{"id":10403,"date":"2024-03-12T03:55:31","date_gmt":"2024-03-12T11:55:31","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=10403"},"modified":"2024-07-12T04:51:17","modified_gmt":"2024-07-12T12:51:17","slug":"how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/","title":{"rendered":"How Tamara Malas is building a revolutionary fashion community with Flodesk"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR: Tamara Malas is on a mission to ensure that fashion is for everyone, regardless of size. Her boldly branded, slow-fashion clothing line has rapidly grown while fostering a tight-knit online community. Discover how her small team creates iconic designs and fosters meaningful relationships with Flodesk.<\/em><\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Tamara Malas didn\u2019t intend to become an activist. After graduating from The School of the Art Institute of Chicago with a degree in Fashion Design, she spent the first seven years of her career working for high-end fashion houses, creating beautiful women\u2019s clothing\u2014but never for women her size.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That feeling of being excluded from the fashion industry led Tamara to start her eponymous clothing line, <a href=\"https:\/\/tamaramalas.com\" target=\"_blank\" rel=\"noreferrer noopener\">Tamara Malas<\/a>. She adds, \u201cI wanted to contribute to my own community, and that\u2019s what led me to start my own business.\u201d<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #EFAFA3; color:#000000;\"\n\t   href=\"http:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Deliver emails people love to get<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create gorgeous emails, elevate your brand with custom everything, and deliver refreshingly personal messages with Flodesk.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tTry it free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"bold-branding-meets-inclusive-fashion-design\" name=\"bold-branding-meets-inclusive-fashion-design\" data-animate data-destination=\"bold-branding-meets-inclusive-fashion-design\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Bold branding meets inclusive fashion design<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In 2018, Tamara Malas launched as a plus-sized clothing brand, focusing on sizes 14-36. Tamara\u2019s goal was simply to provide women like her with unique, fun, and bold clothing they could feel confident in. She says, \u201cMy brand is quirky, fun, and witty. It\u2019s for people who aren\u2019t afraid to try new things and take risks.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Not long after launching, Tamara began gaining recognition as an activist for creating an inclusive clothing brand that encourages people of all shapes and sizes to dress up and feel seen. She says, \u201cI didn\u2019t realize I was getting into advocacy work by starting a brand of clothing for bigger women, but it really does make such a statement just by making clothes for real people. Being involved in the community has been incredibly rewarding.\u201d<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2000\"\n  data-height=\"1333\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/TM1.jpeg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/TM1-32x21.jpeg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/TM1-200x133.jpeg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/TM1-450x300.jpeg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/TM1-700x467.jpeg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/TM1-1000x667.jpeg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/TM1-1400x933.jpeg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/TM1-1800x1200.jpeg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/TM1.jpeg 2000w\"\n            data-width=\"2000\"\n      data-height=\"1333\"\n      data-fit=\"cover\"\n      width=\"2000\"\n      height=\"1333\"\n      loading=\"eager\"\n      alt=\"Tamara Malas community\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Amid a global pandemic, Tamara decided to abandon traditional fashion marketing strategies. Instead of trying to get coverage in magazines and newspapers, she began placing a heavier focus on digital marketing and building a direct relationship with her community online. She believes there has been a massive shift in the fashion brand marketplace, adding, \u201cIt\u2019s really transformed into this smaller community that\u2019s all about word of mouth, trust, influencers, and people wearing your clothes and sharing how much they love them.\u201d<\/p>\n<\/div>\n\n<div data-animate class=\"embed-form-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C22pAJ9rDlO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C22pAJ9rDlO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C22pAJ9rDlO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Tamara Malas (@tamara.malas)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The clothing line now offers size 2 to size 36 and reaches an audience of over 28,000 Instagram followers. Tamara believes the brand\u2019s rapid growth is because of its distinctive, loud, and vibrant clothing options for women of all sizes\u2014something she was very intentional about when forming the brand\u2019s identity.<br><br>\u201cThe brand gained traction for being different and unlike what was already out there. I did a lot of research, and part of that was looking at what other brands do and how to fill a space in the market. I said if all these brands are over here in one corner, I want to be in the opposite corner,\u201d she explains.