{"id":11409,"date":"2024-07-18T09:09:28","date_gmt":"2024-07-18T17:09:28","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=11409"},"modified":"2026-04-29T10:12:36","modified_gmt":"2026-04-29T18:12:36","slug":"say-hello-to-link-actions","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/say-hello-to-link-actions\/","title":{"rendered":"Your #1 feature request is here: Say hello to Link actions"},"content":{"rendered":"\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2284\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01-32x34.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01-200x211.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01-450x476.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01-700x740.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01-1000x1057.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01-1400x1480.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01-1800x1903.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01.png 2160w\"\n            data-width=\"2160\"\n      data-height=\"2284\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2284\"\n      loading=\"eager\"\n      alt=\"Link actions blog header\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s finally here\u2014the #1 requested feature many of you have been patiently waiting for since Flodesk first launched in 2019. The secret to automatically delivering more personalized email content and boosting email engagement at the click of a button: Link actions.<\/p>\n<\/div>\n\n<div id=\"what-are-link-actions\" name=\"what-are-link-actions\" data-animate data-destination=\"what-are-link-actions\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What are link actions?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Link actions allow you to add automations to every link in your email. Anywhere you can add a link, you can now add a link action.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Do you wish there was an easier way to personalize your content and follow up with subscribers based on how they interact with your emails? Link actions allow you to do just that. Sometimes referred to as email tags or email tagging, this feature allows you to automatically organize your subscribers into segments or workflows based on which links they click.<\/p>\n<\/div>\n\n<div id=\"how-to-make-your-emails-more-personal-with-link-actions\" name=\"how-to-make-your-emails-more-personal-with-link-actions\" data-animate data-destination=\"how-to-make-your-emails-more-personal-with-link-actions\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to make your emails more personal with link actions<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using link actions in your email marketing strategy is a simple yet powerful way to boost your engagement, increase sales, and minimize unsubscribes. Add link actions to any link in your email so when a subscriber clicks a link, you can:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Add them to one or multiple segments<\/li>\n\n\n\n<li>Remove them from one or multiple segments<\/li>\n\n\n\n<li>Add them to a workflow<\/li>\n\n\n\n<li>Remove them from a workflow<\/li>\n\n\n\n<li>Tag them with a custom field<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>What\u2019s a custom field?<\/strong> A custom field is a subscriber data field that isn\u2019t First name, Last name, or Email address. It can be data such as their geographic location, Enneagram type, Instagram handle, wedding month, or even their favorite ice cream flavor.&nbsp;<\/p>\n<\/div>\n\n<div id=\"how-to-use-flodesk-link-actions\" name=\"how-to-use-flodesk-link-actions\" data-animate data-destination=\"how-to-use-flodesk-link-actions\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to use Flodesk Link actions<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Adding link actions to your emails is as easy as it gets. You can use link actions within any Flodesk emails\u2014including your workflow emails. Here\u2019s how it works.<\/p>\n<\/div>\n\n<div id=\"1-create-or-edit-an-email-link\" name=\"1-create-or-edit-an-email-link\" data-animate data-destination=\"1-create-or-edit-an-email-link\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Create or edit an email link<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"800\"\n  data-height=\"266\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-12-at-1.29.28-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-12-at-1.29.28-PM-32x11.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-12-at-1.29.28-PM-200x67.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-12-at-1.29.28-PM-450x150.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-12-at-1.29.28-PM-700x233.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-12-at-1.29.28-PM.png 800w\"\n            data-width=\"800\"\n      data-height=\"266\"\n      data-fit=\"cover\"\n      width=\"800\"\n      height=\"266\"\n      loading=\"eager\"\n      alt=\"Create or edit a new link\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Within Flodesk\u2019s email builder, click on the text, button, or block you\u2019d like to add a link action to. To add a link to inline text, simply click the link icon. To add a link to a button or any other block type, navigate to the Link tab on the right-hand side of the builder. <strong>You must input a URL link before you can create a link action.<\/strong><\/p>\n<\/div>\n\n<div id=\"2-add-link-actions\" name=\"2-add-link-actions\" data-animate data-destination=\"2-add-link-actions\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Add link actions<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2412\"\n  data-height=\"2682\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03-32x36.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03-200x222.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03-450x500.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03-700x778.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03-1000x1112.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03-1400x1557.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03-1800x2001.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03-2200x2446.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images03.png 2412w\"\n            data-width=\"2412\"\n      data-height=\"2682\"\n      data-fit=\"cover\"\n      width=\"2412\"\n      height=\"2682\"\n      loading=\"eager\"\n      alt=\"Select your link action\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Next, choose what action should take place when subscribers click your link. For inline text links, click the lightning bolt icon next to the URL link. For other link types, such as buttons, layouts, or images, click into the Link actions section of the Link tab.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can add multiple link actions to a single link. When subscribers click the link, you can add them to one or multiple segments, remove them from one or multiple segments, add them to a workflow, remove them from a workflow, or tag them with a custom field.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Note: You can only set one custom field value per link.