{"id":10476,"date":"2024-03-01T04:19:16","date_gmt":"2024-03-01T12:19:16","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=10476"},"modified":"2024-03-05T06:18:12","modified_gmt":"2024-03-05T14:18:12","slug":"how-to-create-waitlist","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/","title":{"rendered":"How to create a waitlist | Small business guide"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR: Elevate your launch strategy, engage your audience, and convert subscribers into customers. Learn how to transform your business game in our small business guide on creating a waitlist.<\/em><\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ever wondered how to build buzz, create a sense of exclusivity, and have customers eagerly counting down the days until your new offering drops? Say hello to the magic of a well-crafted waitlist.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When you create a waitlist ahead of a big launch, you not only create excitement around your upcoming product or service, you also get the chance to gauge your audience\u2019s appetite for your offering.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Discover the ins and outs of creating a waitlist that builds anticipation and serves as a powerful tool for your small business success.&nbsp;<\/p>\n<\/div>\n\n<div id=\"whats-a-waitlist\" name=\"whats-a-waitlist\" data-animate data-destination=\"whats-a-waitlist\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What\u2019s a waitlist?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Businesses often create a waitlist as a strategic marketing and email collection tool when they have a new product or service in the development or pre-launch phase. Interested customers can sign up for the waitlist, indicating their desire to be notified or given priority access when the product or service becomes available.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A waiting list is a powerful strategy for small businesses, helping to stir anticipation and exclusivity for an impactful product or service launch. More than just a list, it sparks audience engagement by letting businesses share sneak peeks and updates about specific offerings. And, of course, it adds a touch of scarcity\u2014enhancing perceived value and enticing eager individuals to secure their spot in the queue.<\/p>\n<\/div>\n\n<div id=\"what-kind-of-launches-can-benefit-from-a-waitlist\" name=\"what-kind-of-launches-can-benefit-from-a-waitlist\" data-animate data-destination=\"what-kind-of-launches-can-benefit-from-a-waitlist\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What kind of launches can benefit from a waitlist?&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether it&#8217;s an event, online course, book, new feature, or dazzling new merch, a waitlist is one of the most effective <a href=\"https:\/\/flodesk.com\/blog\/teaser-email-campaign-examples\/\">teaser email campaigns<\/a>. Here\u2019s how a waitlist can attract potential customers for many different types of launches:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Events: <\/strong>Set the stage for an exclusive affair by letting attendees secure their spots early. This helps to generate buzz and ensure a packed house for an unforgettable experience<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Online courses and workshops: <\/strong>Build anticipation and engage potential learners early, offering exclusive insights and tailored communication for a successful and personalized educational experience<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Book launch: <\/strong>Turn your book launch into a literary event with exclusive updates, early access, and a sense of privilege that sends ripple effects across social media, book clubs, and literary circles<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>New product or service launch:<\/strong> Spark curiosity and gather early adopters to ensure your newest offer\u2019s launch receives the attention it deserves<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Restocking and new merch releases: <\/strong>Whether it&#8217;s restocking a favorite or unveiling fresh merch, a waitlist is your runway. It guarantees that your audience is front and center, ready to snatch up your latest creations the moment they drop<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-to-create-a-successful-waitlist-in-8-steps\" name=\"how-to-create-a-successful-waitlist-in-8-steps\" data-animate data-destination=\"how-to-create-a-successful-waitlist-in-8-steps\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to create a successful waitlist in 8 steps<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Discover eight essential steps to create a waitlist that turns your product launch into an unforgettable experience.\u00a0<\/p>\n<\/div>\n\n<div id=\"1-define-your-goals\" name=\"1-define-your-goals\" data-animate data-destination=\"1-define-your-goals\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Define your goals<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Determine the purpose of your waitlist. Do you want to build an audience for an upcoming offer, generate buzz about an exclusive one, or gauge audience demand for a new idea? Each goal requires a different approach.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s important to clearly define your objectives from the start so that you can tailor your waitlist to hit your goals.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, if you\u2019re creating a waitlist for an upcoming book launch, your goal might be to cultivate a community of avid readers who aren\u2019t just awaiting the book but are actively engaging in the excitement around its release. Your waitlist can serve as a platform to tease exclusive sneak peeks, share behind-the-scenes glimpses into your creative process, or spark conversations among literary enthusiasts.\u00a0<\/p>\n<\/div>\n\n<div id=\"2-transform-your-link-in-bio-into-a-waitlist\" name=\"2-transform-your-link-in-bio-into-a-waitlist\" data-animate data-destination=\"2-transform-your-link-in-bio-into-a-waitlist\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Transform your Link in bio into a waitlist<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Get your social followers out of an app and into your email list with a stunning Link in bio waitlist that captures subscribers right from your social profile. This Link in Bio waitlist creates a bridge between the content on your social channels and the curated experience you provide to your email list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Use your waitlist landing page to share essential information about what your target audience can expect by joining, including the many irresistible benefits.