{"id":10327,"date":"2024-02-22T01:45:35","date_gmt":"2024-02-22T09:45:35","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=10327"},"modified":"2024-07-12T04:51:15","modified_gmt":"2024-07-12T12:51:15","slug":"lead-generation-form","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/lead-generation-form\/","title":{"rendered":"15 lead generation form examples that convert (and why)"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Lead generation forms are like slipping your business card into the pocket of your reader\u2014<em>but better.<\/em> Unlike a traditional business card, which can get lost or forgotten, these forms give you the chance to create an immediate connection with prospective customers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Lead generation forms for your small business can come in all shapes and sizes. We\u2019re here to show you some excellent lead generation form examples that were built to drive conversions.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-is-a-lead-generation-form\" name=\"what-is-a-lead-generation-form\" data-animate data-destination=\"what-is-a-lead-generation-form\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What is a lead generation form?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A lead generation form, often referred to as a lead gen form, is tailored to attract attention and capture contact info from people who are interested in your product or service. Usually, these individuals will sign up for your newsletter, or provide their details in exchange for a valuable freebie, coupon code, or other kind of asset.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This valuable data feeds into your marketing plan, so you can send your new subscribers personalized content, demonstrate the value of your offering, or invite them to become part of your community.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1138\"\n  data-height=\"890\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-32x25.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-200x156.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-450x352.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-700x547.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1000x782.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed.png 1138w\"\n            data-width=\"1138\"\n      data-height=\"890\"\n      data-fit=\"cover\"\n      width=\"1138\"\n      height=\"890\"\n      loading=\"eager\"\n      alt=\"free event email design\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"quick-tips-for-crafting-a-form-that-captures-leads-effectively\" name=\"quick-tips-for-crafting-a-form-that-captures-leads-effectively\" data-animate data-destination=\"quick-tips-for-crafting-a-form-that-captures-leads-effectively\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Quick tips for crafting a form that captures leads effectively<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>How can you create a lead capture form that your audience is actually excited to fill out? Here\u2019s a few quick tips to help you get started.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Keep it simple: <\/strong>Opt for a simple form with essential fields to make it easier for your audience to fill in your form. Overly lengthy forms can confuse or bore your audience, causing them to disengage before they even have the chance to submit.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Simplify multi-step forms: <\/strong>If you can\u2019t simplify your form to one or two fields, consider making it a multi-step form. Asking one question at a time makes your form easier to fill out, so your audience can gain access to your special offer, freebie, or gorgeous newsletter content.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Pay attention to CTAs: <\/strong>A compelling call to action (CTA) guides your audience to complete your form. Make it clear what they&#8217;ll get\u2014whether it&#8217;s a free tool, a pro bono consultation, or access to exclusive content.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Address pain points:<\/strong> How does your lead gen form help your reader? Highlight this front and center. For instance, a family photographer might disclose how quickly you can expect a quote, and what the turnaround time is for receiving pictures after a shoot.<br><br><\/li>\n\n\n\n<li><strong>Reduce barriers: <\/strong>Avoid asking for too many personal details. Start with the basics, like name and email address. Avoid asking for information you don\u2019t <em>really <\/em>need, like a date of birth or zip code, which some people may be uncomfortable including.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Social proof:<\/strong> People trust their peers more than brands. Incorporate testimonials or endorsements to add credibility and increase interest.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Nurture your leads: <\/strong>Once you\u2019ve captured interest, begin your sales process to nurture your relationship with your subscribers. With extra information, attractive offers, and a smooth checkout process, they may turn into customers.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t be intrusive, but don\u2019t be shy either:<\/strong> Make your form easy to spot without overly disrupting the browsing experience. Whether your form is a popup or an embedded inline, ensure it&#8217;s prominent on the page.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Test and refine:<\/strong> Try using two different forms or A\/B test variations to see which form performs better. Play around with CTAs, change your copy, and tweak the button color to find out what works best for your audience.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Highlight incentives: <\/strong>If you\u2019re offering a freebie, a discount, or a consultation, highlight it. These are valuable and act as an added push for people to sign up. And to drive excitement and set expectations, make it crystal clear what the freebie includes or even give a sneak peek.