<\/p>\n<\/div>\n\n<div id=\"forging-an-iconic-brand-and-thriving-community-with-flodesk\" name=\"forging-an-iconic-brand-and-thriving-community-with-flodesk\" data-animate data-destination=\"forging-an-iconic-brand-and-thriving-community-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Forging an iconic brand and thriving community with Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Three years ago, Tamara was frustrated by the lack of design flexibility major brands like Klaviyo and MailChimp offer. She began searching for an email platform that was as visually unique as her clothing while being simple enough for her small team to manage. That\u2019s when she found Flodesk.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk\u2019s focus on beautiful design, direct engagement, and user-friendly analytics have made it the perfect tool for Tamara\u2019s rapidly growing fashion brand.&nbsp;<\/p>\n<\/div>\n\n<div id=\"stunning-fully-customizable-templates\" name=\"stunning-fully-customizable-templates\" data-animate data-destination=\"stunning-fully-customizable-templates\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Stunning, fully customizable templates<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Tamara loves the ease and customization Flodesk offers compared to other platforms. She adds, \u201cFlodesk focuses on design, visuals, and branding, so you\u2019re really able to put your best foot forward, whereas some of the other brands all kind of do the same thing. Flodesk offers something unique and more aligned with what we want as Tamara Malas.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a brand that\u2019s always looking for ways to go against the grain and stand apart from the crowd, they don\u2019t focus on big sales and discounts to improve their conversions and email engagement as many companies do. Instead of reusing templates or standard formulas in their emails, they treat each email they send as <em>\u201ca unique message or a letter you would be sending a friend\u201d<\/em> with visuals that are always exciting, on-brand, and fun to open.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"692\"\n  data-height=\"1857\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Email.ex2_-e1709906626529.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Email.ex2_-e1709906626529-32x86.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Email.ex2_-e1709906626529-200x537.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Email.ex2_-e1709906626529-450x1208.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/03\/Email.ex2_-e1709906626529.jpg 692w\"\n            data-width=\"692\"\n      data-height=\"1857\"\n      data-fit=\"cover\"\n      width=\"692\"\n      height=\"1857\"\n      loading=\"eager\"\n      alt=\"Tamara Malas personalized email example with testimonial\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"bold-personalized-emails-her-community-loves\" name=\"bold-personalized-emails-her-community-loves\" data-animate data-destination=\"bold-personalized-emails-her-community-loves\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Bold, personalized emails her community loves<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The Tamara Malas email list has more than doubled since the brand switched to Flodesk, now numbering in the tens of thousands. Flodesk has helped Tamara build and maintain meaningful relationships with her subscribers, which the community thrives on\u2014and the sales have followed.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Her team\u2019s focus on community-building through email has been instrumental to their success. They regularly connect with subscribers and seek opportunities to foster a tight-knit community by delivering hyper-personalized, unique emails their customers adore.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Tamara adds, \u201cWe definitely communicate with our customers in a very direct way. We\u2019re still small, which means we can send direct, personalized messages and kick it the way we want to.\u201d<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1055\"\n  data-height=\"1653\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Email.ex3_.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Email.ex3_-32x50.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Email.ex3_-200x313.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Email.ex3_-450x705.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Email.ex3_-700x1097.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Email.ex3_-1000x1567.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Email.ex3_.jpg 1055w\"\n            data-width=\"1055\"\n      data-height=\"1653\"\n      data-fit=\"cover\"\n      width=\"1055\"\n      height=\"1653\"\n      loading=\"eager\"\n      alt=\"Tamara Malas email example\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"simple-analytics-for-small-businesses\" name=\"simple-analytics-for-small-businesses\" data-animate data-destination=\"simple-analytics-for-small-businesses\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Simple analytics for small businesses<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Since switching to Flodesk, the team has found analytics reporting much easier. They rave about Flodesk\u2019s \u201creally clean report system\u201d that allows them to easily see who opened their email, how many clicks it got, and what product links perform well without having to learn how to navigate a tricky interface.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The Tamara Malas team uses <a href=\"https:\/\/flodesk.com\/blog\/flodesk-analytics\/\">Flodesk Analytics<\/a>\u2019 simple yet insightful analytics tool to understand how their emails are performing and optimize their open rates. Their email marketing manager, Laura, is an expert at creating witty, engaging subject lines. She uses analytics to test and track what works and what doesn\u2019t continually.