&nbsp;<\/strong><\/p>\n<\/div>\n\n<div id=\"3-effortlessly-organize-personalize-and-convert\" name=\"3-effortlessly-organize-personalize-and-convert\" data-animate data-destination=\"3-effortlessly-organize-personalize-and-convert\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Effortlessly organize, personalize, and convert<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2360\"\n  data-height=\"2766\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02-32x38.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02-200x234.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02-450x527.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02-700x820.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02-1000x1172.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02-1400x1641.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02-1800x2110.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02-2200x2578.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images02.png 2360w\"\n            data-width=\"2360\"\n      data-height=\"2766\"\n      data-fit=\"cover\"\n      width=\"2360\"\n      height=\"2766\"\n      loading=\"eager\"\n      alt=\"Organize your list with link actions\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Unleash the power of link actions, adding automations to every link in your emails\u2014and making your email strategy even more organized, personalized, and optimized for conversions. There\u2019s truly no stopping what you can do with this new feature! We can\u2019t wait to see how you use it in your email strategy.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #5A71B6; color:#C0DFF5;\"\n\t   href=\"http:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Add automation to every link in your email <\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Leverage advanced segmentation, get hyper-targeted with your list, and automate your email strategy with Flodesk link actions. <\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tTry it now\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"5-ways-to-supercharge-your-email-marketing-strategy-with-link-actions-and-win-more-email-engagement\" name=\"5-ways-to-supercharge-your-email-marketing-strategy-with-link-actions-and-win-more-email-engagement\" data-animate data-destination=\"5-ways-to-supercharge-your-email-marketing-strategy-with-link-actions-and-win-more-email-engagement\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">5 ways to supercharge your email marketing strategy with link actions and win more email engagement<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Wondering how you can put link actions to work in your business? Here are some ideas to get started.<\/p>\n<\/div>\n\n<div id=\"1-segment-subscribers-by-their-content-interests\" name=\"1-segment-subscribers-by-their-content-interests\" data-animate data-destination=\"1-segment-subscribers-by-their-content-interests\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Segment subscribers by their content interests<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Link actions let you segment subscribers based on their interests, giving you the information you need to send hyper-personalized email content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Say you\u2019re a lifestyle blogger who consistently shares about a range of different topics in your email newsletter. You can add different link actions to each of the links within your next email, so those who click on a link to <em>My Top 10 Summer Dinner Recipes <\/em>get added to your Recipes segment, and those who click on <em>My Cartagena Travel Guide<\/em> get added to your Travel segment. This allows you to see which types of content your subscribers engage with most (and which they don\u2019t) so you can tailor future emails to match their interests.&nbsp;<\/p>\n<\/div>\n\n<div id=\"2-maximize-sales-with-product-or-service-related-tags\" name=\"2-maximize-sales-with-product-or-service-related-tags\" data-animate data-destination=\"2-maximize-sales-with-product-or-service-related-tags\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Maximize sales with product or service-related tags<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This feature can be an incredibly impactful tool for maximizing sales through email. By setting up link action automations to organize your email list with tags and segments that match your product and service offerings, you can easily identify which subscribers are most likely to convert to paying customers. You\u2019ll also be able to add them to a workflow, engaging them through a series of emails sharing relevant content and information about the offerings they\u2019re most interested in.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2360\"\n  data-height=\"2280\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04-32x31.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04-200x193.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04-450x435.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04-700x676.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04-1000x966.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04-1400x1353.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04-1800x1739.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04-2200x2125.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-Images-04.png 2360w\"\n            data-width=\"2360\"\n      data-height=\"2280\"\n      data-fit=\"cover\"\n      width=\"2360\"\n      height=\"2280\"\n      loading=\"eager\"\n      alt=\"Link actions example\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s an example. Imagine you\u2019re an author who\u2019s preparing to release pre-orders for your latest book, and you\u2019re sharing the first chapter of your book as a freebie lead magnet. You don\u2019t want to overwhelm uninterested email newsletter subscribers with book launch content, and you also don\u2019t want to miss out on pre-orders. So, you email your existing subscribers a link to access the free chapter and create a link action to add them to a workflow about pre-ordering your book. Whoever clicks on the link will receive a series of follow-up emails encouraging them to pre-order the book so you can engage the people who are most likely to purchase and avoid following up with your entire email list.&nbsp;<\/p>\n<\/div>\n\n<div id=\"3-empower-existing-subscribers-to-self-segment\" name=\"3-empower-existing-subscribers-to-self-segment\" data-animate data-destination=\"3-empower-existing-subscribers-to-self-segment\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Empower existing subscribers to self-segment&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take the guesswork out of organizing your list by letting subscribers self-segment. Give them the option to opt-in to receive emails about various topics or create a fun and engaging email poll. Create link actions that automatically add subscribers to one or multiple segments in your list that correspond with what they\u2019ve clicked on.