{"id":1035,"date":"2021-08-31T04:00:00","date_gmt":"2021-08-31T04:00:00","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=1035"},"modified":"2022-05-19T08:32:59","modified_gmt":"2022-05-19T16:32:59","slug":"personalize-with-flodesk-forms","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/","title":{"rendered":"3 New Ways to Hyper-Personalize Your Email Marketing with Flodesk Forms"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Flodesk Forms are getting a major upgrade both in aesthetics and functionality. The latest release includes new form templates and upgraded features that are going to transform how you\u2019re able to connect with your subscribers. We\u2019re talking subscriber preferences, custom fields, form templates, a Preferences Page, more accessibility and content personalization.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This release will allow for increased opportunities for you to personalize your emails, allow subscribers to self-select the content they want from you and enable them to manage their email preferences (to reduce complete unsubscribes). This is a big deal!<\/p>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3 New Ways to Up Your Email Marketing Personalization with Flodesk Forms\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wYorMSvhI6k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>What are forms?<\/em> Forms are the easiest way to add subscribers to your email list. Flodesk offers a variety of form templates in three formats: popup, inline, and full page. The goal of forms is to convert a visitor into a subscriber and provide them with the value they are searching for as efficiently as possible.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s dive into the three ways you can use Forms to up your personalization game in your email marketing.<\/p>\n<\/div>\n\n<div id=\"include-personalized-content-in-emails-with-custom-form-fields\" name=\"include-personalized-content-in-emails-with-custom-form-fields\" data-animate data-destination=\"include-personalized-content-in-emails-with-custom-form-fields\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Include personalized content in emails with Custom Form Fields&nbsp;<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"2401\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-32x30.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-200x188.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-450x422.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-700x656.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-1000x938.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-1400x1313.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-1800x1688.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-2200x2063.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-2500x2344.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/CustomFields3-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"2401\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"2401\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Custom Form Fields<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can now add your own custom form fields, enabling your subscribers to share more relevant information with you. Then, you have the ability to insert that information directly into your emails for a hyper-personalized experience in the platform.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2400\"\n  data-height=\"2400\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/green_form.jpg 2400w\"\n            data-width=\"2400\"\n      data-height=\"2400\"\n      data-fit=\"cover\"\n      width=\"2400\"\n      height=\"2400\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"how-to-use-custom-form-fields-for-email-personalization\" name=\"how-to-use-custom-form-fields-for-email-personalization\" data-animate data-destination=\"how-to-use-custom-form-fields-for-email-personalization\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How to use Custom Form Fields for email personalization<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can ask subscribers anything, and the possibilities for customization are endless.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, if you ask subscribers for their enneagram number, wedding month or their drink order, you can now integrate that data directly into the copy of your emails to make your subscribers feel uniquely seen.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1448\"\n  data-height=\"860\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/personalize2.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/personalize2-32x19.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/personalize2-200x119.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/personalize2-450x267.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/personalize2-700x416.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/personalize2-1000x594.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/personalize2-1400x831.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/personalize2.jpg 1448w\"\n            data-width=\"1448\"\n      data-height=\"860\"\n      data-fit=\"cover\"\n      width=\"1448\"\n      height=\"860\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some examples:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>Do you fully leverage your superpowers as an Enneagram 2? As a business coach, I\u2019ve worked with plenty of 2\u2019s just like you and have helped them to lean into their unique personality type to maximize success.<\/li><li>As we count down the days until your September wedding, I wanted to equip you with some additional resources to help you prepare for your big day.<\/li><li>After today\u2019s webinar, treat yourself to a caramel macchiato and pat yourself on the back for investing in your education. Cheers, friend!<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more, check out <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5496549-can-i-add-a-custom-field-to-a-form\">Can I add a custom field to a form<\/a>?<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0e136; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0e136;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"personalize-content-from-the-start-of-your-subscriber-relationship-with-preferences-on-forms\" name=\"personalize-content-from-the-start-of-your-subscriber-relationship-with-preferences-on-forms\" data-animate data-destination=\"personalize-content-from-the-start-of-your-subscriber-relationship-with-preferences-on-forms\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Personalize content from the start of your subscriber relationship with Preferences on forms<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let your subscribers tell you what they want to hear about (or how often they want to hear from you) by adding Preferences to your forms. You simply customize the question and options they choose from.