{"id":12190,"date":"2026-05-11T12:01:29","date_gmt":"2026-05-11T20:01:29","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=12190"},"modified":"2026-05-11T12:15:34","modified_gmt":"2026-05-11T20:15:34","slug":"email-list-segmentation","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-list-segmentation\/","title":{"rendered":"Who Should You Be Emailing? A Complete Guide to Email List Segmentation"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Emails sent to targeted segments get <strong>three times better engagement<\/strong> than emails sent to a full list. That&#8217;s not a small difference. That&#8217;s the difference between an email strategy that drives revenue and one that gets ignored.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The reason is simple: Segmentation means the right people get the right message at the right time, and that\u2019s the single most powerful thing you can do for your email marketing.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The question isn&#8217;t how often you should be emailing. It&#8217;s <em>who<\/em> you should be emailing.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Prefer to learn about segmentation in a masterclass format? Watch the replay here:<\/p>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Flodesk masterclass replay: Segmentation Secrets - Smarter selling made simple\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kJd6KFVxTps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div id=\"what-is-email-segmentation\" name=\"what-is-email-segmentation\" data-animate data-destination=\"what-is-email-segmentation\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>What is email segmentation?<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email segmentation lets you divide your subscriber list into smaller, more targeted groups so you can send personalized, relevant content to each one.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Think of your full subscriber list as everyone who&#8217;s walked through your door. Segmentation is how you figure out who&#8217;s there and why, so you can make sure each person gets&nbsp; what they came for.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In Flodesk, these groups are called <strong>segments<\/strong>. A single subscriber can belong to multiple segments at once. Someone on your list might be in your newsletter segment, your VIP segment, your photographers segment, and your local events segment, all at the same time. Each of those segments lets you reach her with something that&#8217;s actually relevant to her.<\/p>\n<\/div>\n\n<div id=\"why-segmentation-matters-more-than-ever\" name=\"why-segmentation-matters-more-than-ever\" data-animate data-destination=\"why-segmentation-matters-more-than-ever\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Why segmentation matters more than ever<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Inbox providers like Google and Yahoo are paying close attention to how people engage with your emails. When you send to a large, unfiltered list and only a fraction of people open it, that signals low-value content and your emails get buried or sent to spam.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you send to a smaller, targeted segment and the majority of people open and click, inbox providers learn that your emails are worth showing.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Segmentation isn&#8217;t just smart strategy. It&#8217;s how you protect your sender reputation and make sure the people who want your emails can actually find them.<\/p>\n<\/div>\n\n<div id=\"who-should-you-be-emailing\" name=\"who-should-you-be-emailing\" data-animate data-destination=\"who-should-you-be-emailing\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Who should you be emailing?<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ask yourself three questions before every send:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><strong>Who are they?<\/strong> What do you know about this subscriber: their industry, their interests, where they signed up?<\/li>\n\n\n\n<li><strong>What do they need right now?<\/strong> Are they new to your world? A past client? Someone who just browsed your sale page?<\/li>\n\n\n\n<li><strong>What should I send them?<\/strong> Based on what you know, what&#8217;s the most relevant, valuable thing you could put in their inbox today?<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The answer is almost never &#8220;everyone gets the same email.&#8221; Here are some examples of how this plays out:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>New subscribers<\/strong> \u2192 Send a welcome series. Help them get to know you before you ask them to buy anything.<\/li>\n\n\n\n<li><strong>People interested in a specific topic<\/strong> \u2192 Send resources, value, and a soft offer related to that topic.<\/li>\n\n\n\n<li><strong>Past clients or customers<\/strong> \u2192 Send early access, exclusive offers, or content that helps them get more from what they already bought.<\/li>\n\n\n\n<li><strong>Subscribers who clicked on your sale page<\/strong> \u2192 Retarget them with a follow-up. They already showed interest.<\/li>\n\n\n\n<li><strong>Cold subscribers<\/strong> \u2192 Proceed with caution, especially during busy seasons. Focus your energy on the engaged ones first.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-to-segment-your-email-list-in-flodesk\" name=\"how-to-segment-your-email-list-in-flodesk\" data-animate data-destination=\"how-to-segment-your-email-list-in-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>How to segment your email list in Flodesk<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are several powerful ways to build segments in Flodesk, and the best strategy uses more than one. Here&#8217;s a complete breakdown.