{"id":11874,"date":"2025-09-04T08:05:46","date_gmt":"2025-09-04T16:05:46","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=11874"},"modified":"2025-09-17T06:09:10","modified_gmt":"2025-09-17T14:09:10","slug":"black-friday-health-check","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/black-friday-health-check\/","title":{"rendered":"Black Friday health check: get your email list ready for the biggest sale of the year"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>The biggest sales season of the year is just around the corner. If you&#8217;re a small business, this is a critical time for you. But before you hit send on those high-stakes sales emails, let\u2019s pause for a moment and make sure your Flodesk account is ready to perform its best.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Think of this as your Black Friday health check\u2014a quick, focused tune-up to ensure your list, forms, and workflows are working in harmony. When your backend is running smoothly, you can focus on showing up with confidence, creativity, and those irresistible offers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how to get email-ready for your most profitable season:<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>1. Verify that your domain is properly authenticated<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The first step to being seen by inboxes as a legitimate sender is to send from a custom domain email address, and properly authenticate it. This boosts your credibility with inbox providers and improves deliverability.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re using a custom domain and have not authenticated yet, you can learn <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4450305\">how to authenticate your domain<\/a> in our help center. <\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019ve already done this, great! Take a minute to make sure that it is still showing as authenticated in Flodesk. Sometimes domain providers can make changes, which could mean you&#8217;ll need to authenticate again.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>2. Clean your list<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Healthy and engaged lists = better deliverability, more opens, and higher conversions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before the holiday rush, remove cold subscribers who haven\u2019t engaged in months. Continuing to send to this audience does nothing but harm your sender reputation, and makes it more likely that you\u2019ll end up in the spam folder. Use Flodesk&#8217;s audience filters [link] to identify unengaged subscribers, and either delete them, unsubscribe them or move them to a segment that you can exclude from your sends.<\/p>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to clean your email list in Flodesk\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-rG-Y6_T6-w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>3. Check your logo URL<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some Flodesk members have been around since 2019, and since then some things have changed\u2014like most websites moving to a secure URL, which starts with https. Unsecure links (http) can often be seen as a threat in the inbox and can quickly land you in the spam folder. Take a minute to go into your brand settings, and ensure that your business URL is a secure link!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>4. Test your forms and workflows<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Are your forms working? Are your automations firing?<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now\u2019s the time to run those&nbsp; tests. Submit your own forms, check your confirmation emails, and walk through every step of your welcome or sales workflows. Use Flodesk\u2019s \u201csend test email\u201d feature to experience your emails in your inbox.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip: <\/strong>Take a look at your emails on both a computer and a mobile device.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>5. Segment your audience<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The more personal your emails, the more powerful they become.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Create segments based on past purchases, engagement level, or interests. Want to send a VIP-only early access email? Done. Want to reward your most engaged subscribers with a secret offer? You got it. This kind of targeted content helps build trust and will make your audience want to open every email you send.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>6. Design your emails with intention<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Looks <em>do<\/em> matter, especially when inboxes are flooded.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Use Flodesk\u2019s beautifully designed templates and custom brand settings to create on-brand, eye-catching emails that stand out. Include countdown timers, bold CTAs, and clean layouts to highlight your offers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>7. Schedule in advance<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You deserve to enjoy your pumpkin pie without panic-scheduling your Black Friday blast.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let automation do the heavy lifting instead.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Draft and schedule your campaigns now so they go out on autopilot. Add follow-up emails, abandoned cart workflows, and reminder nudges to keep your list engaged all weekend long.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>A smooth system = confident sales<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your offers are amazing. Let\u2019s make sure they get the spotlight they deserve.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With a few simple tweaks today, you can head into Black Friday knowing your email list is primed, your workflows are humming, and your audience is ready to buy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Need help with any of the above? Explore <a href=\"https:\/\/help.flodesk.com\/en\">Flodesk\u2019s help center<\/a> or connect with our support team.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s make this your biggest sales season yet.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #5A71B6; color:#C0DFF5;\"\n\t   href=\"https:\/\/flodesk.com\/?utm_source=marketing&#038;utm_medium=blog&#038;utm_campaign=black-friday-education-2025&#038;utm_content=health-check\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Ready to try Flodesk?<\/h3>\n\t\t\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tStart your trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>The biggest sales season of the year is just around the corner. If you&#8217;re a small business, this is a critical time for you. But before you hit send on those high-stakes sales emails, let\u2019s pause for a moment and make sure your Flodesk account is ready to perform its best. Think of this as [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[15,33],"table_tags":[],"class_list":["post-11874","post","type-post","status-publish","format-standard","hentry","category-business-guides","tag-best-practices","tag-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday health check: get your email list ready for the biggest sale of the year<\/title>\n<meta name=\"description\" content=\"The biggest sales season of the year is just around the corner. If you&#039;re a small business, this is a critical time for you. 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