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2400\"\n  data-height=\"2516\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences-32x34.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences-200x210.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences-450x472.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences-700x734.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences-1000x1048.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences-1400x1468.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences-1800x1887.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences-2200x2306.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences.jpg 2400w\"\n            data-width=\"2400\"\n      data-height=\"2516\"\n      data-fit=\"cover\"\n      width=\"2400\"\n      height=\"2516\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Preferences<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Preference options are connected to segments, so if your subscriber opts into a preference, they will be added to the corresponding segment(s) you select. This feature ensures that subscribers only receive content that is relevant to them.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Only want to receive educational content? Check!&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Only want information on sales and promotions? Check!&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Give your audience the power to curate their emails and improve their overall experience.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pro Tip: Since all the options are connected to different segments you specify, when a subscriber opts into an option, this can trigger different Workflows. Think of all the possibilities!<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This new feature is now available for all of your forms, including legacy forms, and can be activated with a toggle you can turn on or off. It\u2019s incredibly simple.<\/p>\n<\/div>\n\n<div id=\"how-to-use-preferences-to-personalize-content-amp-frequency-from-the-start-of-your-subscriber-relationship\" name=\"how-to-use-preferences-to-personalize-content-amp-frequency-from-the-start-of-your-subscriber-relationship\" data-animate data-destination=\"how-to-use-preferences-to-personalize-content-amp-frequency-from-the-start-of-your-subscriber-relationship\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How to use Preferences to personalize content &amp; frequency from the start of your subscriber relationship&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are so many impactful ways to take advantage of the Preferences feature.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some examples:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>List the categories of emails that you like to send and allow subscribers to opt-in to each type like: educational content; sales and promotions; weekly newsletters; and more!<\/li><li>Ask your subscribers \u201cWhat are you interested in hearing about?\u201d with options that reflect your different services and offerings like \u201cMy photography 101 course\u201d or \u201cPhotography tips\u201d<\/li><li>Find out your subscribers\u2019 desired email frequency (once a week, every other week, once a month, once a quarter) and create segments that coordinate with that.<\/li><\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Giving your subscribers the power to customize the content they will receive increases positive sentiment and decreases the likelihood of future unsubscribes. With Preferences, you know exactly what each subscriber wants to hear about or how often they want to see your emails in their inbox. You can create a personal experience catered to their exact needs and tastes.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It also allows you to leverage personalized segmentation that can trigger specific Workflows for an optimized onboarding experience. It is a win-win for your audience and for your growing list.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2560\"\n  data-height=\"2381\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-32x30.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-200x186.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-450x419.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-700x651.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-1000x930.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-1400x1302.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-1800x1674.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-2200x2047.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-2500x2326.jpg 2500w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences2-scaled.jpg 2560w\"\n            data-width=\"2560\"\n      data-height=\"2381\"\n      data-fit=\"cover\"\n      width=\"2560\"\n      height=\"2381\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more, check out <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5499288-how-to-use-preferences-on-forms\">How to use Preferences on forms<\/a> and <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5508510-what-is-the-difference-between-preferences-on-forms-and-the-preferences-page\">What is the difference between Preferences in Forms and the Preferences Page<\/a>?<\/p>\n<\/div>\n\n<div id=\"personalize-content-throughout-your-subscriber-relationship-with-the-preferences-page\" name=\"personalize-content-throughout-your-subscriber-relationship-with-the-preferences-page\" data-animate data-destination=\"personalize-content-throughout-your-subscriber-relationship-with-the-preferences-page\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Personalize content throughout your subscriber relationship with the Preferences Page<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1865\"\n  data-height=\"2560\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-scaled.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-32x44.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-200x275.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-450x618.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-700x961.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-1000x1373.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-1400x1922.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-1800x2471.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-2200x3020.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/preferences_Page-scaled.jpg 1865w\"\n            data-width=\"1865\"\n      data-height=\"2560\"\n      data-fit=\"cover\"\n      width=\"1865\"\n      height=\"2560\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Preferences Page<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now instead of giving your subscribers the binary option to stay subscribed or unsubscribe from your list, they can manage their relationship with you by opting in and out of different segments.