{"id":10461,"date":"2024-03-01T02:30:24","date_gmt":"2024-03-01T10:30:24","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=10461"},"modified":"2024-07-12T04:51:16","modified_gmt":"2024-07-12T12:51:16","slug":"small-business-social-media-tools","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/small-business-social-media-tools\/","title":{"rendered":"8 useful social media tools for your small business toolkit"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR: Using the right social media tools can take your business from good to great. We\u2019ve carefully curated a list of eight must-have social media tools for small businesses to use. Add them to your toolkit to elevate your online presence and take control of your social media marketing.&nbsp;<\/em><\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>According to recent research, <a href=\"https:\/\/www.score.org\/resource\/infographic\/infographic-how-your-small-business-can-succeed-social-media#:~:text=Build%20awareness%3A%2044%25%20of%20local,social%20media%20to%20drive%20revenue.\" target=\"_blank\" rel=\"noreferrer noopener\">77% of small businesses<\/a> use social media to reach their customers\u2014and it&#8217;s a revenue driver for 41% of them. As for consumers, around <a href=\"https:\/\/www.retailtouchpoints.com\/resources\/76-of-consumers-buy-products-seen-in-social-media-posts\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">76% have purchased a product<\/a> after seeing a social media post about it. Those numbers are too good for any small business owner to ignore.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Social media marketing, and tasks like planning, content creation, and reporting, can do wonders for small businesses. At each step of the process, you have to think strategically about the actions you can take to move the dial for your business.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But staying on top of your social media marketing is no small feat, especially when there\u2019s a small team (or one person) managing the workload. Enter social media management tools.&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-small-business-social-media-toolkit-top-8-tools\" name=\"the-small-business-social-media-toolkit-top-8-tools\" data-animate data-destination=\"the-small-business-social-media-toolkit-top-8-tools\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">The small business social media toolkit: Top 8 tools&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>According to a survey of nearly 1,000 small business owners, 67% use social media management tools to supercharge their marketing. If you\u2019re not one of them already, then it\u2019s time to start building your social media toolkit.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s look at eight types of social media tools that should be on your radar.&nbsp;<\/p>\n<\/div>\n\n<div id=\"1-content-planner-google-sheets\" name=\"1-content-planner-google-sheets\" data-animate data-destination=\"1-content-planner-google-sheets\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Content planner: Google Sheets<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Why it matters<\/strong>: Efficiently organize your content planning systems and processes<\/li>\n\n\n\n<li><strong>Who needs it<\/strong>: Anyone who likes to keep it simple and avoid being overwhelmed by&nbsp; complex project management tools&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-link-in-bio-flodesk-link-in-bio\" name=\"2-link-in-bio-flodesk-link-in-bio\" data-animate data-destination=\"2-link-in-bio-flodesk-link-in-bio\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Link in bio: Flodesk Link in bio<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Why it matters: <\/strong>Create a beautiful, customized landing page that allows you to collect email subscribers right from your social media, and get eyes on all your important links&nbsp;<\/li>\n\n\n\n<li><strong>Who needs it:<\/strong> Everyone who wants to build their email list and turn social followers into email subscribers (no website needed)<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-scheduling-tool-later\" name=\"3-scheduling-tool-later\" data-animate data-destination=\"3-scheduling-tool-later\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Scheduling tool: Later<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Why it matters:<\/strong> Seamlessly plan and schedule your posts across multiple social platforms<\/li>\n\n\n\n<li><strong>Who needs it: <\/strong>Businesses that want to consistently show up online for their audience<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-content-design-canva\" name=\"4-content-design-canva\" data-animate data-destination=\"4-content-design-canva\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Content design: Canva<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Why it matters:<\/strong> Design eye-catching visuals and engaging content without needing graphic design expertise or complex design tools<\/li>\n\n\n\n<li><strong>Who needs it:<\/strong> Anyone looking to easily create professional-looking content using drag-and-drop tools and design templates<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-content-performance-in-app-analytics\" name=\"5-content-performance-in-app-analytics\" data-animate data-destination=\"5-content-performance-in-app-analytics\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Content performance: In-app analytics<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Why it matters: <\/strong>Refine your social media strategy by understanding how your content performs and how your audience engages with it online<\/li>\n\n\n\n<li><strong>Who needs it: <\/strong>Brands that are committed to data-driven decision-making<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-hashtag-generator-hootsuite\" name=\"6-hashtag-generator-hootsuite\" data-animate