{"id":10683,"date":"2024-03-28T02:28:23","date_gmt":"2024-03-28T10:28:23","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=10683"},"modified":"2026-05-11T12:36:15","modified_gmt":"2026-05-11T20:36:15","slug":"turn-boring-emails-into-newsletters-people-actually-want-to-read","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/turn-boring-emails-into-newsletters-people-actually-want-to-read\/","title":{"rendered":"Jen Olmstead from TONIC: Turn boring emails into newsletters people actually want to read"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR: Big news! We&#8217;re partnering with Jen from TONIC to bring you irresistible email templates you can save to your Flodesk account and start using now, plus an email marketing masterclass you won&#8217;t want to miss. Keep reading to learn more and claim your freebies.&nbsp;<\/em><\/strong><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/flodesk.myflodesk.com\/email-templates-tonic\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1728\"\n  data-height=\"1269\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/COver.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/COver-32x24.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/COver-200x147.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/COver-450x330.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/COver-700x514.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/COver-1000x734.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/COver-1400x1028.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/COver.png 1728w\"\n            data-width=\"1728\"\n      data-height=\"1269\"\n      data-fit=\"cover\"\n      width=\"1728\"\n      height=\"1269\"\n      loading=\"eager\"\n      alt=\"Unlock free Flodesk email templates from TONIC\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One day, amid a global pandemic, Jen Olmstead accidentally blew up her business. At the click of a button, <a href=\"https:\/\/tonicsiteshop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TONIC<\/a>\u2019s revenue model completely changed. The culprit? An entirely new approach to their email marketing.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Stuck in a state of quarantined boredom, Jen pivoted from her typical newsletter style and instead wrote a long, funny email about ugly signatures, procrastination, and Nick Miller from <em>New Girl, <\/em>clicked send, and walked away.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>From that moment onwards, everything changed. TONIC\u2019s inbox exploded with responses\u2014<em>people wanted more<\/em>. Suddenly, email marketing went from being Jen\u2019s least favorite thing to do in her business to being the highlight of her week. Her once boring sales emails blossomed into an infamous newsletter series that\u2019s responsible for generating multiple 7-figures each year.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Discover Jen&#8217;s top email marketing secrets, the story behind her business, and why she wholeheartedly believes in the power of templates for business growth.<\/p>\n<\/div>\n\n<div id=\"free-masterclass-how-to-write-emails-people-actually-want-to-read\" name=\"free-masterclass-how-to-write-emails-people-actually-want-to-read\" data-animate data-destination=\"free-masterclass-how-to-write-emails-people-actually-want-to-read\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Free masterclass: How to write emails people actually want to read<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jen says email is hands-down the most powerful, enjoyable tool in her business. She has mastered the art of writing emails people <em>actually<\/em> want to read\u2014and in this email marketing masterclass she&#8217;ll teach you how to do the same.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Join the Flodesk team and Jen from TONIC in an email marketing masterclass where you\u2019ll learn:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Why people delete some emails and devour others<\/li>\n\n\n\n<li>What emails to send to grow, nurture, and sell to your list<\/li>\n\n\n\n<li>How to write them so people <em>actually<\/em> want to read them<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Register now to get access to the replay!<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #C6CEC9; color:#000000;\"\n\t   href=\"https:\/\/flodesk.myflodesk.com\/masterclass-tonic\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Register for the masterclass<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Watch the replay! In this free masterclass, Jen Olmstead will teach you how to write emails people want to read. You\u2019ll learn the exact strategies TONIC has used to grow a multi-million dollar business. <\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tRegister now\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"meet-your-host-jen-from-tonic\" name=\"meet-your-host-jen-from-tonic\" data-animate data-destination=\"meet-your-host-jen-from-tonic\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Meet your host: Jen from TONIC<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1080\"\n  data-height=\"1538\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/jen4.5.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/jen4.5-32x46.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/jen4.5-200x285.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/jen4.5-450x641.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/jen4.5-700x997.