{"id":1565,"date":"2021-10-14T22:42:14","date_gmt":"2021-10-14T22:42:14","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=1565"},"modified":"2026-04-29T10:41:59","modified_gmt":"2026-04-29T18:41:59","slug":"re-engagement-email","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/re-engagement-email\/","title":{"rendered":"We Miss You | Re-Engagement Email Examples to Win Back Customers"},"content":{"rendered":"\n
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So, you\u2019ve put in the effort and successfully established a healthy email list. (Cue: corks popping and balloons!) You\u2019ve nailed down your welcome email<\/a> and are all set for business glory. The hard work is done, and it\u2019s smooth sailing from here on out. <\/p>\n<\/div>\n\n

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Right? Wrong. The number of subscribers you have is only one part of the story. You don\u2019t just want subscribers on your email list. What you need are people who are actively engaging with your emails and ultimately converting to customers. <\/p>\n<\/div>\n\n

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This means you need to get clear on who\u2019s engaging with your emails and who\u2019s not. Once you\u2019ve analyzed your data, it\u2019s time to launch a campaign to prompt any inactive subscribers to get back on board. Delivering a series of beautifully designed, relevant re-engagement emails will be just the thing to tempt your subscribers out of hibernation.<\/p>\n<\/div>\n\n

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This article will cover precisely what re-engagement emails are, why they\u2019re important to your business, how to create the perfect \u201cwe miss you\u201d email and five awesome re-engagement email examples to learn from.<\/p>\n<\/div>\n\n

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Let\u2019s get started!<\/p>\n<\/div>\n\n

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What we miss you emails are and why they\u2019re important<\/h2>\n<\/div>\n\n
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A re-engagement email is a marketing email sent to inactive subscribers or subscribers who don\u2019t open or click your emails. Its aim is to get people who\u2019ve stopped engaging in your emails interested again. This phenomenon of folks who have disengaged with your emails but not unsubscribed entirely is known as \u201copaque churn<\/a>.\u201d If your email analytics indicate a mass of subscribers who aren\u2019t actively engaged in the emails you\u2019re sending, it\u2019s worth considering a re-engagement email campaign.<\/p>\n<\/div>\n\n

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To learn more about what your data is telling you, read Understanding Your Flodesk Email & Workflow Analytics<\/em><\/a>.<\/p>\n<\/div>\n\n

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To create an effective re-engagement email campaign, it\u2019s worth considering why subscribers churn in the first place. There are a few reasons subscribers turn inactive that you can\u2019t really control, including:<\/p>\n<\/div>\n\n

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