data-destination=\"6-hashtag-generator-hootsuite\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Hashtag generator: Hootsuite<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Why it matters: <\/strong>Broaden your content\u2019s reach by finding relevant and trending hashtags<\/li>\n\n\n\n<li><strong>Who needs it:<\/strong> Businesses that want to save time on hashtag research and make their posts more discoverable on social platforms<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-video-editor-inshot\" name=\"7-video-editor-inshot\" data-animate data-destination=\"7-video-editor-inshot\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Video editor: InShot<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Why it matters: <\/strong>Create compelling and shareable video content even if you don\u2019t have advanced editing skills<\/li>\n\n\n\n<li><strong>Who needs it: <\/strong>Everyone looking for a user-friendly video editing solution to support their visual storytelling<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"8-subtitle-generator-mediaio\" name=\"8-subtitle-generator-mediaio\" data-animate data-destination=\"8-subtitle-generator-mediaio\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Subtitle generator: Media.io<\/h3>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Why it matters: <\/strong>Make your video content more accessible to get better engagement across the board<\/li>\n\n\n\n<li><strong>Who needs it: <\/strong>Valuable for those who want to reach a broader audience through subtitled videos<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"1614\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-32x20.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-200x126.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-450x284.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-700x441.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-1000x631.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-1400x883.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-1800x1135.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-2200x1387.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-2500x1576.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/FlodeskForms_12-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"1614\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"1614\"\n      loading=\"eager\"\n      alt=\"Life coach form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #F04C2D; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tGet started \u2014 completely free\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div id=\"8-types-of-social-media-tools-to-add-to-your-small-business-toolkit\" name=\"8-types-of-social-media-tools-to-add-to-your-small-business-toolkit\" data-animate data-destination=\"8-types-of-social-media-tools-to-add-to-your-small-business-toolkit\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">8 types of social media tools to add to your small business toolkit<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that we\u2019ve shared top social media management tools you should have in your toolkit, let\u2019s dig into the specifics.&nbsp;<\/p>\n<\/div>\n\n<div id=\"1-content-planner\" name=\"1-content-planner\" data-animate data-destination=\"1-content-planner\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Content planner&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Randomly publishing content might work for individuals, but brands need to be strategic about what, when, and how often they post. That\u2019s where content planning comes into play.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Content planning tools help you to:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Allocate time and resources effectively, cutting down the stress of last-minute posting<\/li>\n\n\n\n<li>Be more diverse in what you publish, as you map out your post mix ahead of time. From educational articles to behind-the-scenes glimpses, a well-planned strategy includes a variety of content types to intrigue your audience<\/li>\n\n\n\n<li>Lay out your upcoming posts for each platform\u2014a week or even a month in advance. Then schedule posts to <a href=\"https:\/\/www.searchenginejournal.com\/best-time-to-post-social-media\/501609\/#close\" target=\"_blank\" rel=\"noreferrer noopener\">publish at the best times<\/a> for maximum visibility and reach&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A few features to look out for in your ideal planning software include different views (such as calendar, kanban, or list views), the ability to categorize your content, and tools for team collaboration. Your top choice will really depend on your specific content creation goals and needs.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some of the best content planning tools for small businesses to check out:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Google Sheets:<\/strong> Among the sea of specialized content planning tools, <a href=\"https:\/\/www.google.com\/sheets\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Sheets<\/a> is a great choice for businesses operating on a smaller scale. Since there\u2019s a minimal learning curve, anyone with basic spreadsheet skills can use it for content planning&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Meta Business Suite:<\/strong> <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Meta Business Suite<\/a> is specifically designed to streamline how you plan and collaborate on content across Meta&#8217;s platforms, including Facebook and Instagram<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Asana<\/strong>: <a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Asana<\/a> allows you to categorize your content planning steps into manageable tasks. Customizable project boards allow you to adapt the platform to your specific content types and workflows<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Monday.com<\/strong>: <a href=\"https:\/\/monday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monday<\/a> has an intuitive interface that\u2019s easy to adapt and navigate. You can visualize the entire content planning timeline, which helps in strategic planning and allocating resources<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-link-in-bio\" name=\"2-link-in-bio\" data-animate data-destination=\"2-link-in-bio\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Link in bio<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Most social platforms limit how many links you can display in your bio. For example, on TikTok, you can only display one link in your bio. And directing your followers to different links scattered across your posts isn\u2019t a best practice either. That means you have to choose a single campaign or resource to promote at any one time.