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The unsubscribe link included in your emails will become \u201cUnsubcribe or manage preferences.\u201d Clicking on \u201cmanage preferences\u201d takes subscribers to the Preferences Page where they can manage their preferences (as specified by you\u2014more on that below).<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>On the back-end, Flodesk members can edit the Preferences Page in \u201cMy Account.\u201d This is where you can control what your subscribers see in terms of managing their email relationship with you.You can also customize the look and feel of the Preferences Page with different themes and colors.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By default, your customers will be able to edit their first and last name on the page. If you toggle on \u201copt-in preferences,\u201d you can add the content types or frequency options for your subscribers to manage. These are all connected to Segments you specify. Up to 6 preferences can be added.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Note: The options on the Preferences Page and their related Segments are not connected to the subscriber Preferences found on Forms.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When subscribers flick an option on, they\u2019ll automatically be added to the associated segment(s), triggering any connected Workflows. When subscribers flick an option off, they\u2019ll automatically be removed from the associated segment(s). It\u2019s very simple and straightforward.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn more, check out <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5499528-how-to-set-up-the-preferences-page\">How to set up the Preferences Page<\/a> and <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5508510-what-is-the-difference-between-preferences-on-forms-and-the-preferences-page\">What is the difference between Preferences in Forms and the Preferences Page<\/a>.<\/p>\n<\/div>\n\n<div id=\"how-to-use-the-preferences-page-to-personalize-content-amp-frequency-throughout-your-subscriber-relationship\" name=\"how-to-use-the-preferences-page-to-personalize-content-amp-frequency-throughout-your-subscriber-relationship\" data-animate data-destination=\"how-to-use-the-preferences-page-to-personalize-content-amp-frequency-throughout-your-subscriber-relationship\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How to use the Preferences Page to personalize content &amp; frequency throughout your subscriber relationship<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Let\u2019s look at a use case.<\/em> If you\u2019re launching a new product and want to let subscribers opt out of receiving launch-specific emails, you can create a specific launch segment and give them the ability to opt-out through the Preferences Page. This is important because often during launches, emails are sent at a more aggressive frequency and if subscribers aren\u2019t interested or get annoyed by increased communication, they can opt out of that segment and not need to unsubscribe from your entire list. Additionally, while managing their preferences, they may discover that they aren\u2019t opted in to other valuable segments that you\u2019re offering and could choose to opt themselves in.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Another way you could use the Preferences Page is to let subscribers manage another piece of their relationship with you that wasn\u2019t included in the Preferences they selected when they first subscribed. For instance, if the Preferences on your form asked \u201cWhat do you want to hear about?\u201d and offered different content types, you could use the Preferences Page to ask \u201cHow often do you want to hear from me?\u201d Combining subscriber Preferences on your Forms with different options on your Preferences Page can provide you with a complete personalization package for each subscriber. You\u2019ll know what types of content they want to receive and how often.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pro Tip: If someone accidentally hits the unsubscribe button, they now have the option to click into \u201cManage preferences\u201d from any past email to resubscribe themselves on the Preferences Page.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"new-form-templates\" name=\"new-form-templates\" data-animate data-destination=\"new-form-templates\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">New form templates<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>On top of the new Form features, Flodesk is releasing a set of 20 beautiful form templates, including 4 Full Page Forms, a Popup Card Form and Inline Forms. These templates have been created to give you increased options for converting your audience into subscribers\u2014with the beautiful design aesthetics that you have come to expect from Flodesk.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1200\"\n  data-height=\"1200\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/ezgif.com-gif-maker.gif\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/ezgif.com-gif-maker-32x32.gif 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/ezgif.com-gif-maker-200x200.gif 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/ezgif.com-gif-maker-450x450.gif 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/ezgif.com-gif-maker-700x700.gif 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/ezgif.com-gif-maker-1000x1000.gif 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/ezgif.com-gif-maker.gif 1200w\"\n            data-width=\"1200\"\n      data-height=\"1200\"\n      data-fit=\"cover\"\n      width=\"1200\"\n      height=\"1200\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Need a refresher on the different types of forms you\u2019ll find? Here\u2019s the quick guide below:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>Full Page Forms are the Flodesk equivalent of a stand alone landing page. You don\u2019t even need a website to use it\u2014just share the form\u2019s unique URL and start building your email list. The new Full Page Form templates include background images, splitscreens (where the image goes all the way to the top and bottom) and some without an image.<\/li><\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2400\"\n  data-height=\"2400\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/2.jpg 2400w\"\n            data-width=\"2400\"\n      data-height=\"2400\"\n      data-fit=\"cover\"\n      width=\"2400\"\n      height=\"2400\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Fullpage Form<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>Inline Forms are precisely as they sound\u2014embedded within a certain portion of your website. A straightforward way of capturing your subscriber\u2019s information. The new Inline Form templates include some with and without images.