<\/p>\n<\/div>\n\n<div id=\"1-form-and-form-preferences\" name=\"1-form-and-form-preferences\" data-animate data-destination=\"1-form-and-form-preferences\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>1. Form and form preferences<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Each form in Flodesk will be connected to at least one segment that you choose. You can also turn on form preferences to ask subscribers a question at signup and automatically segment them based on their answer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>How to turn it on:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Open your form in Flodesk<\/li>\n\n\n\n<li>Click the background of the form<\/li>\n\n\n\n<li>Toggle on <strong>Preferences<\/strong> in the settings panel<\/li>\n\n\n\n<li>Customize your question (examples: &#8220;What do you do?&#8221; \/ &#8220;What are you most interested in?&#8221; \/ &#8220;How often do you want to hear from me?&#8221;)<\/li>\n\n\n\n<li>Add your answer options and link each one to a segment<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Each option they select adds them to the corresponding segment automatically. If they don&#8217;t choose anything, they won&#8217;t be added to those segments, but they&#8217;ll still be added to the segment tied to the form itself.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is one of the easiest ways to start collecting meaningful data about your subscribers from day one.<\/p>\n<\/div>\n\n<div id=\"2-link-actions\" name=\"2-link-actions\" data-animate data-destination=\"2-link-actions\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>2. Link actions<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/say-hello-to-link-actions\/\">Link actions<\/a> are one of the most powerful segmentation tools in Flodesk. When a subscriber clicks a link in your email, you can automatically add them to a segment, remove them from one, trigger a workflow, or set a custom field value.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>How to set up a link action:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Open your email in Flodesk<\/li>\n\n\n\n<li>Click on the button or text you want to link<\/li>\n\n\n\n<li>Add your URL<\/li>\n\n\n\n<li>Click <strong>Choose Action<\/strong><\/li>\n\n\n\n<li>Select <strong>Add to Segment<\/strong> and choose or create the relevant segment<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Ways to use link actions:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Topic interest:<\/strong> Someone clicks your blog post about brand photography, add them to your &#8220;Interested in Photography&#8221; segment<\/li>\n\n\n\n<li><strong>Sale engagement:<\/strong> Someone clicks your sale button, add them to &#8220;Clicked Sales Link&#8221; and follow up only with them<\/li>\n\n\n\n<li><strong>Opt-out of a topic:<\/strong> Add a line at the bottom of your email: &#8220;Not interested in Black Friday content? Click here.&#8221; When they click, remove them from your Black Friday segment without losing them from your list entirely<\/li>\n\n\n\n<li><strong>Custom field value:<\/strong> Set a field (like &#8220;Wedding Season: Fall&#8221;) based on what they click, then use that value in the body of future emails using dynamic text<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip:<\/strong> Every link action needs a destination. If you don&#8217;t have a page to send them to, create a simple &#8220;thanks, we&#8217;ve updated your preferences&#8221; page on your website, or link to a gif from Giphy.&nbsp;<\/p>\n<\/div>\n\n<div id=\"3-poll-blocks\" name=\"3-poll-blocks\" data-animate data-destination=\"3-poll-blocks\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>3. Poll blocks<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk&#8217;s poll block lets subscribers answer a question directly inside your email, and you can segment them based on their answer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>How to add a poll:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>In your email editor, click the <strong>+<\/strong> button to add a block<\/li>\n\n\n\n<li>Select <strong>Poll<\/strong><\/li>\n\n\n\n<li>Customize your question and answers (up to 12 options)<\/li>\n\n\n\n<li>Click each answer option and link it to a segment or custom field<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>When to use polls:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Binary or fun choices (iPhone vs. Android, coffee vs. tea, spring vs. fall)<\/li>\n\n\n\n<li>Preference questions where you want subscribers to see the results publicly (polls show the running results to the person who clicks)<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>When to use buttons with link actions instead:<\/strong> If you don&#8217;t want the experience to feel like a poll, or if you want subscribers to be able to select multiple answers, use buttons with link actions instead. Each button becomes its own link action, so subscribers can select multiple answers and land in every relevant segment.<\/p>\n<\/div>\n\n<div id=\"4-workflows\" name=\"4-workflows\" data-animate data-destination=\"4-workflows\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>4. Workflows<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can use Flodesk workflows to segment subscribers automatically based on their behavior over time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>How it works:<\/strong> Inside a workflow, add a <strong>Yes\/No Branch<\/strong> to create conditional paths. For example:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>If a subscriber opens an email or has a certain open rate, add them to an &#8220;Engaged&#8221; segment<\/li>\n\n\n\n<li>If they&#8217;ve already completed your welcome workflow, have them exit; if not, add them to &#8220;Ready for Welcome Workflow&#8221; and start it<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is especially useful for keeping your segments dynamic and up to date without manual work on your end.