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716C3E; color:#DADADA;\"\n\t   href=\"https:\/\/flodesk.com\/form\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Create beautiful forms with Flodesk<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Grow your list with customizable, stunning templates that you can make your own. <\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tLearn more\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"15-fantastic-lead-generation-form-examples\" name=\"15-fantastic-lead-generation-form-examples\" data-animate data-destination=\"15-fantastic-lead-generation-form-examples\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">15 fantastic lead generation form examples<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A lead generation form is all about exchanging value with your audience. You make it easy for them to opt-in to your newsletter, special offer, or freebie. In return, they offer you their contact details and the opportunity to keep engaging with them down the line. Let\u2019s look at some great examples of lead forms.<\/p>\n<\/div>\n\n<div id=\"1-keep-it-personal-like-jess-annison\" name=\"1-keep-it-personal-like-jess-annison\" data-animate data-destination=\"1-keep-it-personal-like-jess-annison\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Keep it personal like <a href=\"https:\/\/www.jess-annison.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jess Annison<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1897\"\n  data-height=\"913\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142206.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142206-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142206-200x96.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142206-450x217.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142206-700x337.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142206-1000x481.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142206-1400x674.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142206-1800x866.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142206.png 1897w\"\n            data-width=\"1897\"\n      data-height=\"913\"\n      data-fit=\"cover\"\n      width=\"1897\"\n      height=\"913\"\n      loading=\"eager\"\n      alt=\"Jess Annison lead form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Readers prefer a personal touch. Leadership and careers coach Jess Annison championed this approach for her lead gen\u2014using the opportunity to turn her form into a more human and personal experience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And it fits her business perfectly. As a coach, her clients sign up to spend a lot of time with her\u2014face-to-face (or screen-to-screen). Her form sets the tone for this experience, featuring an image of her seated \u201copposite\u201d the viewer, as if in the middle of a consultation.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s a smart and simple move that helps you envision exactly what to expect in a session with her.<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Jess only asks for basic information, which increases trust<\/li>\n\n\n\n<li>The picture makes it feel like you\u2019re interacting with Jess directly, creating a more personal experience<\/li>\n\n\n\n<li>It\u2019s quick to fill out, which makes it easier for her audience to reach out in the spur of a moment<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-bootstrap-dreams-gives-a-sneak-peek-of-what-youll-get\" name=\"2-bootstrap-dreams-gives-a-sneak-peek-of-what-youll-get\" data-animate data-destination=\"2-bootstrap-dreams-gives-a-sneak-peek-of-what-youll-get\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Bootstrap Dreams gives a sneak peek of what you\u2019ll get<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1721\"\n  data-height=\"840\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142443.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142443-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142443-200x98.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142443-450x220.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142443-700x342.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142443-1000x488.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142443-1400x683.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-142443.png 1721w\"\n            data-width=\"1721\"\n      data-height=\"840\"\n      data-fit=\"cover\"\n      width=\"1721\"\n      height=\"840\"\n      loading=\"eager\"\n      alt=\"Boostrap dreams lead gen form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Have you ever seen a lead form that promises you a freebie\u2014like a workbook or e-book\u2014without clarifying what the content will actually cover? Probably not. And if you have, you likely didn\u2019t hand over your contact details.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Bootstrap Dreams shares the perfect amount of freebie info to drive opt-ins. Their form includes three depictions of the workbook and a summary of its key learning outcomes, highlighting how the workbook will benefit readers. This leaves the audience with no room for doubt about what they\u2019re signing up for.<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>They show and tell so readers are clear about what they\u2019re getting. It\u2019s simple but effective<\/li>\n\n\n\n<li>They only ask for two things: name and email. Less is more with lead forms<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-careof-gamifies-shopping-for-vitamins-in-their-lead-gen-form\" name=\"3-careof-gamifies-shopping-for-vitamins-in-their-lead-gen-form\" data-animate data-destination=\"3-careof-gamifies-shopping-for-vitamins-in-their-lead-gen-form\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Care\/of gamifies shopping for vitamins in their lead gen form<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"763\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1-200x95.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1-450x215.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1-700x334.