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/jen4.5-1000x1424.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/jen4.5.jpg 1080w\"\n            data-width=\"1080\"\n      data-height=\"1538\"\n      data-fit=\"cover\"\n      width=\"1080\"\n      height=\"1538\"\n      loading=\"eager\"\n      alt=\"Jen Olmstead from TONIC Site Shop\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jen Olmstead is the co-founder and lead designer of <a href=\"https:\/\/tonicsiteshop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TONIC<\/a>\u2014a template shop for the modern entrepreneur. You might have seen her work for clients like Jenna Kutcher, Chris Loves Julia, Bossbabe, Amy Porterfield, Jillian Harris, and more.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When she\u2019s not designing or marketing, Jen splits her time cooking, homeschooling, pouring cocktails, trying to make Instagram fun again, and writing TONIC\u2019s famous <a href=\"https:\/\/tonicsiteshop.com\/tonic-vip\/\" target=\"_blank\" rel=\"noreferrer noopener\">#longandweird newsletter<\/a>, where she tells stories and nerds out about great marketing.<\/p>\n<\/div>\n\n<div id=\"behind-the-scenes-of-a-multi-million-dollar-template-business\" name=\"behind-the-scenes-of-a-multi-million-dollar-template-business\" data-animate data-destination=\"behind-the-scenes-of-a-multi-million-dollar-template-business\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Behind the scenes of a multi-million dollar template business<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Co-founders Jen Olmstead and Jeff Shipley founded <a href=\"https:\/\/tonicsiteshop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TONIC<\/a> in 2013 for one simple reason: <em>they just couldn&#8217;t take it anymore<\/em>. They couldn&#8217;t stand idly by watching talented entrepreneurs struggle with websites and marketing that they were embarrassed to show off.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, they made it their mission to put an end to website shame, because they saw how much harder people have to work when they <em>don\u2019t<\/em> have a cohesive, intentional website, social media, and marketing experience. And they\u2019d seen firsthand the alignment and sales that result when everything tells the same story.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/flodesk.myflodesk.com\/email-templates-tonic\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2476\"\n  data-height=\"1818\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02-200x147.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02-450x330.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02-700x514.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02-1000x734.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02-1400x1028.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02-1800x1322.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02-2200x1615.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-02.png 2476w\"\n            data-width=\"2476\"\n      data-height=\"1818\"\n      data-fit=\"cover\"\n      width=\"2476\"\n      height=\"1818\"\n      loading=\"eager\"\n      alt=\"TONIC email templates\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s how TONIC was born\u2014<em>The Cure for the Common Template<\/em>. Stunning, ready-made marketing templates designed to help entrepreneurs show up online confidently.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Jen adds, &#8220;Our goal is to help entrepreneurs love the way they show up online. We&#8217;ve worked with brands of all shapes and sizes, from doctors and dentists to coaches and copywriters, pet spas, photographers, potters, and pretty much everything you can think of! If you give a damn about your online presence, we&#8217;re the TONIC that&#8217;ll turn a boring, bland brand into an irresistible, impossible-to-ignore empire.&#8221;<\/p>\n<\/div>\n\n<div id=\"goodbye-email-dread-hello-best-part-of-the-week\" name=\"goodbye-email-dread-hello-best-part-of-the-week\" data-animate data-destination=\"goodbye-email-dread-hello-best-part-of-the-week\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Goodbye email dread, hello best-part-of-the-week<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A few years ago, there was nothing Jen despised more than writing her email newsletter. But now, she\u2019s so passionate about email marketing that she teaches others how to ditch traditional approaches and fall in love with it, too.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We asked Jen to share her thoughts on email marketing, templates, lessons learned, and more. Here\u2019s what she had to say.<\/p>\n<\/div>\n\n<div id=\"what-is-email-marketings-role-in-your-business\" name=\"what-is-email-marketings-role-in-your-business\" data-animate data-destination=\"what-is-email-marketings-role-in-your-business\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What is email marketing\u2019s role in your business?<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Um, <em>everything! <\/em>Email is our number-one revenue generator. Without our email list, TONIC wouldn&#8217;t be what it is today. Our infamous <a href=\"https:\/\/tonicsiteshop.com\/tonic-vip\/\" target=\"_blank\" rel=\"noreferrer noopener\">#longandweird Friday newsletter<\/a> hits almost 40,000 inboxes every week, which blows my mind, but my favorite part about it? The comments and replies that come back. One minute I&#8217;m writing about getting slapped in the face by a sprinkler on my way to a black-tie dinner party, then 10 minutes after I hit send, someone tells me how the story made them cry or inspired them to go full-time with their business. It&#8217;s electric, feels personal, and is easily one of my favorite things about running this business.