{"id":12527,"date":"2026-08-17T14:37:05","date_gmt":"2026-08-17T22:37:05","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=12527"},"modified":"2026-09-02T12:24:37","modified_gmt":"2026-09-02T20:24:37","slug":"black-friday-email-timeline","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/","title":{"rendered":"Your Black Friday Email Timeline: A Month-by-Month Plan"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\"><strong>Start prepping in August, about 3 months out.<\/strong> List warming is the step that takes the longest, usually 4-6 weeks, and it can&#8217;t be rushed the week before the sale. Break the runway into one focus per month: authenticate and clean your list in August, warm in September, plan your offer in October, launch in November, and follow up in December.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">None of it is complicated. It just takes lead time, and the earlier you start, the calmer November feels.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1858\"\n  data-height=\"1038\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n                        data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM.png\"\n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM-200x112.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM-300x168.png 300w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM-450x251.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM-700x391.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM-1000x559.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM-1400x782.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM-1800x1006.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-3.25.19-PM.png 1858w\"\n                  data-width=\"1858\"\n      data-height=\"1038\"\n      data-fit=\"cover\"\n      width=\"1858\"\n      height=\"1038\"\n      loading=\"lazy\"\n      alt=\"Black Friday email roadmap: authenticate and clean in August, warm and segment in September, plan in October, launch in November.\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"august-set-your-foundation\" name=\"august-set-your-foundation\" data-animate data-destination=\"august-set-your-foundation\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">August: set your foundation<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Two tasks build the foundation for everything else this quarter.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Authenticate your domain in Flodesk by connecting your custom domain and confirming your <a href=\"https:\/\/flodesk.com\/blog\/email-authentication-spf-dkim-dmarc\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">SPF, DKIM and DMARC records<\/a> show up green. Gmail, Yahoo and Microsoft now expect this from anyone sending marketing email, not only high-volume senders, and a recently authenticated domain is itself a signal you&#8217;re warming up, not just a box to check.<\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/how-to-clean-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">Archive subscribers<\/a> who&#8217;ve gone a long stretch without opening, clicking or buying. Archiving is reversible and keeps their history, so nothing here is permanent.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Do this first so your list is ready before you <a href=\"https:\/\/flodesk.com\/blog\/how-to-warm-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">warm your domain<\/a>. A list full of long-quiet contacts teaches inbox providers the wrong lesson before you&#8217;ve even started sending more.<\/p>\n<\/div>\n\n<div id=\"september-warm-your-list\" name=\"september-warm-your-list\" data-animate data-destination=\"september-warm-your-list\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">September: warm your list<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">This is the month the whole timeline exists for.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/flodesk.com\/blog\/how-to-warm-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\" data-type=\"post\" data-id=\"12508\">Warming your domain or warming your list<\/a> means emailing a small group of your most engaged subscribers first, then slowly widening the audience over several weeks. Start with your 50 most recently engaged subscribers and send them something genuinely worth opening, like early access to a freebie or a real update, not another &#8220;do you still want to hear from me?&#8221; email (those are some of the lowest-performing sends there are). Every few days, grow the group a little. Each round of strong opens and clicks tells inbox providers people want your email, which lifts where you land on the next send.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">If opens on a batch drop below 35%, pause and re-clean that segment with stricter criteria before you widen it further. Sending on schedule to an already-cold batch does more harm than waiting a few extra days.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Work through your warming segments until you\u2019ve reached all of your active list. For the exact batch sizes, sample emails and pacing, follow the <a href=\"https:\/\/flodesk.com\/blog\/how-to-warm-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">full guide on how to warm your email list<\/a>. <\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">While you warm, <a href=\"https:\/\/flodesk.com\/blog\/email-list-segmentation\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">start segmenting<\/a>. Every time someone clicks a link or fills out a form, you can sort them by what they care about. You don&#8217;t need it all figured out now. You just need to start collecting, since that&#8217;s what lets you send the right offer to the right people later.