{"id":11031,"date":"2024-05-01T08:36:31","date_gmt":"2024-05-01T16:36:31","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=11031"},"modified":"2024-07-12T04:51:22","modified_gmt":"2024-07-12T12:51:22","slug":"what-a-looming-tiktok-shutdown-means-for-small-businesses","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/what-a-looming-tiktok-shutdown-means-for-small-businesses\/","title":{"rendered":"Protect your audience: What a looming TikTok shutdown means for small businesses"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><em>Breaking news! <\/em>The future of TikTok&#8217;s business in the US is at stake\u2014and with it, so are the many small businesses that are dependent on the platform for revenue and growth. We&#8217;re breaking down what&#8217;s happening with TikTok, how it impacts small businesses, and the #1 way to protect your business now.<\/p>\n<\/div>\n\n<div id=\"whats-happening\" name=\"whats-happening\" data-animate data-destination=\"whats-happening\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What\u2019s happening?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The parent company of TikTok, ByteDance, has announced that it will not sell TikTok&#8217;s business in the United States. This decision comes after months of speculation, negotiations, and regulatory scrutiny surrounding the popular short-form video platform.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The uncertainty surrounding TikTok&#8217;s US operations highlights the unpredictable nature of social media platforms. With regulatory concerns and geopolitical tensions influencing the fate of platforms like TikTok, businesses must take action to safeguard their audience and online presence\u2014regardless of whether you&#8217;re a TikTok user or not.<\/p>\n<\/div>\n\n<div data-animate class=\"embed-form-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C6Pbu1Upy8Y\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C6Pbu1Upy8Y\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C6Pbu1Upy8Y\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Flodesk (@flodesk)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n<div id=\"what-bytedances-decision-means-for-small-businesses\" name=\"what-bytedances-decision-means-for-small-businesses\" data-animate data-destination=\"what-bytedances-decision-means-for-small-businesses\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What ByteDance\u2019s decision means for small businesses&nbsp;<\/h2>\n<\/div>\n\n<div id=\"businesses-built-solely-on-social-media-platforms-are-at-risk\" name=\"businesses-built-solely-on-social-media-platforms-are-at-risk\" data-animate data-destination=\"businesses-built-solely-on-social-media-platforms-are-at-risk\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Businesses built solely on social media platforms are at risk<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Relying solely on social media for audience growth and engagement is inherently risky for businesses. While platforms like TikTok offer unparalleled reach and exposure, they also limit your control over content distribution and audience access. Any changes in algorithms, policies, or ownership can have a profound impact on businesses that are dependent on these platforms.<\/p>\n<\/div>\n\n<div id=\"diversifying-marketing-channels-is-essential-to-future-proof-your-business\" name=\"diversifying-marketing-channels-is-essential-to-future-proof-your-business\" data-animate data-destination=\"diversifying-marketing-channels-is-essential-to-future-proof-your-business\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Diversifying marketing channels is essential to future-proof your business<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In an era of digital disruption, safeguarding your business against unforeseen changes is paramount\u2014especially if you\u2019re primarily marketing your brand in rented spaces, like social media. The most sustainable businesses have a diversified marketing strategy in place, allowing for continuous audience engagement irrespective of platform shutdowns, algorithm changes, or shifting trends.&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-time-to-build-an-email-list-is-now\" name=\"the-time-to-build-an-email-list-is-now\" data-animate data-destination=\"the-time-to-build-an-email-list-is-now\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The time to build an email list is now<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An email list gives businesses a direct line of communication with their audience\u2014no matter which platform they&#8217;re built on. Unlike social media platforms, where algorithms dictate content visibility, an email list gives you full control over who sees your content and when. By building an audience you own (like an email list), you can mitigate the risks of platforms like TikTok disappearing and protect your business&#8217;s long-term growth.&nbsp;<\/p>\n<\/div>\n\n<div id=\"have-5-minutes-launch-your-email-list-now-with-a-free-flodesk-link-in-bio\" name=\"have-5-minutes-launch-your-email-list-now-with-a-free-flodesk-link-in-bio\" data-animate data-destination=\"have-5-minutes-launch-your-email-list-now-with-a-free-flodesk-link-in-bio\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Have 5 minutes? Launch your email list now with a free Flodesk Link in bio<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/ouiwestudio.myflodesk.com\/start-here\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"932\"\n  data-height=\"1446\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-30-at-3.11.17-PM.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-30-at-3.11.17-PM-32x50.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-30-at-3.11.17-PM-200x310.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-30-at-3.11.17-PM-450x698.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-30-at-3.11.17-PM-700x1086.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-30-at-3.11.17-PM.png 932w\"\n            data-width=\"932\"\n      data-height=\"1446\"\n      data-fit=\"cover\"\n      width=\"932\"\n      height=\"1446\"\n      loading=\"eager\"\n      alt=\"Ouiwe Link in bio form\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A <a href=\"https:\/\/flodesk.com\/blog\/must-have-link-in-your-instagram-bio\/\">Flodesk Link in bio<\/a> is the easiest way to turn your social media followers into subscribers and grow your email list. Unlike other link in bio tools, a Flodesk Link in bio places email acquisition at the forefront\u2014giving you the opportunity to capture subscribers without your followers ever needing to leave their social app.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The beautiful templates and full customization features let you put your best foot forward and design a bio that\u2019s refreshingly on-brand. Best of all, a Link in bio integrates with everything else that Flodesk has to offer\u2014so you can <a href=\"https:\/\/flodesk.com\/blog\/5-ways-to-start-or-scale-your-business-with-a-link-in-bio\/\">grow, nurture, and monetize your email list<\/a> in one place.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can create your Link in bio and start growing your email list in just a few minutes. Here\u2019s how.