{"id":1316,"date":"2021-09-23T00:02:30","date_gmt":"2021-09-23T00:02:30","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=1316"},"modified":"2026-05-11T12:34:05","modified_gmt":"2026-05-11T20:34:05","slug":"product-launch-email-template","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/product-launch-email-template\/","title":{"rendered":"Product Launch Email Templates: 15 Examples & Why They Work"},"content":{"rendered":"\n
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Promoting your product can be exciting and overwhelming, but it’s an essential part of marketing your product to create buzz and drive more sales.<\/p>\n<\/div>\n\n

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With a superior ROI<\/a> to social media and other channels, email marketing is vital to promoting your product upon launch. With email marketing, businesses earn on average $42 for every $1 spent<\/a>. While email conversion rate benchmarks<\/a> differ based on industry, there\u2019s a reason why business owners say \u201cthe money is in the list.\u201d<\/p>\n<\/div>\n\n

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Instead of creating launch content on the fly, use proven email marketing strategies to build your product launch email sequence. When you become more confident with selling<\/a>, you\u2019ll find more opportunities to prime your audience for sales. <\/p>\n<\/div>\n\n

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To increase your launch conversions, we recommend using tried-and-true product update email templates<\/a> to guide your strategy. <\/p>\n<\/div>\n\n

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What is a new product launch email template?<\/h2>\n<\/div>\n\n
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Sending product launch emails<\/a> to your list will allow you to deepen relationships with your subscribers while purposefully introducing your product. Using a template for these emails ensures you\u2019re using the same on-brand elements to captivate and convert.<\/p>\n<\/div>\n\n

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You can build anticipation before your launch by creating stand-alone product launch emails or, even better, create a sales funnel with Workflows<\/a>. <\/p>\n<\/div>\n\n

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When creating this product launch email sequence, it\u2019s best to think about your goals and how you want to structure your product launch.<\/p>\n<\/div>\n\n

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Do you plan to launch an evergreen product that\u2019s always available for purchase in your shop? You’d want to create a different email sequence than if you were launching your product for a limited time during an open\/close launch period. No matter how you structure it, you can use email templates to make the most of your product launch.<\/p>\n<\/div>\n\n\n\n\t\n\t\t\t

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Create stunning, fully-customizable emails with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t
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Build on-brand emails with Flodesk’s customizable email templates, perfect for your next product launch.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t