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The great thing about building personal relationships and showing up in people&#8217;s lives and inboxes every week? It keeps you <em>constantly <\/em>at top of mind with your customers. When they need a website or marketing template or need to share a recommendation with a friend, they&#8217;re not going to go search the internet\u2014they&#8217;re going to think, &#8220;Oh, my friend Jen makes those!&#8221;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The more people know, like,<em> <\/em>and trust you, the more your brand becomes what they think about when they think about what you do. Suddenly, you&#8217;re not just one option in a sea of 47 tabs\u2014you&#8217;re the only one. (Hello, easier marketing and wayyyy more sales!)<\/p>\n<\/div>\n\n<div id=\"what-email-marketing-tips-would-you-recommend-for-small-businesses\" name=\"what-email-marketing-tips-would-you-recommend-for-small-businesses\" data-animate data-destination=\"what-email-marketing-tips-would-you-recommend-for-small-businesses\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What email marketing tips would you recommend for small businesses?<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Just start. Don&#8217;t overthink it. You don&#8217;t need a 10-, 5-, or even 1-year plan. Start building your list, sharing what you think is interesting or valuable or will make your list laugh and learn along the way. If you want the kind of email list that lines up at your door, ready to open your emails, be consistent. Email often (we recommend once a week) and at the same time and date.<\/p>\n<\/div>\n\n<div id=\"what-email-marketing-strategies-have-worked-for-tonic\" name=\"what-email-marketing-strategies-have-worked-for-tonic\" data-animate data-destination=\"what-email-marketing-strategies-have-worked-for-tonic\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What email marketing strategies have worked for TONIC?<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One of our golden rules for marketing at TONIC is this\u2014if we actually like it, chances are our audience will, too. (And if we don&#8217;t, why the hell are we doing it?)<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>At one point, we almost threw in the towel on email marketing. We were writing and sending the marketing emails we were &#8220;supposed to send,&#8221; but they felt like a chore and were sucking the life out of us.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>So, we pivoted. We stopped sending the emails we thought were supposed to send and started sending the kind of emails we&#8217;d actually want to <em>read.<\/em> We began telling stories, being ourselves, showing personality and being <em>real<\/em> with people\u2014and it worked! Everything improved, from revenue to click rates to <em>not hating our jobs.<\/em><\/p>\n<\/div>\n\n<div id=\"what-lessons-have-you-learned-through-email-marketing\" name=\"what-lessons-have-you-learned-through-email-marketing\" data-animate data-destination=\"what-lessons-have-you-learned-through-email-marketing\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What lessons have you learned through email marketing?<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your story is the most powerful thing you own, and it can <em>never<\/em> be imitated. As humans, we&#8217;re hardwired to lean in when someone tells a story. It&#8217;s how we learn from others, relate to their experiences, and deepen our connection together. We crave the perils, the pitfalls, the lessons, and the language that make stories interesting.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You want your email marketing to work? Tell a story. Make it valuable. Get remembered.<\/p>\n<\/div>\n\n<div id=\"lets-talk-about-templates-how-do-you-use-templates-yourself-and-what-impact-have-they-had-on-your-business\" name=\"lets-talk-about-templates-how-do-you-use-templates-yourself-and-what-impact-have-they-had-on-your-business\" data-animate data-destination=\"lets-talk-about-templates-how-do-you-use-templates-yourself-and-what-impact-have-they-had-on-your-business\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Let\u2019s talk about templates. How do you use templates yourself, and what impact have they had on your business?<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We like to say that we <em>redefined <\/em>the template. Because honestly, it had been a dirty word for so long, and why?! A template is just a solution to blinking cursor syndrome\u2014a way to start with something that works (not at zero!), then make it your own.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Of course, we specialize in website and social media templates, but the same principles apply to any kind of template\u2014they save you <em>tons<\/em> of time, make <em>strategy<\/em> way easier, and <em>empower<\/em> you to bring your best ideas to life faster than ever.