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1182\"\n  data-height=\"1116\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.11.48.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.11.48-32x30.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.11.48-200x189.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.11.48-450x425.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.11.48-700x661.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.11.48-1000x944.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.11.48.png 1182w\"\n            data-width=\"1182\"\n      data-height=\"1116\"\n      data-fit=\"cover\"\n      width=\"1182\"\n      height=\"1116\"\n      loading=\"eager\"\n      alt=\"Ardent market link in bio\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That\u2019s where a link in bio tool, like Flodesk\u2019s Link in bio, will set you up for success. A single, <a href=\"https:\/\/flodesk.com\/blog\/must-have-link-in-your-instagram-bio\/\">must-have link<\/a> directs your audience to a beautifully designed landing page where you can link to all your top brand touchpoints.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s a space where you can promote your newsletter, sell your products, or collect workshop signups, all from a single on-brand form. Best of all, <a href=\"https:\/\/flodesk.com\/link-in-bio\">Flodesk\u2019s Link in bio<\/a> tool is <em>completely free<\/em>!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>\u201cI created a Flodesk Link in bio for two reasons: to stay as on-brand as possible and to make opting into my list even easier. And according to Flodesk analytics, I&#8217;ve gotten 22% more opt-ins with my Link in bio than without it!\u201d<\/em><\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>\u2014Karla Colahan, The Inspired Foundry<\/strong><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1204\"\n  data-height=\"1154\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.12.58.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.12.58-32x31.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.12.58-200x192.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.12.58-450x431.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.12.58-700x671.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.12.58-1000x958.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-01-at-12.12.58.png 1204w\"\n            data-width=\"1204\"\n      data-height=\"1154\"\n      data-fit=\"cover\"\n      width=\"1204\"\n      height=\"1154\"\n      loading=\"eager\"\n      alt=\"Inspired foundry link in bio\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"flodesk-vs-other-links-in-bio-tools\" name=\"flodesk-vs-other-links-in-bio-tools\" data-animate data-destination=\"flodesk-vs-other-links-in-bio-tools\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Flodesk vs. other links in bio tools<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<div class=\"wptb-table-container wptb-table-10468\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-10468\" data-wptb-version=\"1.4.13\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-10468\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"394\" data-wptb-cells-width-auto-count=\"3\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-wptb-header-background-color=\"#F5A6239E\" data-wptb-even-row-background-color=\"#FFFFFFFF\" data-wptb-odd-row-background-color=\"#FFFFFFFF\" data-table-columns=\"3\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgba(245, 166, 35, 0.62);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: rgb(0, 0, 0); font-size: 12px;\"><div class=\"\" style=\"position: relative;\"><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(0, 0, 0); font-size: 17px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Flodesk<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(0, 0, 0); font-size: 17px;\"><div class=\"\" style=\"position: relative;\"><p><strong> Other links in bio tools<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: rgb(0, 0, 0); font-size: 16px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Usability<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\"><p> Intuitive interface that makes it easy to add and arrange content blocks to design Link in bio forms, while collecting subscribers right from your profile.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Less intuitive navigation and design capabilities.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: rgb(0, 0, 0); font-size: 16px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Design<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Flodesk&rsquo;s beautiful design templates help you create the best visitor experiences while staying on-brand.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Many tools focus on functionality and have only basic designs in their libraries.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: rgb(0, 0, 0); font-size: 16px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Brandability<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Elevate your branding with custom fonts, handles, links, logos, colors, imagery, and graphics.