{"id":11346,"date":"2024-07-12T04:24:45","date_gmt":"2024-07-12T12:24:45","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=11346"},"modified":"2024-07-12T04:24:46","modified_gmt":"2024-07-12T12:24:46","slug":"girl-gang-craft-on-using-email-funnels-to-scale-your-business","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/girl-gang-craft-on-using-email-funnels-to-scale-your-business\/","title":{"rendered":"Phoebe of Girl Gang Craft on using email funnels to scale your creative business"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>As a multi-passionate entrepreneur with a growing community in-person and online, Phoebe Sherman of <a href=\"https:\/\/www.girlgangcraft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Girl Gang Craft<\/a> has mastered the art of using email marketing funnels to connect the two.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>\u201cIn the past 30 days, we&#8217;ve gained 507 subscribers by using an opt-in form, a free ebook, and a workflow.\u201d<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Phoebe believes growing and serving your email list is paramount to running a successful creative business. Email marketing has increased Girl Gang Craft&#8217;s revenue and impact while giving her an outlet to tie all of her offerings together.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Discover how Phoebe uses email funnels in her business to nurture each connection she makes, whether in-person or online, into paying customers.&nbsp;<\/p>\n<\/div>\n\n<div id=\"watch-the-video-how-to-grow-nurture-and-monetize-your-email-list-from-events\" name=\"watch-the-video-how-to-grow-nurture-and-monetize-your-email-list-from-events\" data-animate data-destination=\"watch-the-video-how-to-grow-nurture-and-monetize-your-email-list-from-events\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Watch the video: How to grow, nurture, and monetize your email list from events<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Watch the video to learn how Phoebe grows her email list at craft fairs, plus her top tips for nurturing new subscribers beyond the event until that first sale.<\/p>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mastering Email Collection: Adding Value to Every Subscriber\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Yu05nXcUcUs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For extra guidance on how to ensure your creative business thrives at craft fairs, <a href=\"https:\/\/girlgangcraft.myflodesk.com\/craftfairebook\" target=\"_blank\" rel=\"noreferrer noopener\">grab Girl Gang Craft\u2019s free craft fair ebook.<\/a><\/p>\n<\/div>\n\n<div id=\"meet-girl-gang-craft-founder-phoebe-sherman\" name=\"meet-girl-gang-craft-founder-phoebe-sherman\" data-animate data-destination=\"meet-girl-gang-craft-founder-phoebe-sherman\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Meet Girl Gang Craft founder: Phoebe Sherman<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"978\"\n  data-height=\"780\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-2-e1720784269714.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-2-e1720784269714-32x26.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-2-e1720784269714-200x160.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-2-e1720784269714-450x359.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-2-e1720784269714-700x558.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-2-e1720784269714.jpg 978w\"\n            data-width=\"978\"\n      data-height=\"780\"\n      data-fit=\"cover\"\n      width=\"978\"\n      height=\"780\"\n      loading=\"eager\"\n      alt=\"Phoebe Sherman headshot\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.girlgangcraft.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Phoebe Sherman<\/a> is the founder, designer, and podcast host at Girl Gang Craft\u2014a fem-forward community for creatives. What began as an apparel project designed to advocate for women\u2019s rights has since grown into a multifaceted community of small business owners and feminists.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now, seven years since its inception, Girl Gang Craft\u2019s core focus spans three main areas:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Events<\/strong> that bring women, non-binary, and transgender individuals together to sell their craft<\/li>\n\n\n\n<li><strong>Education<\/strong>, including a podcast, online courses, 1:1 or group coaching programs, and conferences rich with information to help small businesses succeed<\/li>\n\n\n\n<li><strong>Apparel,<\/strong> which Phoebe designs herself<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"800\"\n  data-height=\"733\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Girl-Gang-Craft-e1720784060457.webp\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Girl-Gang-Craft-e1720784060457-32x29.webp 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Girl-Gang-Craft-e1720784060457-200x183.webp 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Girl-Gang-Craft-e1720784060457-450x412.webp 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Girl-Gang-Craft-e1720784060457-700x641.webp 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Girl-Gang-Craft-e1720784060457.webp 800w\"\n            data-width=\"800\"\n      data-height=\"733\"\n      data-fit=\"cover\"\n      width=\"800\"\n      height=\"733\"\n      loading=\"eager\"\n      alt=\"Girl Gang Craft\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>\u201cNot only do we have craft fairs in New England and California, but we also support business growth through our podcast, classes, and content. We value community, creativity, and lifting up small businesses so we can make impactful change. We&#8217;re loudly political and not afraid to stand up for what&#8217;s right.\u201d<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Phoebe is an Adobe ambassador and has worked with brands such as Planoly, Flodesk, Sweetgreen, and Topochico. She has spoken at Adobe Max, Planoly Presents, and UC Berkeley and lives in Salem, MA. You can follow along with her journey at @girlgangcraft and @phoebesherman.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #F0C8C7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Deliver emails people love to get<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create beautiful emails, elevate your brand with custom everything, and deliver refreshingly personal messages with Flodesk.