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1080\"\n  data-height=\"2050\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_20240110_161438.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_20240110_161438-32x61.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_20240110_161438-200x380.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_20240110_161438-450x854.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_20240110_161438-700x1329.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_20240110_161438-1000x1898.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_20240110_161438.jpg 1080w\"\n            data-width=\"1080\"\n      data-height=\"2050\"\n      data-fit=\"cover\"\n      width=\"1080\"\n      height=\"2050\"\n      loading=\"eager\"\n      alt=\"Video editing course waitlist example\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"elements-of-a-successful-waitlist-landing-page\" name=\"elements-of-a-successful-waitlist-landing-page\" data-animate data-destination=\"elements-of-a-successful-waitlist-landing-page\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Elements of a successful waitlist landing page<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Clear value proposition<\/strong>: Clearly communicate the value subscribers will gain by joining the waitlist\u2014whether it&#8217;s exclusive access, early discounts, or insider information<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>User-friendly sign-up form<\/strong>: Simplify the sign-up process with a clean and concise form, like this video editing course waitlist built with a Flodesk Link in bio, so you collect essential information without overwhelming potential subscribers<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>A compelling call to action: <\/strong>Craft a persuasive and action-oriented CTA that encourages visitors to join the waitlist<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Stunning visuals: <\/strong>Incorporate appealing graphics and images that resonate with your brand, creating an immersive and memorable experience for visitors<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716C3E; color:#DADADA;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Turn followers into subscribers with a Flodesk Link in bio<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Capture followers\u2019 emails right from your social profiles to grow your list.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tSign up free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"3-incentivize-waitlist-sign-ups\" name=\"3-incentivize-waitlist-sign-ups\" data-animate data-destination=\"3-incentivize-waitlist-sign-ups\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Incentivize waitlist sign-ups<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Offer incentives to encourage people to join the waitlist. This could include early access to your offer, exclusive discounts, or insider content.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Consider exploring other creative avenues that align with your brand&#8217;s identity. Whether it&#8217;s sneak peeks, behind-the-scenes access, or limited-edition perks, these exclusive offerings drive excitement and solidify your audience&#8217;s loyalty.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By making the waitlist experience genuinely rewarding, you&#8217;re not just building anticipation for the launch but are establishing a connection with your audience that extends beyond the initial interaction, building long-term brand loyalty.<\/p>\n<\/div>\n\n<div id=\"4-promote-your-waitlist\" name=\"4-promote-your-waitlist\" data-animate data-destination=\"4-promote-your-waitlist\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Promote your waitlist<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Spread the word and generate buzz by strategically promoting your waitlist across all marketing channels. Use your social media platforms, email newsletters, website, and other communication channels to create a holistic promotional campaign and drive traffic to your waitlist landing page.<\/p>\n<\/div>\n\n<div id=\"social-media-link-in-bio\" name=\"social-media-link-in-bio\" data-animate data-destination=\"social-media-link-in-bio\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Social media link in bio<\/h4>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"910\"\n  data-height=\"838\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.12.12.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.12.12-32x29.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.12.12-200x184.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.12.12-450x414.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.12.12-700x645.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.12.12.png 910w\"\n            data-width=\"910\"\n      data-height=\"838\"\n      data-fit=\"cover\"\n      width=\"910\"\n      height=\"838\"\n      loading=\"eager\"\n      alt=\"Reel course link in bio\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using a Flodesk Link in bio gives you the unique advantage of placing an opt-in block at the forefront of your bio link. This means you can instantly capture your audience\u2019s attention and encourage them to join your waitlist.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This strategic placement ensures a frictionless transition from social media followers to engaged subscribers, maximizing the effectiveness of your waitlist promotion.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716C3E; color:#DADADA;\"\n\t   href=\"https:\/\/flodesk.com\/link-in-bio\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Convert followers into subscribers 40x better with a Flodesk Link in bio<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Grow your list. Capture followers\u2019 emails right from your social media profiles.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tCreate yours free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"newsletter-announcement\" name=\"newsletter-announcement\" data-animate data-destination=\"newsletter-announcement\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Newsletter announcement<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Share your waitlist link in your email newsletter, allowing your existing subscriber base to self-segment based on their interests and be the first to know when your offer becomes available.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By encouraging your current subscribers to join the waitlist, you cultivate a sense of exclusivity among your email community. They\u2019ll be the first to know about the upcoming offer, creating a bond of privilege that encourages loyalty and engagement.