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Other tools lack full creative freedom to brand your link in bio, or charge additional fees for customization, like branded links. <\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: rgb(0, 0, 0); font-size: 16px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Price<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> It&rsquo;s completely free.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p> Most tools cost a monthly fee, ranging from $9\/month to $99\/month<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #E3A525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Create the perfect link in bio<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Capture subscribers right from your social media profile. The best design, completely free.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tGet yours\u2014it\u2019s free.\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"3-scheduling-tool\" name=\"3-scheduling-tool\" data-animate data-destination=\"3-scheduling-tool\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Scheduling tool&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A scheduling tool helps you plan content ahead of time and automate post publishing across various social media accounts.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As soon as you schedule posts through a social media scheduling tool, you can:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Get consistent with publishing<\/li>\n\n\n\n<li>Manage multiple social media platforms at the same time<\/li>\n\n\n\n<li>Reach a global audience in different timezones&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some of the best social media scheduling tools for small businesses to explore include:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Later<\/strong>: <a href=\"https:\/\/later.com\/\">Later\u2019s<\/a> publishing tool lets you manage multiple social media accounts from within the platform. It allows bulk scheduling and auto-publishing for different types of posts, helping you reach your followers at just the right time<\/li>\n\n\n\n<li><strong>Buffer<\/strong>: <a href=\"https:\/\/buffer.com\/\">Buffer<\/a> is more of an all-in-one social media management tool where you can create social media content, distribute it in the right channels, schedule posts, and collaborate with your team from within the platform<\/li>\n\n\n\n<li><strong>Meta Business Suite<\/strong>: <a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite\/\" class=\"broken_link\">Meta Business Suite<\/a> integrates with Facebook and Instagram, so you can create, schedule, and publish posts on both platforms at the same time<\/li>\n\n\n\n<li><strong>CoSchedule<\/strong>: <a href=\"https:\/\/coschedule.com\/\">CoSchedule<\/a> is an all-in-one AI marketing calendar where you can manage your content, social, and all of your marketing efforts in one place&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-content-design\" name=\"4-content-design\" data-animate data-destination=\"4-content-design\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Content design&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A perfectly designed social media post creates a connection between your business and your audience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Design tools like Photoshop will help you create stunning visuals for your social media. But tools like this are made for professional designers and come with a heavy learning curve\u2014sometimes taking years to master.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Fortunately, design tools like Canva help create stunning visuals in a fraction of the time.\u00a0 With a huge library of pre-designed templates, all you need to do is select a Canva template, tweak the text or colors, and you\u2019ll have a professional-looking design. <\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, it\u2019s completely possible to design a downloadable freebie to grow your email list in a matter of minutes.<br><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In fact, many designers, artists, and entrepreneurs <a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-canva-templates\/\">sell Canva templates<\/a> that you can use to level up your social media posts further. And the best part about Canva? The free version is all you need to start your business\u2019s design journey.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1900\"\n  data-height=\"939\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-01-11-165307.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-01-11-165307-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-01-11-165307-200x99.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-01-11-165307-450x222.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-01-11-165307-700x346.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-01-11-165307-1000x494.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-01-11-165307-1400x692.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-01-11-165307-1800x890.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-01-11-165307.png 1900w\"\n            data-width=\"1900\"\n      data-height=\"939\"\n      data-fit=\"cover\"\n      width=\"1900\"\n      height=\"939\"\n      loading=\"eager\"\n      alt=\"Canva interface\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Extra reading: 16 opt-in <\/em><a href=\"https:\/\/flodesk.com\/blog\/opt-in-freebie-ideas-to-grow-your-list\/\"><em>freebie ideas<\/em><\/a><em> to grow your list with Flodesk.<\/em><\/p>\n<\/div>\n\n<div id=\"5-performance-analytics\" name=\"5-performance-analytics\" data-animate data-destination=\"5-performance-analytics\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Performance analytics&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To keep an eye on how your social media marketing strategy is impacting your business, you need to monitor your analytics. This involves tracking and analyzing various metrics that tie into your goals to determine what\u2019s working and what\u2019s not.