{"id":11943,"date":"2025-10-15T06:28:03","date_gmt":"2025-10-15T14:28:03","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=11943"},"modified":"2025-10-16T11:34:10","modified_gmt":"2025-10-16T19:34:10","slug":"must-have-automations-for-black-friday","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/must-have-automations-for-black-friday\/","title":{"rendered":"Must-have automations to set and forget before Black Friday"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Black Friday is around the corner. If your list is already clean and warm (<a href=\"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/\">read how to get there \u2192<\/a>), <em>now\u2019s <\/em>the time to ensure your automations are ready to run while you focus on selling, supporting or sipping cocoa.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Automations help you show up at just the right moment, without needing to hit \u201csend\u201d in real time. Whether it\u2019s a warm welcome, an abandoned cart nudge or a post-purchase thank you, these behind-the-scenes workflows help you drive more revenue, build deeper customer relationships and stay visible through all the holiday noise.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s what to set up now so your emails can work for you\u2014before, during and after the biggest shopping weekend of the year.<\/p>\n<\/div>\n\n<div id=\"schedule-time-sensitive-emails-in-advance\" name=\"schedule-time-sensitive-emails-in-advance\" data-animate data-destination=\"schedule-time-sensitive-emails-in-advance\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Schedule time-sensitive emails in advance<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This should be obvious, but <em>you don\u2019t need to be glued to your laptop during Thanksgiving dinner.<\/em><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Scheduling your emails ahead of time means your audience gets the right message, at the right time\u2014even if you\u2019re offline. It\u2019s the simplest way to stay consistent and timely without burning out.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before the holidays, set up scheduled sends for:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Black Friday announcements<\/li>\n\n\n\n<li>Last-chance Cyber Monday reminders<\/li>\n\n\n\n<li>VIP early-access invites<\/li>\n\n\n\n<li>Restock or waitlist alerts<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>\ud83d\udc49 Why scheduling works:<\/em><em><br><\/em>Scheduled emails pull in whoever is in that segment at the moment of send\u2014ideal for time-sensitive campaigns. And because new subscribers won\u2019t be added retroactively, you\u2019ll avoid flooding inboxes with outdated promos.<\/p>\n<\/div>\n\n<div id=\"keep-the-welcome-warm-but-timeless\" name=\"keep-the-welcome-warm-but-timeless\" data-animate data-destination=\"keep-the-welcome-warm-but-timeless\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Keep the welcome warm, but timeless<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether someone signs up for your newsletter or grabs your Black Friday discount, they\u2019ll expect an email right away. Your <em>welcome<\/em> or <em>confirmation<\/em> <a href=\"https:\/\/app.flodesk.com\/workflows?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=black-friday-education-2025&amp;utm_content=must-have-automations\">workflows<\/a> should still be active, even in the middle of a busy sales weekend.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But here\u2019s the key: keep it timeless.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These flows should introduce your brand, set expectations and build trust\u2014<em>not<\/em> overload your audience with expired deals or urgency that\u2019s no longer relevant.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What to include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A friendly, on-brand welcome<\/li>\n\n\n\n<li>Clear expectations for what\u2019s coming next<\/li>\n\n\n\n<li>Optional: a one-time offer or \u201cstart here\u201d guide that isn\u2019t date-sensitive<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\ud83d\udca1<em>Tip: Skip the Black Friday countdown in these flows. Instead, let your scheduled or promotional emails handle the timely stuff.<\/em><\/p>\n<\/div>\n\n<div id=\"dont-forget-the-abandoned-cart-flow\" name=\"dont-forget-the-abandoned-cart-flow\" data-animate data-destination=\"dont-forget-the-abandoned-cart-flow\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Don\u2019t forget the abandoned cart flow<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People get distracted. Tabs get closed. Dinner gets served.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your <em>abandoned cart<\/em> workflow is the nudge they need to come back\u2014and it\u2019s one of the highest-converting automations you can set up.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Make sure your workflow includes:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A reminder within 1\u20132 hours of cart abandonment<\/li>\n\n\n\n<li>A second email 24 hours later with added urgency, benefits or social proof<\/li>\n\n\n\n<li>Optional: a limited-time discount or free shipping incentive<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\ud83d\udca1<em>Tip: Already using Shopify, Wix, ThriveCart, or Flodesk Checkout? Turn this on in minutes with our native integration\u2014no code needed.<\/em><\/p>\n<\/div>\n\n<div id=\"show-up-after-the-sale-with-a-purchase-follow-up\" name=\"show-up-after-the-sale-with-a-purchase-follow-up\" data-animate data-destination=\"show-up-after-the-sale-with-a-purchase-follow-up\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Show up after the sale with a purchase follow-up<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don\u2019t let things end at checkout\u2014keep the connection going. A solid purchase follow-up workflow builds trust and repeat business, turning holiday buyers into year-round customers. Plus, it\u2019s a great way to gather social proof you can use in future emails.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s what to include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>A personal thank you<\/li>\n\n\n\n<li>Tips for using or gifting their purchase<\/li>\n\n\n\n<li>A gentle request for a review or testimonial<\/li>\n\n\n\n<li>More products they might love<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Automations are your behind-the-scenes magic.<\/strong> While they\u2019re working in the background, you\u2019re free to focus on running your business or simply soaking up the season\u2014without missing a beat (or a sale).<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201A55; color:#DEE5EB;\"\n\t   href=\"https:\/\/app.flodesk.com\/workflows?utm_source=marketing&#038;utm_medium=blog&#038;utm_campaign=black-friday-education-2025&#038;utm_content=must-have-automations\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Want to build these fast?<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Explore Flodesk Workflows\u00a0<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tStart your trial&nbsp;\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday is around the corner. If your list is already clean and warm (read how to get there \u2192), now\u2019s the time to ensure your automations are ready to run while you focus on selling, supporting or sipping cocoa. Automations help you show up at just the right moment, without needing to hit \u201csend\u201d [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,40,88],"tags":[],"table_tags":[],"class_list":["post-11943","post","type-post","status-publish","format-standard","hentry","category-marketing-and-sales","category-sales-funnel","category-workflows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Must-have automations to set and forget before Black Friday - Flodesk<\/title>\n<meta name=\"description\" content=\"Black Friday is around the corner. 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