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This allows you to capture your existing subscribers\u2019 opt-in preferences directly from your emails with a simple button click rather than forcing them to multiple opt-in forms. You can ask your subscribers:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>How often they want to hear from you (Like weekly, bi-weekly, or monthly)<\/li>\n\n\n\n<li>What they want to hear about (Think: content topics, sales promotions, and specific offers)<\/li>\n\n\n\n<li>What content they\u2019d love more of (Experiment with straightforward messages like \u2018Love this email? Click here to receive more emails from me like this)<\/li>\n\n\n\n<li>About themselves (Use poll-style questionnaires to learn more about their audiences while simultaneously segmenting them based on their responses)<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By incorporating link actions to your questions, you can seamlessly organize your email list by letting subscribers self-segment.<\/p>\n<\/div>\n\n<div id=\"4-allow-subscribers-to-easily-opt-out-without-unsubscribing\" name=\"4-allow-subscribers-to-easily-opt-out-without-unsubscribing\" data-animate data-destination=\"4-allow-subscribers-to-easily-opt-out-without-unsubscribing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Allow subscribers to easily opt-out without unsubscribing<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Suppose you\u2019re planning to send more emails than usual during a given period, like a launch or seasonal sale. You can give your subscribers the option to opt out of receiving certain types of emails rather than unsubscribing from your list. This can help keep your subscribers happy and deliverability healthy while continuing to engage those who are interested in hearing about what you have to offer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For instance, if you\u2019re sending a series of Black Friday sales emails, you can include a message like, \u201cClick here to opt-out of my Black Friday emails, but continue receiving my weekly newsletter.\u201d Then, add a link action that automatically removes anyone who clicks on the link from your Black Friday workflow or places them into a Do not disturb segment until the sale is over.&nbsp;<\/p>\n<\/div>\n\n<div id=\"5-send-hyper-relevant-timely-content-with-custom-fields\" name=\"5-send-hyper-relevant-timely-content-with-custom-fields\" data-animate data-destination=\"5-send-hyper-relevant-timely-content-with-custom-fields\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Send hyper-relevant, timely content with custom fields<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1164\"\n  data-height=\"680\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-11-at-11.29.48-AM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-11-at-11.29.48-AM-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-11-at-11.29.48-AM-200x117.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-11-at-11.29.48-AM-450x263.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-11-at-11.29.48-AM-700x409.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-11-at-11.29.48-AM-1000x584.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-11-at-11.29.48-AM.png 1164w\"\n            data-width=\"1164\"\n      data-height=\"680\"\n      data-fit=\"cover\"\n      width=\"1164\"\n      height=\"680\"\n      loading=\"eager\"\n      alt=\"Link actions custom fields\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Harness the power of link actions to capture important data about your subscribers, allowing you to send hyper-personalized and timely emails.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Say you\u2019re a wedding florist who wants to engage subscribers in the months leading up to their wedding day. You can add an email to your welcome sequence that asks subscribers, \u201cWhen are you getting married?\u201d Next, list the response options (Such as Spring, Summer, Winter, and Fall). Create a link action for each response that adds the custom field value to your \u201cWedding Season\u201d custom field. Every time someone clicks on a response to your question, their information will automatically populate within the subscriber data of your Flodesk account\u2014empowering you to share seasonal arrangements, deals, and news with expecting couples at the perfect moment.&nbsp;<\/p>\n<\/div>\n\n<div id=\"grow-your-business-one-link-at-a-time\" name=\"grow-your-business-one-link-at-a-time\" data-animate data-destination=\"grow-your-business-one-link-at-a-time\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Grow your business, one link at a time<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019re so excited to see how you use Link actions to leverage advanced segmentation, get hyper-targeted with your list, and automate your email strategy. Now get out there and grow your business.&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s finally here\u2014the #1 requested feature many of you have been patiently waiting for since Flodesk first launched in 2019. The secret to automatically delivering more personalized email content and boosting email engagement at the click of a button: Link actions. What are link actions? Link actions allow you to add automations to every link [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[15,17],"table_tags":[],"class_list":["post-11409","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics","tag-best-practices","tag-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your #1 feature request is here: Say hello to Link actions<\/title>\n<meta name=\"description\" content=\"The feature you need to automatically deliver more personalized email content and boost email engagement at the click of a button.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/say-hello-to-link-actions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your #1 feature request is here: Say hello to Link actions\" \/>\n<meta property=\"og:description\" content=\"The feature you need to automatically deliver more personalized email content and boost email engagement at the click of a button.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/say-hello-to-link-actions\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T17:09:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T18:12:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Blog-images01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"2284\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordyn Kerr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordyn Kerr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/say-hello-to-link-actions\/\",\"url\":\"https:\/\/flodesk.com\/blog\/say-hello-to-link-actions\/\",\"name\":\"Your #1 feature request is here: Say hello to Link actions\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2024-07-18T17:09:28+00:00\",\"dateModified\":\"2026-04-29T18:12:36+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763\"},\"description\":\"The feature you need to automatically deliver more personalized email content and boost email engagement at the click of a button.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/say-hello-to-link-actions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/say-hello-to-link-actions\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/say-hello-to-link-actions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your #1 feature request is here: Say hello to Link actions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763\",\"name\":\"Jordyn Kerr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g\",\"caption\":\"Jordyn Kerr\"},\"description\":\"Jordyn is a storyteller and content strategist with a passion for helping brands grow their impact. 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