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Most apps, including Facebook, Instagram, Twitter, and LinkedIn, offer free in-app analytics tools with insights into post performance, audience demographics, and overall engagement. However, you also get a specialized third-party analytics tool that will dig deeper into your content performance.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how analytics tools support social media management:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Track KPIs specific to your social media goals, such as engagement rates, reach, conversions, or click-through rates<\/li>\n\n\n\n<li>Get detailed insights into demographics and audience behavior<\/li>\n\n\n\n<li>Break down the performance of individual posts and identify your high-performing posts<\/li>\n\n\n\n<li>Reveal the times when your audience is most active<\/li>\n\n\n\n<li>Measure the direct impact of your social media efforts on bottom-line metrics, such as website conversions or link clicks<\/li>\n\n\n\n<li>Some analytics tools provide valuable insights into competitors&#8217; social media performance<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our tool recommendations include:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Sprout Social<\/strong>: <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> makes cross-channel social media analytics a breeze. You can access metrics for a single platform or compare the results for all platforms at once in an easy-to-interpret way<\/li>\n\n\n\n<li><strong>BuzzSumo<\/strong>: <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzSumo<\/a> helps you track your social engagement for any piece of content on your social media. Plus, you get data on the metrics of a post on different social media platforms and see how your efforts compare&nbsp;<\/li>\n\n\n\n<li><strong>Google Analytics<\/strong>: While not a social media analytics tool per se, you can still track your social media campaigns with <a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>. Just use UTM parameters to track your campaigns, and you\u2019re set&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-hashtag-generator\" name=\"6-hashtag-generator\" data-animate data-destination=\"6-hashtag-generator\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Hashtag generator&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Hashtags help you reach a broader audience on social media, especially on Instagram and X.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Irrespective of how frequently social media algorithms change, it\u2019s always a good idea to include hashtags in your posts. However, you need to do more than just put together a bunch of random hashtags. You must be strategic and find a mix of popular, relevant, and branded hashtags.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While it\u2019s possible to do this manually for every social media post you create, it can be time-consuming and tedious. Thanks to hashtag generators, you can quickly create a hashtag set for a post within seconds.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Try out <a href=\"https:\/\/www.hootsuite.com\/social-media-tools\/instagram-hashtag-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite\u2019s free hashtag generator\u2014<\/a>you can quickly generate a list of hashtag recommendations and pick the ones that align with your content best.&nbsp;<\/p>\n<\/div>\n\n<div id=\"7-video-editor\" name=\"7-video-editor\" data-animate data-destination=\"7-video-editor\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Video editor&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A recent study reveals that videos have an audience reach of around <a href=\"https:\/\/www.statista.com\/statistics\/1254810\/top-video-content-type-by-global-reach\/\" target=\"_blank\" rel=\"noreferrer noopener\">92.3% among global internet users<\/a>. That shows just how important video content is today.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And when it comes to the most impactful form of video content, short-form videos come out on top. They\u2019re <a href=\"https:\/\/sproutsocial.com\/insights\/index\/\" target=\"_blank\" rel=\"noreferrer noopener\">2.5 times more engaging<\/a> than long-form videos.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Most social platforms have in-app video editing tools. These typically have great features for applying stock filters or choosing trending music. However, specialized video editing apps provide way more powerful customization and editing features for creating your content quickly.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/inshot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">InShot<\/a> is easy and fun to use with more advanced features for editing your video content. Use transitions, add text, or apply stunning filters to create appealing videos for your social media library. Many features are free to use!&nbsp;<\/p>\n<\/div>\n\n<div id=\"8-subtitle-generator\" name=\"8-subtitle-generator\" data-animate data-destination=\"8-subtitle-generator\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Subtitle generator<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Adding subtitles to your videos helps you reach a global audience, while ensuring your content is more accessible, too.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While you can add subtitles manually, the process takes hours. A subtitle generator saves you time by quickly and accurately transcribing videos on the go. Here are some recommendations for platforms to consider:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Media.io<\/strong>: With <a href=\"http:\/\/media.io\" target=\"_blank\" rel=\"noreferrer noopener\">Media.io<\/a>, you can create highly accurate subtitles and add them to any video format. It\u2019s compatible with multiple platforms, including iPhone, Android, Mac, and Windows<\/li>\n\n\n\n<li><strong>Veed.io<\/strong>: Use <a href=\"https:\/\/www.veed.