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1-1000x477.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1-1400x668.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"763\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"763\"\n      loading=\"eager\"\n      alt=\"care\/of email form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When it comes to taking care of ourselves, it\u2019s easy to get overwhelmed. There\u2019s so much information out there that it\u2019s hard to know where to start. People are looking for clarity and an easy and effective solution.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Care\/of understands how daunting it can be to figure out what vitamins to take. So, it offers their audience a streamlined solution with this lead form. Sleek, minimalist, and delivered in quiz form, this lead gen form is quick to complete and easy to understand. Plus, the <a href=\"https:\/\/flodesk.com\/blog\/why-your-business-needs-a-quiz-and-how-to-make-one\/\">quiz format<\/a> adds an element of fun to the process.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>They keep it simple, with one question at a time on the screen<\/li>\n\n\n\n<li>The quiz-like setup makes filling out the form a fun experience<\/li>\n\n\n\n<li>By communicating expectations from the start, they build trust&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-lemonade-made-a-difficult-process-pleasant\" name=\"4-lemonade-made-a-difficult-process-pleasant\" data-animate data-destination=\"4-lemonade-made-a-difficult-process-pleasant\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/www.lemonade.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lemonade<\/a> made a difficult process pleasant<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1915\"\n  data-height=\"865\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151046.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151046-32x14.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151046-200x90.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151046-450x203.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151046-700x316.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151046-1000x452.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151046-1400x632.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151046-1800x813.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151046.png 1915w\"\n            data-width=\"1915\"\n      data-height=\"865\"\n      data-fit=\"cover\"\n      width=\"1915\"\n      height=\"865\"\n      loading=\"eager\"\n      alt=\"Lemonade lead form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A lead form from an insurance company doesn&#8217;t have to be dull and confusing, and lemonade proves that. Lemonade\u2019s form feels like it&#8217;s coming straight from a human. Instead of speaking to a faceless business, you\u2019re helped by Maya\u2014who is depicted at the top of the form.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>They humanized an otherwise boring process by adding the character of Maya<\/li>\n\n\n\n<li>Thanks to Maya and slick, modern, design, they make the process feel more approachable and easy to understand<\/li>\n\n\n\n<li>The form shows only one question at a time\u2014making it super easy to complete&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-babes-amp-brews-gives-value-in-return-for-your-email-address\" name=\"5-babes-amp-brews-gives-value-in-return-for-your-email-address\" data-animate data-destination=\"5-babes-amp-brews-gives-value-in-return-for-your-email-address\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/www.babesandbrewscommunity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Babes &amp; Brews<\/a> gives value in return for your email address<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"875\"\n  data-height=\"816\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152114.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152114-32x30.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152114-200x187.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152114-450x420.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152114-700x653.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152114.png 875w\"\n            data-width=\"875\"\n      data-height=\"816\"\n      data-fit=\"cover\"\n      width=\"875\"\n      height=\"816\"\n      loading=\"eager\"\n      alt=\"Babes &#038; Brews form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don\u2019t forget to add personality to your lead gen form! Babes &amp; Brews\u2019s playful writing style captures what it\u2019s like to be a part of this fun, mindful, and meaningful community.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But they don\u2019t just rely on puns to convince their audience to sign up. Apart from access to their newsletter, subscribing gets you a free worksheet. They outline why that\u2019s valuable in their form, so soon-to-be subscribers know exactly what they\u2019re getting out of the deal.<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>They maintain their playful tone of voice in all areas, down to the button of their lead gen form, so it all feels like an experience rather than a cold business transaction<\/li>\n\n\n\n<li>They\u2019re clear about what you\u2019ll receive in return for signing up, detailing what the worksheet freebie covers<\/li>\n\n\n\n<li>They keep things simple by only asking for a name and email address<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-create-a-subtle-sense-of-urgency-like-colleen\" name=\"6-create-a-subtle-sense-of-urgency-like-colleen\" data-animate data-destination=\"6-create-a-subtle-sense-of-urgency-like-colleen\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Create a subtle sense of urgency like <a href=\"https:\/\/www.colleenannalea.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colleen<\/a>&nbsp;<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1903\"\n  data-height=\"919\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152215.