<\/p>\n<\/div>\n\n<div id=\"1-sign-up-for-flodesk\" name=\"1-sign-up-for-flodesk\" data-animate data-destination=\"1-sign-up-for-flodesk\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Sign up for Flodesk<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First, <a href=\"http:\/\/www.flodesk.com\/sign-up\">create a Flodesk account<\/a> or log into your existing one. With Flodesk, you can grow your list completely free with a Link in bio (or any Flodesk forms). And when you&#8217;re ready to upgrade to a paid membership and send that first email, enjoy flat-rate pricing as your list grows.<\/p>\n<\/div>\n\n<div id=\"2-customize-a-template-to-match-your-brand\" name=\"2-customize-a-template-to-match-your-brand\" data-animate data-destination=\"2-customize-a-template-to-match-your-brand\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Customize a template to match your brand<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1404\"\n  data-height=\"1634\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/FreemiumGraphics_2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/FreemiumGraphics_2-32x37.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/FreemiumGraphics_2-200x233.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/FreemiumGraphics_2-450x524.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/FreemiumGraphics_2-700x815.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/FreemiumGraphics_2-1000x1164.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/FreemiumGraphics_2-1400x1629.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/FreemiumGraphics_2.png 1404w\"\n            data-width=\"1404\"\n      data-height=\"1634\"\n      data-fit=\"cover\"\n      width=\"1404\"\n      height=\"1634\"\n      loading=\"eager\"\n      alt=\"Flodesk Link in bio - olivia sun\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Navigate to Forms and select <a href=\"https:\/\/app.flodesk.com\/forms\/templates?category=0\">Link in bio<\/a>. Choose your favorite template and customize it to match your brand\u2019s look and feel. Add your logo, opt-in fields, social icons, and a personal bio block.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Then brand it with custom colors, fonts, images, and a link list that drives traffic to your most important touchpoints. <a href=\"https:\/\/flodesk.com\/blog\/creative-ways-to-leverage-your-link-list\/\">Here\u2019s some inspiration to get started<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip:<\/strong> Ensure your brand shines through in every link you share (and looks great doing it) with a custom bio link. Claim a Flodesk handle and use the toggle feature within Flodesk to set <em>yourbrand.myflodesk.com<\/em> as your Link in bio\u2019s URL. <a href=\"https:\/\/help.flodesk.com\/en\/articles\/8341271-how-to-customize-your-social-form-and-full-page-form-links#h_2fac900a24\">Learn how<\/a>.<\/p>\n<\/div>\n\n<div id=\"3-publish-and-share-everywhere\" name=\"3-publish-and-share-everywhere\" data-animate data-destination=\"3-publish-and-share-everywhere\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Publish and share, everywhere<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2160\"\n  data-height=\"2160\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2_FlodeskHandleCustomLinks_UI.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2_FlodeskHandleCustomLinks_UI-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2_FlodeskHandleCustomLinks_UI-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2_FlodeskHandleCustomLinks_UI-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2_FlodeskHandleCustomLinks_UI-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2_FlodeskHandleCustomLinks_UI-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2_FlodeskHandleCustomLinks_UI-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2_FlodeskHandleCustomLinks_UI-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2_FlodeskHandleCustomLinks_UI.jpg 2160w\"\n            data-width=\"2160\"\n      data-height=\"2160\"\n      data-fit=\"cover\"\n      width=\"2160\"\n      height=\"2160\"\n      loading=\"eager\"\n      alt=\"Custom Link In Bio\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve finished designing your Link in bio, click publish and share your custom link in all of your social profiles. Promote your Link in bio across social channels, drive traffic to your links, and grow your email list from anywhere.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #07553B; color:#D1DDD8;\"\n\t   href=\"http:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">A stunning link in bio. Free with Flodesk.<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Elevate your brand, drive traffic where it matters, and convert followers into subscribers 40x better with a Flodesk Link in bio.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tCreate yours free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"the-future-is-email\" name=\"the-future-is-email\" data-animate data-destination=\"the-future-is-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">The future is email<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In a world where small businesses face ever-changing social algorithms and platform changes, email marketing is a powerful equalizer. Unlike other marketing channels, email promises to place your content in front of your audience consistently. Whether you&#8217;re a budding entrepreneur or a multibillion-dollar brand, you&#8217;ll get the same spot in the inbox.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>ByteDance&#8217;s decision not to sell TikTok is a stark reminder of the uncertainties of growing your business in rented spaces like social media. By prioritizing the growth of your email list and leveraging tools like Flodesk&#8217;s Link in bio, you can future-proof your business and maintain a direct line of communication with your audience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email is and will continue to be essential to building a successful business. Now is the time to embrace the power of email marketing and protect your business by growing, nurturing, and monetizing your email list. <a href=\"http:\/\/www.flodesk.com\/sign-up\">Launch your list now\u2014completely free<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Breaking news! The future of TikTok&#8217;s business in the US is at stake\u2014and with it, so are the many small businesses that are dependent on the platform for revenue and growth. We&#8217;re breaking down what&#8217;s happening with TikTok, how it impacts small businesses, and the #1 way to protect your business now. What\u2019s happening? The [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[15,32],"table_tags":[],"class_list":["post-11031","post","type-post","status-publish","format-standard","hentry","category-list-building","tag-best-practices","tag-point-of-view"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What a looming TikTok shutdown means for small businesses<\/title>\n<meta name=\"description\" content=\"TikTok&#039;s business in the US is at stake\u2014and so are the many small businesses dependent on the platform. 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