{"id":11893,"date":"2025-09-22T05:50:12","date_gmt":"2025-09-22T13:50:12","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=11893"},"modified":"2025-09-29T13:06:16","modified_gmt":"2025-09-29T21:06:16","slug":"maximizing-your-email-performance-bfcm","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/","title":{"rendered":"The essential guide to maximizing your email performance this Black Friday &amp; Cyber Monday"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Black Friday and Cyber Monday will be here before you know it. And if you wait until November to get your list ready, it\u2019ll be too late.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s because platforms like Gmail, Yahoo and Outlook look at your <strong>sender reputation<\/strong> to determine if you\u2019ll land in the inbox or the spam folder. If your emails aren\u2019t landing in the inbox today, they won\u2019t magically get there when your big sale goes live. It takes time to build trust and improve your sender reputation\u2014and the work starts now.<br><\/p>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Maximize your email performance this Black Friday &amp; Cyber Monday\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ukapw61awsk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div id=\"why-sender-reputation-matters\" name=\"why-sender-reputation-matters\" data-animate data-destination=\"why-sender-reputation-matters\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Why sender reputation matters<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Think of sender reputation like a credit score for your emails. Inbox providers are watching how your subscribers interact with your emails: Do people open them? Do they click? Or do they ignore them\u2014or worse, mark them as spam?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Every positive interaction you earn makes your reputation stronger.&nbsp; But it doesn\u2019t happen overnight\u2014it takes a few weeks of consistent, engaged sending. That\u2019s why now is the perfect time to start.<\/p>\n<\/div>\n\n<div id=\"the-impact-of-unengaged-subscribers\" name=\"the-impact-of-unengaged-subscribers\" data-animate data-destination=\"the-impact-of-unengaged-subscribers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>The impact of unengaged subscribers<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Not every subscriber on your list is helping your business. In fact, repeatedly sending to subscribers who don\u2019t open your emails can actually work against you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s why: Inbox providers like Gmail and Outlook are always paying attention to engagement. If they see that a large percentage of your subscribers never open, click, or interact with your content, they assume your emails aren\u2019t valuable. Over time, this damages your <strong>sender reputation<\/strong>\u2014and that can make it harder for even your most loyal, engaged subscribers to see your emails.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In other words, sending to unengaged subscribers doesn\u2019t just waste effort; it can keep your biggest fans from getting the content they signed up for.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s why it\u2019s so important to regularly clean your list and remove or unsubscribe those unengaged subscribers. We recommend making this a habit every 3\u20136 months, so your list stays healthy and engagement rates stay strong.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Should I delete, unsubscribe or segment these subscribers?<\/strong><strong><br><\/strong>This comes down to personal preference. Let\u2019s break down the differences:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Deleting subscribers <\/strong>fully removes a subscriber and their historical information from Flodesk. This keeps your Flodesk account pristine, however, when you delete a subscriber, you will lose access to information like what segments they were in, when and how they opted in, etc. A deleted subscriber can easily rejoin your list via an integration, CSV upload, or by filling out a Flodesk form.&nbsp;<\/li>\n\n\n\n<li><strong>Unsubscribing subscribers<\/strong> will keep all historical information in Flodesk, but will prevent them from receiving any further marketing communication from your Flodesk account. Unlike deleted subscribers, unsubscribed subscribers can only be re-added to your email list by filling out a Flodesk form again.<\/li>\n\n\n\n<li>You can also choose to <strong>segment your subscribers<\/strong> into a list called \u201ccold subscribers\u201d and exclude them from your email sends\u2014without removing them from your account. Some members choose this method so they can attempt to re-engage these subscribers before removing them from their list entirely.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\ud83d\udca1 Tip: With Black Friday right around the corner, proceed with caution if you choose to run a re-engagement campaign. They often go unopened, which can drag down your engagement at the exact moment you need it to be strongest.&nbsp;<\/p>\n<\/div>\n\n<div id=\"how-to-clean-your-list-in-flodesk\" name=\"how-to-clean-your-list-in-flodesk\" data-animate data-destination=\"how-to-clean-your-list-in-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to clean your list in Flodesk:<\/h2>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.flodesk.com\/subscribers?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=black-friday-education-2025&amp;utm_content=cleaning-warming\">Head to your <strong>Audience tab<\/strong><\/a> and click \u201cFilter\u201d<\/li>\n\n\n\n<li>Click \u201cAdd filter,\u201d and choose \u201cLast activity\u201d<\/li>\n\n\n\n<li>Select \u201cIs not\u201d and then choose a date range: \u201cIn the last year\u201d, \u201cIn the last 6&nbsp; months\u201d or \u201cIn the last 90 days\u201d&nbsp;<\/li>\n\n\n\n<li>Click \u201cApply\u201d to see who fits this criteria, then click the checkbox at the top of the list to select those subscribers<\/li>\n\n\n\n<li>Either unsubscribe, delete, or move the selected subscribers to a new segment that you can exclude from future sends<\/li>\n<\/ol>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201A55; color:#DEE5EB;\"\n\t   href=\"https:\/\/flodesk.com\/?utm_source=marketing&#038;utm_medium=blog&#038;utm_campaign=black-friday-education-2025&#038;utm_content=cleaning-warming\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Ready to dive in?