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152215-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152215-200x97.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152215-450x217.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152215-700x338.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152215-1000x483.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152215-1400x676.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152215-1800x869.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152215.png 1903w\"\n            data-width=\"1903\"\n      data-height=\"919\"\n      data-fit=\"cover\"\n      width=\"1903\"\n      height=\"919\"\n      loading=\"eager\"\n      alt=\"Colleen lead generation form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you open any marketing book, you\u2019ll find the same advice over and over: create a sense of urgency to incentivize people to take action.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.colleenannalea.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colleen Annelea<\/a> does this by giving her audience a gentle nudge, mentioning that her freebie will help you drive action \u201cTHIS year,\u201d and provide clarity on your \u201cnext steps.\u201d&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s way less alarming than a countdown or limited-time offer but still incorporates an element of timeliness, which makes this an appealing offer for people who are ready to take action.<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Colleen is crystal clear on what happens after hitting the yellow button: you get a downloadable roadmap for building a creative business<\/li>\n\n\n\n<li>She incorporates a friendly picture of herself in her form, making you feel like you\u2019re getting advice from her personally<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"7-kt-merry-made-a-form-thats-about-her-visitors-not-herself\" name=\"7-kt-merry-made-a-form-thats-about-her-visitors-not-herself\" data-animate data-destination=\"7-kt-merry-made-a-form-thats-about-her-visitors-not-herself\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. <a href=\"https:\/\/ktmerry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KT Merry<\/a> made a form that\u2019s about her visitors, not herself<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"789\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-2-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-2-200x99.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-2-450x222.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-2-700x345.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-2-1000x493.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-2-1400x690.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-2.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"789\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"789\"\n      loading=\"eager\"\n      alt=\"KT merry lead gen email\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Who wouldn&#8217;t want to find out what their creative superpower is? <a href=\"https:\/\/ktmerryeducation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KT Merry<\/a>, a luxury destination and editorial photographer, made her lead form all about her website visitors. It makes use of a golden rule in marketing: people don&#8217;t want to hear about you, they want to know how you can help them.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>KT Merry created a quiz that doubles as a lead form. It\u2019s a great way <a href=\"https:\/\/flodesk.com\/blog\/email-marketing-lead-generation\/\">lead generation tactic<\/a> to gamify that first point of contact with people who may want to work with her. Instead of putting aside the time to provide a free discovery call (which might intimidate some people), she gets their wheels turning with a quiz.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>KT Merry maintains a focus on the reader and leads with a thought-provoking question that shows she understands her audience<\/li>\n\n\n\n<li>The form maintains her brand\u2019s look and feel, and incorporates some of her high-end photography work to demonstrate her expertise, standards, and style<\/li>\n\n\n\n<li>She makes lead gen interactive and more fun than simply subscribing to a newsletter<\/li>\n<\/ul>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #716C3E; color:#DADADA;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Forms just the way you like them<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Create on-brand forms that your audience can&#8217;t resist with a range of customizable templates<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tStart free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"8-get-straight-to-the-point-like-studio-ama\" name=\"8-get-straight-to-the-point-like-studio-ama\" data-animate data-destination=\"8-get-straight-to-the-point-like-studio-ama\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Get straight to the point, like <a href=\"https:\/\/www.studio-ama.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio-AMA<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"691\"\n  data-height=\"421\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-3.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-3-32x19.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-3-200x122.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-3-450x274.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-3.png 691w\"\n            data-width=\"691\"\n      data-height=\"421\"\n      data-fit=\"cover\"\n      width=\"691\"\n      height=\"421\"\n      loading=\"eager\"\n      alt=\"Studio ama email\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Simplicity is key in lead gen forms and Studio-AMA understands this. Their lead form is classic and timeless\u2014just like their approach to architectural design.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Adding too many bells and whistles can dilute the impact of your call to action. Studio-AMA keeps its message simple and straight to the point, paired with a neutral design that leaves space for the audience member to bring their creative vision to life.