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Once you&#8217;re warmed up, keep the momentum with a consistent email about once a week, so your list doesn&#8217;t cool off before the sale.<\/p>\n<\/div>\n\n<div id=\"october-get-ready-to-sell\" name=\"october-get-ready-to-sell\" data-animate data-destination=\"october-get-ready-to-sell\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">October: get ready to sell<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">With your list warm, October is for the plan. Keep sending your weekly email through this month too, since going quiet now would cool off the list you just spent September warming.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Decide what you&#8217;re actually selling and how. Nail down your offer, set up your sales page or <a href=\"https:\/\/flodesk.com\/blog\/what-is-a-checkout-page\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">Flodesk Checkout<\/a>, and choose whether your Black Friday emails will go out as scheduled sends or as automations. This is also the month to <a href=\"https:\/\/flodesk.com\/blog\/grow-your-email-list-with-the-tools-you-already-use\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">grow your list<\/a>, so there are more of the right people to sell to when the weekend arrives. Make these calls now, and November becomes about building instead of deciding.<\/p>\n<\/div>\n\n<div id=\"november-go-live\" name=\"november-go-live\" data-animate data-destination=\"november-go-live\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">November: go live<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Now you build and launch.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Continue sending your regular emails, and if you&#8217;re planning higher volume on Black Friday itself, start ramping up in the weeks before.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Write your <a href=\"https:\/\/flodesk.com\/blog\/what-should-i-send-to-my-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">Black Friday and Cyber Monday emails<\/a>, set up any automations you want running, an abandoned-cart reminder, a welcome sequence for new shoppers, and schedule your sends to the segments you built. Because you did the slow work already, launch week gets to be calm. Your <a href=\"https:\/\/flodesk.com\/blog\/how-to-warm-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">list is warm<\/a> and your audience is sorted, so your emails land where they&#8217;re supposed to. Press send, publish or schedule and let the season do its thing.<\/p>\n<\/div>\n\n<div id=\"december-keep-the-momentum\" name=\"december-keep-the-momentum\" data-animate data-destination=\"december-keep-the-momentum\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">December: keep the momentum<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Black Friday isn&#8217;t the finish line.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">December is for nurturing the people who already bought and following up with the ones who clicked but didn&#8217;t purchase. That second group is your best audience for a well-timed nudge: send them an additional offer or a coupon while they&#8217;re still warm to what you showed them. You have fresh data now on who opened, clicked and bought, so put it to work while your audience is still in a spending season.<\/p>\n<\/div>\n\n<div id=\"start-now-one-month-at-a-time\" name=\"start-now-one-month-at-a-time\" data-animate data-destination=\"start-now-one-month-at-a-time\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Start now, one month at a time<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\">Do the quiet work now, one focus per month, and you&#8217;ll head into Black Friday ready instead of scrambling. The best first step is also the fastest one: authenticate your domain today, and you&#8217;re on your way.<\/p>\n<\/div>\n\n<div id=\"black-friday-email-prep-checklist\" name=\"black-friday-email-prep-checklist\" data-animate data-destination=\"black-friday-email-prep-checklist\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Black Friday email prep checklist<\/h2>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>August: authenticate your domain and archive your unengaged subscribers<\/li>\n\n\n\n<li>September: warm your list in slowly growing batches, then start segmenting<\/li>\n\n\n\n<li>October: finalize your offer and decide on scheduled sends versus automations<\/li>\n\n\n\n<li>November: write your emails, set up automations and schedule your sends<\/li>\n\n\n\n<li>December: follow up with buyers and re-engage lapsed contacts slowly<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"frequently-asked-questions-about-your-black-friday-email-timeline\" name=\"frequently-asked-questions-about-your-black-friday-email-timeline\" data-animate data-destination=\"frequently-asked-questions-about-your-black-friday-email-timeline\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Frequently asked questions about your Black Friday email timeline<\/h2>\n<\/div>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1788301791521\"><strong class=\"schema-faq-question\"><strong>When should I start preparing my email list for Black Friday?<\/strong><\/strong> <p class=\"schema-faq-answer\">About 3 months out, in late summer. <a href=\"https:\/\/flodesk.com\/blog\/how-to-warm-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">Warming your list<\/a> takes several weeks, so starting in August gives you the runway to be ready by November without rushing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788301816654\"><strong class=\"schema-faq-question\"><strong>How long does it take to warm up an email list?