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"822\"\n  data-height=\"826\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.13.18.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.13.18-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.13.18-200x201.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.13.18-450x452.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.13.18-700x703.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-14.13.18.png 822w\"\n            data-width=\"822\"\n      data-height=\"826\"\n      data-fit=\"cover\"\n      width=\"822\"\n      height=\"826\"\n      loading=\"eager\"\n      alt=\"Flodesk member link in bio\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p class=\"has-text-align-center\">A Link in bio waitlist is a top tool for <a href=\"https:\/\/flodesk.com\/blog\/jessica-hawks-flodesk-forms-success\/\">Flodesk member Jessica Hawks<\/a><\/p>\n<\/div>\n\n<div id=\"referral-program\" name=\"referral-program\" data-animate data-destination=\"referral-program\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Referral program<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Encourage your existing customers and subscribers to refer friends and family to join the waitlist. Incentivize this referral process by offering rewards or exclusive incentives for successful referrals, creating a win-win scenario for both your existing customers and their connections.<\/p>\n<\/div>\n\n<div id=\"partnerships-and-guest-posts\" name=\"partnerships-and-guest-posts\" data-animate data-destination=\"partnerships-and-guest-posts\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Partnerships and guest posts<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Expand the reach of your waitlist by collaborating with like-minded brands or influencers and sharing valuable content to attract a wider audience. Seek partners who share a similar target audience or align with the theme of your upcoming offer.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Engaging in partnerships may involve co-promotions, where both parties mutually endorse each other&#8217;s waitlists or collaborate on promotional content. This can introduce your offer to new potential customers.<\/p>\n<\/div>\n\n<div id=\"5-set-up-a-waitlist-welcome-sequence\" name=\"5-set-up-a-waitlist-welcome-sequence\" data-animate data-destination=\"5-set-up-a-waitlist-welcome-sequence\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Set up a waitlist welcome sequence<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Welcome your new waitlist members with open arms by setting up a welcome sequence as soon as they join your waitlist. Use your email marketing platform to automate the sequence, including a confirmation email, welcome email, service or <a href=\"https:\/\/flodesk.com\/blog\/product-update-email-template\/\">product update email<\/a>, <a href=\"https:\/\/flodesk.com\/blog\/event-invitation-email\/\">event invitation email<\/a>, and the exclusive content you promised on your waitlist page.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With Flodesk\u2019s easy-to-use tools and templates, you\u2019ll quickly create a welcome sequence that creates the buzz you want.<\/p>\n<\/div>\n\n<div id=\"6-engage-and-nurture-subscribers\" name=\"6-engage-and-nurture-subscribers\" data-animate data-destination=\"6-engage-and-nurture-subscribers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Engage and nurture subscribers<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Create an irresistible build-up to your launch by consistently captivating your waitlist subscribers with a series of compelling email updates, exclusive sneak peeks, and intriguing behind-the-scenes content. These personalized communications offer an insider&#8217;s view, keeping your audience intimately connected to the journey of your upcoming release.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/lead-nurturing-email-examples\/\">Lead nurturing emails<\/a> like this help sustain engagement levels while keeping your subscribers informed and excited about your launch.\u00a0\u00a0<\/p>\n<\/div>\n\n<div id=\"7-monitor-and-optimize\" name=\"7-monitor-and-optimize\" data-animate data-destination=\"7-monitor-and-optimize\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Monitor and optimize<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Continuously monitor the performance of your waitlist campaign, adapting your strategy based on your results. Keep a close eye on your <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-metrics-for-ecommerce\/\">performance metrics<\/a>, scrutinizing opt-in conversion, email open, and click-through rates.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Adjust your waitlist messaging, promotion, and incentives as needed\u2014double down on what\u2019s working, and ditch what isn\u2019t. This will ensure your waitlist remains finely tuned and highly effective throughout its lifecycle.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk Analytics makes it easy to uncover valuable insights about your waitlist and emails in just a few clicks. <a href=\"https:\/\/flodesk.com\/blog\/flodesk-analytics\/\">Learn how here<\/a>.<\/p>\n<\/div>\n\n<div id=\"8-grow-nurture-launch\" name=\"8-grow-nurture-launch\" data-animate data-destination=\"8-grow-nurture-launch\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Grow, nurture, launch<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As your offer takes shape and is ready for launch, share the exciting news with your waitlist subscribers and sweeten the deal with exclusive incentives. Whether it&#8217;s granting them early access to your product or offering special discounts, make them feel like VIPs who&#8217;ve been part of the journey from the beginning.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After launch, keep the momentum alive by sharing even more exclusive content and insider information about your small business. You want to keep this subscriber list going for continuous engagement around upcoming promotions, campaigns, and launches. Additionally, you can share social proof, like testimonials and user-generated content (UGC), about your recent launch to boost conversions.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716C3E; color:#DADADA;\"\n\t   href=\"https:\/\/flodesk.com\/link-in-bio\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Turn followers into subscribers with a Flodesk Link in bio<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Capture followers\u2019 emails right from your social profiles to grow your list.