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Their form is fully on-brand and matches their designs: it\u2019s simple, clean, and timeless, with space for the client to bring their own creative ideas<\/li>\n\n\n\n<li>They\u2019ve kept messaging straightforward; what you see is what you get<\/li>\n\n\n\n<li>They ask for minimal information, making it easy to sign up<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"9-put-your-mission-in-the-spotlight-like-bianca-ariel\" name=\"9-put-your-mission-in-the-spotlight-like-bianca-ariel\" data-animate data-destination=\"9-put-your-mission-in-the-spotlight-like-bianca-ariel\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. Put your mission in the spotlight, like <a href=\"https:\/\/www.linkedin.com\/in\/biancariel\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Bianca Ariel<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1298\"\n  data-height=\"925\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151327.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151327-32x23.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151327-200x143.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151327-450x321.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151327-700x499.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151327-1000x713.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-151327.png 1298w\"\n            data-width=\"1298\"\n      data-height=\"925\"\n      data-fit=\"cover\"\n      width=\"1298\"\n      height=\"925\"\n      loading=\"eager\"\n      alt=\"Bianca ariel form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Lost for words for your lead generation form? Turn to your mission statement for inspiration. Bianca Ariel outlines both the kind of clients she seeks to work with and the benefits she brings them within her form.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>She then lists out precisely what her content covers: guidance on life and career changes. This helps the audience know exactly the kind of career-focused content they\u2019re opting-in for before handing over their details.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Using on-brand messaging that aligns with their mission statement<\/li>\n\n\n\n<li>They kept it simple by only asking for two pieces of information<\/li>\n\n\n\n<li>They set expectations by outlining how often you\u2019ll receive content, so you know you won\u2019t get bombarded by emails<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"10-use-a-link-in-bio-wisely-like-natalie-franke\" name=\"10-use-a-link-in-bio-wisely-like-natalie-franke\" data-animate data-destination=\"10-use-a-link-in-bio-wisely-like-natalie-franke\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. Use a Link in bio wisely, like <a href=\"https:\/\/view.flodesk.com\/pages\/64c05b66207ff6fa282b6bf9\" target=\"_blank\" rel=\"noreferrer noopener\">Natalie Franke<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"527\"\n  data-height=\"527\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-5.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-5-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-5-200x200.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-5-450x450.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-5.png 527w\"\n            data-width=\"527\"\n      data-height=\"527\"\n      data-fit=\"cover\"\n      width=\"527\"\n      height=\"527\"\n      loading=\"eager\"\n      alt=\"Natalie frank email in cellphone template\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your lead generation form isn\u2019t just for your website. With a Flodesk Link in bio, you can <a href=\"https:\/\/flodesk.com\/blog\/how-to-build-an-email-list\/\">build your email list<\/a> right from your social media profile.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When Natalie Franke did this, she saw an uptick in subscribers within 24 hours of using a Link in bio. She says, \u201cI never realized how many potential subscribers I was missing out on by having a more standard link in bio that just keeps directing people onward. A Flodesk Link in bio puts email acquisition above the fold as the priority.\u201d<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>She gives a clear idea of the value she\u2019ll add: industry news and business tips<\/li>\n\n\n\n<li>It\u2019s simple, short, and easy to grasp, from the headline to the CTA&nbsp;<\/li>\n\n\n\n<li>She shows that her community is big (with over 20,000 individuals), which is powerful social proof<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"11-ask-one-relevant-question-like-minimal-beauty\" name=\"11-ask-one-relevant-question-like-minimal-beauty\" data-animate data-destination=\"11-ask-one-relevant-question-like-minimal-beauty\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">11. Ask one relevant question, like <a href=\"http:\/\/minimalbeauty.com\" target=\"_blank\" rel=\"noreferrer noopener\">Minimal Beauty<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1600\"\n  data-height=\"811\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-4.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-4-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-4-200x101.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-4-450x228.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-4-700x355.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-4-1000x507.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-4-1400x710.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/unnamed-4.png 1600w\"\n            data-width=\"1600\"\n      data-height=\"811\"\n      data-fit=\"cover\"\n      width=\"1600\"\n      height=\"811\"\n      loading=\"eager\"\n      alt=\"minimal email beauty with bathtub\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We love a good quiz. But sometimes when you\u2019re on the hunt for product recommendations or tailored content, you don&#8217;t want to answer a bunch of questions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Minimal Beauty lives up to their name, and only asks for one relevant detail in their form: skin type. This ensures that their audience will receive relevant content, without having to fill out a lengthy form.