<\/strong><\/strong> <p class=\"schema-faq-answer\">Usually 2-6 weeks, depending on your list size. You start with a small group of your most engaged subscribers and grow the audience gradually, every few days, so your sending volume rises in a way inbox providers trust. The full guide on <a href=\"https:\/\/flodesk.com\/blog\/how-to-warm-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">how to warm your email list<\/a> walks through the exact batch sizes.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788301851451\"><strong class=\"schema-faq-question\"><strong>Do I need to warm my list if I already email regularly?<\/strong><\/strong> <p class=\"schema-faq-answer\">If you send consistently, you&#8217;re mostly there. Warming matters most when you&#8217;ve been quiet for 6 weeks or more, moved to a new platform, recently authenticated a domain, plan to send more than you usually do, or aren&#8217;t seeing the engagement you&#8217;d like.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788301864308\"><strong class=\"schema-faq-question\"><strong>What if my list has been sitting cold for a long time?<\/strong><\/strong> <p class=\"schema-faq-answer\">Don&#8217;t email it all at once, since that&#8217;s the quickest way into the spam folder. Start with your surest contacts, like recent signups and past buyers, send something worth opening, and warm outward slowly from there.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788301878783\"><strong class=\"schema-faq-question\"><strong>What happens if my warming emails underperform?<\/strong><\/strong> <p class=\"schema-faq-answer\">If open rates on a batch drop below 35%, pause the sequence and <a href=\"https:\/\/flodesk.com\/blog\/how-to-clean-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">re-clean your list<\/a> with stricter criteria before trying again. It&#8217;s a better outcome than pushing forward on schedule and teaching inbox providers your list isn&#8217;t wanted.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788301915803\"><strong class=\"schema-faq-question\"><strong>Should I use a workflow to warm my list?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can, but it&#8217;s not recommended. Warming works best as a sequence you&#8217;re watching closely, checking open and click data before each batch grows. A workflow can technically run the sends, but it&#8217;s harder to pause quickly the moment a batch underperforms.<\/p> <\/div> <\/div>\n\n\n<div data-animate-children class='p-block'>\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Start prepping in August, about 3 months out. List warming is the step that takes the longest, usually 4-6 weeks, and it can&#8217;t be rushed the week before the sale. Break the runway into one focus per month: authenticate and clean your list in August, warm in September, plan your offer in October, launch in [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-12527","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday email timeline: a month-by-month plan | Flodesk<\/title>\n<meta name=\"description\" content=\"Get your email list ready for Black Friday with a month-by-month timeline, from list warming in September to your last follow-up in December.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday email timeline: a month-by-month plan | Flodesk\" \/>\n<meta property=\"og:description\" content=\"Get your email list ready for Black Friday with a month-by-month timeline, from list warming in September to your last follow-up in December.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T22:37:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T20:24:37+00:00\" \/>\n<meta name=\"author\" content=\"Dawn Richardson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dawn Richardson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/\"},\"author\":{\"name\":\"Dawn Richardson\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/#\\\/schema\\\/person\\\/59130159c3f427876e2a06ebe033a4ef\"},\"headline\":\"Your Black Friday Email Timeline: A Month-by-Month Plan\",\"datePublished\":\"2026-08-17T22:37:05+00:00\",\"dateModified\":\"2026-09-02T20:24:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/\"},\"wordCount\":1206,\"commentCount\":0,\"articleSection\":[\"Email Marketing Basics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/\",\"url\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/\",\"name\":\"Black Friday email timeline: a month-by-month plan | Flodesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-08-17T22:37:05+00:00\",\"dateModified\":\"2026-09-02T20:24:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/#\\\/schema\\\/person\\\/59130159c3f427876e2a06ebe033a4ef\"},\"description\":\"Get your email list ready for Black Friday with a month-by-month timeline, from list warming in September to your last follow-up in December.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301791521\"},{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301816654\"},{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301851451\"},{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301864308\"},{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301878783\"},{\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301915803\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Black Friday Email Timeline: A Month-by-Month Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/#\\\/schema\\\/person\\\/59130159c3f427876e2a06ebe033a4ef\",\"name\":\"Dawn Richardson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g\",\"caption\":\"Dawn Richardson\"},\"description\":\"Product Education Manager at Flodesk You can find Dawn creating easy-to-understand resources that help entrepreneurs and small business owners confidently grow with email marketing. With a background in software engineering and wedding photography, she bridges the gap between tech and creativity, making Flodesk\u2019s powerful tools approachable for all.