<\/p>\n<\/div>\n\n<div id=\"5-integrations\" name=\"5-integrations\" data-animate data-destination=\"5-integrations\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>5. Integrations<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk integrates with several tools that can feed segmentation data directly into your account:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Interact (quiz platform):<\/strong> Ask subscribers questions inside a quiz, then segment them based on both their quiz result and their individual answers. Great for collecting detailed audience data in a fun, frictionless way.<\/li>\n\n\n\n<li><strong>Shopify, Squarespace, ThriveCart, Flodesk Checkout, Wix:<\/strong> Trigger post-purchase workflows and abandoned cart sequences, and segment based on purchase behavior.<\/li>\n\n\n\n<li><strong>HoneyBook:<\/strong> Segment based on where a contact is in your client journey.<\/li>\n\n\n\n<li><strong>ManyChat:<\/strong> Bring in segment data from your social media conversations.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-manual-segmentation\" name=\"6-manual-segmentation\" data-animate data-destination=\"6-manual-segmentation\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>6. Manual segmentation<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don&#8217;t overlook this one. It&#8217;s more useful than it sounds.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you haven&#8217;t been segmenting yet, you can search your existing subscriber list for keywords. Search &#8220;photographer&#8221; or &#8220;photography&#8221; and anyone with that word in their email address or profile will surface.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>From there, go into your <strong>Audience<\/strong> tab in Flodesk, filter by keyword, select all matching subscribers, and add them to a new segment. It&#8217;s not a perfect system, but it lets you build a starting segment quickly from the list you already have.<\/p>\n<\/div>\n\n<div id=\"what-to-do-if-youre-just-starting-out\" name=\"what-to-do-if-youre-just-starting-out\" data-animate data-destination=\"what-to-do-if-youre-just-starting-out\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>What to do if you&#8217;re just starting out<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You don&#8217;t need a huge list or a perfect system to start. Here&#8217;s where to begin:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><strong>Turn on form preferences<\/strong> on your most active opt-in form. Start collecting data from new subscribers right away.<\/li>\n\n\n\n<li><strong>Add link actions<\/strong> to your next email. Or just try one: link a button and connect it to a segment.<\/li>\n\n\n\n<li><strong>Search your existing list<\/strong> for keywords that matter to your business and build a few starter segments manually.<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Segmentation isn&#8217;t a one-and-done setup. It grows with you. As you learn more about your audience, you&#8217;ll find new ways to slice your list and new reasons to send targeted content. Start where you are, and build from there.<\/p>\n<\/div>\n\n<div id=\"the-bottom-line\" name=\"the-bottom-line\" data-animate data-destination=\"the-bottom-line\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>The bottom line<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The question &#8220;who should I be emailing?&#8221; has a simple answer: <strong>the people who actually want what you&#8217;re sending.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk gives you everything you need to figure out who that is, through form preferences, link actions, polls, workflows, integrations, and more. When you use these tools together, you&#8217;re not just sending emails. You&#8217;re having the right conversation with the right person, every time.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A small, engaged, well-segmented list will always outperform a large, unfocused one. And with open rates three times higher than industry average, the results speak for themselves.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ready to start segmenting? Log in to Flodesk and turn on form preferences on your next opt-in form. It takes two minutes, and every subscriber you gain from that point forward will tell you exactly who they are.<\/p>\n<\/div>\n\n<div id=\"frequently-asked-questions-about-email-segmentation\" name=\"frequently-asked-questions-about-email-segmentation\" data-animate data-destination=\"frequently-asked-questions-about-email-segmentation\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Frequently asked questions about email segmentation<\/strong><\/h2>\n<\/div>\n\n<div id=\"what-is-email-segmentation\" name=\"what-is-email-segmentation\" data-animate data-destination=\"what-is-email-segmentation\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>What is email segmentation?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email segmentation is the practice of dividing your subscriber list into smaller, targeted groups based on shared characteristics like interests, behavior, location, or purchase history. Instead of sending the same email to everyone, you send relevant content to the people most likely to care about it. The result is higher open rates, more clicks, and stronger relationships with your audience.