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The design is just right and matches the brand\u2019s look and feel. It\u2019s clean, minimalistic, and relaxed: everything you want from a wellness brand<\/li>\n\n\n\n<li>The audience self-segments by adding in their skin type, ensuring content is personalized, and relevant to them<\/li>\n\n\n\n<li>The offer is clearly explained: monthly musings and practical tips&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Hey there! Looking for an amazing landing page builder? Check out our guide on the <a href=\"https:\/\/flodesk.com\/blog\/leadpages-alternatives\/\">top Leadpages alternatives<\/a><\/em><\/p>\n<\/div>\n\n<div id=\"12-add-a-creative-cta-like-erin\" name=\"12-add-a-creative-cta-like-erin\" data-animate data-destination=\"12-add-a-creative-cta-like-erin\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">12. Add a creative CTA, like <a href=\"https:\/\/momlifehandbook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Erin<\/a><\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"907\"\n  data-height=\"906\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-145928.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-145928-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-145928-200x200.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-145928-450x450.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-145928-700x699.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-145928.png 907w\"\n            data-width=\"907\"\n      data-height=\"906\"\n      data-fit=\"cover\"\n      width=\"907\"\n      height=\"906\"\n      loading=\"eager\"\n      alt=\"Erin CTA lead form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Erin from The Mom Life Handbook uses a Flodesk opt-in form to share a personal video and a prompt to sign up for her newsletter on her quiz results page. This is a unique approach that builds interest and helps her to connect with her subscribers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Erin sticks to her educational messaging, by prompting readers to \u201ccheck your grades\u201d and \u201cstudy up.\u201d And she carries this through with her imaginative CTA: \u201cSee if you made honor roll.\u2019\u2019 It\u2019s much more interesting than \u201cNext\u201d or \u201cSubscribe.\u201d<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Her clever CTA sparks curiosity and gets people excited to sign up<\/li>\n\n\n\n<li>She makes lead generation feel personal with a video instead of a generic thank you page. Erin shows her website visitors that she goes the extra mile<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"13-snack-papers-lead-form-encourages-a-purchase\" name=\"13-snack-papers-lead-form-encourages-a-purchase\" data-animate data-destination=\"13-snack-papers-lead-form-encourages-a-purchase\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">13. Snack Paper\u2019s lead form encourages a purchase<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1903\"\n  data-height=\"906\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-150034.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-150034-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-150034-200x95.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-150034-450x214.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-150034-700x333.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-150034-1000x476.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-150034-1400x667.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-150034-1800x857.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-150034.png 1903w\"\n            data-width=\"1903\"\n      data-height=\"906\"\n      data-fit=\"cover\"\n      width=\"1903\"\n      height=\"906\"\n      loading=\"eager\"\n      alt=\"Snack paper lead generation form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Who says lead forms can\u2019t have an immediate impact on sales? You don\u2019t always have to play the long game with lead gen. Snack Paper shares an immediate offer: a free card with your next purchase if you sign up.<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>They provide an immediate and tangible benefit to filling out the lead generation form: a free card with your next purchase<\/li>\n\n\n\n<li>It is consistent with the look and feel of the website, by picking up on the site\u2019s spot color and font<\/li>\n\n\n\n<li>It\u2019s not too intrusive and you can still see the product you were eyeing<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"14-annemarie-hamant-adds-luck-to-lead-generation\" name=\"14-annemarie-hamant-adds-luck-to-lead-generation\" data-animate data-destination=\"14-annemarie-hamant-adds-luck-to-lead-generation\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">14. <a href=\"https:\/\/annemariehamant.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AnneMarie Hamant<\/a> adds luck to lead generation<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"719\"\n  data-height=\"765\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152102.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152102-32x34.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152102-200x213.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152102-450x479.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152102-700x745.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2023-11-09-152102.png 719w\"\n            data-width=\"719\"\n      data-height=\"765\"\n      data-fit=\"cover\"\n      width=\"719\"\n      height=\"765\"\n      loading=\"eager\"\n      alt=\"Annemarie Hamant lead form example\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some knowledge can&#8217;t be shared in a freebie or downloadable content. For some professionals, their value is best delivered in personalized, tailored sessions. Sadly, you can&#8217;t give everyone a free mentoring session without going out of business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead, AnneMarie turns her lead generation form into a lottery for photographers. By gamifying her lead generation form, she adds an element of excitement to the process, which may increase her sign-ups.