<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Log in and start cleaning your list<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tLet&#8217;s go\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"build-trust-by-warming-your-list\" name=\"build-trust-by-warming-your-list\" data-animate data-destination=\"build-trust-by-warming-your-list\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Build trust by warming your list<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Inbox providers are always watching for sudden spikes in sending behavior. Sending one big email blast can backfire if you:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Haven\u2019t been emailing regularly<\/li>\n\n\n\n<li>Recently authenticated your domain<\/li>\n\n\n\n<li>Plan to increase your sending volume<\/li>\n\n\n\n<li>Just imported a brand-new list<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you go from sending nothing to sending thousands of emails overnight, it can look suspicious. That means your emails are more likely to land in the spam folder\u2014even for your loyal subscribers who <em>want<\/em> to hear from you.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Warming your list solves this by gradually building trust. By starting with your most engaged subscribers first, you\u2019re showing inbox providers that your emails are wanted, opened, and clicked. That positive engagement strengthens your sender reputation, making it easier for all your subscribers to see your emails when it really counts.<\/p>\n<\/div>\n\n<div id=\"how-to-warm-your-list-in-flodesk\" name=\"how-to-warm-your-list-in-flodesk\" data-animate data-destination=\"how-to-warm-your-list-in-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to warm your list in Flodesk:<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best way to warm your list is to start with your most engaged segments and gradually expand to larger segments.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li><strong>Create an email that can be sent over the course of a few weeks<\/strong>. Ask a question, offer a new freebie or resource, or give your audience a behind-thescenes update. No matter what you choose, make sure it\u2019s something they\u2019ll likely engage with, and that you can send over the next few weeks to each of your warming segments.<\/li>\n\n\n\n<li><strong>Create your warming segments. <\/strong>You can do this a number of ways, like with audience filters, or by importing from a CSV (see a tutorial on that here). You want to start with a small number of <strong>your most engaged <\/strong>subscribers (50ish) and work your way up: 150, 400, 900, until all engaged subscribers are in a segment.<\/li>\n\n\n\n<li><strong>Send the email to the first segment. <\/strong>These are your 50 biggest fans, so you should see some great engagement metrics from this one! Monitor it for a few days, and then move on to step 4.<\/li>\n\n\n\n<li>If all looks great, <strong>schedule the next emails. <\/strong>Space them out a few days apart so you can see how they perform and pause future sends if needed.&nbsp;<\/li>\n\n\n\n<li><strong>Closely monitor<\/strong> these emails as you send them. Make sure you\u2019re seeing healthy engagement rates\u2014this is what signals trust to inbox providers as you increase your sending volume. If you see a sudden drop or unusually low metrics, Pause future sends to prevent any damage to your sender reputation, then start again from step 1 and consider making your warming segments smaller, or removing less engaged subscribers.<\/li>\n\n\n\n<li>Once warming is complete, <strong>send to your subscribers consistently!<\/strong> Consistency is key\u2014sporadic sending makes it harder to build and maintain a positive sender reputation.<br><\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\ud83d\udca1 Tip: Don\u2019t rush the process. It can take a few weeks to fully warm your list, but the payoff is worth it\u2014your subscribers are more likely to see your Black Friday campaigns land right in their inbox.<br><\/p>\n<\/div>\n\n<div id=\"the-payoff\" name=\"the-payoff\" data-animate data-destination=\"the-payoff\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>The payoff<\/strong><\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Cleaning and warming your list isn\u2019t glamorous, but it\u2019s the secret to Black Friday success. Do the work now, and by the time your big holiday campaigns go live, inbox providers will see you as a trusted sender. That means more of your subscribers will actually see your emails\u2014and you\u2019ll get the opens, clicks, and sales you\u2019ve been working toward.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Don\u2019t wait. Every send between now and November strengthens your reputation.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Head to your <strong>Audience tab in Flodesk<\/strong> and start building those engagement-based segments.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #201A55; color:#DEE5EB;\"\n\t   href=\"https:\/\/flodesk.com\/?utm_source=marketing&#038;utm_medium=blog&#038;utm_campaign=black-friday-education-2025&#038;utm_content=cleaning-warming\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get ready for Black Friday<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Log in or start your free trial<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tStart now\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday and Cyber Monday will be here before you know it. And if you wait until November to get your list ready, it\u2019ll be too late. That\u2019s because platforms like Gmail, Yahoo and Outlook look at your sender reputation to determine if you\u2019ll land in the inbox or the spam folder. If your emails [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"table_tags":[],"class_list":["post-11893","post","type-post","status-publish","format-standard","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The