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veed\u2019s<\/a> speech recognition feature to automatically transcribe your audio. You can also translate your subtitles into multiple languages<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"choosing-tools-and-tactics-to-fit-your-social-media-goals\" name=\"choosing-tools-and-tactics-to-fit-your-social-media-goals\" data-animate data-destination=\"choosing-tools-and-tactics-to-fit-your-social-media-goals\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Choosing tools and tactics to fit your social media goals<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you can see, there are a lot of options to choose from for your social media strategy. To help you find the right fit for your business, here\u2019s a list of questions to ask yourself.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-type-of-content-resonates-with-my-audience\" name=\"what-type-of-content-resonates-with-my-audience\" data-animate data-destination=\"what-type-of-content-resonates-with-my-audience\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What type of content resonates with my audience?&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>People engage with online content in different ways. Try to figure out the kind of content\u2014and post format\u2014your audience likes best.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, explainer or makeup tutorial videos might be the best-performing content for a beauty brand. While glossy photos of perfectly prepared meals might be the forerunner for a food and lifestyle brand.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how to identify content that\u2019ll delight your audience:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Look for patterns in your social media posts\u2014taking note of those receiving the most likes, comments, and shares<\/li>\n\n\n\n<li>Dive into your audience persona and research their likes, dislikes, and preferences. <em>(Check out this workbook to <\/em><a href=\"https:\/\/view.flodesk.com\/pages\/6272c8131e8046b22025440c\"><em>learn more about your target audience<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>Chat with your followers by responding to comments and encouraging discussions between them<\/li>\n\n\n\n<li>Take a look at what your competitors are doing and see what\u2019s working for them<\/li>\n\n\n\n<li>Experiment with content formats and compare their performance<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-frequently-can-i-create-and-post-content-what-cadence-can-i-commit-to-long-term\" name=\"how-frequently-can-i-create-and-post-content-what-cadence-can-i-commit-to-long-term\" data-animate data-destination=\"how-frequently-can-i-create-and-post-content-what-cadence-can-i-commit-to-long-term\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">How frequently can I create and post content? What cadence can I commit to long-term?&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Because social media algorithms are constantly changing, there\u2019s no set answer to this question. This will also differ depending on your niche, and audience. However, here are some average <a href=\"https:\/\/blog.hootsuite.com\/how-often-to-post-on-social-media\/#:~:text=The%20ideal%20frequency%20for%20posts,your%20target%20audience%20is%20online.\" target=\"_blank\" rel=\"noreferrer noopener\">publishing cadences for different social media platforms<\/a>:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Facebook: <\/strong>1\u20132 times a day&nbsp;<\/li>\n\n\n\n<li><strong>Instagram: <\/strong>3\u20135 per week&nbsp;<\/li>\n\n\n\n<li><strong>Instagram Stories: <\/strong>2 per day&nbsp;<\/li>\n\n\n\n<li><strong>LinkedIn: <\/strong>1\u20132 times a day<\/li>\n\n\n\n<li><strong>Pinterest: <\/strong>1 per week&nbsp;<\/li>\n\n\n\n<li><strong>TikTok: <\/strong>3\u20135 times a week<\/li>\n\n\n\n<li><strong>X: <\/strong>1\u20133 posts a day <strong><br><\/strong><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This might seem like a lot for any small business to manage. But don\u2019t worry\u2014quality and consistency of content are far more important than quantity. What\u2019s most essential is to get started and stick to a schedule.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Start by investing in a few cornerstone social media management tools: a content planner, link in bio tool, design app, and scheduling tool. These will go a long way in helping you post quality content over multiple accounts.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-are-my-goals-and-kpis-how-do-i-measure-success\" name=\"what-are-my-goals-and-kpis-how-do-i-measure-success\" data-animate data-destination=\"what-are-my-goals-and-kpis-how-do-i-measure-success\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What are my goals and KPIs? How do I measure success?&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An effective strategy starts with specific, measurable, achievable, realistic, and time-bound (SMART) goals. An example of a SMART social media goal is <em>achieving a 25% increase in Instagram follower engagement rate in the next three months<\/em>.<br><br>Here\u2019s how to define your goals:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Consider what you want to achieve, like increasing brand awareness, driving website traffic, or improving follower engagement<\/li>\n\n\n\n<li>For each goal, identify the specific metrics that indicate success, like engagement rate, reach, follower growth, or sales<\/li>\n\n\n\n<li>Know where you currently stand with your social media performance, so you can set realistic benchmarks for improvement<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"what-would-a-content-partnership-look-like-in-my-niche-and-do-i-want-to-pursue-those\" name=\"what-would-a-content-partnership-look-like-in-my-niche-and-do-i-want-to-pursue-those\" data-animate data-destination=\"what-would-a-content-partnership-look-like-in-my-niche-and-do-i-want-to-pursue-those\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What would a content partnership look like in my niche, and do I want to pursue those?