{"id":10783,"date":"2024-04-07T15:57:53","date_gmt":"2024-04-07T23:57:53","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=10783"},"modified":"2026-04-29T11:20:08","modified_gmt":"2026-04-29T19:20:08","slug":"how-storytella-studios-uses-flodesk-to-create-promote-and-sell-templates","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-storytella-studios-uses-flodesk-to-create-promote-and-sell-templates\/","title":{"rendered":"Master passive income: How Jemilla from Storytella Studios uses Flodesk to create, promote, and sell templates"},"content":{"rendered":"
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TL;DR: Small business owner Jemilla Mills-Smith monetizes email templates without ever leaving Flodesk. Discover her story, how she does it, and her top tips for selling templates yourself.<\/em><\/strong><\/p>\n<\/div>\n\n

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While Jemilla Mills-Smith is busy growing Storytella Stu<\/a>d<\/a>ios\u2122<\/a> and pursuing her acting career, her email templates are busy earning her $27 per sale. <\/p>\n<\/div>\n\n

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As a service-based business owner, most of Jemilla\u2019s income comes from trading her time and skills for money. But thanks to templates, she now has a way to provide her audience with value at scale\u2014and make money while she sleeps.<\/em><\/p>\n<\/div>\n\n\n

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Rather than turn clients away when they can\u2019t afford her services, Jemilla takes a different approach: she offers them affordable templates they can adapt and use. She was already using templates to save time and streamline processes inside her own business, so turning them into a digital product for her clients\u2019 didn\u2019t take much effort but had huge potential for impact.<\/p>\n<\/div>\n\n

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She says, \u201cTemplates can be a great way to build passive income while showcasing your expertise and positioning you as a thought leader who is worth the investment for your other paid offers.\u201d<\/p>\n<\/div>\n\n

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Discover Jemilla\u2019s story, how Flodesk has become her all-in-one tool for creating and selling email templates, and how to start monetizing templates yourself.<\/p>\n<\/div>\n\n

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Behind the brand: Storytella Studios\u2122<\/h2>\n<\/div>\n\n
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Jemilla spent nearly four years working a 9-5 job while running Storytella Studios\u2122<\/a> and pursuing her acting career before quitting her day job to go all-in on her business. Now, she splits her time between acting stories out on screen and helping brands bring theirs to life online.<\/p>\n<\/div>\n\n\n

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As a Messaging Strategist and Conversion Copywriter, she\u2019s honed her \u201cstoryselling\u201d skills\u2014a term that conveys her combined approach of storytelling and sales strategy. Her experience spans dozens of clients in a range of industries, but she finds the most fulfillment working with creative businesses who are working to uplift communities in their own way.<\/p>\n<\/div>\n\n

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Jemilla adds, \u201cWhat really lights my fire is writing for women-owned and BIPOC-led businesses. I want to help these businesses carve a space for themselves in the market and target consumers that look like us because so often things aren\u2019t made for us.\u201d<\/p>\n<\/div>\n\n

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The secret to scaling a service-based business<\/h3>\n<\/div>\n\n
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As a solopreneur, templates have been instrumental in helping Jemilla scale her business. Rather than starting from scratch whenever she kicks off a new project, she draws structure and inspiration from previous templates. This saves her time and effort while empowering her with proven frameworks she can use to help her clients at scale. <\/p>\n<\/div>\n\n

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When it comes to her weekly email newsletter, Jemilla likes to repeatedly use the same template designs within Flodesk. Each template is pre-loaded with her custom fonts, colors, and favorite layouts, which makes writing weekly emails seamless and efficient. She says, \u201cTemplates have really helped me streamline the copywriting process as a whole\u2014I\u2019ve been using them in my business myself long before I started selling them.\u201d<\/p>\n<\/div>\n\n

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Jemilla didn\u2019t intend to start selling templates\u2014it happened organically. \u201cI created my email welcome sequence template because many clients were reaching out for help with their welcome sequences, but they couldn\u2019t afford to hire me to write them. I have a template I use myself all the time, so I began selling it.\u201d<\/p>\n<\/div>\n\n

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As a service-based business owner, offering templates gives Jemilla a way to provide value and support to those who can\u2019t afford to invest in a copywriter yet. <\/p>\n<\/div>\n\n

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\u201cCopywriting isn\u2019t easy, so templates are a great way for small business owners to have agency over their own business and write in a way that sounds like them before they\u2019re ready to invest in external support. You can use my template sequence to welcome people to your email list, launch digital resources, you name it. It\u2019s a way for my clients to easily rinse and repeat for just $27,\u201d she says.<\/p>\n<\/div>\n\n

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How Jemilla uses Flodesk to create, promote, and sell email templates<\/h2>\n<\/div>\n\n
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Thanks to template sharing, Flodesk has truly become a one-stop shop for Jemilla to create and sell her email welcome sequence template. <\/p>\n<\/div>\n\n

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\u201cFlodesk is part of my every week. I use it for everything. It\u2019s how people join my email list, and Flodesk Checkout was a game-changer for me when I was first trying to figure out where and how to sell digital products. It\u2019s truly an all-in-one tool,\u201d says Jemilla.<\/p>\n<\/div>\n\n

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Find out how she uses Flodesk to create a passive income stream from start to finish.<\/p>\n<\/div>\n\n