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tCreate yours free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"convert-subscribers-to-buyers\" name=\"convert-subscribers-to-buyers\" data-animate data-destination=\"convert-subscribers-to-buyers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Convert subscribers to buyers&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Ready to elevate your launch strategy? Seize the power of a strategically crafted waitlist, turning anticipation into action. Get started with a captivating <a href=\"https:\/\/flodesk.com\/link-in-bio\">Flodesk Link in bio<\/a> and transform your social followers into eagerly awaiting customers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Create yours and make every subscriber count\u2014<a href=\"https:\/\/app.flodesk.com\/sign-up\">completely free with Flodesk.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Elevate your launch strategy, engage your audience, and convert subscribers into customers. Learn how to transform your business game in our small business guide on creating a waitlist. Ever wondered how to build buzz, create a sense of exclusivity, and have customers eagerly counting down the days until your new offering drops? Say hello [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"table_tags":[],"class_list":["post-10476","post","type-post","status-publish","format-standard","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Waitlist That Builds Hype<\/title>\n<meta name=\"description\" content=\"We explore how to create a waitlist, what a waitlist landing page should include, and how to direct the right audience there\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Waitlist That Builds Hype\" \/>\n<meta property=\"og:description\" content=\"We explore how to create a waitlist, what a waitlist landing page should include, and how to direct the right audience there\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/flodeskmaven\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-01T12:19:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T14:18:12+00:00\" \/>\n<meta name=\"author\" content=\"Petra Molnar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petra Molnar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/\",\"url\":\"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/\",\"name\":\"How to Create a Waitlist That Builds Hype\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2024-03-01T12:19:16+00:00\",\"dateModified\":\"2024-03-05T14:18:12+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a\"},\"description\":\"We explore how to create a waitlist, what a waitlist landing page should include, and how to direct the right audience there\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to create a waitlist | Small business guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a\",\"name\":\"Petra Molnar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g\",\"caption\":\"Petra Molnar\"},\"description\":\"Petra is an email marketing expert and the founder of Flodesk Maven, where she helps small service-based businesses with their email marketing strategy, content marketing ideas, and Flodesk setup. She doubles as Flodesk's Facebook Community Manager and Help Center Manager.\",\"sameAs\":[\"https:\/\/www.flodeskmaven.com\/\",\"https:\/\/www.facebook.com\/flodeskmaven\",\"https:\/\/www.instagram.com\/flodeskmaven\/\"],\"url\":\"https:\/\/flodesk.com\/blog\/author\/petra-molnar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create a Waitlist That Builds Hype","description":"We explore how to create a waitlist, what a waitlist landing page should include, and how to direct the right audience there","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Waitlist That Builds Hype","og_description":"We explore how to create a waitlist, what a waitlist landing page should include, and how to direct the right audience there","og_url":"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/","og_site_name":"Flodesk","article_author":"https:\/\/www.facebook.com\/flodeskmaven","article_published_time":"2024-03-01T12:19:16+00:00","article_modified_time":"2024-03-05T14:18:12+00:00","author":"Petra Molnar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Petra Molnar","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/","url":"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/","name":"How to Create a Waitlist That Builds Hype","isPartOf":{"@id":"https:\/\/flodesk.com\/blog\/#website"},"datePublished":"2024-03-01T12:19:16+00:00","dateModified":"2024-03-05T14:18:12+00:00","author":{"@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a"},"description":"We explore how to create a waitlist, what a waitlist landing page should include, and how to direct the right audience there","breadcrumb":{"@id":"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/flodesk.com\/blog\/how-to-create-waitlist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flodesk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to create a waitlist | Small business guide"}]},{"@type":"WebSite","@id":"https:\/\/flodesk.com\/blog\/#website","url":"https:\/\/flodesk.com\/blog\/","name":"Flodesk","description":"A blog sharing email marketing strategies and best practices for small business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flodesk.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a","name":"Petra Molnar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g","caption":"Petra Molnar"},"description":"Petra is an email marketing expert and the founder of Flodesk Maven, where she helps small service-based businesses with their email marketing strategy, content marketing ideas, and Flodesk setup. She doubles as Flodesk's Facebook Community Manager and Help Center Manager.","sameAs":["https:\/\/www.flodeskmaven.com\/","https:\/\/www.facebook.com\/flodeskmaven","https:\/\/www.instagram.com\/flodeskmaven\/"],"url":"https:\/\/flodesk.com\/blog\/author\/petra-molnar\/"}]}},"_links":{"self":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/10476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/comments?post=10476"}],"version-history":[{"count":4,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/10476\/revisions"}],"predecessor-version":[{"id":10483,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/10476\/revisions\/10483"}],"wp:attachment":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/media?parent=10476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/categories?post=10476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/tags?post=10476"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/table_tags?post=10476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}