&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Influencer marketing can be a powerful strategy to boost brand visibility and engagement. However, collaborating with influencers is not for everyone. Here\u2019s when you should consider partnering with an influencer:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>You want to reach a broader audience to increase your brand awareness<\/li>\n\n\n\n<li>You\u2019ve already created valuable social media content and want to amplify your reach<\/li>\n\n\n\n<li>You need to reach a highly niche audience and have identified an influencer with a presence there<\/li>\n\n\n\n<li>You want to encourage user-generated content around your brand or products<\/li>\n\n\n\n<li>You\u2019re looking to enhance or repair your brand&#8217;s reputation<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"defining-your-social-media-channel-strategy\" name=\"defining-your-social-media-channel-strategy\" data-animate data-destination=\"defining-your-social-media-channel-strategy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Defining your social media channel strategy&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Creating content across all social media channels isn\u2019t necessary for every small business, at least not in the beginning. When starting out, focus on the channel that will have the most impact.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As you grow, you can pull the lever on multiple channels to reach more audiences and grow your business further. For now, here\u2019s a list of popular social media channels and the kind of content that works best for each channel.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>X (Formerly Twitter)<\/strong>: Short and snappy text-style posts work best in <a href=\"https:\/\/twitter.com\/\">X<\/a>, where the target market is focused on news, trends, and real-time updates. It\u2019s a great platform for tech businesses and media.<br><\/li>\n\n\n\n<li><strong>Instagram<\/strong>: <a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> is a highly visual platform. It\u2019s the go-to for high-quality videos and graphics, and suits lifestyle, fashion, beauty, and visual brands or other product-based businesses.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>TikTok<\/strong>: <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> is where you\u2019ll find short and entertaining videos and tons of viral content from entertainment, fashion, and lifestyle brands. It\u2019s popular with younger demographics in particular, especially Gen Z.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Facebook<\/strong>: <a href=\"https:\/\/facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Facebook<\/a> is the <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/?ref=buffer.com\" target=\"_blank\" rel=\"noreferrer noopener\">most used social media platform worldwide<\/a>, with diverse audiences and age groups accessing it. Businesses targeting a broad audience should consider adding Facebook to the mix.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Pinterest<\/strong>: <a href=\"http:\/\/pinterest.com\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a> is a visual content platform where product-based business can showcase their product catalogs. It\u2019s great for lifestyle, home decor, fashion, and food-related brands.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn<\/strong>: <a href=\"http:\/\/linkedin.com\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> mainly caters to B2B audiences, professionals, and job seekers. It\u2019s where you\u2019ll find thought-leadership content and important updates about your industry.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"use-the-best-social-media-management-tools-for-your-business\" name=\"use-the-best-social-media-management-tools-for-your-business\" data-animate data-destination=\"use-the-best-social-media-management-tools-for-your-business\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Use the best social media management tools for your business<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your social media toolkit plays a significant role in shaping your brand narrative and guiding your strategy on social media platforms.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a small business, you don\u2019t need to adopt every type of tool. Instead, your goal should be to focus on understanding your brand needs and selecting the right combination to propel your brand forward.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And the start of any winning social media toolkit is a <a href=\"https:\/\/flodesk.com\/link-in-bio\">Flodesk Link in bio<\/a>. In just a few steps, you can create a stunning page for your followers, with links to your newsletter signup, product pages, and more. <a href=\"https:\/\/flodesk.com\/link-in-bio\">Create yours free.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Using the right social media tools can take your business from good to great. We\u2019ve carefully curated a list of eight must-have social media tools for small businesses to use. Add them to your toolkit to elevate your online presence and take control of your social media marketing.&nbsp; According to recent research, 77% of [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"table_tags":[],"class_list":["post-10461","post","type-post","status-publish","format-standard","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Business Social Media Toolkit: 8 Handy Tools<\/title>\n<meta name=\"description\" content=\"Effectively leveraging social media as a small business is no easy feat. 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