essential guide to maximizing your email performance this Black Friday &amp; Cyber Monday - Flodesk<\/title>\n<meta name=\"description\" content=\"Black Friday and Cyber Monday will be here before you know it. And if you wait until November to get your list ready, it\u2019ll be too late. That\u2019s because\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The essential guide to maximizing your email performance this Black Friday &amp; Cyber Monday - Flodesk\" \/>\n<meta property=\"og:description\" content=\"Black Friday and Cyber Monday will be here before you know it. And if you wait until November to get your list ready, it\u2019ll be too late. That\u2019s because\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T13:50:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T21:06:16+00:00\" \/>\n<meta name=\"author\" content=\"Dawn Richardson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dawn Richardson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/\",\"url\":\"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/\",\"name\":\"The essential guide to maximizing your email performance this Black Friday &amp; Cyber Monday - Flodesk\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2025-09-22T13:50:12+00:00\",\"dateModified\":\"2025-09-29T21:06:16+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/59130159c3f427876e2a06ebe033a4ef\"},\"description\":\"Black Friday and Cyber Monday will be here before you know it. And if you wait until November to get your list ready, it\u2019ll be too late. That\u2019s because\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The essential guide to maximizing your email performance this Black Friday &amp; Cyber Monday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/59130159c3f427876e2a06ebe033a4ef\",\"name\":\"Dawn Richardson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g\",\"caption\":\"Dawn Richardson\"},\"description\":\"Product Education Manager at Flodesk You can find Dawn creating easy-to-understand resources that help entrepreneurs and small business owners confidently grow with email marketing. With a background in software engineering and wedding photography, she bridges the gap between tech and creativity, making Flodesk\u2019s powerful tools approachable for all.\",\"sameAs\":[\"https:\/\/www.instagram.com\/itsdawnrichardson\"],\"url\":\"https:\/\/flodesk.com\/blog\/author\/dawn-richardson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The essential guide to maximizing your email performance this Black Friday &amp; Cyber Monday - Flodesk","description":"Black Friday and Cyber Monday will be here before you know it. And if you wait until November to get your list ready, it\u2019ll be too late. That\u2019s because","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/","og_locale":"en_US","og_type":"article","og_title":"The essential guide to maximizing your email performance this Black Friday &amp; Cyber Monday - Flodesk","og_description":"Black Friday and Cyber Monday will be here before you know it. And if you wait until November to get your list ready, it\u2019ll be too late. That\u2019s because","og_url":"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/","og_site_name":"Flodesk","article_published_time":"2025-09-22T13:50:12+00:00","article_modified_time":"2025-09-29T21:06:16+00:00","author":"Dawn Richardson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dawn Richardson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/","url":"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/","name":"The essential guide to maximizing your email performance this Black Friday &amp; Cyber Monday - Flodesk","isPartOf":{"@id":"https:\/\/flodesk.com\/blog\/#website"},"datePublished":"2025-09-22T13:50:12+00:00","dateModified":"2025-09-29T21:06:16+00:00","author":{"@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/59130159c3f427876e2a06ebe033a4ef"},"description":"Black Friday and Cyber Monday will be here before you know it. And if you wait until November to get your list ready, it\u2019ll be too late. That\u2019s because","breadcrumb":{"@id":"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/flodesk.com\/blog\/maximizing-your-email-performance-bfcm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flodesk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The essential guide to maximizing your email performance this Black Friday &amp; Cyber Monday"}]},{"@type":"WebSite","@id":"https:\/\/flodesk.com\/blog\/#website","url":"https:\/\/flodesk.com\/blog\/","name":"Flodesk","description":"A blog sharing email marketing strategies and best practices for small business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flodesk.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/59130159c3f427876e2a06ebe033a4ef","name":"Dawn Richardson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/042acc38498498d33b59ae1f9797d610eb213a84fa0ca9f2c6a99a728f284aca?s=96&d=mm&r=g","caption":"Dawn Richardson"},"description":"Product Education Manager at Flodesk You can find Dawn creating easy-to-understand resources that help entrepreneurs and small business owners confidently grow with email marketing. With a background in software engineering and wedding photography, she bridges the gap between tech and creativity, making Flodesk\u2019s powerful tools approachable for all.","sameAs":["https:\/\/www.instagram.com\/itsdawnrichardson"],"url":"https:\/\/flodesk.com\/blog\/author\/dawn-richardson\/"}]}},"_links":{"self":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/11893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/comments?post=11893"}],"version-history":[{"count":10,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/11893\/revisions"}],"predecessor-version":[{"id":11942,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/11893\/revisions\/11942"}],"wp:attachment":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/media?parent=11893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/categories?post=11893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/tags?post=11893"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/table_tags?post=11893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}