\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/itsdawnrichardson\"],\"url\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/author\\\/dawn-richardson\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301791521\",\"position\":1,\"url\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301791521\",\"name\":\"When should I start preparing my email list for Black Friday?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"About 3 months out, in late summer. <a href=\\\"https:\\\/\\\/flodesk.com\\\/blog\\\/how-to-warm-your-email-list\\\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\\\">Warming your list<\\\/a> takes several weeks, so starting in August gives you the runway to be ready by November without rushing.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301816654\",\"position\":2,\"url\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301816654\",\"name\":\"How long does it take to warm up an email list?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Usually 2-6 weeks, depending on your list size. You start with a small group of your most engaged subscribers and grow the audience gradually, every few days, so your sending volume rises in a way inbox providers trust. The full guide on <a href=\\\"https:\\\/\\\/flodesk.com\\\/blog\\\/how-to-warm-your-email-list\\\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\\\">how to warm your email list<\\\/a> walks through the exact batch sizes.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301851451\",\"position\":3,\"url\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301851451\",\"name\":\"Do I need to warm my list if I already email regularly?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If you send consistently, you're mostly there. Warming matters most when you've been quiet for 6 weeks or more, moved to a new platform, recently authenticated a domain, plan to send more than you usually do, or aren't seeing the engagement you'd like.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301864308\",\"position\":4,\"url\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301864308\",\"name\":\"What if my list has been sitting cold for a long time?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Don't email it all at once, since that's the quickest way into the spam folder. Start with your surest contacts, like recent signups and past buyers, send something worth opening, and warm outward slowly from there.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301878783\",\"position\":5,\"url\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301878783\",\"name\":\"What happens if my warming emails underperform?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If open rates on a batch drop below 35%, pause the sequence and <a href=\\\"https:\\\/\\\/flodesk.com\\\/blog\\\/how-to-clean-your-email-list\\\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\\\">re-clean your list<\\\/a> with stricter criteria before trying again. It's a better outcome than pushing forward on schedule and teaching inbox providers your list isn't wanted.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301915803\",\"position\":6,\"url\":\"https:\\\/\\\/flodesk.com\\\/blog\\\/black-friday-email-timeline\\\/#faq-question-1788301915803\",\"name\":\"Should I use a workflow to warm my list?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can, but it's not recommended. Warming works best as a sequence you're watching closely, checking open and click data before each batch grows. A workflow can technically run the sends, but it's harder to pause quickly the moment a batch underperforms.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday email timeline: a month-by-month plan | Flodesk","description":"Get your email list ready for Black Friday with a month-by-month timeline, from list warming in September to your last follow-up in December.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/","og_locale":"en_US","og_type":"article","og_title":"Black Friday email timeline: a month-by-month plan | Flodesk","og_description":"Get your email list ready for Black Friday with a month-by-month timeline, from list warming in September to your last follow-up in December.","og_url":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/","og_site_name":"Flodesk","article_published_time":"2026-08-17T22:37:05+00:00","article_modified_time":"2026-09-02T20:24:37+00:00","author":"Dawn Richardson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dawn Richardson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#article","isPartOf":{"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/"},"author":{"name":"Dawn Richardson","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/59130159c3f427876e2a06ebe033a4ef"},"headline":"Your Black Friday Email Timeline: A Month-by-Month Plan","datePublished":"2026-08-17T22:37:05+00:00","dateModified":"2026-09-02T20:24:37+00:00","mainEntityOfPage":{"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/"},"wordCount":1206,"commentCount":0,"articleSection":["Email Marketing Basics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/","url":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/","name":"Black Friday email timeline: a month-by-month plan | Flodesk","isPartOf":{"@id":"https:\/\/flodesk.com\/blog\/#website"},"datePublished":"2026-08-17T22:37:05+00:00","dateModified":"2026-09-02T20:24:37+00:00","author":{"@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/59130159c3f427876e2a06ebe033a4ef"},"description":"Get