&nbsp;<\/p>\n<\/div>\n\n<div id=\"tamaras-top-5-email-marketing-tips-to-try-yourself\" name=\"tamaras-top-5-email-marketing-tips-to-try-yourself\" data-animate data-destination=\"tamaras-top-5-email-marketing-tips-to-try-yourself\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Tamara\u2019s top 5 email marketing tips to try yourself<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Tamara Malas has built a thriving business by leveraging the power of email marketing\u2014and you can, too. Here are five tips to help you build an online community with Flodesk.<\/p>\n<\/div>\n\n<div id=\"1-dont-be-afraid-to-stand-out-from-the-crowd\" name=\"1-dont-be-afraid-to-stand-out-from-the-crowd\" data-animate data-destination=\"1-dont-be-afraid-to-stand-out-from-the-crowd\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. <strong>Don\u2019t be afraid to stand out from the crowd<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No matter your industry, there are people just like you looking for something unique in the marketplace. Tamara stands out by offering fun, bold, and daring clothing for women of all sizes\u2014wrapped in extraordinary emails.<\/p>\n<\/div>\n\n<div id=\"2-lean-into-your-visual-identity\" name=\"2-lean-into-your-visual-identity\" data-animate data-destination=\"2-lean-into-your-visual-identity\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. <strong>Lean into your visual identity<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With a powerful range of simple-to-use tools at your fingertips to bring your brand to life, there\u2019s no stopping what you can create. Transform your newsletters into visually engaging designs and deliver emails subscribers can\u2019t wait to open, just like Tamara.<\/p>\n<\/div>\n\n<div id=\"3-build-genuine-relationships-not-just-revenue\" name=\"3-build-genuine-relationships-not-just-revenue\" data-animate data-destination=\"3-build-genuine-relationships-not-just-revenue\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. <strong>Build genuine relationships, not just revenue<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sales and discounts will always be powerful tools for converting email subscribers into paying customers. However, Tamara and her team deeply believe it\u2019s way more powerful to focus on building meaningful relationships with subscribers\u2014which will likely translate into greater sales and customer loyalty in the long run.<\/p>\n<\/div>\n\n<div id=\"4-experiment-with-new-ideas\" name=\"4-experiment-with-new-ideas\" data-animate data-destination=\"4-experiment-with-new-ideas\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. <strong>Experiment with new ideas<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can use Flodesk\u2019s gorgeous templates as a starting point for your email designs but don\u2019t fall into the habit of using the same template repeatedly. Shake things up and keep your subscribers excited about what\u2019s next by regularly iterating on your content and designs.<\/p>\n<\/div>\n\n<div id=\"5-measure-your-results\" name=\"5-measure-your-results\" data-animate data-destination=\"5-measure-your-results\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. <strong>Measure your results<\/strong><\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=MbBNWZOgLqY\" target=\"_blank\" rel=\"noreferrer noopener\">Flodesk Analytics<\/a> is straightforward, intuitive, and ultra user-friendly. By using data to make decisions, you can optimize every send and foster a highly engaged community of subscribers you can nurture all year long.<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #EFAFA3; color:#000000;\"\n\t   href=\"http:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Build deep relationships with your subscribers<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Deliver the right message at the right time to the right people with Flodesk. The possibilities are endless.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tTry it free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"create-connect-and-grow-with-flodesk\" name=\"create-connect-and-grow-with-flodesk\" data-animate data-destination=\"create-connect-and-grow-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Create, connect, and grow with Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don\u2019t send the same boring marketing emails as everyone else in your industry\u2014stand out in a crowded inbox with Flodesk. Choose from a library of gorgeous templates, design them just the way you like, and send emails that are truly reflective of your brand.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And that\u2019s just the beginning. Grow your list with stunning opt-in forms, build meaningful relationships on autopilot with workflows, and optimize your email marketing strategy with powerful analytics. <a href=\"https:\/\/app.flodesk.com\/sign-up?_gl=1*7mkpdl*_ga*MTE4OTc3NDYyOC4xNjc5NTAzNjYz*_ga_SHJDGKPK06*MTY3OTUwNTU3Ny4yLjAuMTY3OTUwNTU3Ny42MC4wLjA.\">Try Flodesk free for 30 days<\/a>\u2014no credit card required.