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Turn cumbersome templates into a simple, shareable link <\/h3>\n<\/div>\n\n
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Previously, Jemilla housed the copy for her email template sequence inside a Google doc, which created an extra step for her customers to set up their welcome sequence. But now, Flodesk template sharing<\/a> lets her deliver her welcome email sequence in a beautiful, branded template link that customers can open right inside Flodesk and start using immediately.<\/p>\n<\/div>\n\n

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\u201cNow that I can create my email sequence template within Flodesk, it streamlines the process even further for customers\u2014they won\u2019t have to worry about getting on Flodesk and plugging in the copy to email templates themselves. It removes an extra step for me AND for them. It\u2019s going to be great for the customer journey.\u201d
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Warm your audience for sales<\/h3>\n<\/div>\n\n
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Regardless of whether people can pay to work with her, Jemilla is fiercely dedicated to providing her audience with value. She uses Flodesk Email<\/a> to design beautiful emails and nurture her email list\u2014which has 227 subscribers (and counting). <\/p>\n<\/div>\n\n

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\u201cMy email list has been a great way for me to express everything I want to say without worrying about a character limit,\u201d says Jemilla. “I use it literally every week to send my subscribers free value and vibes. Plus, the ability to write an email from my favorite templates saves me loads of time.\u201d<\/p>\n<\/div>\n\n

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Email helps her nurture relationships and build trust before promoting her offers, like templates. She loves how seamlessly Flodesk makes the transition from nurturing to selling. <\/p>\n<\/div>\n\n

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\u201cEmail marketing is where you begin to build those relationships, so Flodesk is really a start-to-finish place for entrepreneurs to create connections and build passive income with digital products.\u201d<\/p>\n<\/div>\n\n

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Sell templates, get paid, and deliver everything instantly<\/h3>\n<\/div>\n\n
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Jemilla began monetizing templates just as Flodesk Checkout<\/a> was launching, which gave her the tools to build a gorgeous sales page and checkout flow that seamlessly connected with the rest of her Flodesk sales flow. <\/p>\n<\/div>\n\n

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\u201cIt came at the perfect time. I love how it highlights the best parts of my welcome sequence template,\u201d she says.  <\/p>\n<\/div>\n\n

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Now, she can create and sell email templates without ever leaving Flodesk.<\/p>\n<\/div>\n\n\n

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Start monetizing templates: Jemilla\u2019s top 6 tips<\/h2>\n<\/div>\n\n
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Want to learn how you can start making passive income from templates, too? Jemilla shares actionable tips to help you get started with examples from her own experience.<\/p>\n<\/div>\n\n

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1. Ensure there\u2019s demand<\/h3>\n<\/div>\n\n
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Before you put in the work of creating a template, it\u2019s essential to make sure that people actually want and need it.<\/em><\/p>\n<\/div>\n\n

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Here\u2019s my advice: If you\u2019re a service-based business owner, there\u2019s probably one aspect of your business process that blows your clients away or keeps them coming back for more. For me, it\u2019s the market research portion of my business, which involves a highly detailed survey and system for brands to truly get to know their customers.<\/p>\n<\/div>\n\n

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I believed that transforming this portion of my business into a template format could be impactful for my business. But first, I needed to gauge whether there was demand for it. To test it, I began recording on-screen videos of myself using my template and posting them to my Instagram with a simple question: This is what I\u2019m working on. Would you like to see how you can do this for yourself? <\/em><\/p>\n<\/div>\n\n

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Try replicating this in your own business to see if there\u2019s audience interest in your template idea before you put time into creating one.<\/p>\n<\/div>\n\n

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2. Get feedback early<\/h3>\n<\/div>\n\n
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Once you\u2019ve created your template, get \u2018beta testers\u2019 to try out your templates before you launch them publicly so that you can identify growth opportunities, make improvements, and capture testimonials to leverage in your launch. <\/p>\n<\/div>\n\n

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These beta testers can be friends or members of your existing audience, but make sure they fit the same persona as your target audience so that you gain meaningful feedback and social proof.<\/p>\n<\/div>\n\n

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3. Establish your pricing<\/h3>\n<\/div>\n\n
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Determining what to price your templates doesn\u2019t have to be complicated. Start by asking your beta testers: How much would you be willing to pay for this? <\/em>This will give you a baseline for how much you can charge for your template. <\/p>\n<\/div>\n\n

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You should also consider your break-even point. How much time and financial resources did you put into creating the template, and how many templates would you need to sell to earn that back? Together, these questions can help you establish your template pricing.<\/p>\n<\/div>\n\n

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4. Hook your audience with a freebie<\/h3>\n<\/div>\n\n
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Once your template is ready to sell, attract customers by offering a relevant freebie\u2014like a free demo or masterclass that provides free value while highlighting your template. This is a great way to introduce your audience to your digital product and drive traffic to your sales page.<\/p>\n<\/div>\n\n

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Here’s an example<\/a> of how I’m growing an audience for my template through a freebie. <\/p>\n<\/div>\n\n\n

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5. Promote your templates across channels<\/h3>\n<\/div>\n\n
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Explore ultra-enticing ways to promote your template through social media and email and convert lurkers into customers. Here are a few of my favorite tactics:<\/p>\n<\/div>\n\n

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