{"id":11819,"date":"2025-07-22T06:54:18","date_gmt":"2025-07-22T14:54:18","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=11819"},"modified":"2025-07-22T06:54:19","modified_gmt":"2025-07-22T14:54:19","slug":"abandoned-cart-and-purchase-follow-up-workflows-are-here","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/abandoned-cart-and-purchase-follow-up-workflows-are-here\/","title":{"rendered":"Save lost sales automatically with new ecommerce workflows"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>If you sell online, you\u2019ve probably experienced this: a customer adds something to their cart, gets distracted, and never comes back. Or they complete a purchase, but you don\u2019t have an easy way to follow up and keep the momentum going.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With Flodesk\u2019s newest workflows, you don\u2019t have to chase shoppers and abandoned carts to win more sales. Now, your email marketing can respond in real time\u2014following up with customers at key points in their shopping journey to recover sales and help you build stronger customer relationships.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nine gorgeous new workflow templates make launching these workflows easier than ever, with no need for segments, Zaps, or complicated workarounds. If you use Flodesk Checkout or you\u2019ve connected your Shopify store to your Flodesk account, these workflows are already available in your account\u2014and this is just the beginning.<\/p>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sell smarter with Flodesk: new ecommerce workflows for abandoned cart &amp; purchase follow-up\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5i4KRRIxwDY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div id=\"recover-abandoned-carts-automatically\" name=\"recover-abandoned-carts-automatically\" data-animate data-destination=\"recover-abandoned-carts-automatically\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Recover abandoned carts automatically<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Nearly 70 percent of ecommerce carts are abandoned before checkout. That\u2019s a lot of potential revenue left behind.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With Flodesk\u2019s abandoned cart workflows, you can automatically trigger a follow-up email as soon as a shopper enters their email but doesn\u2019t finish the checkout process. Following up while the product is still fresh in their mind\u2014when they\u2019re most likely to take action\u2014is key to closing the sale. The proof is in the data: Cart recovery emails can increase conversions by up to 20%, especially when sent within the first hour.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Each abandoned cart email includes a special block that shows exactly what\u2019s left in their cart and links the customer directly back to their checkout.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Note: The first email in the workflow is delivered as a transactional message. This means it can be sent even if the customer hasn\u2019t opted into your emails, without hurting your sender reputation. The marketing emails that follow will only be sent to subscribers who signed up for your list.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/help.flodesk.com\/en\/articles\/6685377[Insert link to Help Center]\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Learn how to create an abandoned cart workflow in Flodesk<\/a><\/p>\n<\/div>\n\n<div id=\"follow-up-after-every-purchase\" name=\"follow-up-after-every-purchase\" data-animate data-destination=\"follow-up-after-every-purchase\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Follow up after every purchase<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once a customer completes a purchase, your next step should be to keep that momentum going, so you can build relationships that last beyond the first sale. Flodesk\u2019s purchase follow-up workflows let you do exactly that\u2014automatically.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Send a thank-you message, ask for a review, recommend more products they\u2019ll love, or offer a discount for a future purchase to bring them back for more. Workflows can be triggered after any purchase, or after a customer buys a specific product in Flodesk Checkout or your connected Shopify account.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Note: Since purchase follow-up emails are considered marketing messages, they will only be sent to subscribers who have opted in to your list. This helps keep your email strategy on the right side of regulations by ensuring you\u2019re only reaching people who actually want to hear from you.<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/help.flodesk.com\/en\/articles\/6683457\">Learn how to create a purchase follow-up workflow in Flodesk<\/a><\/p>\n<\/div>\n\n<div id=\"launch-faster-with-new-workflow-templates\" name=\"launch-faster-with-new-workflow-templates\" data-animate data-destination=\"launch-faster-with-new-workflow-templates\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Launch faster with new workflow templates<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To help you get started quickly, we\u2019ve added 9 new workflow templates to your workflow template library. These templates are tailored to common business types like photographers, coaches, bakers and beauty brands, but can be fully customized to match your unique brand in minutes.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Each one is designed with best practices in mind, taking the guesswork out of following up and driving sales.<\/p>\n<\/div>\n\n<div id=\"how-to-get-started\" name=\"how-to-get-started\" data-animate data-destination=\"how-to-get-started\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to get started<\/h2>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Go to the Workflows tab in your Flodesk dashboard<\/li>\n\n\n\n<li>Click + New Workflow<\/li>\n\n\n\n<li>Choose Abandoned Cart or Purchase Follow-Up<\/li>\n\n\n\n<li>Select a template or start from scratch<\/li>\n\n\n\n<li>Customize your emails and timing<\/li>\n\n\n\n<li>Click Publish<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk\u2019s new Checkout workflows make it easy to recover lost sales and build lasting customer relationships, without the setup stress or extra steps. They boost conversions and turn one-time buyers into loyal fans with less manual work\u2014so you can focus on what you do best. Set them up once, and watch your business grow with less effort and more impact.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #C2D7D4; color:#000000;\"\n\t   href=\"https:\/\/flodesk.com\/?utm_source=marketing&#038;utm_medium=blog&#038;utm_campaign=ecomm-workflows-launch\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Start using ecommerce workflows today<\/h3>\n\t\t\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tlog in or start your trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>If you sell online, you\u2019ve probably experienced this: a customer adds something to their cart, gets distracted, and never comes back. Or they complete a purchase, but you don\u2019t have an easy way to follow up and keep the momentum going. With Flodesk\u2019s newest workflows, you don\u2019t have to chase shoppers and abandoned carts to [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,35,69,36,40,88],"tags":[],"table_tags":[],"class_list":["post-11819","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-ecommerce-marketing","category-marketing-and-sales","category-sales-emails","category-sales-funnel","category-workflows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Save lost sales automatically with new ecommerce workflows - Flodesk<\/title>\n<meta name=\"description\" content=\"If you sell online, you\u2019ve probably experienced this: a customer adds something to their cart, gets distracted, and never comes back. Or they complete a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/abandoned-cart-and-purchase-follow-up-workflows-are-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Save lost sales automatically with new ecommerce workflows - Flodesk\" \/>\n<meta property=\"og:description\" content=\"If you sell online, you\u2019ve probably experienced this: a customer adds something to their cart, gets distracted, and never comes back. 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