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Explore <\/strong><a href=\"https:\/\/tamaramalas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tamara Malas\u2019 website<\/strong><\/a><strong> or follow them on Instagram <\/strong><strong>@tamara.malas<\/strong><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Tamara Malas is on a mission to ensure that fashion is for everyone, regardless of size. Her boldly branded, slow-fashion clothing line has rapidly grown while fostering a tight-knit online community. Discover how her small team creates iconic designs and fosters meaningful relationships with Flodesk. Tamara Malas didn\u2019t intend to become an activist. After [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[15,31],"table_tags":[],"class_list":["post-10403","post","type-post","status-publish","format-standard","hentry","category-flodesk","tag-best-practices","tag-member-to-watch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Tamara Malas is revolutionizing fashion with Flodesk<\/title>\n<meta name=\"description\" content=\"Her boldly branded, slow-fashion clothing line has rapidly grown while fostering a tight-knit online community. Discover how she does it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Tamara Malas is revolutionizing fashion with Flodesk\" \/>\n<meta property=\"og:description\" content=\"Her boldly branded, slow-fashion clothing line has rapidly grown while fostering a tight-knit online community. Discover how she does it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T11:55:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T12:51:17+00:00\" \/>\n<meta name=\"author\" content=\"Jordyn Kerr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordyn Kerr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/\",\"url\":\"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/\",\"name\":\"How Tamara Malas is revolutionizing fashion with Flodesk\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2024-03-12T11:55:31+00:00\",\"dateModified\":\"2024-07-12T12:51:17+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763\"},\"description\":\"Her boldly branded, slow-fashion clothing line has rapidly grown while fostering a tight-knit online community. Discover how she does it.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Tamara Malas is building a revolutionary fashion community with Flodesk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763\",\"name\":\"Jordyn Kerr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g\",\"caption\":\"Jordyn Kerr\"},\"description\":\"Jordyn is a storyteller and content strategist with a passion for helping brands grow their impact. She\u2019s the founder of Creatively Wired\u2014a storytelling agency\u2014and the Content Marketing Manager at Flodesk. Find her sipping cappuccinos behind a keyboard (or a book) at a local caf\u00e9.\",\"sameAs\":[\"http:\/\/www.creativelywired.co\",\"https:\/\/www.linkedin.com\/in\/jordyn-kerr\/\"],\"url\":\"https:\/\/flodesk.com\/blog\/author\/jordyn-e-kerr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Tamara Malas is revolutionizing fashion with Flodesk","description":"Her boldly branded, slow-fashion clothing line has rapidly grown while fostering a tight-knit online community. Discover how she does it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/","og_locale":"en_US","og_type":"article","og_title":"How Tamara Malas is revolutionizing fashion with Flodesk","og_description":"Her boldly branded, slow-fashion clothing line has rapidly grown while fostering a tight-knit online community. Discover how she does it.","og_url":"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/","og_site_name":"Flodesk","article_published_time":"2024-03-12T11:55:31+00:00","article_modified_time":"2024-07-12T12:51:17+00:00","author":"Jordyn Kerr","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jordyn Kerr","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/","url":"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/","name":"How Tamara Malas is revolutionizing fashion with Flodesk","isPartOf":{"@id":"https:\/\/flodesk.com\/blog\/#website"},"datePublished":"2024-03-12T11:55:31+00:00","dateModified":"2024-07-12T12:51:17+00:00","author":{"@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763"},"description":"Her boldly branded, slow-fashion clothing line has rapidly grown while fostering a tight-knit online community. Discover how she does it.","breadcrumb":{"@id":"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/flodesk.com\/blog\/how-tamara-malas-is-building-a-revolutionary-fashion-community-with-flodesk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flodesk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Tamara Malas is building a revolutionary fashion community with Flodesk"}]},{"@type":"WebSite","@id":"https:\/\/flodesk.com\/blog\/#website","url":"https:\/\/flodesk.com\/blog\/","name":"Flodesk","description":"A blog sharing email marketing strategies and best practices for small business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flodesk.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763","name":"Jordyn Kerr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g","caption":"Jordyn Kerr"},"description":"Jordyn is a storyteller and content strategist with a passion for helping brands grow their impact. She\u2019s the founder of Creatively Wired\u2014a storytelling agency\u2014and the Content Marketing Manager at Flodesk. Find her sipping cappuccinos behind a keyboard (or a book) at a local caf\u00e9.","sameAs":["http:\/\/www.creativelywired.co","https:\/\/www.linkedin.com\/in\/jordyn-kerr\/"],"url":"https:\/\/flodesk.com\/blog\/author\/jordyn-e-kerr\/"}]}},"_links":{"self":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/10403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/comments?post=10403"}],"version-history":[{"count":45,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/10403\/revisions"}],"predecessor-version":[{"id":11639,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/posts\/10403\/revisions\/11639"}],"wp:attachment":[{"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/media?parent=10403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/categories?post=10403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/tags?post=10403"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/flodesk.com\/blog\/wp-json\/wp\/v2\/table_tags?post=10403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}