{"id":11730,"date":"2024-10-09T08:09:55","date_gmt":"2024-10-09T16:09:55","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=11730"},"modified":"2026-04-29T10:08:21","modified_gmt":"2026-04-29T18:08:21","slug":"three-features-to-help-you-win-big-this-black-friday","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/three-features-to-help-you-win-big-this-black-friday\/","title":{"rendered":"Three features to help you win big this Black Friday"},"content":{"rendered":"
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TL;DR: Black Friday means big opportunities for small business owners, and having the right tools in place can make all the difference. Get ahead of the holiday rush and start gearing up for busy season with three essential Flodesk features designed to help you streamline tasks, boost sales and grow faster.<\/em><\/strong><\/p>\n<\/div>\n\n

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With Black Friday right around the corner, now is the time to set up your small business for success. This crucial period is your chance to ensure you make the most of this peak season\u2014while giving your list a boost ahead of the holiday rush. Flodesk has all the tools you need to rev up your marketing efforts (with minimal effort required). Our intuitive, easy-to-navigate features will help you streamline workflows, save time, drive sales and connect with customers when it matters most.<\/p>\n<\/div>\n\n

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Here are three key features you should be using right now to gear up for Black Friday.<\/p>\n<\/div>\n\n

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1. New, interactive forms<\/h2>\n<\/div>\n\n
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Wildly engaging forms aren\u2019t just fun for your audience (and fun to build). They\u2019ve also been proven to be highly effective, significantly increasing engagement compared to standard forms. That\u2019s why we\u2019ve introduced video, spinner and countdown timer forms to support your marketing success during this holiday sales period, and all year round. Each is unique, but the goal is the same: grow your list faster.<\/p>\n<\/div>\n\n\n

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Video forms<\/h3>\n<\/div>\n\n
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We love a great tagline, but video can build an emotional tie between your brand and your audience in a way that words simply can\u2019t match.<\/p>\n<\/div>\n\n

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With video forms, you can seamlessly embed a YouTube or Vimeo video into the most visually exciting popup and landing page forms your subscribers have ever seen. Offering a deeper, immersive experience that showcases your brand\u2019s personality and voice helps capture attention and keep visitors engaged longer, increasing conversion rates by up to 80%. Try using video forms to share your excitement about a Black Friday deal, highlight the products you\u2019re offering, include teaser content for an upcoming event or encourage signups with a personal message. <\/p>\n<\/div>\n\n

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Now more than ever, audiences value a personal connection with founders. It\u2019s an area where small businesses like yours can have an edge over the big guys, and video forms are an excellent way to build that connection.<\/p>\n<\/div>\n\n

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Create a video form<\/a><\/p>\n<\/div>\n\n\n

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Spinner forms<\/h3>\n<\/div>\n\n
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Everyone<\/em> loves to be a winner. Spinner forms leverage that truth to engage audiences and drive opt-ins through an interactive, gamified experience\u2014converting up to 30% more subscribers than standard popup forms. Encourage your audience to opt-in to your email list in order to spin the wheel and claim their prize!<\/p>\n<\/div>\n\n

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The winning offer is up to you, whether that\u2019s a discount, a free download, a webinar ticket or something else. Either way, you\u2019re treating visitors to something fun and memorable while offering value right off the bat.<\/p>\n<\/div>\n\n

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Customize your spinner\u2019s layout, style, fonts and colors, and choose the winning offer that it will land on every time. Once your audience successfully opts in, the wheel will spin to reveal their reward. You can choose to display their discount code directly in the form, or display a message that you\u2019ll deliver their prize via email.<\/p>\n<\/div>\n\n

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Create a spinner form<\/a><\/p>\n<\/div>\n\n

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Countdown timer forms<\/h3>\n<\/div>\n\n
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Imagine getting a 25% off coupon to your favorite store. You might shop around without making a final decision, bookmark the offer for later or simply forget about it. Now imagine that coupon came with a 48 hour time limit. Chances are, you\u2019ll make it a priority to claim that deal before it expires. You might even make a purchase right away to guarantee you don\u2019t miss out.<\/p>\n<\/div>\n\n

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That\u2019s the power of creating urgency. <\/p>\n<\/div>\n\n

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It\u2019s also the purpose of countdown timers, which are now available as a popup, inline or full page form.<\/p>\n<\/div>\n\n

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Countdown timer forms help create that valuable sense of urgency and scarcity, inspiring immediate action to opt-in to your email list or make a purchase. This can increase conversion rates by up to 200%, driving more sign-ups and sales.<\/p>\n<\/div>\n\n

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Customize your countdown timer to create a stunning, on-brand design, and select the date you\u2019d like your countdown to end. When the countdown timer expires, you have the option to display a custom message and add late subscribers to a different waitlist segment, furthering anticipation.<\/p>\n<\/div>\n\n

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Busy sales periods like Black Friday and Cyber Monday are the perfect opportunity to take advantage of countdown timer forms by highlighting the urgency of limited-time offers!<\/p>\n<\/div>\n\n

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Create a countdown timer form<\/a><\/p>\n<\/div>\n\n\n

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2. Poll Blocks<\/h2>\n<\/div>\n\n
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What if you didn\u2019t have to guess what your audience wants? With poll blocks, you don\u2019t!<\/p>\n<\/div>\n\n

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You can now add polls to emails to collect valuable insights about your subscribers, then use these insights to make more informed, strategic decisions\u2014supercharging your marketing efforts. Bonus: The fun, interactive nature keeps your brand top-of-mind for subscribers.<\/p>\n<\/div>\n\n

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How it works:<\/strong><\/p>\n<\/div>\n\n

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