<\/p>\n<\/div>\n\n<div id=\"who-should-i-be-emailing-from-my-list\" name=\"who-should-i-be-emailing-from-my-list\" data-animate data-destination=\"who-should-i-be-emailing-from-my-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Who should I be emailing from my list?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You should be emailing subscribers who are engaged, who signed up for the kind of content you&#8217;re sending, and who are in the right stage of their relationship with your brand. New subscribers need a welcome series. Past clients respond to exclusive offers. People who clicked your sale link are primed for a follow-up. The more you know about each segment of your list, the better you can match your message to the moment.<\/p>\n<\/div>\n\n<div id=\"how-do-i-segment-my-email-list-as-a-beginner\" name=\"how-do-i-segment-my-email-list-as-a-beginner\" data-animate data-destination=\"how-do-i-segment-my-email-list-as-a-beginner\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>How do I segment my email list as a beginner?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Start simple. Turn on form preferences on your opt-in form so new subscribers can tell you who they are when they sign up. Then add a link action to your next email\u2014when someone clicks a button or link, add them to a relevant segment automatically. If you already have a list, search it by keyword (like &#8220;photographer&#8221; or &#8220;coach&#8221;) to build starter segments from what you already have. You don&#8217;t need a perfect system. You just need to start.<\/p>\n<\/div>\n\n<div id=\"does-list-size-matter-more-than-list-quality\" name=\"does-list-size-matter-more-than-list-quality\" data-animate data-destination=\"does-list-size-matter-more-than-list-quality\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Does list size matter more than list quality?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No. A small, engaged, well-segmented list consistently outperforms a large, unfocused one. An analysis of billions of emails sent through Flodesk showed that targeted sends achieved open rates above 50%, more than three times the industry average of 18%. The goal isn&#8217;t to grow your list as fast as possible. It&#8217;s to build a list of people who actually want to hear from you.<\/p>\n<\/div>\n\n<div id=\"what-is-the-best-email-marketing-platform-for-segmentation\" name=\"what-is-the-best-email-marketing-platform-for-segmentation\" data-animate data-destination=\"what-is-the-best-email-marketing-platform-for-segmentation\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>What is the best email marketing platform for segmentation?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk is built specifically for small business owners and creative entrepreneurs who want powerful segmentation without the complexity of enterprise tools. With form preferences, link actions, poll blocks, workflow branches, and integrations with tools like Interact, Shopify, and HoneyBook, Flodesk gives you everything you need to send smarter emails, all in one place.<\/p>\n<\/div>\n\n<div id=\"how-does-segmentation-affect-email-deliverability\" name=\"how-does-segmentation-affect-email-deliverability\" data-animate data-destination=\"how-does-segmentation-affect-email-deliverability\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>How does segmentation affect email deliverability?<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Segmentation directly improves your sender reputation. When you send targeted emails to engaged subscribers, inbox providers like Google and Yahoo see patterns in your engagement rates and interpret that as a signal that your content is valuable. Over time, that builds trust and your emails are more likely to land in the primary inbox instead of promotions or spam. Sending to a large, unengaged list does the opposite.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #C6CEC9; color:#000000;\"\n\t   href=\"https:\/\/flodesk.com\/?utm_source=marketing&#038;utm_medium=blog&#038;utm_campaign=email-list-segmentation\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Flodesk is the email marketing platform built for creative entrepreneurs and small business owners who want beautiful emails and smart tools, without the complexity.<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Try Flodesk free for 14 days.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tStart your trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Emails sent to targeted segments get three times better engagement than emails sent to a full list. That&#8217;s not a small difference. That&#8217;s the difference between an email strategy that drives revenue and one that gets ignored. The reason is simple: Segmentation means the right people get the right message at the right time, and [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[99,100,98,97],"table_tags":[],"class_list":["post-12190","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-email-deliverability","tag-flodesk-features","tag-list-management","tag-segmentation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who should you be emailing? A complete guide to email list segmentation<\/title>\n<meta name=\"description\" content=\"Learn how to segment your email list in Flodesk \u2014 and why targeted sends get 3x better engagement than blasting your full list. Includes step-by-step instructions for every segmentation method\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-list-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who should you be emailing? A complete guide to email list segmentation\" \/>\n<meta property=\"og:description\" content=\"Learn how to segment your email list in Flodesk \u2014 and why targeted sends get 3x better engagement than blasting your full list. 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