your email list ready for Black Friday with a month-by-month timeline, from list warming in September to your last follow-up in December.","breadcrumb":{"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301791521"},{"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301816654"},{"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301851451"},{"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301864308"},{"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301878783"},{"@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301915803"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flodesk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Your Black Friday Email Timeline: A Month-by-Month Plan"}]},{"@type":"WebSite","@id":"https:\/\/flodesk.com\/blog\/#website","url":"https:\/\/flodesk.com\/blog\/","name":"Flodesk","description":"A blog sharing email marketing strategies and best practices for small business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flodesk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/59130159c3f427876e2a06ebe033a4ef","name":"Dawn Richardson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g","caption":"Dawn Richardson"},"description":"Product Education Manager at Flodesk You can find Dawn creating easy-to-understand resources that help entrepreneurs and small business owners confidently grow with email marketing. With a background in software engineering and wedding photography, she bridges the gap between tech and creativity, making Flodesk\u2019s powerful tools approachable for all.","sameAs":["https:\/\/www.instagram.com\/itsdawnrichardson"],"url":"https:\/\/flodesk.com\/blog\/author\/dawn-richardson\/"},{"@type":"Question","@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301791521","position":1,"url":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301791521","name":"When should I start preparing my email list for Black Friday?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"About 3 months out, in late summer. <a href=\"https:\/\/flodesk.com\/blog\/how-to-warm-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">Warming your list<\/a> takes several weeks, so starting in August gives you the runway to be ready by November without rushing.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301816654","position":2,"url":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301816654","name":"How long does it take to warm up an email list?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Usually 2-6 weeks, depending on your list size. You start with a small group of your most engaged subscribers and grow the audience gradually, every few days, so your sending volume rises in a way inbox providers trust. The full guide on <a href=\"https:\/\/flodesk.com\/blog\/how-to-warm-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">how to warm your email list<\/a> walks through the exact batch sizes.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301851451","position":3,"url":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301851451","name":"Do I need to warm my list if I already email regularly?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If you send consistently, you're mostly there. Warming matters most when you've been quiet for 6 weeks or more, moved to a new platform, recently authenticated a domain, plan to send more than you usually do, or aren't seeing the engagement you'd like.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301864308","position":4,"url":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301864308","name":"What if my list has been sitting cold for a long time?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Don't email it all at once, since that's the quickest way into the spam folder. Start with your surest contacts, like recent signups and past buyers, send something worth opening, and warm outward slowly from there.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301878783","position":5,"url":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301878783","name":"What happens if my warming emails underperform?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If open rates on a batch drop below 35%, pause the sequence and <a href=\"https:\/\/flodesk.com\/blog\/how-to-clean-your-email-list\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=bfcm-email-timing\">re-clean your list<\/a> with stricter criteria before trying again. It's a better outcome than pushing forward on schedule and teaching inbox providers your list isn't wanted.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301915803","position":6,"url":"https:\/\/flodesk.com\/blog\/black-friday-email-timeline\/#faq-question-1788301915803","name":"Should I use a workflow to warm my list?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can, but it's not recommended. Warming works best as a sequence you're watching closely, checking open and click data before each batch grows. A workflow can technically run the sends, but it's harder to pause quickly the moment a batch underperforms.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/12527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/comments?post=12527"}],"version-history":[{"count":4,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/12527\/revisions"}],"predecessor-version":[{"id":12539,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/12527\/revisions\/12539"}],"wp:attachment":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/media?parent=12527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/categories?post=12527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/tags?post=12527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}