified public accountant (CPA). However, scaling these marketing efforts can be difficult when your firm is strapped for time. If you need a more efficient way to generate leads and nurture your customers, CPA email marketing is your solution. It gives you an [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15],"table_tags":[],"class_list":["post-1592","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPA Email Marketing for Accounting Firms<\/title>\n<meta name=\"description\" content=\"Convert leads into clients and grow your accounting firm with this guide to CPA email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/cpa-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPA Email Marketing for Accounting Firms\" \/>\n<meta property=\"og:description\" content=\"Convert leads into clients and grow your accounting firm with this guide to CPA email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/cpa-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T23:10:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T18:41:30+00:00\" \/>\n<meta name=\"author\" content=\"Kayla Hollatz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kayla Hollatz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/cpa-email-marketing\/\",\"url\":\"https:\/\/flodesk.com\/blog\/cpa-email-marketing\/\",\"name\":\"CPA Email Marketing for Accounting Firms\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2021-10-14T23:10:17+00:00\",\"dateModified\":\"2026-04-29T18:41:30+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/0adcc695793e79fadd2d6404010c4347\"},\"description\":\"Convert leads into clients and grow your accounting firm with this guide to CPA email marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/cpa-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/cpa-email-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/cpa-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CPA Email Marketing for Accounting Firms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/0adcc695793e79fadd2d6404010c4347\",\"name\":\"Kayla Hollatz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc60ed657e18b8f5be3912b6954db96a41f0b92e1fe5a53f73adc99af00bd5e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc60ed657e18b8f5be3912b6954db96a41f0b92e1fe5a53f73adc99af00bd5e5?s=96&d=mm&r=g\",\"caption\":\"Kayla Hollatz\"},\"description\":\"Kayla Hollatz is a trusted website copywriter and strategist for entrepreneurs and their favorite SaaS tools. 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