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, you know you\u2019re not getting generic advice. She asks what type of knowledge or tips you\u2019re after, so she can deliver more personalized guidance to subscribers.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right:<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>This lead generation form is chock-full of value. By including the chance of one-on-one time with AnneMarie, she targets photographers who are serious about growing their business&nbsp;<\/li>\n\n\n\n<li>AnneMarie gains vital insight into what her audience is after, by asking them what they want to learn. She can use these insights to improve her mentoring sessions and to deliver better content&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"15-write-a-catchy-headline-rachel-rainbolt-style\" name=\"15-write-a-catchy-headline-rachel-rainbolt-style\" data-animate data-destination=\"15-write-a-catchy-headline-rachel-rainbolt-style\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">15. Write a catchy headline, <a href=\"https:\/\/sagefamily.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Rainbolt<\/a>-style<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1916\"\n  data-height=\"921\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Sage-family-lead-gen-form.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Sage-family-lead-gen-form-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Sage-family-lead-gen-form-200x96.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Sage-family-lead-gen-form-450x216.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Sage-family-lead-gen-form-700x336.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Sage-family-lead-gen-form-1000x481.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Sage-family-lead-gen-form-1400x673.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Sage-family-lead-gen-form-1800x865.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/02\/Sage-family-lead-gen-form.png 1916w\"\n            data-width=\"1916\"\n      data-height=\"921\"\n      data-fit=\"cover\"\n      width=\"1916\"\n      height=\"921\"\n      loading=\"eager\"\n      alt=\"Sage family lead gen form sample\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Rachel from Sage Family cuts right to the chase with this cheeky headline. It\u2019s bold, it\u2019s fun, and it captures the reality of parenting, making for a perfect hook.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Rachel could\u2019ve gone for something safer, like: \u201cAre you a frustrated parent?\u201d But that wouldn\u2019t have had the same effect. Instead, she makes it clear how frustrated parents feel in the kinds of difficult moments they want to learn to manage better. Using clever copywriting, she shows her audience that she can relate to how they feel.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>She also outlines exactly what you&#8217;re getting out of signing up: 12 proven tactics to help you keep calm.&nbsp;<\/p>\n<\/div>\n\n<div id=\"what-theyre-doing-right\" name=\"what-theyre-doing-right\" data-animate data-destination=\"what-theyre-doing-right\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">What they\u2019re doing right<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>The headline catches your interest quickly and uses informal language to build a connection with the people she wants to reach<\/li>\n\n\n\n<li>She\u2019s clear on what you\u2019re going to receive. It\u2019s a good move because a \u201cfun surprise\u201d is probably not what tired parents are after<\/li>\n\n\n\n<li>Her CTA \u201cget the secrets\u201d is perfectly aligned with the freebie she offers<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"create-the-perfect-lead-generation-forms-with-flodesk\" name=\"create-the-perfect-lead-generation-forms-with-flodesk\" data-animate data-destination=\"create-the-perfect-lead-generation-forms-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Create the perfect lead generation forms with Flodesk<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using these top tips and Flodesk\u2019s beautifully designed templates, you\u2019re ready to grow your business with effective, on-brand lead generation forms.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Grow your list and take your small business from good to great by using our fully integrated platform. But first, get started with a Flodesk Link in bio and start converting 40x better than traditional website opt-in forms. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Get yours\u2014completely free.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Lead generation forms are like slipping your business card into the pocket of your reader\u2014but better. Unlike a traditional business card, which can get lost or forgotten, these forms give you the chance to create an immediate connection with prospective customers.&nbsp; Lead generation forms for your small business can come in all shapes and sizes. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"table_tags":[],"class_list":["post-10327","post","type-post","status-publish","format-standard","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Lead Generation Form Examples That Convert (&amp; Why)<\/title>\n<meta name=\"description\" content=\"Looking for examples of lead generation forms that convert really well? See what successful brands and small businesses are doing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/lead-generation-form\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Lead Generation Form Examples That Convert (&amp; Why)\" \/>\n<meta property=\"og:description\" content=\"Looking for examples of lead generation forms that convert really well? 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