<em> <\/em><em><br><\/em><em><br><\/em>We use our own templates for everything in our business, from social media to Canva presentations and slide decks, to websites, to email graphics. Instead of reinventing the wheel, templates allow us to spend more time focusing on the <em>value of our content<\/em>, rather than spending time on the packaging (the email design, the website, the social media graphic) of our content.<\/p>\n<\/div>\n\n<div id=\"what-impact-has-selling-templates-had-on-your-business-and-what-impact-do-you-believe-it-can-have-on-small-businesses\" name=\"what-impact-has-selling-templates-had-on-your-business-and-what-impact-do-you-believe-it-can-have-on-small-businesses\" data-animate data-destination=\"what-impact-has-selling-templates-had-on-your-business-and-what-impact-do-you-believe-it-can-have-on-small-businesses\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What impact has selling templates had on your business, and what impact do you believe it can have on small businesses?<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Templates have allowed us to help thousands of businesses that we otherwise wouldn\u2019t have the resources to serve. With templates, small businesses can scale at a pace and a rate that isn\u2019t throttled by time or staff.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead of trading your time for dollars, you\u2019re able to multiply your strengths indefinitely. They\u2019re certainly not wholly passive income (which we\u2019re pretty sure is a myth), since they take a <em>ton<\/em> of work to create, but they DO allow for incredible<em> residual<\/em> income and have helped us build a multi-million dollar business.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #C6CEC9; color:#000000;\"\n\t   href=\"https:\/\/flodesk.myflodesk.com\/email-templates-tonic\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Free email templates from TONIC<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Unlock three irresistible email templates designed by Jen Olmstead from TONIC that you can save to your Flodesk account and start using immediately to sell your offers, deliver a freebie, and share what&#8217;s new.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tGet the templates\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"claim-your-free-email-templates-designed-by-tonic\" name=\"claim-your-free-email-templates-designed-by-tonic\" data-animate data-destination=\"claim-your-free-email-templates-designed-by-tonic\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Claim your free email templates designed by TONIC<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/flodesk.myflodesk.com\/email-templates-tonic\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2476\"\n  data-height=\"1818\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03-200x147.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03-450x330.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03-700x514.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03-1000x734.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03-1400x1028.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03-1800x1322.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03-2200x1615.png 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-03.png 2476w\"\n            data-width=\"2476\"\n      data-height=\"1818\"\n      data-fit=\"cover\"\n      width=\"2476\"\n      height=\"1818\"\n      loading=\"eager\"\n      alt=\"TONIC Template partner launch\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Beautiful design meets brilliant marketing strategy. Jen designed three irresistible Flodesk Email templates to sell your offers, deliver a freebie, and share what&#8217;s new. They&#8217;ll help elevate your brand, book your dream clients, and transform your business\u2014and you won\u2019t find them anywhere else. <a href=\"https:\/\/flodesk.myflodesk.com\/email-templates-tonic\" target=\"_blank\" rel=\"noreferrer noopener\">Claim your free templates here.<\/a><\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>&#8220;We took a thorough look at the (fantastic) templates Flodesk offers in the platform and wanted to bring both some signature TONIC style and strategy to the table. Our templates are designed with proven, step-by-step, story-driven formulas to help you create emails people actually want to read\u2014both because they&#8217;re beautiful to look at (obvs!) and because they&#8217;re built to convert ($$$). For your email marketing strategy to work for you, you need your list to open your emails and take action. Our templates are guaranteed to stand out in the inbox and get clicks. And, honestly, we think they&#8217;re super sexy. Hope you love them!&#8221;<\/p>\n<p>&#8211; Jen Olmstead, Co-founder and Lead Designer at TONIC<\/p>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Big news! We&#8217;re partnering with Jen from TONIC to bring you irresistible email templates you can save to your Flodesk account and start using now, plus an email marketing masterclass you won&#8217;t want to miss. Keep reading to learn more and claim your freebies.&nbsp; One day, amid a global pandemic, Jen Olmstead accidentally blew [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"table_tags":[],"class_list":["post-10683","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jen from TONIC: How to write emails people actually want to read<\/title>\n<meta name=\"description\" content=\"Discover Jen&#039;s top email marketing secrets, her business story, and why she believes in the power of templates for business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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