<\/li><\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2354\"\n  data-height=\"1362\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline-32x19.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline-200x116.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline-450x260.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline-700x405.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline-1000x579.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline-1400x810.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline-1800x1041.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline-2200x1273.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/inline.jpg 2354w\"\n            data-width=\"2354\"\n      data-height=\"1362\"\n      data-fit=\"cover\"\n      width=\"2354\"\n      height=\"1362\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Inline Form<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li>Popup Forms appear when you want them to\u2026 and not a moment sooner. What makes the new Popup Card Form especially functional is that it appears the same across desktop and mobile devices to ensure that it looks beautiful on all screen sizes.<\/li><\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"2400\"\n  data-height=\"2400\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7-2200x2200.jpg 2200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/7.jpg 2400w\"\n            data-width=\"2400\"\n      data-height=\"2400\"\n      data-fit=\"cover\"\n      width=\"2400\"\n      height=\"2400\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n    <p>Popup Form<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Regardless of how you want to collect your subscriber\u2019s information, Flodesk has a form for you.<\/p>\n<\/div>\n\n<div id=\"additional-form-performance-updates\" name=\"additional-form-performance-updates\" data-animate data-destination=\"additional-form-performance-updates\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Additional form performance updates<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Last but not least, this release includes the following Form enhancements:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul><li><strong>Faster Form Loading: <\/strong>All forms have been optimized to have a faster loading speed on your website. This is huge for overall website performance.<\/li><li><strong>Improved Accessibility: <\/strong>Subscribers will be able to tab through forms and selected fields will highlight according to modern accessibility standards.<\/li><li><strong>Language support for form fields: <\/strong>You can now change the display name in form fields to anything you like, so your forms are now compatible with any language.<\/li><li><strong>Form image display on mobile:<\/strong> All forms with images will have a new toggle that allows members to choose whether to display their form\u2019s image on mobile or not. You have full control over how your forms display to your audience.<\/li><\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0e136; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"_blank\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Get unlimited email sends &#038; subscribers with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>We\u2019ll never increase pricing because your email list is growing<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0e136;\">\n\t\t\t\tStart Free Trial\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div data-animate-children class='p-block'>\n<p>Forms are your conversion point\u2014turning followers into subscribers. They serve as a gateway to deepen your relationship with your audience, and when optimized for value and connection, they can help you to more effectively grow your list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk\u2019s new form features will help you serve your subscribers well and deliver up a hyper-personalized experience to help set you apart in their inbox. <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Flodesk Forms are getting a major upgrade both in aesthetics and functionality. The latest release includes new form templates and upgraded features that are going to transform how you\u2019re able to connect with your subscribers. We\u2019re talking subscriber preferences, custom fields, form templates, a Preferences Page, more accessibility and content personalization. This release will allow [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[23,18,20,19,21,22],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 New Ways to Hyper-Personalize Your Email Marketing with Flodesk Forms - Flodesk<\/title>\n<meta name=\"description\" content=\"Learn how to find out the content your subscribers want from you and enable them to manage their email preferences (to reduce unsubscribes).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 New Ways to Hyper-Personalize Your Email Marketing with Flodesk Forms - Flodesk\" \/>\n<meta property=\"og:description\" content=\"Learn how to find out the content your subscribers want from you and enable them to manage their email preferences (to reduce unsubscribes).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/nataliefrankecreative\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T16:32:59+00:00\" \/>\n<meta name=\"author\" content=\"Natalie Franke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/nataliefranke\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Franke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/\",\"url\":\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/\",\"name\":\"3 New Ways to Hyper-Personalize Your Email Marketing with Flodesk Forms - Flodesk\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2021-08-31T04:00:00+00:00\",\"dateModified\":\"2022-05-19T16:32:59+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/e792b91d24b906d6d04489b55dc8956b\"},\"description\":\"Learn how to find out the content your subscribers want from you and enable them to manage their email preferences (to reduce unsubscribes).\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/personalize-with-flodesk-forms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 New Ways to Hyper-Personalize Your Email Marketing with Flodesk Forms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/e792b91d24b906d6d04489b55dc8956b\",\"name\":\"Natalie Franke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a98133cc9ec5395e2420cb16ec8d02ef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a98133cc9ec5395e2420cb16ec8d02ef?s=96&d=mm&r=g\",\"caption\":\"Natalie Franke\"},\"description\":\"Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. 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