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tStart free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"how-girl-gang-craft-scales-their-small-business-and-drives-sales\" name=\"how-girl-gang-craft-scales-their-small-business-and-drives-sales\" data-animate data-destination=\"how-girl-gang-craft-scales-their-small-business-and-drives-sales\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How Girl Gang Craft scales their small business and drives sales<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As Girl Gang Craft grew, Phoebe scoured the internet for marketing tools that could scale with it. She knew that building her audience in a rented space, like Instagram, wasn\u2019t the answer. Instead, she focused her business growth strategy on email marketing and signed up for Flodesk.<\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>\u201cMailchimp was NOT IT. I was looking for an email service that was pretty, easy to use, and able to create automations. I&#8217;ve been using Flodesk since 2019!\u201d<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk has become Girl Gang Craft\u2019s go-to for community-building, selling products, and engaging with customers. Phoebe\u2019s team has successfully created a high-converting growth engine by implementing numerous Flodesk workflows into their strategy that run on autopilot. By leveraging freebies and dynamic workflow logic, Girl Gang Craft\u2019s subscribers consistently receive emails that feel relevant and personal while introducing their evergreen products\u2014<em>and driving major sales!&nbsp;<\/em><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1380\"\n  data-height=\"920\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/GGC-merch-2.webp\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/GGC-merch-2-32x21.webp 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/GGC-merch-2-200x133.webp 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/GGC-merch-2-450x300.webp 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/GGC-merch-2-700x467.webp 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/GGC-merch-2-1000x667.webp 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/GGC-merch-2.webp 1380w\"\n            data-width=\"1380\"\n      data-height=\"920\"\n      data-fit=\"cover\"\n      width=\"1380\"\n      height=\"920\"\n      loading=\"eager\"\n      alt=\"GGC small business merch\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Phoebe is a fierce believer in the power of email marketing and Flodesk\u2019s ability to help small businesses scale. After using the platform for years, she created <a href=\"https:\/\/girlgangcraft.thrivecart.com\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">an online course<\/a> to teach business owners how to grow their email list and make sales with Flodesk.<\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>\u201cI love Flodesk. It\u2019s truly delightful to use, and I always tell my community to start their email practice with Flodesk. It\u2019s simple and helps me create impactful emails.\u201d<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"getting-started-with-email-marketing-phoebes-top-3-tips\" name=\"getting-started-with-email-marketing-phoebes-top-3-tips\" data-animate data-destination=\"getting-started-with-email-marketing-phoebes-top-3-tips\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Getting started with email marketing: Phoebe\u2019s top 3 tips<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"924\"\n  data-height=\"842\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-e1720784316687.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-e1720784316687-32x29.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-e1720784316687-200x182.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-e1720784316687-450x410.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-e1720784316687-700x638.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/07\/Phoebe-Sherman-e1720784316687.png 924w\"\n            data-width=\"924\"\n      data-height=\"842\"\n      data-fit=\"cover\"\n      width=\"924\"\n      height=\"842\"\n      loading=\"eager\"\n      alt=\"Phoebe Sherman of Girl Gang Craft\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"1-just-start\" name=\"1-just-start\" data-animate data-destination=\"1-just-start\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Just start!<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you haven&#8217;t used email marketing in your business before, start by sending out an email once a week. If you&#8217;re unsure what to say, consider sharing some &#8220;behind-the-scenes&#8221; content about what you&#8217;ve been working on lately. You can also use the opportunity to tie your offerings to a theme or story.&nbsp;<\/p>\n<\/div>\n\n<div id=\"2-grow-your-email-list-by-offering-valuable-digital-freebies\" name=\"2-grow-your-email-list-by-offering-valuable-digital-freebies\" data-animate data-destination=\"2-grow-your-email-list-by-offering-valuable-digital-freebies\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Grow your email list by offering valuable digital freebies<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ideally, you&#8217;ll want to give your audience something of value in exchange for their contact information. If your business involves in-person events like mine, you can also offer discount codes or raffles in exchange for attendees&#8217; email addresses.<\/p>\n<\/div>\n\n<div id=\"3-create-simple-workflows\" name=\"3-create-simple-workflows\" data-animate data-destination=\"3-create-simple-workflows\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Create simple workflows<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You don&#8217;t need to have an advanced workflow setup to make sales. Start by creating a simple welcome email sequence with a few emails that nurture your subscribers as soon as they enter your list. Later into the email sequence, you can introduce one of your evergreen product or service offerings after you&#8217;ve begun to familiarize your audience with your brand and build that trust.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a multi-passionate entrepreneur with a growing community in-person and online, Phoebe Sherman of Girl Gang Craft has mastered the art of using email marketing funnels to connect the two.&nbsp; Phoebe believes growing and serving your email list is paramount to running a successful creative business. Email marketing has increased Girl Gang Craft&#8217;s revenue and [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,40],"tags":[15,31],"table_tags":[],"class_list":["post-11346","post","type-post","status-publish","format-standard","hentry","category-event-email-marketing","category-sales-funnel","tag-best-practices","tag-member-to-watch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Girl Gang Craft on how to use email funnels to scale your business<\/title>\n<meta name=\"description\" content=\"Discover how Phoebe uses email funnels to nurture each connection she makes, whether in-person or online, into paying customers.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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